What are the 3 stages of video production?

The 3 stages of video production are Pre-Production, Production, and Post-Production.

What is Pre-Production?

Pre-Production is the planning stage where the video is fleshed out and preparations are made for the shoot date.

Production is actual shoot date. This is the date when footage is captured.

What is Post-Production?

Post-Production is where the footage that was captured is edited to create a video.

What is the importance of the video production process?

The importance of the video production process is that it allows for accurate pricing, fewer revisions, and a predictable timeline.

How long does it take to make a video?

A video can be made in 1-3 weeks. Rush order videos can be made within 24 to 48 hours.

How long is Pre-Production?

Pre-Production is usually anywhere from 1 to 2 weeks.

How long is Production?

Production on average is usually a half day to full day. Bigger shoots require more days.

How long is Post-Production?

Post-Production takes anywhere from 1 to 3 weeks. For rush order jobs, there is a 24 to 48 hour turnaround for the first draft.

How Is A Video Made

Video is one the most powerful tools a marketer can use. Yet, how a video is made is something few people outside the video production industry know and understand.

Behind every professionally created video there are countless hours spent planning, shooting, and editing. This process is very similar to how a movie is made but on a smaller scale.

In this blog post, we’ll go over how a video is made.

Table Of Contents

How is a video made – Lapse Productions Vlog
The Video Production Process
Pre-Production
Production
Post-Production
Importance of the Video Production Process
Conclusion

How is a video made – Lapse Productions Vlog

Check out the video version of this post if you prefer watching to reading.

The Video Production Process

A video is made through what we call the Video Production Process.

The Video Production Process consists of 3 stages:

Pre-Production
Production
Post-Production

Pre-Production

The first stage is Pre-Production. Pre-Production starts after the contract has been signed and deposit issued. It consists of 3 stages: Onboarding, Creative Brief, and Treatment.

This is where we:

Plan the project overview and goals
Research and story development
Production preparation
Location scouting
Cast and crew hiring and scheduling
Communications

This is the most important stage of the Video Production Process. Poor execution of Pre-Production will result in problems in other stages.

Pre-Production is usually 30% of the cost of the project.

Production

The second stage is Production.

Production is the shooting component. This is where the cast and crew come together to film the content. On average Production takes 1 day for a corporate video.

Production is usually 35% of the cost of the project.

Post-Production

editing timeline ace remote testing video — Editing timeline from our ACE Remote Testing video

The third stage is Post-Production.

Post-Production is where we edit the footage that we captured and work our magic to create your video product.

On average Post-Production takes 2-4 weeks.

Post-Production is usually 35% of the cost of the project.

Importance of the Video Production Process

The reason why the Video Production Process exists is because of 3 key reasons:

Accurate Pricing

Time is money and when it comes to video production, poor planning results in easily going over budget. Poor preparation in the Pre-Production stage can result in issues in the Production and Post-Production stages. This can inflate costs quite drastically. For example, if an extra shoot date was required to make up for lack of time then the entire cast and crew would have to be hired for an additional date, which would double the Production cost! So say the Production cost was $4,000 then it would now be $8,000.

Fewer Revisions

Things obviously might change from Pre-Production to Post-Production, but if everyone is on the same page then changes can be made to Production that can fully serve the final product.

Predictable Timeline

Videos take time to launch. Planning, shooting, and editing are the main factors that need to be taken into account. If done properly you can avoid delays, budget overages, and bad experiences.

Conclusion

Thanks for taking the time to read our post. We hope you now have a better understanding of how a video is created along with the benefits of its process. If you have any questions please feel free to reach out to dario@lapseproductions.com.

Let’s Create Your Video Today

If you are ready for guaranteed quality, expertise, reliability, and competitive pricing then each out to us for a quote right now.

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Frequently Asked Questions

How much will it cost to produce my video?

Every video production is different so there is no one size fits all. On average our videos start at $5,000. The best way to find out how much your video will cost is to get in touch with us. If you are interested in finding out more about how we price our videos please check out our blog article “How much does a video cost?”

How does LAPSE’s rate compare to other video production companies in Toronto?

We are one of the most competitively priced video production companies in Toronto. We try to maximize any budget and do more with less.

What type of videos do you create?

We have worked on videos of all different shapes and sizes. Chances are slim that we are not able to create your video.

I need video footage without editing?

Yes. We can shoot the video footage and hand over the unedited files to you.

I have video footage that needs editing?

Yes. We can edit your existing video footage.

What type of video do I need?

If you are unsure of the type of video you need we will go over your micro and macro business goals to see what type of video(s) would best suit your marketing and sales goals for your business.

Do I own the rights to my video?

All rights to the video(s) are passed on to you as stipulated by our contracts. We only retain the right to publicly share your video for our portfolio unless you note otherwise.

How long does it take to create a video?

On average a video takes 2-3 weeks to complete but if you have a different timeline get in touch with us and we can make it work.

I’m on a tight deadline, can you complete my video project faster?

If the situation is right we can do a rush order on your video project.

Do you accept Crypto?

Yes, we accept up to 50% of the project total in Bitcoin and Ethereum. Our payable addresses are lapseproductions.eth and lapseproductions.wallet