How Is A Video Made

Video is one the most powerful tools a marketer can use. Yet, how a video is made is something few people outside the video production industry know and understand. 

Behind every professionally created video there are countless hours spent planning, shooting, and editing. This process is very similar to how a movie is made but on a smaller scale.

In this blog post, we’ll go over how a video is made.

How is a video made – Lapse Productions Vlog

Check out the video version of this post if you prefer watching to reading.

The Video Production Process

A video is made through what we call the Video Production Process. 

The Video Production Process consists of 3 parts: 

1. Pre-Production
2. Production
3. Post-Production

Pre-Production

The first stage is Pre-Production. This is where we plan project overview and goals, idea and story development, production preparation, and cast and crew hiring and scheduling.

• Project Overview and Goals 
  • Budget
  • Scope
  • Goals
  • Benchmarks 
  • Deadline
• Idea and story development
  • Research
  • Script/Story creation
  • Music selection
• Production preparation
• Cast and Crew scheduling 

The timeline for Pre-Production is usually 1 to 3 weeks.

Production

The second stage of the video production process is the Production stage.

This is the actual shoot date where we capture all the footage required for the video. 

Shoot dates are broken down into half days (under 5 hours) and full days (under 12 hours).

The average video takes a full day to shoot.

Post-Production 

Post-Production is where we edit the footage that we captured and work our magic to create your video product. 

This includes:

• Data backup (3 backups, 2 physical – 1 cloud backup)
• Video Editing
• Review and approval
• Final delivery

The Post-Production timeline is usually 1 to 3 weeks.

Importance of the Video Production Process

The reason why the Video Production Process exists is because of 3 key reasons:

Accurate Pricing

Time is money and when it comes to video production, poor planning results in easily going over budget. Poor preparation in the Pre-Production stage can result in issues in the Production and Post-Production stages. This can inflate costs quite drastically. For example, if an extra shoot date was required to make up for lack of time then the entire cast and crew would have to be hired for an additional date, which would double the Production cost! So say the Production cost was $4,000 then it would now be $8,000.

Fewer Revisions

Things obviously might change from Pre-Production to Post-Production, but if everyone is on the same page then changes can be made to Production that can fully serve the final product.

Predictable Timeline

Videos take time to launch. Planning, shooting, and editing are the main factors that need to be taken into account. If done properly you can avoid delays, budget overages, and bad experiences.

Conclusion

Thanks for taking the time to read our post. We hope you now have a better understanding of how a video is created along with the benefits of its process. If you have any questions please feel free to reach out to dario@lapseproductions.com. 

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If you are ready for guaranteed quality, expertise, reliability, and competitive pricing then each out to us for a quote right now.

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Frequently Asked Questions

How much will it cost to produce my video?

Every video production is different so there is no one size fits all. On average our videos start at $5,000 for a 1 day shoot and a 1-2 min edit. The best way to find out how much your video will cost is to get in touch with us so that we can send you a competitive quote within 24hrs. If you are interested in finding out more about how we price our videos please check out our blog article “How much does a video cost? (2021)”

How does LAPSE’s rate compare to other video production companies in Toronto?

We are by far one of the most competitive pricing production companies in town. We try to maximize any budget and do more with less.

I need video footage without editing?

Yes. We can shoot the video footage and hand over the unedited files to you.

I have video footage that needs editing?

Yes. We can edit your existing video footage.

What type of video do I need?

If you are unsure of the type of video you need we will go over your micro and macro business goals to see what type of video(s) would best suit your marketing and sales goals for your business.

What is your process?

We start our videos with a consultation session to determine the purpose of the video along with your long-term business goals. From there we go through the standard video production process: Pre-Production, Production, Post-Production.

Do I own the rights to my video?

All rights to the video(s) are passed on to you as stipulated by our contracts. We only retain the right to publicly share your video for our portfolio unless you note otherwise.

How long does it take to create a video?

On average a video takes 2-3 weeks to complete but if you have a different timeline get in touch with us and we can make it work.

I’m on a tight deadline, can you complete my video project faster?

If the situation is right we can do a rush order on your video project.

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