The Power of Early Planning in Holiday Video Campaigns

Every year, we at Lapse Productions encounter new leads and clients eager to produce holiday-related videos. While the enthusiasm is appreciated, many of these clients reach out just 1 to 2 weeks before the holiday. What often goes overlooked is that smart marketers should engage with their video production vendors—like us—several weeks in advance. This allows ample time for the development of high-quality video assets that can fuel campaigns leading up to, and on, the holiday itself. In this blog post, we’ll delve into the critical role of early planning, outline a three-tiered strategy for your holiday video campaigns, and highlight key dates you should mark on your calendar for optimized campaign planning.

The Objective: Leveraging Seasonal Opportunities for Strategic Video and Photo Campaigns

Before diving into the tactical aspects of early planning, let’s clarify the overarching goal and purpose behind optimizing your holiday and seasonal video and photo campaigns.


Our aim at Lapse Productions is to produce video and photo campaigns that are strategically aligned with seasonal trends and holidays. By doing so, we enable businesses to capture the heightened consumer interest that comes with these special periods, thereby maximizing ROI in video marketing.

Purpose of Content:

  • Increase Sales Through Targeted Marketing: The end goal of any marketing effort is to drive sales. By producing tailored video and photo content, we can engage target audiences in a more meaningful way, leading to increased conversions.
  • Capitalize on Seasonal Trends and Holidays: Holidays and seasons offer a unique opportunity to showcase your products or services when consumer interest is at its peak. Early planning ensures you don’t miss out on this window.
  • Highlight New Additions to the Catalog: Launching new products or services? Holidays and seasonal periods are the perfect time to introduce these additions through well-crafted video and photo campaigns.
  • Maintain Market Relevance: Staying top-of-mind requires constant effort. By keeping your marketing materials fresh and aligned with current events like holidays, you reinforce your brand’s relevance and credibility in the marketplace.

By understanding the goal and purpose behind these campaigns, you’re better equipped to appreciate the critical importance of early planning, which we’ll explore in the sections to follow.

The Imperative of Timing in Video Marketing Strategy

In the fiercely competitive landscape of marketing, timing isn’t just crucial—it’s everything. Kick-starting your holiday video campaigns earlier can convert your strategies into powerful sales engines. Here’s why:

1. Nurture Creativity with Time

Early planning offers the luxury of time, crucial for creativity and quality. It provides the room you need to iterate, experiment, and perfect your video content. If you are interested in learning about how a video is created then click on this link. 

2. Sustain Brand Awareness Through Pacing

Starting your campaign ahead of time allows you to strategically pace your video releases, ensuring that your brand stays at the forefront of consumer consciousness. 

3. Seamlessly Integrate Strategy and Testing

Early engagement gives you sufficient time for A/B testing and audience feedback, allowing you to make data-driven adjustments to your campaign. Additionally, it ensures your holiday videos align perfectly with your overarching marketing strategy and brand voice.

A Three-Tiered Strategy for Early Holiday Video Campaigns

To leverage these benefits, consider adopting the following approach:

  • Tease – Ignite Interest: Roll out brief teaser videos to stoke audience curiosity.
  • Reveal – Unveil Specials: Utilize mixed media to broadcast your promotions across multiple channels.
  • Reinforce – Maintain Engagement: Circulate follow-up content that instills urgency and establishes credibility through testimonial videos.

Ready to Elevate Your Holiday Marketing?

Don’t wait until the last minute to plan your holiday video campaign. Spots on our video production calendar are filling up fast! Secure your spot now and ensure a highly effective, data-driven video campaign that resonates with your audience. Contact Lapse Productions Today.

Key Dates for Your Video and Photo Campaigns Calendar

When it comes to early planning for your video and photo campaigns, being aware of important dates throughout the year can offer you a strategic advantage. Here’s a comprehensive list of key dates that offer excellent opportunities for targeted, relevant content.


  • National Blood Donor Month: A perfect time for healthcare-related campaigns.
  • Jan 1 – New Year’s Afterglow: Capitalize on the “new year, new you” mindset.
  • Jan 6 – National Tech Days: A golden opportunity for tech-focused brands.
  • Jan 21 – National Hug Day: Humanize your brand with emotional content.
  • Jan 30 – Bell Let’s Talk: Mental health awareness and community outreach.


  • Feb 2 – Groundhog Day: Light-hearted or educational campaigns can tie in here.
  • Feb 4 – World Cancer Day: Healthcare and wellness topics take center stage.
  • Feb 5 – Chinese New Year: Celebrate diversity and new beginnings.
  • Feb 11 – National Clean Out Your Computer Day: Great for tech maintenance brands.
  • Feb 14 – Valentine’s Day: Love and relationships are in the air.
  • Feb 28 – Rare Disease Day: Raise awareness or promote healthcare solutions.


  • March 13 to 17: March Break
  • March 17 – St. Patrick’s Day: Good for cultural or luck-themed content.
  • Mar 8 – International Women’s Day: Celebrate achievements and equality.
  • March 14 – National Pi Day: Math or pie, your choice!
  • Mar 22 – World Water Day: Sustainability and environmental focus.


  • Be a Donor Month: Encourage generosity and community support.
  • April 12 – Day of Silence: Raise awareness on issues like bullying.
  • April 21 – Easter: Family and traditional themes are popular.
  • April 22 – Earth Day: Environmentally friendly or sustainable topics.
  • April 23 – National Take A Chance Day: Ideal for motivational content.
  • April 25 – Take Our Daughters/Sons to Work Day: Focus on family and career.


  • May 10 – Mother’s Day: Family values and gratitude.
  • May 25 – Victoria Day: Celebrate Canadian culture and history.


  • LGBT Pride Month: Diversity and inclusion topics.
  • June 5 – World Environment Day: Sustainability takes the spotlight.
  • June 21 – Father’s Day: Family-centric themes.
  • June 27 – World Multiculturalism Day: Celebrate diversity and inclusion.


  • July 1 – Canada Day: Patriotism and summer-themed campaigns.


  • Back to School: Education and preparation.
  • Aug 19 – World Humanitarian Day: Community and global outreach.


  • Sept 1 – Labour Day: Worker rights and fall sales themes.
  • Sept 9-15 – National Suicide Prevention Week: Mental health awareness.
  • Sept 15 – Terry Fox Run: Community involvement and health.


  • Breast Cancer Awareness Month: Health and awareness campaigns.
  • Cyber Security Awareness Month: Online safety and best practices.
  • Oct 10 – World Mental Health Day: Promote mental well-being.
  • Oct 12 – Thanksgiving: Gratitude and family themes.
  • Oct 16 – World Food Day: Culinary or hunger awareness topics.
  • Oct 31 – Halloween: Creative or spooky themes.


  • Movember: Men’s health and community support.
  • Nov 5-11 – Veterans Week: Patriotism and gratitude.
  • Nov 11 – Remembrance Day: Honoring sacrifices.
  • Nov 11-16 – Digital Health Week: Technology in healthcare.
  • Black Friday: Sales and mega discounts.


  • Dec 10 – National Human Rights Day: Social justice themes.
  • Dec 24 – Christmas: Family and giving.
  • Dec 26 – Boxing Day: Sales and end-of-year clearance.
  • Dec 30 – Cyber Monday: Online shopping and tech deals.

By aligning your video and photo campaigns with these dates, you can create timely, impactful content that resonates with your target audience. Start planning now to maximize your reach and effectiveness throughout the year.

Take Control of Your Marketing Calendar with Lapse Productions

In the fast-paced world of digital marketing, timing is often the key differentiator between a campaign that soars and one that stumbles. Early planning for your holiday and seasonal video and photo campaigns isn’t just advisable—it’s essential. By aligning your strategy with key dates and executing a well-thought-out plan, you set the stage for greater reach, engagement, and ultimately, higher ROI.

Don’t leave your success to last-minute efforts. At Lapse Productions, we’re committed to partnering with you to craft compelling campaigns that seize the momentum of the season and capture the attention of your target audience.

Act Now to Secure Your Success

The best time to prepare for tomorrow is today. Our production calendar is filling up quickly, and we don’t want you to miss out on this opportunity for a high-impact marketing campaign. Reach out to us at Lapse Productions to get your planning underway and lock in your slot for a strategically executed, results-driven holiday campaign. Contact Lapse Productions Today.

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.


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