Top 10 Women’s Day Ads of 2024

In celebration of International Women’s Day, brands around the globe have launched campaigns that do more than just sell products—they inspire, challenge, and celebrate the essence of womanhood. From heartwarming narratives to bold statements for equality and empowerment, these advertisements not only capture our attention but also provoke thought and action towards a more inclusive world. As Lapse Productions commemorates this special day, we’ll delve into the top 10 Women’s Day ads that have not just made waves but also carried forward the message of strength, resilience, and equality. Join us as we explore these creative masterpieces, shedding light on the stories they tell and the impact they’ve aimed to create.

Benefits of Mother’s Day Video Ads

The following are the benefits of creating a Mother’s Day ad for your business:

  • Empowers and Celebrates: Highlights women’s achievements and contributions, fostering empowerment.
  • Builds Brand Respect: Shows a brand’s commitment to gender equality and women’s rights.
  • Enhances Audience Connection: Creates a personal connection with a wider audience through universal themes of equality and respect.
  • Encourages Engagement: Inspires viewers to engage in conversations about women’s empowerment and equality.
  • Increases Brand Visibility: Capitalizes on the global observance of Women’s Day to reach a broader audience.

1. Dear Car Girl

“Dear Car Girl” celebrates women in the automotive world, warmly welcoming their presence and contributions to the industry.

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2. Be one of many

Mercedes-Benz marks International Women’s Day 2023 by spotlighting women’s unique achievements in fields where they remain notably rare, from racing to science to executive roles. The campaign celebrates three trailblazing women from the Mercedes-Benz family, sharing their stories of being pioneers, and advocates for a future where women are no longer exceptions but part of a thriving community of female leaders.

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3. UEFA Women’s Football 2024

Highlighting its partnership with UEFA Women’s Football, a notable sports brand launched the Women’s Football Store in the UK, featuring an array of sports gear curated for female athletes. The store, set to expand with UEFA Women’s Champions League merchandise, is a nod towards empowering women in football.

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4. People at work

Publicis Brazil and the Women in Construction Institute marked International Women’s Day by replacing “Men at Work” signs with “People at Work” across construction sites, advocating for gender inclusivity in the traditionally male-dominated industry. This initiative reflects a growing movement towards equality and the significant role women play in construction.

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5. Progress Feels Like

Kotex advances its “She Can” initiative with the #ProgressFeelsLike campaign, addressing research showing 60% of women feel progress is slow or stagnant. Highlighting the growing discomfort women face globally, it encourages sharing personal experiences of progress, fostering a sense of unity and collective advancement.

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6. Lizzie Armanto | Pushing Past the Noise | Always Pushing with Vans

“Always Pushing” Chapter 1 celebrates Lizzie Armanto, a groundbreaking skateboarder who has reshaped the sport’s boundaries. Featuring appearances from influential figures like her mother Eva, skateboarder Mami Tezuka, musician Dani Miller, and DJ/singer Alisa Ueno, the video highlights the diverse inspirations fueling Lizzie’s remarkable journey and impact.

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7. Possible With Her

Mon Amie IVF’s campaign honors the immense strength and resilience of women globally, celebrating their role as nurturers and creators of life. It highlights every woman’s unique journey, acknowledging their courage, hope, and ability to overcome challenges. Mon Amie stands in solidarity, offering support and expertise to women on their remarkable life journeys.

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8. The Most Illegal Beer

Muschicraft’s “The Most Illegal Beer” challenges global gender laws by involving women in its creation, violating norms in over 50 countries. This bold move by the feminist craft beer brand underlines persistent gender inequalities and calls for urgent progress toward equality. Launching on International Women’s Day 2024, it supports Women For Women International and aims to provoke legislative change.

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9. Properly Chill

Firestone Walker’s “Authenticos” spot shines a light on female trailblazers like X-Games gold medalist Vicki Golden, MMA fighter Tabatha Ricci, and singer-songwriter Jade Jackson in “Properly Chill,” celebrating the prowess of female athletes and artists.

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10. GoPro: POVs from the Inspiring Women of GoPro

GoPro honors International Women’s Day by spotlighting the dynamic women of the #GoProFamily, celebrating those who break barriers and inspire daily adventure. The tribute, entirely crafted by GoPro’s women, salutes these remarkable trailblazers for #IWD2024.

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How Much Does a Women’s Day Video Cost?

Determining the cost of a Valentine’s video can be complex, as it depends on various factors such as the length of the video, production quality, and specific requirements like animation or special effects. However, to give you an idea, here’s a breakdown of typical price ranges that we charge:

Simple

Ideal for Simple Videos
Starts with:
1 video (60s – 2 min)

Basic Strategy Session $250
-Basic Development & Strategy

1 Full-Day Filming $1,500
Interviews & B-Roll
Basic Production Quality (1 person crew)
-Videographer (1 Camera) – $1,500
-Up to 10 hrs
-Includes Basic Equipment Package

Editing – $1,500
-Basic Editing
-Basic Motion & Text Graphics
-1 Music License
-1 Round of Revisions

From $ 3,250

Standard

Perfect for Important Videos
Starts With:
1 Video (60s – 2 min)

Advanced Strategy – $500
-Standard Development & Strategy
-Location Scouting

1 Full-Day of Filming – $3,750
Interviews & B-Roll
Standard Production Quality (4 person crew)
-Up to 10 hrs
-Producer – $1,250
-Cinematographer – 1,500
-Audio Operator – $800
-Production Assistant – $200
-Includes Standard Equipment Package

Editing – $2,000
-Standard Editing
-Basic Motion & Text Graphics
-1+ Music License
-2 Rounds of Revisions

From $ 6,250

Premium

The best of the best
Starts With:
1 Video (60s – 2 min)

Premium Strategy – $750
-Advanced Video Development & Strategy
-Location Scouting

x1 Full-Day Filming – $4,750
Interviews & B-Roll
Advanced Production Quality (5 person crew)
-Up to 10 hrs
-Producer – $1,250
-Cinematographer – $1,500
-Audio Operator – $800
-Grip/Gaffer – $500
-Production Assistant – $200
-Includes Advanced Equipment Van

Editing – $2,500
-Complex Editing
-Basic Motion & Text Graphics
-1+ Music License
-2 Rounds of Revisions

From $ 8,000

Remember, the investment in a promotional video often reflects directly in the quality and effectiveness of the final product. It’s not just about making a video; it’s about crafting an asset that can significantly boost your brand’s visibility and appeal. For more information please contact us below to help you figure out how much your video will cost.

Create Your Women’s Day Ad!

“Feeling inspired by these powerful stories and ready to tell your own? Whether it’s to spotlight achievements, celebrate milestones, or inspire action, our team is here to bring your vision to life with professional video production. Get in touch today to discuss how we can craft a compelling narrative together.

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.

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