At Lapse Productions, the company profile video is one of the first projects new clients ask about, and for good reason. A company profile video is a short video that introduces your company as a whole: the story, the people, the values, and what you actually do. It works as a visual elevator pitch that builds trust with customers, investors, and future hires before you ever meet them. This guide covers what a company profile video is, why it matters, real examples, what one costs in 2026, and how the production process works.
The short answer
- A company profile video is a short video introducing your whole company: story, people, values, and capabilities.
- It builds trust everywhere people research you: your homepage, About page, sales decks, and LinkedIn.
- Professional production starts around $3,410 and runs to $8,000 and up, driven by crew size and editing.
- It is made in three stages: pre-production, production, and post-production, usually 2 to 4 weeks end to end.
In this guide
What is a company profile video?
A company profile video is a short video, usually 1 to 3 minutes, that tells the story of a company: who you are, what you do, why you do it, and the people behind the work. Unlike a product or promotional video, it sells the company itself. It blends interviews, workplace footage, and your track record into a single piece that answers the question every prospect quietly asks: can I trust these people?
The importance of company profile videos
A company profile video earns its budget in four ways:
- It establishes trust. Showing the faces behind the brand and the story of the company builds a level of credibility that text on an About page cannot.
- It works everywhere. One video serves your homepage, sales meetings, investor decks, trade show booths, and recruitment pages at the same time.
- It improves engagement and search visibility. Pages with video hold visitors longer, and that engagement supports your rankings.
- It creates an emotional connection. People buy from people. A profile video is the fastest way to put your people in front of the market.
Examples of company profile videos
Here are four examples from the Lapse Productions portfolio. Press play to load each one:
How to create a company profile video: a step-by-step guide
Every company profile video moves through the three stages of the video production process:
1. Pre-production
The foundation stage: defining the message, writing the script, storyboarding, choosing who appears on camera, scouting locations, and locking the schedule. This stage decides whether the video works; everything after executes the plan.
2. Production
Filming day. The crew captures interviews with your leadership and team, plus the workplace footage that shows how you operate. A well-run production day is planned so your business barely feels the disruption.
3. Post-production
Editing shapes the footage into the story: cutting the interviews, layering in the visuals, adding music, graphics, and colour grading. You review the cut and we refine it, usually through two rounds of revisions.
How much does a company profile video cost in 2026?
A professionally produced company profile video starts at $3,410 and typically runs between $3,410 and $8,000 and up, depending on crew size, filming days, and editing complexity. Our packages give you the realistic starting points:
| Package | Starting price (CAD) | Best for |
|---|---|---|
| Simple | $3,410 | Interview-led profiles with B-roll, one-person crew |
| Standard | $6,000 | Story-driven profiles with a full crew and multiple interviews |
| Premium | $8,000+ | High-end production with motion graphics and advanced editing |
Extra filming days, animation, and rush timelines move the number up. For the full breakdown across every video type, read how much a video costs.
Where to use a company profile video
The strength of the format is reuse. One well-made profile video covers your homepage and About page, opens sales presentations and investor meetings, runs on a loop at trade show booths, anchors your LinkedIn page, and gives recruiters an honest preview of your culture. If your goal is promoting one specific product or offer instead, that is a different format: see our guide to what a promotional video is, or the full menu in the 9 types of corporate videos.
Need a company profile video?
Lapse Productions has produced company profile videos for Toronto businesses across finance, tech, healthcare, and manufacturing since 2014. We handle the full process through our video production services, from strategy to final delivery, and our promotional video production team covers the campaign side when you need it. Tell us your story and we will translate your vision into video.
Frequently asked questions
What is the difference between a company profile video and a promotional video?
A company profile video introduces the whole company: its story, people, values, and capabilities. A promotional video sells one specific product, service, or offer. The profile builds trust with everyone researching you, while the promo drives a specific action. Most established businesses end up needing both.
How long should a company profile video be?
Between 1 and 3 minutes, with 90 seconds to 2 minutes as the sweet spot. That is long enough to tell the story and short enough to hold attention on a homepage or in a sales meeting. Longer cuts work as secondary versions for investor or recruitment audiences.
How much does a company profile video cost in Toronto?
Lapse Productions packages start at $3,410 for a simple interview-led production, $6,000 for a standard full-crew shoot, and $8,000 and up for premium productions with advanced editing. Crew size, filming days, and editing complexity drive the price, so a custom quote pins down the exact number.
How long does it take to make a company profile video?
A typical company profile video takes one to two weeks from filming to final delivery, with pre-production adding another week or two up front for scripting, storyboarding, and scheduling. Rush orders are available when a deadline will not move.
What should be included in a company profile video?
The strongest company profile videos include the company story and mission, leadership and team members on camera, footage of the workplace and the work itself, proof such as clients or results, and a clear closing call to action. Real employees consistently outperform actors for this format.
About the author
Dario Nouri is a Producer and Co-Founder of Lapse Productions, a Toronto video production company creating results-based content since 2014. He also hosts Creatives Grab Coffee, a podcast on the business of video production.
Pricing reflects Lapse Productions’ current production packages as of August 2026. Video examples are Lapse Productions client work.