Lapse Productions explains how long a corporate video should be, with lengths by video type and platform, script word counts, and signs your cut is too long.
How Long Should a Corporate Video Be? Length by Type and Platform Read More »
The best holiday video ads, ranked on System1 and Kantar data: 2025’s top Christmas commercials, Canadian standouts, the first 2026 releases and what to copy.
Best Holiday Video Ads of 2026: Christmas Commercials Ranked Read More »
Lapse Productions shows how to plan an annual video marketing budget: what to include, how to split brand and ads, a sample year in CAD, and when to book.
How to Plan Your Annual Video Marketing Budget (2027 Guide) Read More »
apse Productions explains corporate headshots in Toronto: 2026 rates from $145 per person, on-site team session timing, what to wear, and what to expect.
Corporate Headshots in Toronto: 2026 Costs and Process Read More »
Lapse Productions ranks the best podcasts on the business of video production for 2026, from pricing and sales to systems, with hosts and where to start.
The Best Podcasts on the Business of Video Production (2026) Read More »
The best Black Friday video ads, ranked by measured results: the 2025 winners, 2026’s first entries and classics like REI #OptOutside, from Lapse Productions.
Best Black Friday Video Ads of 2026 (Ranked) Read More »
How video content improves your SEO and gets your brand cited in AI search. What works in 2026, from transcripts and schema to YouTube’s citation advantage.
How Video Content Benefits Your SEO and AI Search Visibility Read More »
What every video production crew role does on set, how many people a corporate shoot actually needs, and what each role costs per day in the Toronto market.
Video Production Crew Roles Explained (2026) Read More »
How voice-overs work in corporate video: when to use one, how we cast and hire talent, what it costs, who owns the recording, and where AI voices fall short.
Using Voice-Overs in Video Production (2026) Read More »