Product Video Production ยท Toronto
Product Video Production in Toronto
Lapse Productions films product videos that turn viewers into buyers: clean studio shots for your store, lifestyle films that put the product in real hands, and ad cuts built for the scroll. Founder-led and Toronto-based since 2014. Your product works. We make that obvious on screen.
Our Portfolio
Watch the Work First
Proof beats claims. Six product projects from the portfolio, from studio tabletop to full lifestyle campaigns. Nothing loads from YouTube until you press play.
Launching something? Tell us the product and the deadline, and we will build a proposal around it.
What We Produce
Product Video Production, Four Ways
Four formats cover almost every product brief. One shoot can feed several of them.
eCommerce and Amazon videos
Clean studio shots that raise conversion rates on your website, Amazon, or Shopify store. Features, dimensions, and materials, lit properly so customers know exactly what they are buying.
Lifestyle and brand films
The product in real hands, real spaces, and real use. Narrative-driven films that build the emotional connection a spec sheet never will.
Social and ad cuts
Punchy edits built for paid and organic social. Horizontal and vertical versions ship together, so TikTok, Reels, and Facebook Ads each get the right frame.
How-to and demo videos
Step-by-step demonstrations that show exactly how the product works, cutting support questions and building trust before purchase. Deeper walkthroughs cross into explainer video territory, and we produce those too.
Selling the brand story more than the product itself? That is a promotional video, and it has its own page: promotional video production. Launching at a booth? Trade show video production covers the floor.
At a Glance
Product Videos, the Short Version
The cheat sheet. Everything a first conversation usually covers, in one table.
| What it is | A video built around your product: what it is, how it works, and why it beats the alternatives. |
|---|---|
| Best for | Product pages, Amazon and Shopify listings, paid ads, launches, and demos. |
| Typical budget | Most Lapse Productions projects land between $3,410 and $8,000, scoped line by line. No fixed packages. |
| Timeline | Two to five weeks from kickoff to final delivery. Studio shoots move fastest; lifestyle campaigns with talent take longer. |
| What you get | One master video plus cutdowns, captions, and the right aspect ratios for every platform. |
| Ownership | You own the final videos outright. No licensing fees, no strings. |
Not sure a product video is the right format? Our guide to the 9 types of corporate videos compares them all, and the pricing page holds the full rate card.
Our Process
How Your Product Video Gets Made
Five steps, two founders watching every one of them. You always know what happens next.
Discovery and brief
We start with the product, the buyer, and where the video will run, then define what a conversion looks like for you.
Concept and script
Studio, lifestyle, or both. We plan the shots, the script, and any talent or set design before the product ever touches a table.
The shoot
In the studio we control every reflection and shadow. On location we capture the product in real use. Cinema cameras and proper product lighting either way.
Edit and review
We cut, colour grade, add motion graphics, and mix sound, then take you through two structured rounds of revisions on Frame.io.
Delivery
Final files in every length and aspect ratio your channels need, timed to your launch date. You own all of it, outright.
Want the long version? Read our full guide to the corporate video production process. Need stills for the listing? Product photography runs on the same shoot.
Why Lapse
Why Toronto Companies Choose Lapse Productions
A product video has one job: make someone want the thing. Every choice serves that job, the lighting that shows true colour and texture, the pacing that holds attention, the story that makes the benefit obvious in the first five seconds.
We are chameleons: any product, any category, any format. We shoot regularly for tech, manufacturing, and finance and fintech clients, and product work is one part of our full video production services in Toronto.
Founder-led delivery
Dario and Kyrill, the co-founders, run every project personally, from the first call through final delivery. No account managers, no handoffs. Meet the team.
Built to convert
We measure a product video by what it sells, not how it looks on a showreel. Features and benefits are ordered by what actually moves your buyer.
Studio and location, one team
White-background spins, tabletop macro work, and full lifestyle campaigns with talent and set design, all handled by the same crew.
Launch dates are sacred
Product launches do not move, so neither do our deadlines. We plan post-production backwards from your go-live date and we hit it.
Our Clients
Who We Work With
From local startups to global enterprises, teams across every industry trust Lapse Productions to make their products impossible to scroll past.
Answers
Frequently Asked Questions
The questions we get asked most about product video, answered straight.
How much does product video production cost in Toronto?
Most product video projects at Lapse Productions land between $3,410 and $8,000. A single-product studio shoot sits at the low end, while a lifestyle campaign with talent, locations, and set design sits higher. There are no fixed packages: you set the scope and we quote our itemized rates against it. Our video production pricing page shows the full rate card, and our guide to what a video costs explains what moves the number.
Can you film multiple products in one shoot?
Yes, and it is the most efficient way to build a video library. Once the studio is lit, additional products share the setup cost, so a catalogue of ten items costs far less than ten separate shoots. Send us the product list and we will structure the day to cover everything.
Do you provide the studio, props, and models?
Yes. We arrange the studio space, source props and set design, and cast talent when the concept calls for real people. You can ship us the product and approve everything remotely, or join us on set. Either way works.
What do I need for Amazon or Shopify product videos?
Each platform has its own specs, and we handle them. Amazon wants clean, accurate product presentation without external links or unsupported claims, while your own store gives you full creative freedom. We deliver each version cut and formatted for exactly where it will live.
Can you make social media ad versions of my product video?
Yes, every project can ship with ad cuts. We deliver horizontal and vertical versions, plus short hooks for TikTok, Reels, and Facebook Ads, all cut from the same shoot. One production day feeds your whole funnel.
What is the difference between a product video and a promotional video?
A product video is about the thing: features, benefits, and how it works, built to convert a buyer who is already considering it. A promotional video is about the brand: awareness, emotion, and reach. They work best together, the promo brings people in and the product video closes the sale. See our promotional video production page for that format.
Next Step
Ready to Show Off Your Product?
Tell Lapse Productions the product, the launch date, and the rough budget, and we will come back with a clear, itemized proposal built around it, no obligation attached. Want the numbers first? The pricing page holds the full rate card.
- 120 Eglinton Ave E #202, Toronto, ON M4P 1E2
- dario@lapseproductions.com
- Monday to Friday, 9:00am to 5:00pm ET