Promotional Video Production ยท Toronto
Promotional Video Production in Toronto
Lapse Productions plans, shoots, and edits promotional videos that introduce your company, product, or campaign to the people you want to reach. Brand films, commercials, and social campaigns, built to hold attention and drive an action. Founder-led and Toronto-based since 2014.
Our Work
Promotional Video Samples
Proof beats claims, so start here. Six promotional projects from the portfolio, each built for a different goal and a different audience.
Have a project like these in mind? Tell us the goal and we will build a proposal around it.
What We Produce
Promotional Video Production, Four Ways
Four formats cover most promotional briefs. Each one starts with the goal and the audience, then takes the shape that reaches them.
Brand films and company profiles
The story behind your business: values, people, and proof, told cinematically. Built for your homepage and About page, where first impressions set the tone for everything after.
Commercials and ad campaigns
Conversion-focused ads for digital and broadcast, from a 15-second pre-roll to a full campaign spot. We handle the creative, the casting, and the production.
Social media promo campaigns
Content built for TikTok, Instagram Reels, and LinkedIn. One shoot yields multiple cutdowns and aspect ratios, so your ad spend stretches across every placement.
Product and launch promos
Announcement videos that build anticipation for a release. When the product itself is the star, our product video production page covers that format in depth.
Hiring rather than selling? A promotional video about working at your company is a recruitment video, and it has its own page: recruitment video production.
The Short Version
Promotional Video at a Glance
Everything the format does, in one table. The detail lives further down the page.
| What it is | A short video that introduces your company, product, or campaign and asks the viewer to act. |
|---|---|
| Best for | Launches, brand awareness, paid social and YouTube campaigns, and your website homepage. |
| Typical budget | $3,410 to $8,000. Every project is custom quoted against our itemized rates, with no fixed packages. |
| Timeline | Three to six weeks from creative brief to final delivery. |
| What you get | One hero video plus cutdowns and vertical versions for each platform. |
| Ownership | You own everything we deliver, outright, with no recurring fees. |
New to the format? Our guide to what a promotional video is covers the basics, and the pricing page holds the full rate card.
Our Process
How Your Promotional Video Gets Made
Five stages, no surprises. You know what happens next at every point, and you see the work before it is final.
Discovery and brief
We start with the goal, the audience, and the budget, then agree on what success looks like before any creative work begins.
Pre-production
Concept, script, storyboard, casting, and locations, all approved by you before the shoot day is booked.
The shoot
Our crew arrives with cinema cameras, lighting, and audio, runs the day to schedule, and works around your team rather than through it.
Edit and review
We cut, sound design, colour grade, and build motion graphics, then take you through two rounds of revisions on Frame.io.
Delivery
Final files in every length and aspect ratio your platforms need. You own all of it, outright.
Want the long version? Read the full guide to the corporate video production process.
Why Lapse
Why Toronto Brands Choose Lapse Productions
Most clients arrive with a clear idea of what they want and no clear sense of how it becomes a video. That is our specialty: we listen, we understand the idea, and we turn it into a promotional video that works on screen and works for the business goal behind it.
Think of us as chameleons. Whatever you are promoting, and whatever industry you are in, we adapt to it: we shoot regularly across finance and fintech, tech, and healthcare, and promotional work is one format on a full roster of video services.
Founder-led delivery
Dario and Kyrill are on your project, not a name on an invoice. The people you brief are the people who shoot and cut the video, so nothing gets lost in a handoff. Meet the team behind Lapse Productions.
Strategy before the shoot
We work from your target audience, campaign goal, and platform before a camera comes out. The measure of a promo is what it moves for the business, not how many views it collects.
One crew for the whole shoot
Video, corporate photography, and licensed drone work run on the same day with one call sheet. One booking replaces three, and everything matches.
Built for every platform
We edit with distribution in mind. A single shoot can yield a hero video, 30-second cutdowns, and vertical clips, giving you months of campaign material.
Our Clients
Who We Work With
From local startups to global enterprises, we treat every project as a partnership rather than a transaction.
Answers
Frequently Asked Questions
The questions we get asked most about promotional video, answered straight.
How much does a promotional video cost in Toronto?
Most promotional video projects at Lapse Productions land between $3,410 and $8,000. The number moves with shoot days, locations, talent, and how much editing sits on top. There are no fixed packages: you set the scope and we quote our itemized rates against it. Our video production pricing page shows the full rate card, and our guide to what a video costs explains what moves the number.
What is the difference between a promotional video and an explainer video?
A promotional video works on emotion. It builds awareness and moves the audience to act, like a commercial or a trailer. An explainer video works on logic, breaking down how a product or service functions step by step. Many campaigns use both: the promo earns attention, the explainer closes the sale. See our explainer video production page for that format.
How long should a promotional video be?
It depends on where it will live. A brand film for your homepage runs 90 seconds to 2 minutes. Paid placements on YouTube, Instagram, and LinkedIn work best at 15 to 30 seconds. We deliver multiple lengths and aspect ratios from one shoot, so every platform gets the right cut.
Do you handle the creative concept and scriptwriting?
Yes. If you arrive with a creative brief, we execute it. If you are starting from a blank page, we develop the concept, write the script, and storyboard it with you, so you can see the video on paper before anyone touches a camera. Either way, you approve the creative before the shoot.
Is the music in my video licensed?
Yes. We source the music and handle the licensing, so your video can run on your website, social platforms, paid channels, and broadcast without a copyright claim. Licensing is confirmed before delivery and the cost is itemized in your quote.
Can you add drone footage to a promotional video?
Yes. We fly licensed drones across Toronto and the GTA. Aerial shots establish location, show scale, and lift the production value of a brand film or commercial, and the drone runs on the same shoot day as the ground crew. See our drone video production page for details.
Next Step
Ready to Promote Your Brand?
Tell Lapse Productions the goal and the rough budget, and we will come back with a clear, itemized proposal built around it, no obligation attached. Want the numbers first? The pricing page holds the full rate card.
- 120 Eglinton Ave E #202, Toronto, ON M4P 1E2
- dario@lapseproductions.com
- Monday to Friday, 9:00am to 5:00pm ET