What is a Promotional Video? A Dive into Promotional Video Production

Promotional videos are a cornerstone in video marketing, known for their ability to vividly showcase a brand, product, or service, compelling viewers to take action. At Lapse Productions, we excel in promotional video production, crafting visuals that captivate audiences and drive engagement. This post will unravel the key components, types, and the production process of promotional videos, underscoring their pivotal role in modern marketing.

Core Components of a Promotional Video


Identifying a clear objective is the bedrock of a successful promotional video. Whether it’s amplifying brand awareness, showcasing a new product, or driving website traffic, having a defined goal will steer the direction of the video.

Target Audience

Understanding the target audience is pivotal. It influences the message, tone, and visual elements ensuring the video resonates well and incites action.


Crafting a succinct, compelling message is crucial. It should elucidate the value proposition and entice viewers to explore further.

Visual and Audio Elements

High-quality visuals and audios are not mere embellishments; they enhance the narrative, ensuring a captivating viewer experience.

Call to Action (CTA)

A compelling CTA is the linchpin that nudges viewers to take the desired action, be it making a purchase, signing up, or another engagement.

Types of Promotional Videos

Explainer Videos

Explainer video creation is quintessential for simplifying complex concepts, making them palatable for the audience.

YouTube video

Product Demos

Product demos unabashedly showcase the features and benefits of a product, elucidating its utility.

YouTube video


Customer testimonials are potent in building trust and showcasing real-world benefits.

YouTube video

Company Culture Videos

These humanize the brand, portraying its values, and ethos, forging a deeper connection with the audience.

YouTube video

The Production Process

The video production process contains 3 stages: Pre-Production, Production, and Post-Production.


The Pre-Production phase of professional video production is about meticulous planning, scripting, and storyboarding to ensure a smooth production process. To learn more click on the image below!

Behind-the-scenes image of the pre-production process with the word 'Pre-Production' and 'Lapse Productions' superimposed.


The production phase is where the magic happens—shooting the video with precision to capture the envisioned content. To learn more click on the image below!

Behind-the-scenes image of a video production process with the word 'Production' and 'Lapse Productions' superimposed.


Post-production involves editing, adding music, graphics, and polishing the video to perfection before it hits the distribution channels. To learn more click on the image below!

Behind-the-scenes image of a video production editing process with the words 'Post-Production' and 'Lapse Productions' superimposed.

Distribution Channels

Distributing the promotional video as part of digital video advertising across diverse channels like social media, websites, and email marketing is crucial for maximum reach. Video SEO optimization is key to enhancing visibility and engagement.

Metrics to Measure Success

Measuring metrics like views, engagement rate, click-through rate, and conversions is crucial to gauge the success and ROI of the promotional video.

Ready to Create Your Own Promotional Video? We Can Help!

Embarking on the journey to create a promotional video with our video production services can significantly uplift your brand’s message clarity and audience engagement. At Lapse Productions, we’re here to navigate you through this voyage seamlessly.

Why Choose Lapse Productions?

  • Expertise: With a seasoned team of creatives, we possess the expertise in corporate video production to translate complex messages into compelling, easy-to-understand explainer videos.
  • Customization: We prioritize understanding your brand’s unique narrative and offering custom video production that resonates with your target audience.
  • Quality: Our commitment to quality ensures that every project we undertake is executed to the highest standards, ensuring impactful, professional videos.
  • Client Satisfaction: We believe in a collaborative approach, ensuring our clients are involved and satisfied through every phase of the production process.

Wrapping Up

Promotional videos are a formidable tool in video content marketing, encapsulating brand messages in an engaging manner, fostering connections, and driving actionable results. As the digital landscape continuously evolves, mastering the art of promotional video production is indispensable for marketers and video production professionals alike.

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.


Frequently Asked Questions