How Much Does A Video Cost? (2023): A Comprehensive Guide for Businesses

How much does it cost to create a corporate video? This question echoes the complexity of asking, “How much does a car cost?” The answer, as you might expect, is – it depends! Whether you’re aiming for a top-tier production or something more budget-friendly, understanding the costs is crucial.

At Lapse Productions, we provide both transparency and expertise in our pricing. Let’s dive into the essential elements that make up the cost and end this blog post with some sample budgets.

Understanding How a Corporate Video is Made

Creating a corporate video is an intricate process that requires a blend of creativity, technical skill, and business acumen. It’s not just about filming; it’s about crafting a story that resonates with your target audience. Here’s a high-level overview of the journey:

1. Concept Development

• Understanding the Objective: Identifying the goals and audience for the video.
• Crafting the Message: Creating a compelling storyline or narrative that aligns with the brand.

2. Pre-Production

• Planning and Coordination: Scheduling, budgeting, casting, location scouting, and more.
• Script Writing: Transforming the concept into a detailed script that guides the production.

3. Production

• Filming: Capturing the visuals, directing the talent, and ensuring high-quality audio and video.
• Team Collaboration: Producers, directors, cinematographers, and other crew members working in unison.

4. Post-Production

• Editing: Cutting and assembling footage to form a cohesive story.
• Special Effects & Graphics: Adding visual effects, graphics, or animations if needed.
• Sound Design: Mixing and mastering the audio to enhance the viewer’s experience.
• Final Review: Ensuring the final product aligns with the initial goals and client’s expectations.

5. Distribution & Marketing

• Platform Selection: Choosing where and how to share the video.
• Promotion: Utilizing marketing strategies to reach the target audience effectively.

Understanding these phases of production provides a comprehensive view of what goes into making a high-quality corporate video. Whether it’s a promotional piece, an educational video, or an internal communication tool, the process remains complex and multifaceted. At Lapse Productions, we navigate these stages with expertise, ensuring a seamless transition from concept to final product.

How We Price Our Videos: A Systematic Approach

At Lapse Productions, our pricing process begins with our leads filling out our briefing form, followed by a discovery call. We assess the client’s needs and wants to determine the perfect video solution – a method resembling a medical consultation.

From this diagnosis, we crunch the numbers together to create a tailored estimate. Here’s how we break it down:

Project Management Cost, comprising of:

• Administrative Fee 
• Onboarding and Offboarding 
• Client communications 
• Cast and crew communications and management

Pre-Production Cost, including:

• Communications
• Research and story development
• Cast and Crew hiring and coordination
• Location Scout 
• Scripting and Storyboarding 

Production Cost, encompassing:

• Cast and Crew
  • Producer / Director 
  • Cinematographer
  • Camera Operator
  • Grip
  • Gaffer 
  • Makeup Artist
  • PA
  • Actors
• Location rental
• Equipment rental
• Note: Cast and Crew is determined on a per project basis
• For more information on crew roles please visit this blog post:

Post-Production Costs, featuring:

• Timeline for the video deliverables
• Complexity of the video
• Number of deliverables
• Length of video deliverables 
• Stock footage or graphical asset purchase 

The typical percentage breakdown is:

• 30% for Pre-Production
• 35% for Production
• 35% for Post-Production

How Much Does a Corporate Video Cost in 2023?

• Startups and small-scale video production: Often charge under $5,000, usually in the under $2,500 range. 
• Professional video production companies like Lapse Productions: Deal with budgets starting at $7,500 to $25,000+.
• Commercial-level production companies: Projects that start at $50,000.

Examples

Here is an example of a Promotional video we produced and how it cost:

Client: Blackdoor Development Co.

Goal: To create a content video package to promote their development project: The Rhodes

Target Market: Luxury home buyers with budgets more than $2.5m

Deliverables:

• x1 Company Promotional video – 3-4mins

Timeline:

• Pre-Production – 1 Week
• Production – 1 Shoot Day
• Post-Production – 2 Weeks

Cost: This video cost $9,000

Here is an example of a Animation video we produced and how it cost:

Client: DMZ

Goal: To create a  promo text animation video that promotes the Black Innovation Fellowship program.

Target Market: Black tech founders

Deliverables:

• x1  Animation video – (1mins-1.5mins)

Timeline:

• Pre-Production – 2 Weeks
• Post Production – 4 Weeks

Cost: This video cost $7,500

If you have a video sample in mind and are curious to see how much it would cost then reach out to us for an accurate quote! 

Concluding Thoughts: Investing in Quality Video Production

Understanding the cost of creating a corporate video is more than just crunching numbers; it’s about recognizing the value that a professionally crafted video brings to your brand. In a world where visual content reigns supreme, the investment in high-quality video production can be a defining factor in your marketing success.

At Lapse Productions, we believe that transparency, creativity, and attention to detail are essential in delivering a product that resonates with your audience and aligns with your budget. Whether you are a startup looking for an affordable solution or a well-established brand seeking top-tier production, we offer tailored solutions that meet your unique needs.

Looking to create a video that stands out? Start a conversation with us today. With our systematic approach to pricing, in-depth understanding of the video creation process, and a team of dedicated professionals, we can turn your vision into reality.Fill out our contact form now, and we’ll be in touch in under 24 hours to discuss how we can help you create a video that speaks to your audience and drives results.

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.

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Frequently Asked Questions

How much will it cost to produce my video?

Every video production is different so there is no one size fits all. On average our videos start at $5,000. The best way to find out how much your video will cost is to get in touch with us. If you are interested in finding out more about how we price our videos please check out our blog article “How much does a video cost?”

How does LAPSE’s rate compare to other video production companies in Toronto?

We are one of the most competitively priced video production companies in Toronto. We try to maximize any budget and do more with less.

What type of videos do you create?

We have worked on videos of all different shapes and sizes. Chances are slim that we are not able to create your video.

I need video footage without editing?

Yes. We can shoot the video footage and hand over the unedited files to you.

I have video footage that needs editing?

Yes. We can edit your existing video footage.

What type of video do I need?

If you are unsure of the type of video you need we will go over your micro and macro business goals to see what type of video(s) would best suit your marketing and sales goals for your business.

Do I own the rights to my video?

All rights to the video(s) are passed on to you as stipulated by our contracts. We only retain the right to publicly share your video for our portfolio unless you note otherwise.

How long does it take to create a video?

On average a video takes 2-3 weeks to complete but if you have a different timeline get in touch with us and we can make it work.

I’m on a tight deadline, can you complete my video project faster?

If the situation is right we can do a rush order on your video project.

Do you accept Crypto?

Yes, we accept up to 50% of the project total in Bitcoin and Ethereum. Our payable addresses are lapseproductions.eth and lapseproductions.wallet