How Much Does A Video Cost? (2022)

How much will it cost to create a video? 

Asking this question is kind of like asking how much does a car cost? The answer is – it depends! Are you looking for a lamborghini or a toyota? 

At the end of this blog post, we’ll go over some sample budgets but for now we’re going to go over the system we use to price our videos. 

Watch the Video Version

Check out the video version of this post if you prefer watching to reading.

How we price our videos

Our process for pricing is to first have our leads fill out our briefing form followed up with a discovery call. In these two stages we diagnose what the client’s needs and wants are to determine what the video solution will be. Just like a patient going to a doctor. 

From there we’ll start to crunch the numbers together to create our estimate. 

We focus on three steps:

Pre-Production Cost – which consists of:

• Communications 
• Research and story development 
• Cast and Crew hiring and coordination 

Production Cost – which consists of:

• Cast and Crew 
  • Producer
  • Director
  • Cinematographer
  • Camera Operator
  • Grip
  • Makeup Artist
  • PA
  • Actors
  • Location rental 

Post-Production Costs – which consists of:

• Timeline for the video deliverables
• Complexity of the video
• Number of deliverables  

Usually, a percentage breakdown is:

• 30% for Pre-Production
• 35% for Production
• 35% for Post-Production 

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Now for the numbers reveal:

How much does a video cost?

On average, video production companies that are just starting out will charge under $5,000, usually in the under $2,500 range.

From there you move into professional video production companies, like ourselves, that deal with budgets starting at $7,500 to $25,000+

Past this are production companies that deal with commercial level projects that start at $50,000. 

Need to create a video?

Looking to create a video? Fill out the contact form below and we’ll get back to you in under 24 hours.

Let’s Create Your Video Today

If you are ready for guaranteed quality, expertise, reliability, and competitive pricing then reach out to us for a quote right now.

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Frequently Asked Questions

How much will it cost to produce my video?

Every video production is different so there is no one size fits all. On average our videos start at $5,000. The best way to find out how much your video will cost is to get in touch with us. If you are interested in finding out more about how we price our videos please check out our blog article “How much does a video cost?”

How does LAPSE’s rate compare to other video production companies in Toronto?

We are one of the most competitively priced video production companies in Toronto. We try to maximize any budget and do more with less.

What type of videos do you create?

We have worked on videos of all different shapes and sizes. Chances are slim that we are not able to create your video.

I need video footage without editing?

Yes. We can shoot the video footage and hand over the unedited files to you.

I have video footage that needs editing?

Yes. We can edit your existing video footage.

What type of video do I need?

If you are unsure of the type of video you need we will go over your micro and macro business goals to see what type of video(s) would best suit your marketing and sales goals for your business.

Do I own the rights to my video?

All rights to the video(s) are passed on to you as stipulated by our contracts. We only retain the right to publicly share your video for our portfolio unless you note otherwise.

How long does it take to create a video?

On average a video takes 2-3 weeks to complete but if you have a different timeline get in touch with us and we can make it work.

I’m on a tight deadline, can you complete my video project faster?

If the situation is right we can do a rush order on your video project.

Do you accept Crypto?

Yes, we accept up to 50% of the project total in Bitcoin and Ethereum. Our payable addresses are lapseproductions.eth and lapseproductions.wallet

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