How Much Does A Video Cost? (2023): A Comprehensive Guide for Businesses

How much does it cost to create a corporate video? This question echoes the complexity of asking, “How much does a car cost?” The answer, as you might expect, is – it depends! Whether you’re aiming for a top-tier production or something more budget-friendly, understanding the costs is crucial.

At Lapse Productions, we provide both transparency and expertise in our pricing. Let’s dive into the essential elements that make up the cost and end this blog post with some sample budgets.

Understanding How a Corporate Video is Made

Creating a corporate video is an intricate process that requires a blend of creativity, technical skill, and business acumen. It’s not just about filming; it’s about crafting a story that resonates with your target audience. Here’s a high-level overview of the journey:

1. Concept Development

  • Understanding the Objective: Identifying the goals and audience for the video.
  • Crafting the Message: Creating a compelling storyline or narrative that aligns with the brand.

2. Pre-Production

  • Planning and Coordination: Scheduling, budgeting, casting, location scouting, and more.
  • Script Writing: Transforming the concept into a detailed script that guides the production.
Behind-the-scenes image of the pre-production process with the word 'Pre-Production' and 'Lapse Productions' superimposed.

3. Production

  • Filming: Capturing the visuals, directing the talent, and ensuring high-quality audio and video.
  • Team Collaboration: Producers, directors, cinematographers, and other crew members working in unison.
Behind-the-scenes image of a video production process with the word 'Production' and 'Lapse Productions' superimposed.

4. Post-Production

  • Editing: Cutting and assembling footage to form a cohesive story.
  • Special Effects & Graphics: Adding visual effects, graphics, or animations if needed.
  • Sound Design: Mixing and mastering the audio to enhance the viewer’s experience.
  • Final Review: Ensuring the final product aligns with the initial goals and client’s expectations.
Behind-the-scenes image of a video production editing process with the words 'Post-Production' and 'Lapse Productions' superimposed.

5. Distribution & Marketing

  • Platform Selection: Choosing where and how to share the video.
  • Promotion: Utilizing marketing strategies to reach the target audience effectively.

Understanding these phases of production provides a comprehensive view of what goes into making a high-quality corporate video. Whether it’s a promotional piece, an educational video, or an internal communication tool, the process remains complex and multifaceted. At Lapse Productions, we navigate these stages with expertise, ensuring a seamless transition from concept to final product.

How We Price Our Videos: A Systematic Approach

At Lapse Productions, our pricing process begins with our leads filling out our briefing form, followed by a discovery call. We assess the client’s needs and wants to determine the perfect video solution – a method resembling a medical consultation.

From this diagnosis, we crunch the numbers together to create a tailored estimate. Here’s how we break it down:

Project Management Cost, comprising of:

  • Administrative Fee 
  • Onboarding and Offboarding 
  • Client communications 
  • Cast and crew communications and management

Pre-Production Cost, including:

  • Communications
  • Research and story development
  • Cast and Crew hiring and coordination
  • Location Scout 
  • Scripting and Storyboarding 

Production Cost, encompassing:

A behind-the-scenes picture of a corporate interview shoot with the words 'Crew Roles in Video Production' and 'Lapse Productions' superimposed on it.

Post-Production Costs, featuring:

  • Timeline for the video deliverables
  • Complexity of the video
  • Number of deliverables
  • Length of video deliverables 
  • Stock footage or graphical asset purchase 

The typical percentage breakdown is:

  • 30% for Pre-Production
  • 35% for Production
  • 35% for Post-Production

How Much Does a Corporate Video Cost in 2023?

  • Startups and small-scale video production: Often charge under $5,000, usually in the under $2,500 range. 
  • Professional video production companies like Lapse Productions: Deal with budgets starting at $7,500 to $25,000+.
  • Commercial-level production companies: Projects that start at $50,000.


Here is an example of a Promotional video we produced and how it cost:

Client: Blackdoor Development Co.

Goal: To create a content video package to promote their development project: The Rhodes

Target Market: Luxury home buyers with budgets more than $2.5m


  • x1 Company Promotional video – 3-4mins


  • Pre-Production – 1 Week
  • Production – 1 Shoot Day
  • Post-Production – 2 Weeks

Cost: This video cost $9,000

Here is an example of a Animation video we produced and how it cost:

Client: DMZ

Goal: To create a  promo text animation video that promotes the Black Innovation Fellowship program.

Target Market: Black tech founders


  • x1  Animation video – (1mins-1.5mins)


  • Pre-Production – 2 Weeks
  • Post Production – 4 Weeks

Cost: This video cost $7,500

If you have a video sample in mind and are curious to see how much it would cost then reach out to us for an accurate quote! 

Why Lapse Productions is Your Go-To Choice for Corporate Video Production in Toronto

Understanding the cost of creating a corporate video is more than just crunching numbers; it’s about recognizing the value that a professionally crafted video brings to your brand. In a world where visual content reigns supreme, the investment in high-quality video production can be a defining factor in your marketing success.

At Lapse Productions, we believe that transparency, creativity, and attention to detail are essential in delivering a product that resonates with your audience and aligns with your budget. Whether you are a startup looking for an affordable solution or a well-established brand seeking top-tier production, we offer tailored solutions that meet your unique needs.

  • Local Expertise: Our deep-rooted understanding of the Toronto market, allied with our acumen of local filming locales, empowers us to craft videos that strike a chord with local audiences. Our Toronto lineage imbues our productions with an authentic local essence, embodying the essence of video production Toronto.
  • Communication and Professionalism: Transparency in communication and a well-charted process are the hallmarks of Lapse Productions, ensuring a frictionless voyage from the drawing board to the big screen. Our professionalism mirrors in our punctuality, crystal-clear budget deliberations, and unwavering adherence to timelines.
  • Creative Excellence: Our portfolio is a window to our creative sagacity and distinct style. We take pride in our ability to infuse a breath of fresh innovation into corporate video production, helping your brand emerge from the crowd.
  • Technical Proficiency: Armed with cutting-edge equipment and a discerning eye for contemporary video production techniques, we pledge that every venture we embark on is delivered to the pinnacle of technical standards.

Opting for Lapse Productions for your corporate video requisites is synonymous with choosing a partner devoted to showcasing your brand in the most illustrious light possible. We cordially invite you to peruse our portfolio and reach out to discuss how we can translate your vision into a visual masterpiece.

Explore Our Diverse Range of Services

Video Production Services

Craft compelling narratives with our premium Video Production Services. From concept to final edit, we create engaging videos that resonate with your audience and amplify your brand’s message.

Video Production Services

Photography Services

Capture the essence of your brand with our professional photography services. From corporate events to product photography, our team delivers high-resolution images that tell your story.

Photography Services

Drone Services

Elevate your perspective with our cutting-edge drone services. Capture stunning aerial visuals, showcasing your projects from a unique vantage point that leaves a lasting impression.

Drone Services

Podcast Services

Engage your audience with compelling audio content through our podcast services. We provide end-to-end podcast solutions, including recording, editing, and distribution, to help your voice reach a wider audience.

Podcast Services

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.


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