What is an Explainer Video? (2024)

Explainer videos have revolutionized how we understand and interact with products and services. In just a few minutes, they can demystify complex concepts, showcase benefits, and guide potential customers towards making informed decisions. As businesses strive to connect more deeply with their audiences, explainer videos stand out as a vital tool in simplifying messages and enhancing user engagement. Let’s dive into the world of explainer videos and why they’re a game-changer for businesses looking to leave a lasting impression.

What is an Explainer Video?

Explainer videos are short, engaging videos that break down complex ideas, products, or services into simple, easy-to-understand concepts. Typically ranging from 60 to 90 seconds, these videos use clear and concise language, appealing visuals, and compelling narratives to convey a company’s value proposition. Whether it’s introducing a new product, explaining a complicated process, or answering frequently asked questions, explainer videos are designed to educate and persuade the audience in an entertaining way.

The Benefits of Explainer Videos: Insights Backed by Data

The essence of an explainer video is straightforward: to present a company’s offerings in an engaging manner to its intended audience. Its objectives are to clarify the functionality and benefits of a product or service, to demonstrate its value to potential customers, and to nudge viewers towards making a purchase decision.

Data reinforces the effectiveness of explainer videos in achieving these goals:

• 97% of marketers have observed that explainer videos assist in enhancing user comprehension of their products or services.
• 95% of individuals have engaged with an explainer video to learn more about a product or service.
• 73% of consumers prefer watching a concise explainer video over reading textual content or attending a demonstration/sales call.
• 39% of customers express a desire for more explainer videos.

These statistics highlight a clear preference for video as a dynamic and compelling form of communication over traditional text-based approaches.

In summary, leveraging high-quality explainer videos significantly boosts the likelihood of improving conversion rates, underscoring their critical role in a successful marketing strategy.

Key Elements of a Successful Explainer Video

Creating an impactful explainer video involves several crucial components:

1. Clear Messaging: Your video should focus on solving a problem or addressing a need, presenting your product or service as the solution in a straightforward manner.
2. Engaging Story: Incorporate storytelling to connect emotionally with the audience, making the video memorable and relatable.
3. Quality Visuals and Sound: High-quality graphics, animations, and professional voiceovers can significantly enhance viewer engagement and message delivery.
4. Brevity: Keep the video concise. The best explainer videos convey their message effectively within 60 to 90 seconds.
5. Call-to-Action: End with a strong call-to-action, guiding viewers on what to do next to engage further with your product or service.

Combining these elements ensures your explainer video not only captivates your audience but also drives them to take action.

Examples of Explainer Videos

The following are examples of Explainer Videos:

How to Create an Explainer Video: A Step-by-Step Guide

An Explainer Video is created through what we call the video production process. It contains 3 stages: Pre-Production, Production, and Post-Production.

1. Pre-Production

Pre-Production: This foundational stage sets the direction for your video. It involves:

• Conceptualization: Brainstorming ideas and defining the video’s purpose and message.
• Scriptwriting: Crafting a script that conveys your message clearly and engagingly.
• Storyboarding: Visualizing the video scene by scene to guide production.
• Casting: Selecting actors or presenters if needed.
• Location Scouting: Finding the right settings for your video.
• Scheduling: Planning the shoot to ensure everything runs smoothly.

2. Production

Production: This is where the planning comes to life through:

• Filming: Capturing all the necessary footage, following the storyboard and script.
• Recording: Getting all audio elements, including voice-overs and ambient sounds.
• Directing: Guiding the cast and crew to capture the desired performance and visuals.

3. Post-Production

Post-production: After filming, the video is shaped into its final form through:

• Editing: Piecing together the footage to tell the story effectively, including cutting, sequencing, and adding transitions.
• Sound Design: Incorporating music, sound effects, and balancing audio levels to enhance the video’s emotional impact and clarity.
• Visual Effects and Graphics: Adding elements such as titles, motion graphics, and any special effects to complement the video’s message.
• Color Grading: Adjusting the colors to ensure consistency and convey the right mood and style.

This guide helps ensure that your explainer video not only informs and engages your target audience but also encourages them to take the next step with your brand.

How Much Does an Explainer Video Cost?

Determining the cost of an explainer video can be complex, as it depends on various factors such as the length of the video, production quality, and specific requirements like animation or special effects. However, to give you an idea, here’s a breakdown of typical price ranges that we charge:

Remember, the investment in an explainer video often reflects directly in the quality and effectiveness of the final product. It’s not just about making a video; it’s about crafting an asset that can significantly boost your brand’s visibility and appeal. For more information please contact us below to help you figure out how much your video will cost.

Conclusion

Explainer videos are an invaluable asset for any brand looking to articulate its value proposition succinctly and compellingly. They bridge the gap between complex ideas and clear understanding, transforming viewers into informed and engaged potential customers. By leveraging the power of visual storytelling, explainer videos can significantly enhance your marketing efforts, leading to increased conversions, improved SEO, and stronger customer connections. As the digital landscape continues to evolve, the ability to communicate effectively through explainer videos will remain a key differentiator for successful brands. Ready to distill your message into an engaging explainer video? The journey to clearer communication and deeper engagement with your audience starts now!

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.

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Frequently Asked Questions

How much will it cost to produce my video?

Our pricing packages start at: Simple – $3,250, Standard – $6,250, and Premium – $8,000. We offer add-ons for different project needs so make sure to contact us for a more custom quote.

How does LAPSE’s rate compare to other video production companies in Toronto?

We are one of the most competitively priced video production companies in Toronto. We try to maximize any budget and do more with less.

What type of videos do you create?

We have worked on videos of all different shapes and sizes. Chances are slim that we are not able to create your video. Even so we can refer you to one of our connections that can.

I need video footage without editing?

Yes. We can shoot the video footage and hand over the unedited files to you.

I have video footage that needs editing?

Yes. We can edit your existing video footage.

What type of video do I need?

If you are unsure of the type of video you need we will go over your micro and macro business goals to see what type of video(s) would best suit your marketing and sales goals for your business.

Do I own the rights to my video?

All rights to the video(s) are passed on to you as stipulated by our contracts.

How long does it take to create a video?

On average a video takes 1-2 weeks to complete but if you have a different timeline get in touch with us and we can make it work.

I’m on a tight deadline, can you complete my video project faster?

Yes! We offer Rush Orders on all our projects.