What is an Explainer Video? (2024)

Explainer videos have revolutionized how we understand and interact with products and services. In just a few minutes, they can demystify complex concepts, showcase benefits, and guide potential customers towards making informed decisions. As businesses strive to connect more deeply with their audiences, explainer videos stand out as a vital tool in simplifying messages and enhancing user engagement. Let’s dive into the world of explainer videos and why they’re a game-changer for businesses looking to leave a lasting impression.

What is an Explainer Video?

Explainer videos are short, engaging videos that break down complex ideas, products, or services into simple, easy-to-understand concepts. Typically ranging from 60 to 90 seconds, these videos use clear and concise language, appealing visuals, and compelling narratives to convey a company’s value proposition. Whether it’s introducing a new product, explaining a complicated process, or answering frequently asked questions, explainer videos are designed to educate and persuade the audience in an entertaining way.

Camera talent adopting the engagement pose, gesturing towards the camera during a presentation, promoting viewer engagement.

The Benefits of Explainer Videos: Insights Backed by Data

The essence of an explainer video is straightforward: to present a company’s offerings in an engaging manner to its intended audience. Its objectives are to clarify the functionality and benefits of a product or service, to demonstrate its value to potential customers, and to nudge viewers towards making a purchase decision.

Data reinforces the effectiveness of explainer videos in achieving these goals:

  • 97% of marketers have observed that explainer videos assist in enhancing user comprehension of their products or services.
  • 95% of individuals have engaged with an explainer video to learn more about a product or service.
  • 73% of consumers prefer watching a concise explainer video over reading textual content or attending a demonstration/sales call.
  • 39% of customers express a desire for more explainer videos.

These statistics highlight a clear preference for video as a dynamic and compelling form of communication over traditional text-based approaches.

In summary, leveraging high-quality explainer videos significantly boosts the likelihood of improving conversion rates, underscoring their critical role in a successful marketing strategy.

Key Elements of a Successful Explainer Video

Creating an impactful explainer video involves several crucial components:

  1. Clear Messaging: Your video should focus on solving a problem or addressing a need, presenting your product or service as the solution in a straightforward manner.
  2. Engaging Story: Incorporate storytelling to connect emotionally with the audience, making the video memorable and relatable.
  3. Quality Visuals and Sound: High-quality graphics, animations, and professional voiceovers can significantly enhance viewer engagement and message delivery.
  4. Brevity: Keep the video concise. The best explainer videos convey their message effectively within 60 to 90 seconds.
  5. Call-to-Action: End with a strong call-to-action, guiding viewers on what to do next to engage further with your product or service.

Combining these elements ensures your explainer video not only captivates your audience but also drives them to take action.

Examples of Explainer Videos

The following are examples of Explainer Videos:

YouTube video
YouTube video
YouTube video

How to Create an Explainer Video: A Step-by-Step Guide

An Explainer Video is created through what we call the video production process. It contains 3 stages: Pre-Production, Production, and Post-Production.

1. Pre-Production

Pre-Production: This foundational stage sets the direction for your video. It involves:

  • Conceptualization: Brainstorming ideas and defining the video’s purpose and message.
  • Scriptwriting: Crafting a script that conveys your message clearly and engagingly.
  • Storyboarding: Visualizing the video scene by scene to guide production.
  • Casting: Selecting actors or presenters if needed.
  • Location Scouting: Finding the right settings for your video.
  • Scheduling: Planning the shoot to ensure everything runs smoothly.
Behind-the-scenes image of the pre-production process with the word 'Pre-Production' and 'Lapse Productions' superimposed.

2. Production

Production: This is where the planning comes to life through:

  • Filming: Capturing all the necessary footage, following the storyboard and script.
  • Recording: Getting all audio elements, including voice-overs and ambient sounds.
  • Directing: Guiding the cast and crew to capture the desired performance and visuals.
Behind-the-scenes image of a video production process with the word 'Production' and 'Lapse Productions' superimposed.

3. Post-Production

Post-production: After filming, the video is shaped into its final form through:

  • Editing: Piecing together the footage to tell the story effectively, including cutting, sequencing, and adding transitions.
  • Sound Design: Incorporating music, sound effects, and balancing audio levels to enhance the video’s emotional impact and clarity.
  • Visual Effects and Graphics: Adding elements such as titles, motion graphics, and any special effects to complement the video’s message.
  • Color Grading: Adjusting the colors to ensure consistency and convey the right mood and style.
Behind-the-scenes image of a video production editing process with the words 'Post-Production' and 'Lapse Productions' superimposed.

This guide helps ensure that your explainer video not only informs and engages your target audience but also encourages them to take the next step with your brand.

How Much Does an Explainer Video Cost?

Determining the cost of an explainer video can be complex, as it depends on various factors such as the length of the video, production quality, and specific requirements like animation or special effects. However, to give you an idea, here’s a breakdown of typical price ranges that we charge:


Ideal for Simple Videos
Starts with:
1 video (60s – 2 min)

Basic Strategy Session $250
-Basic Development & Strategy

1 Full-Day Filming $1,500
Interviews & B-Roll
Basic Production Quality (1 person crew)
-Videographer (1 Camera) – $1,500
-Up to 10 hrs
-Includes Basic Equipment Package

Editing – $1,500
-Basic Editing
-Basic Motion & Text Graphics
-1 Music License
-1 Round of Revisions

From $ 3,250


Perfect for Important Videos
Starts With:
1 Video (60s – 2 min)

Advanced Strategy – $500
-Standard Development & Strategy
-Location Scouting

1 Full-Day of Filming – $3,750
Interviews & B-Roll
Standard Production Quality (4 person crew)
-Up to 10 hrs
-Producer – $1,250
-Cinematographer – 1,500
-Audio Operator – $800
-Production Assistant – $200
-Includes Standard Equipment Package

Editing – $2,000
-Standard Editing
-Basic Motion & Text Graphics
-1+ Music License
-2 Rounds of Revisions

From $ 6,250


The best of the best
Starts With:
1 Video (60s – 2 min)

Premium Strategy – $750
-Advanced Video Development & Strategy
-Location Scouting

x1 Full-Day Filming – $4,750
Interviews & B-Roll
Advanced Production Quality (5 person crew)
-Up to 10 hrs
-Producer – $1,250
-Cinematographer – $1,500
-Audio Operator – $800
-Grip/Gaffer – $500
-Production Assistant – $200
-Includes Advanced Equipment Van

Editing – $2,500
-Complex Editing
-Basic Motion & Text Graphics
-1+ Music License
-2 Rounds of Revisions

From $ 8,000

Remember, the investment in an explainer video often reflects directly in the quality and effectiveness of the final product. It’s not just about making a video; it’s about crafting an asset that can significantly boost your brand’s visibility and appeal. For more information please contact us below to help you figure out how much your video will cost.


Explainer videos are an invaluable asset for any brand looking to articulate its value proposition succinctly and compellingly. They bridge the gap between complex ideas and clear understanding, transforming viewers into informed and engaged potential customers. By leveraging the power of visual storytelling, explainer videos can significantly enhance your marketing efforts, leading to increased conversions, improved SEO, and stronger customer connections. As the digital landscape continues to evolve, the ability to communicate effectively through explainer videos will remain a key differentiator for successful brands. Ready to distill your message into an engaging explainer video? The journey to clearer communication and deeper engagement with your audience starts now!

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.

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