What is an Explainer Video?

Marketing a complex product or service can be a hurdle, often leaving potential customers puzzled. At Lapse Productions, we’ve found the remedy to this issue – Explainer Videos. They distill complex ideas into digestible narratives, making it easier for your audience to understand what you offer. In this post, we’ll delve into the essence of explainer videos, their varieties, and the manifold benefits they offer to businesses aiming to simplify their message and engage their audience better.

What is an Explainer Video?

An explainer video is a short, engaging video used by companies to quickly introduce themselves, explain a product, service or a complex idea in a straightforward and compelling manner. These videos are often animated due to the ability of animation to clearly and creatively express complex topics. They are usually placed on a website’s landing page or a prominent product page to help the company better convey its value proposition or explain a process, making it easier for the audience to understand and retain the information.

Elements of an Explainer Video

Here are the key elements of explainer videos:

  1. Simplicity:
    • The core essence of explainer videos lies in their simplicity. They break down complex concepts into bite-sized, easily understandable nuggets of information.
  2. Engagement:
    • With captivating visuals and a compelling narrative, explainer videos engage the audience effectively, making the information more memorable.
  3. Versatility:
    • Be it a product launch, a tutorial, or a corporate presentation, the versatility of explainer videos makes them a fit for various purposes.
  4. Accessibility:
    • In an era where video content reigns supreme, explainer videos are easily shareable across various digital platforms, making them highly accessible to a broad audience.
  5. Brand Identity:
    • Through customized animation and messaging, explainer videos can be tailored to resonate with a brand’s identity, thereby enhancing brand recall.
  6. SEO Value:
    • Video content, especially explainer videos, can significantly boost a website’s SEO. They increase the time spent on a page, and Google often rewards this with a higher search ranking. Moreover, videos are more likely to be shared, creating valuable backlinks to your website.

3 Different Types of Explainer Videos

Explainer videos come in three main flavors: Animated Explainer Video, Live-Action Explainer Video, and Hybrid Explainer Video.

  1. Animated Explainer Video:
    • These videos use animation to illustrate concepts. They are highly versatile and can make abstract or complex topics more understandable.
    • Sub-types include:
      • 2D Animation: Flat, two-dimensional graphics.
      • 3D Animation: Three-dimensional graphics offering a realistic feel.
      • Motion Graphics: Dynamic visual effects that animate graphic design elements.
      • Whiteboard Animation: Simulates a whiteboard drawing with a continuous narrative.
  2. Live-Action Explainer Video: Utilizes real people and objects to elucidate your company’s product or service. The production process is akin to animated videos but necessitates slightly more preparation due to the inclusion of more cast and crew members.
  3. Hybrid Explainer Video: A blend of animation and live-action footage, offering a unique way to convey your message.

10 Benefits of Explainer Videos

Explainer videos are a powerful tool for businesses aiming to communicate complex messages in an engaging and understandable manner. Here are some notable benefits of explainer videos:

  1. Simplified Communication:
    • They break down complex ideas into simple, digestible concepts, making it easier for the audience to understand your product or service.
  2. Engagement:
    • Visuals and animations can capture and hold the audience’s attention better than text alone.
  3. Increased Conversion Rates:
    • By providing clear explanations, explainer videos can help persuade potential customers and drive them to take action, such as making a purchase.
  4. SEO Boost:
    • Videos can help improve your website’s SEO as they encourage visitors to stay on your page longer, which is a metric search engines consider when ranking websites.
  5. Shareability:
    • They are easy to share on social media platforms, which can help increase your brand’s exposure and traffic to your website.
  6. Brand Personality:
    • Explainer videos allow you to infuse your brand’s personality and values in the content, helping to build a stronger connection with the audience.
  7. Cost-Effectiveness:
    • They are a cost-effective way to provide value and information to your audience, especially when compared to the costs of traditional advertising.
  8. Versatility:
    • They can be used in various settings such as on your website, social media platforms, email marketing campaigns, or trade shows.
  9. Visual Learning:
    • Cater to visual learners who comprise a significant portion of the population, enhancing the retention of information.
  10. Professional Image:
    • High-quality explainer videos can help establish a professional image and build trust with your audience.

Example of an Explainer Videos we’ve created

Here is an Explainer Video Lapse Productions we’ve worked on:

YouTube video

Ready to Create Your Own Explainer Video? We Can Help!

Embarking on the journey to create an explainer video can significantly uplift your brand’s message clarity and audience engagement. At Lapse Productions, we’re here to navigate you through this voyage seamlessly.

Why Choose Lapse Productions?

  • Expertise: With a seasoned team of creatives, we possess the expertise to translate complex messages into compelling, easy-to-understand explainer videos.
  • Customization: We prioritize understanding your brand’s unique narrative and tailoring explainer videos that resonate with your target audience.
  • Quality: Our commitment to quality ensures that every project we undertake is executed to the highest standards, ensuring impactful, professional videos.
  • Client Satisfaction: We believe in a collaborative approach, ensuring our clients are involved and satisfied through every phase of the production process.


Explainer videos are an indispensable asset in today’s digital marketing landscape, offering a bridge between complex ideas and audience understanding. At Lapse Productions, we are devoted to crafting explainer videos that not only simplify your message but also resonate deeply with your audience, fostering engagement and conversions.

Get in touch with us today to discuss your project and discover how we can help translate your complex messages into engaging explainer videos that drive results.

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.


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