Best Mother’s Day Video Ads (2024)

Mother’s Day is a celebration that touches everyone’s heart in one way or another. It’s a day to honor the love, sacrifice, and endless support of mothers around the globe. In the realm of marketing, Mother’s Day provides a unique opportunity to connect with audiences on a deep emotional level. Video ads, with their ability to convey stories through moving images and sound, are perhaps the most impactful way to celebrate this special day. At Lapse Productions, we understand the power of video storytelling, and today, we want to highlight the best Mother’s Day video ads of 2024 that have left a mark on our hearts.

Importance of Mother’s Day Ads

Mothers, the unsung heroes in our lives, embody the essence of emotional support, guidance, and nurturing for their families, making the celebration of Mother’s Day a pivotal event to honor their ceaseless love, care, and sacrifices. Recognized in over 100 countries, Mother’s Day transcends dates and traditions, unified by the universal sentiment of gratitude, love, and respect for the women who have shaped our lives. As this special day approaches, the opportunity for marketers to craft campaigns that resonate deeply and stand out becomes paramount. Leveraging targeted ads to connect with specific audiences not only amplifies the message of appreciation but also optimizes conversions, ensuring a meaningful impact and maximizing return on investment in the crowded space of Mother’s Day marketing.

Best Mother’s Day Video Ads of 2024

1. “Pregnancy Whoppers” by Burger King

Brief Description: In this humorous and heartwarming ad, Burger King shines a light on expectant mothers and their unique pregnancy cravings. The ad captures women sharing their cravings for unconventional food combinations, which leads to the unveiling of a special Burger King menu designed to satisfy those very desires.

Why It Stands Out: “Pregnancy Whoppers” stands out for its playful approach to a relatable aspect of pregnancy, showcasing the brand’s commitment to inclusivity and understanding. By celebrating the quirky side of motherhood, Burger King creates a sense of community and support around the shared experiences of expectant mothers.

Key Takeaway: This ad reminds us that pregnancy is a journey filled with its own set of challenges and joys, and sometimes, all it takes to feel understood is a specially crafted Whopper. Burger King’s message is clear: no expectant mom should navigate her cravings alone, and every craving, no matter how unusual, deserves to be celebrated.

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2. “The Mother of All Reviews” by Path Forward

Brief Description: “The Mother of All Reviews” takes viewers on an emotional journey, highlighting the challenges and triumphs of being a mother during the pandemic. In a touching twist, the ad features six unsuspecting moms who believe they are attending performance reviews at work, only to be moved to tears when they discover the reviews are heartfelt messages from their families.

Why It Stands Out: This video ad stands out for its genuine emotion and the surprising reveal that shifts the narrative from a professional setting to a deeply personal one. It beautifully captures the essence of motherhood and the often-overlooked sacrifices and contributions of working moms, especially during the trying times of a global pandemic.

Key Takeaway: “The Mother of All Reviews” serves as a poignant reminder of the invaluable role mothers play both in their families and in the workforce. It celebrates the resilience and strength of moms everywhere, acknowledging their hard work and dedication in the face of unprecedented challenges. This ad is a tribute to mothers, recognizing them as the unsung heroes of the pandemic era.

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3. “Moms” by Dove

Brief Description: Dove’s innovative ad, “Moms,” addresses the pervasive issue of toxic beauty advice on social media. Using advanced technology, the ad depicts scenarios where girls hear detrimental beauty standards and advice, not from strangers online, but from their most trusted sources: their own mothers.

Why It Stands Out: This ad is compelling for its creative use of technology to highlight a critical social issue. By presenting a world where mothers unknowingly echo harmful beauty messages, Dove effectively showcases the impact of social media’s beauty standards on young girls’ self-esteem and body image.

Key Takeaway: “Moms” by Dove is a powerful call to action for parents and guardians to become more aware of the messages about beauty that children are exposed to daily. It emphasizes the importance of fostering positive conversations about beauty and self-worth at home, counteracting the toxic advice prevalent on social media. Through this thought-provoking ad, Dove continues its mission to inspire confidence and promote healthier beauty standards for all.

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4. “Mother’s Day Rest” by Carhartt

Brief Description: Carhartt takes a unique approach to Mother’s Day with its “Mother’s Day Rest” ad. Eschewing the traditional push for holiday-specific products, the ad asserts that Mother’s Day should be a day off from work of any kind for moms. It humorously suggests saving Carhartt’s durable gear for the 364 days when rugged workwear is needed, promoting rest and relaxation instead of labor for this one special day.

Why It Stands Out: This ad stands out for its refreshing honesty and the shift in perspective it offers on gift-giving for Mother’s Day. By acknowledging the hard work mothers do daily, Carhartt honors them by advocating for rest rather than more work, even in the form of domestic chores or outdoor activities. This message aligns perfectly with Carhartt’s brand identity as a provider of tough, reliable workwear, reinforcing the company’s understanding and respect for hard work.

Key Takeaway: “Mother’s Day Rest” by Carhartt serves as a gentle reminder that sometimes, the best gift we can offer is the gift of relaxation and time to unwind. It encourages viewers to consider what mothers truly need – a break from the relentless pace of work and caregiving. Carhartt’s message is clear: honor the spirit of Mother’s Day by allowing moms to take a well-deserved break, showcasing the brand’s deep appreciation for the hardworking women in our lives.

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5. “Mother Rising” by Gender Justice Initiative

Brief Description: The “Mother Rising” campaign is a poignant call to action, spotlighting the often invisible burdens borne by mothers and family caregivers. It draws attention to the dual challenges they face: managing unpaid care and household responsibilities while also navigating the risks associated with their paid frontline care work, exacerbated by the COVID-19 pandemic. The campaign emphasizes the additional hurdles for those grappling with poverty, discrimination, and gender-based violence.

Why It Stands Out: This campaign stands out for its powerful advocacy and urgent plea for gender justice. By bringing to light the undervalued work of women and gender-diverse people in caregiving roles, “Mother Rising” seeks to mobilize society towards recognizing and supporting the vital contributions of these individuals. It calls for a collective effort to dismantle the barriers they face and ensure they receive the recognition, support, and resources they deserve.

Key Takeaway: “Mother Rising” is more than just a campaign; it’s a movement towards a future where the work of mothers and caregivers is fully valued and supported. It challenges viewers to recognize the critical role these individuals play in our society and to join the fight for gender justice. By advocating for comprehensive support for diverse mothers and caregivers across Canada, the campaign aims to empower them to rise above the challenges they face, ensuring they have everything they need to thrive.

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6. “Care Without Limits” by TYLENOL®

Brief Description: TYLENOL®’s Mother’s Day ad, “Care Without Limits,” pays homage to the boundless love and care provided by mothers, families, and caregivers. This heartfelt campaign is dedicated to celebrating the relentless spirit of caregiving that defines motherhood. It emphasizes the idea that a mother’s love knows no bounds, especially in times of need, reflecting TYLENOL®’s commitment to caring for its customers.

Why It Stands Out: This campaign stands out for its universal message of love, care, and appreciation for mothers and caregivers who play an indispensable role in our lives. By associating the brand with the selfless acts of caregiving that mothers embody, TYLENOL® strengthens its image as a caring and empathetic brand. The ad’s focus on “Care Without Limits™” resonates with viewers by highlighting the unconditional nature of a mother’s love and the tireless efforts of caregivers everywhere.

Key Takeaway: “Care Without Limits” by TYLENOL® serves as a beautiful reminder of the profound impact mothers, families, and caregivers have on our lives through their endless love and support. It encourages us to celebrate and acknowledge the extraordinary ways in which they care for us, not just on Mother’s Day, but every day. TYLENOL®’s message invites us to reflect on the depth of a mother’s love and to express our gratitude for the limitless care we receive.

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7. “Drawn to Mom” by Teleflora

Brief Description: Teleflora’s “You Crushed It” campaign is a heartfelt tribute to mothers everywhere, acknowledging the extraordinary challenges they faced during a year of social distancing. This ad recognizes the loss of personal space and the myriad of difficulties mothers encountered, yet celebrates their resilience and ability to create meaningful memories for their families against all odds.

Why It Stands Out: The campaign resonates deeply with viewers for its raw and genuine acknowledgment of the struggles faced by mothers during the pandemic. It’s the authenticity of the message—that despite the challenges and moments of doubt, mothers continued to deliver for their families—that makes this ad so impactful. Teleflora conveys a powerful sentiment of appreciation and admiration for mothers, highlighting their strength and dedication.

Key Takeaway: “You Crushed It” serves as an uplifting message of recognition and gratitude towards mothers for their unwavering commitment and love. It reminds us of the incredible capacity of mothers to rise to any challenge, often underappreciated, and underscores the importance of acknowledging and celebrating their efforts. This Mother’s Day, Teleflora encourages us to honor our mothers for not just surviving a tumultuous year but for thriving and ensuring their families did the same.

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How Much Does a Mother’s Day Video Cost?

Determining the cost of a Mother’s video can be complex, as it depends on various factors such as the length of the video, production quality, and specific requirements like animation or special effects. However, to give you an idea, here’s a breakdown of typical price ranges that we charge:

At Lapse Productions, we offer tailored video production packages designed to meet a wide range of needs, from simple projects to high-end productions. Our Simple Package is ideal for straightforward videos, including a basic strategy session, a full day of filming with a professional videographer, and essential editing, starting at $3,250. The Standard Package suits more significant projects, featuring an advanced strategy session, a full day of filming with a four-person crew, and comprehensive editing, beginning at $6,250. For the ultimate in quality and customization, our Premium Package provides premium strategy development, filming with a five-person crew, and complex editing, with prices starting at $8,000. Each package is designed to bring your vision to life, ensuring your message resonates with your audience.


Ideal for Simple Videos
Starts with:
1 video (60s – 2 min)

Basic Strategy Session $250
-Basic Development & Strategy

1 Full-Day Filming $1,500
Interviews & B-Roll
Basic Production Quality (1 person crew)
-Videographer (1 Camera) – $1,500
-Up to 10 hrs
-Includes Basic Equipment Package

Editing – $1,500
-Basic Editing
-Basic Motion & Text Graphics
-1 Music License
-1 Round of Revisions

From $ 3,250


Perfect for Important Videos
Starts With:
1 Video (60s – 2 min)

Advanced Strategy – $500
-Standard Development & Strategy
-Location Scouting

1 Full-Day of Filming – $3,750
Interviews & B-Roll
Standard Production Quality (4 person crew)
-Up to 10 hrs
-Producer – $1,250
-Cinematographer – 1,500
-Audio Operator – $800
-Production Assistant – $200
-Includes Standard Equipment Package

Editing – $2,000
-Standard Editing
-Basic Motion & Text Graphics
-1+ Music License
-2 Rounds of Revisions

From $ 6,250


The best of the best
Starts With:
1 Video (60s – 2 min)

Premium Strategy – $750
-Advanced Video Development & Strategy
-Location Scouting

x1 Full-Day Filming – $4,750
Interviews & B-Roll
Advanced Production Quality (5 person crew)
-Up to 10 hrs
-Producer – $1,250
-Cinematographer – $1,500
-Audio Operator – $800
-Grip/Gaffer – $500
-Production Assistant – $200
-Includes Advanced Equipment Van

Editing – $2,500
-Complex Editing
-Basic Motion & Text Graphics
-1+ Music License
-2 Rounds of Revisions

From $ 8,000

Remember, the investment in a promotional video often reflects directly in the quality and effectiveness of the final product. It’s not just about making a video; it’s about crafting an asset that can significantly boost your brand’s visibility and appeal. For more information please contact us below to help you figure out how much your video will cost.


The best Mother’s Day video ads of 2024 remind us of the deep love and gratitude we have for mothers. They also showcase the incredible potential of video ads to tell stories that resonate with us all. If you’re looking to create a video ad that captures the essence of your brand and connects with your audience on an emotional level, Lapse Productions is here to bring your vision to life.

Let’s create something memorable together. Contact us today.

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