Explainer Video Production ยท Toronto
Explainer Video Production in Toronto
Lapse Productions turns complex products and processes into explainer videos people actually understand. Software demos, live action, and animation, produced end to end by the same Toronto team since 2014. You bring the complicated part. We make it make sense.
Our Portfolio
Watch the Work First
Proof beats claims. Six explainer projects from the portfolio, each one built to make something complicated feel simple. Nothing loads from YouTube until you press play.
Have something that needs explaining? Tell us the product and the audience, and we will build a proposal around it.
What We Produce
Explainer Video Production, Four Ways
Four formats cover almost every explainer brief. Most projects use one, the strongest often combine two.
Software and app demos
Show, do not just tell. Screen capture and UI animation walk users through your software step by step. Built for SaaS teams that want more conversions and fewer support tickets.
Live-action explainers
Real people build real trust. We film your team, your space, and your product in action, the right call for founder messages, physical services, and anything that benefits from a human face.
Training and onboarding
Internal explainers that people finish. Safety orientations, HR onboarding, and process training built to keep employees informed and engaged without an hour of slides.
Animation and motion graphics
For the things a camera cannot film. Abstract concepts, data, and invisible processes come to life in 2D animation and motion graphics built with your brand colours and custom assets.
Selling the feeling rather than the mechanics? That is a promotional video, and it has its own page: promotional video production. Filming a physical product up close? See product video production.
At a Glance
Explainer Videos, the Short Version
The cheat sheet. Everything a first conversation usually covers, in one table.
| What it is | A short video that shows how your product, service, or process works, step by step. |
|---|---|
| Best for | Software demos, how-it-works pages, onboarding, training, and sales conversations that keep hitting the same question. |
| Typical budget | Most Lapse Productions projects land between $3,410 and $8,000, scoped line by line. No fixed packages. |
| Timeline | Three to six weeks from kickoff to final delivery, depending on style and rounds of review. |
| What you get | One master video plus cutdowns, captions, and the right aspect ratios for every platform. |
| Ownership | You own the final videos outright. No licensing fees, no strings. |
Not sure an explainer is the right format? Our guide to the 9 types of corporate videos compares them all, and the pricing page holds the full rate card.
Our Process
How Your Explainer Video Gets Made
Five steps, two founders watching every one of them. You always know what happens next.
Discovery and brief
We start with your product, your audience, and the one thing viewers must understand by the end. That single idea shapes every decision after it.
Script and storyboard
The script does the heavy lifting on an explainer. We write it, you approve it, and the storyboard locks the visuals before anything gets filmed or animated.
Production
Live action gets our crew, cameras, and lighting at your location or a studio. Animation gets custom assets built in your brand colours. Plenty of explainers use both.
Edit and review
We cut the video, record the voiceover, mix the sound, and build the motion graphics, then take you through two structured rounds of revisions on Frame.io.
Delivery
Final files in every length and aspect ratio your platforms need, with captions burned in for silent viewing. You own all of it, outright.
Want the long version? Read our full guide to the corporate video production process. Presenting to camera yourself? Our teleprompter services keep scripted delivery natural.
Why Lapse
Why Toronto Companies Choose Lapse Productions
Most clients arrive knowing exactly what their product does and no clear way to make an audience understand it. That gap is our job. We listen until we understand it ourselves, find the story inside the process, and translate it into a video that works on screen and works for the business goal behind it.
We are chameleons: any industry, any level of technical depth, any format. We produce explainers regularly for tech, finance and fintech, and education and e-learning clients, and explainer work is one part of our full video production services in Toronto.
Founder-led delivery
Dario and Kyrill, the co-founders, run every project personally, from the first call through final delivery. No account managers, no handoffs. Meet the team.
Clarity first
An explainer that confuses people is just an expense. We take complex B2B concepts, technical jargon, and multi-step processes and distill them into something a first-time viewer follows without effort.
Script to screen under one roof
Scriptwriting, storyboarding, voiceover casting, filming, animation, and sound design run through one team. Nothing gets lost between a writer, a studio, and an editor.
Built for the mute button
Most people watch on LinkedIn and Instagram with the sound off. We design for that: bold captions and visuals that carry the message on their own, so the explanation lands either way.
Our Clients
Who We Work With
From local startups to global enterprises, teams across every industry trust Lapse Productions to make their complicated things clear.
Answers
Frequently Asked Questions
The questions we get asked most about explainer video, answered straight.
How much does an explainer video cost in Toronto?
Most explainer video projects at Lapse Productions land between $3,410 and $8,000. A screen-capture software demo sits at the low end, while stylized animation or a live-action shoot with talent sits higher. There are no fixed packages: you set the scope and we quote our itemized rates against it. Our video production pricing page shows the full rate card, and our guide to what a video costs explains what moves the number.
How long should an explainer video be?
For a landing page or top-of-funnel marketing, 60 to 90 seconds is the sweet spot. Internal training, deep-dive tutorials, and onboarding can comfortably run 2 to 5 minutes. We deliver multiple lengths from one project, so your website, your sales deck, and your social channels each get the right cut.
Should my explainer be live action or animation?
It depends on what you are explaining. Live action builds trust, so it wins for physical products, founder messages, and real locations. Animation and motion graphics handle software, abstract concepts, and data. Many of the strongest explainers combine both: live footage for the people, motion graphics for the mechanics. We will recommend the mix that fits your message and budget.
Do you write the script?
Yes. A great explainer is written before it is filmed. If you already have a script, we refine it for pacing and visual flow. If you are starting from a blank page, we interview you, find the core message, and write it for you. Either way, you approve the script before production begins, so there are no surprises in the edit.
Do you provide the voiceover, music, and captions?
Yes, all three. We cast professional voiceover talent and you choose the voice, with multilingual options for reaching a wider audience. Music is fully licensed for commercial use, and we add clear captions so the video works with the sound off. Everything is cleared before delivery, so you can publish anywhere without worrying about rights.
What is the difference between an explainer video and a promotional video?
An explainer works on logic: it breaks down how a product or service functions, step by step. A promotional video works on emotion: it builds awareness and moves people to act. Many campaigns use both, the promo to earn attention and the explainer to close the sale. If your goal is the brand story rather than the mechanics, see our promotional video production page.
Next Step
Ready to Make It Make Sense?
Tell Lapse Productions what you need explained and the rough budget, and we will come back with a clear, itemized proposal built around it, no obligation attached. Want the numbers first? The pricing page holds the full rate card.
- 120 Eglinton Ave E #202, Toronto, ON M4P 1E2
- dario@lapseproductions.com
- Monday to Friday, 9:00am to 5:00pm ET