9 Types of Corporate Videos (2024)

Welcome to Lapse Productions‘ comprehensive 2024 guide on corporate videos. As a crucial component of any effective video marketing strategy, corporate videos are versatile tools that can significantly enhance your brand’s visibility and impact. Spanning an array of content types, they serve as a dynamic platform for businesses to promote their services, products, and brand ethos. This blog post offers an in-depth view of the nine essential, and one bonus, types of corporate videos. By understanding their unique purposes and applications, you can strategically leverage their potential to bolster your brand’s communication efforts. So, let’s embark on this journey of discovery with Lapse Productions, your trusted partner in video production.

What is a Corporate Video?

Defining ‘corporate video’ is essential to grasp the breadth of its applications. A corporate video is a comprehensive term that signifies video communications utilized for delivering internal or external corporate messages. These videos have diverse forms, each catering to different aspects of a business.

The 9 Different Types of Corporate Video

There are nine fundamental types of corporate video that aid in effective business communication. These include:

  1. Company Profile Video
  2. Promotional Video
  3. Explainer Video
  4. Investor Relations Results
  5. Recruiting, Training, How-To, Safety Video
  6. Internal Communication Video
  7. Event, Conference, Tradeshow Video
  8. Testimonial Video
  9. Corporate Social Responsibility Video
  10. (Bonus) Environmental, Social, Governance

Let’s explore each one in detail.

1. Company Profile Video

Company Profile Videos provide a comprehensive overview of your company, its values, products, services, and messages from the top-tier executives. This type of video helps potential customers and stakeholders understand the company’s purpose and values.

2. Promotional Video

Promotional videos concentrate on showcasing your product or service. They create consumer awareness, especially for new product launches. These can be divided into product videos and service videos.

Brand videos foster and enhance brand recognition within your target market(s).

3. Explainer Video

Explainer Videos offer informative insights into a company’s product or service. They employ a colorful, fun, and engaging approach, focusing more on providing information rather than being overly commercial. These videos can be live-action, animated, or a blend of both.

4. Investor Relations, Financial Results Video

These videos serve investors or internal employees by communicating critical financial information effectively, like year-end statements.

5. Recruiting, Training, How-To, Safety Video

Recruiting Videos highlight your company culture and operations, attracting potential talent.

Training or How-To or Safety Videos teach internal procedures and programs to employees, ideal for security and compliance education.

6. Internal Communication Video

Internal Communication Videos share information within the company or with clients. They are beneficial for updating employees on company news, directional changes, or resources.

7. Event, Conference, Tradeshow Video

Event videos encapsulate or recap the events that the company hosted or participated in, fostering a positive company culture.

Conference Videos provide consumers with valuable insights into industry trends, challenges, solutions, and the future vision of your company or industry.

Tradeshow Videos focus on the tradeshow, often as recap or compilation videos.

8. Testimonial Video

Testimonial videos showcase either employee or customer reviews of your product or service. They prove to be more engaging than written testimonials because viewers often prefer to watch than to read.

9. Corporate Social Responsibility Video

CSR Videos let businesses showcase their philanthropic initiatives for a better future. It provides an alternative format to display your CSR activities.

10. (Bonus) Environmental, Social, Governance Video

ESG (Environmental, Social, Governance) Videos are a rising trend in the corporate world. These videos highlight a company’s commitment to sustainable business practices, social contributions, and corporate governance. Can you visualize the positive impact that demonstrating your company’s commitment to ESG principles can have on your brand image?

By using ESG videos, companies can showcase their efforts in areas such as energy efficiency, waste management, community involvement, diversity and inclusion, employee rights, and more. This not only gives businesses a chance to display their values but also connects them with like-minded customers and stakeholders who prioritize these initiatives.

ESG videos are an essential tool for any company looking to emphasize its commitment to sustainability, ethical practices, and societal contribution. These videos offer a powerful way to build trust, foster loyalty, and enhance the company’s reputation.

Why Lapse Productions is Your Go-To Choice for Corporate Video Production in Toronto

Nestled in the heart of Toronto, Lapse Productions is a cadre of seasoned creatives and technicians embodying the blend of experience, technical prowess, and distinctive style crucial for concocting compelling corporate videos.

  • Local Expertise: Our deep-rooted understanding of the Toronto market, allied with our acumen of local filming locales, empowers us to craft videos that strike a chord with local audiences. Our Toronto lineage imbues our productions with an authentic local essence, embodying the essence of video production Toronto.
  • Communication and Professionalism: Transparency in communication and a well-charted process are the hallmarks of Lapse Productions, ensuring a frictionless voyage from the drawing board to the big screen. Our professionalism mirrors in our punctuality, crystal-clear budget deliberations, and unwavering adherence to timelines.
  • Creative Excellence: Our portfolio is a window to our creative sagacity and distinct style. We take pride in our ability to infuse a breath of fresh innovation into corporate video production, helping your brand emerge from the crowd.
  • Technical Proficiency: Armed with cutting-edge equipment and a discerning eye for contemporary video production techniques, we pledge that every venture we embark on is delivered to the pinnacle of technical standards.

Opting for Lapse Productions for your corporate video requisites is synonymous with choosing a partner devoted to showcasing your brand in the most illustrious light possible. We cordially invite you to peruse our portfolio and reach out to discuss how we can translate your vision into a visual masterpiece.

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Craft compelling narratives with our premium Video Production Services. From concept to final edit, we create engaging videos that resonate with your audience and amplify your brand’s message.

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Capture the essence of your brand with our professional photography services. From corporate events to product photography, our team delivers high-resolution images that tell your story.

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Elevate your perspective with our cutting-edge drone services. Capture stunning aerial visuals, showcasing your projects from a unique vantage point that leaves a lasting impression.

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Engage your audience with compelling audio content through our podcast services. We provide end-to-end podcast solutions, including recording, editing, and distribution, to help your voice reach a wider audience.

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