9 Types of Corporate Videos

Corporate videos are an important tool when crafting your Video Marketing Strategy. They cover almost every type of content that a business can produce to market themselves or their products or services. In this blog post we are going to go over the 9 types of Corporate Videos so that you can develop a better understanding of their purpose and use.

What is a Corporate Video?

Let’s first begin with a definition of what a Corporate Video is. A Corporate Video is a catch all phrase used to describe video communications used for internal or external corporate messaging.

How many different types of Corporate Video are there?

There are 9 different types of Corporate Video. They are: 

  1. Company Profile Videos
  2. Promotional/Brand Videos
  3. Explainer Videos
  4. Investor Relations/Financial Results
  5. Recruiting/Training/How-To/Safety Videos
  6. Internal Communication Videos
  7. Event/Conference/Tradeshow Videos
  8. Testimonial Videos
  9. Corporate Social Responsibility Videos

Let’s go into detail for each one.

Company Profile Videos

Company Profile Videos focus on giving a broad overview of your company, products, and services to consumers and stakeholders. It focuses on your purpose, values, history, and messages from high ranking executives. 

Example of a Company Profile Video

YouTube video

Promotional/Brand Videos

Promotional Videos focus on  your product or service. They are also effective in creating consumer awareness for new product or service launches. This can further be broken down into Product Videos or Service Videos. 

Read our Promotional Video Case Study for the DMZ

Brand Videos help develop and increase  brand awareness in your target market(s). 

Example of a Brand Video

YouTube video

Explainer Videos

Explainer Videos are an informative video that is used to highlight a company’s product or service in a colorful, fun, and engaging way. They differ from promotional videos because they stray away from the commercial elements and focus more on the informative. They can either be live action, animated, or a combination of the two. 

Read our Case Study for ACE Remote Testing Explainer Video.

Example of an Explainer Video

YouTube video

Investor Relations/Financial Results Videos

Investor Relations/Financial Results Videos are informative videos aimed at investors or internal employees. An example of this is end of year statements. They can be helpful at communicating vital financial information in an effective manner. 

Example of Investor Relations/Financial Results Videos

YouTube video

Recruiting/Training/How-To/Safety Videos

Recruiting Videos are a great way to attract talent by demonstrating your company culture and operations. 

Example of a Recruiting Video

YouTube video

Training/How-to/Safety Videos focus on teaching internal procedures and programs to employees. They are ideal for teaching security and compliance. 

Example of a Training/How-To/Safety Video

YouTube video

Internal Communication Videos

Internal Communication Videos focus on sharing information within the company or to clients. This can be useful when trying to update employees on company news, directional changes, or resources. 

Example of an Internal Communication Video

Event/Conference/Tradeshow Videos

Event Videos usually tend to be compilations or recaps of the event the company hosted or participated in. They are an effective way to build company culture.

Example of an Event Video 

Conference Videos present valuable information to consumers about key issues such as industry trends, current challenges, solutions, and future visions of your company or industry. They can also be informational videos that can be presented at the conference itself. 

Example of a Conference Video

Tradeshow Videos are recap or compilation videos that focus on the Tradeshow. 

Example of a Tradeshow Video

YouTube video

Testimonial Videos

Testimonial Videos showcase either employee or customer reviews or feedback of your product or service. They can be more effective than written testimonials because people are more likely to watch than to read. You can also further promote your company by including footage that the person being filmed mentions. This is not something that you can do with written testimonials. 

Read our Case Study for AMA’s mentorship Testimonial Video.

Example of a Testimonial Video

YouTube video

Corporate Social Responsibility Videos

Corporate Social Responsibility (CSR) is a method for businesses to promote their charitable initiatives for a better tomorrow. This can be useful for your organization as it adds another format to which you can showcase your CSR initiatives. 

Example of a Corporate Social Responsibility Video

At Lapse Productions, we have produced each one of the 9 types of Corporate Videos. If you are interested in producing a Corporate Video for your organization or if you are unsure of which Corporate Video will best fit your needs, then please reach out to me directly at dario@lapseproductions.com

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