The short answer
- Creatives Grab Coffee is first: owner-to-owner interviews with close to 100 production companies since 2020. It is our show, and we say so.
- The Business of Video Production (Ryan Spanger) is the best short weekly show on marketing, sales, and systems.
- Engage Video Marketing Podcast (Ben Amos) teaches you to sell strategy, not just shoots. It is now a back catalogue.
- Grow Your Video Business (Ryan Koral) has more than 500 weekly episodes since 2016 on pricing, profit, and systems.
- Pick two shows, not nine. Listen for pricing, pipeline, and delegation, and skip the gear talk.
Lapse Productions has produced corporate video in Toronto since 2014, and this is our list of the best podcasts on the business of video production: pricing, sales, client management, hiring, and growing a studio. It leaves out craft shows about cameras, lighting, and editing. One disclosure before you start: the show in first place, Creatives Grab Coffee, is the podcast my co-founder Kyrill Lazarov and I host.
Every show below was checked in November 2026 for episode count, length, and whether it is still publishing, so you know which ones to subscribe to and which ones to treat as a library.
The best video production business podcasts at a glance
| Podcast | Host | Best for | Episode length | Status |
|---|---|---|---|---|
| 1. Creatives Grab Coffee | Kyrill Lazarov and Dario Nouri | Owner-to-owner interviews on how production companies run | Long-form interviews | Active, Season 6 |
| 2. The Business of Video Production | Ryan Spanger | Marketing, sales, and systems for a steady flow of work | 15 to 25 minutes | Active, weekly |
| 3. Engage Video Marketing Podcast | Ben Amos | Selling video strategy, not just video production | 13 to 22 minutes | Back catalogue (last episode mid 2025) |
| 4. Grow Your Video Business | Ryan Koral | Pricing, profit, and systems that do not depend on the owner | 40 to 55 minutes | Active, weekly |
| 5. Scale Your Video Business with Den Lennie | Den Lennie | Short, single-idea episodes on moving from operator to owner | 8 to 13 minutes | Active, irregular |
| 6. Crossing the Axis | James Keblas | Commercial production companies that bid on agency and brand work | 40 to 50 minutes | Active, monthly |
| 7. Respect The Process | Jordan Brady | How commercial directors and producers build careers and win work | About 60 minutes | Active |
| 8. 2Bobs | David C. Baker and Blair Enns | Pricing and positioning for any creative firm | 20 to 35 minutes | Active, every two weeks |
| 9. The Futur with Chris Do | Chris Do | Client conversations, pricing, and marketing for creatives | About 30 minutes | Active, weekly |
How we picked these shows
Three filters. First, the show has to be about the business, not the craft: how a company finds clients, quotes, staffs a shoot, and gets paid. Second, the host has to run a production business or advise the people who do, so the advice comes from real invoices. Third, the catalogue has to be deep enough to be worth your time, whether the show is still weekly or now works as a library. Two general creative-business shows made the cut because their pricing and positioning episodes apply directly to a video company.
The nine best podcasts on the business of video production
1. Creatives Grab CoffeeOur show
Creatives Grab Coffee is the podcast Kyrill and I host, so read this entry knowing it is ours. It goes first because it is the one show on this list built entirely on conversations between production company owners. Every guest runs a video business, and every episode gets into how they price, find clients, hire, and decide what work to turn down.
The show has published since September 2020 and has passed 120 episodes, with close to 100 production companies from more than 10 countries as guests. Recent episodes cover trade shows and pricing, review campaigns and referrals, cold calling, salaries and profit sharing, and what owner-led work looks like next to AI tools. We do not script the topics in advance, so the conversation goes where the guest’s business is most interesting.
Start here if you want to hear how a peer in Las Vegas, San Diego, or Melbourne solved the problem you are working on this week.
2. The Business of Video Production
Ryan Spanger has run Dream Engine, a video production company in Melbourne, for more than 20 years, and his show is the lessons from that business turned into short weekly episodes. The topics stay close to the problems owners actually have: finding the right prospects, getting off the feast-or-famine cycle, charging with confidence, and stepping back from carrying every shoot yourself.
It launched in 2024 and has already passed 160 episodes, most of them under 25 minutes, which makes it easy to keep up with. Ryan was also our guest on Creatives Grab Coffee episode 85, Building a Video Business That Lasts. If you are a two to ten person company that still lives on referrals, this is the show to add second.
3. Engage Video Marketing Podcast
Ben Amos runs Innovate Media, a video strategy and production agency on the Sunshine Coast in Australia, and wrote the book Engage. His podcast is built around one idea: video producers earn more and keep clients longer when they lead with strategy instead of waiting for a brief. Episodes mix guest interviews, strategy training, case studies, and social video trends.
The show ran from 2017 and passed 300 episodes, and the feed has been quiet since mid 2025, so treat it as a library rather than a weekly listen. It is still worth working through. A good place to start is his conversation with us on Creatives Grab Coffee episode 99, where he walks through his seven-part framework (audience, goals, content, distribution, optimization, metrics, and production last), how to sell paid strategy workshops, and when retainers actually work.
4. Grow Your Video Business
Grow Your Video Business is one of the longest-running shows built for video business owners. Ryan Koral started it in 2016 and has passed 500 weekly episodes, drawing on more than 20 years in video production and his coaching work through Studio Sherpas. The through-line is money: booking better clients, pricing with confidence, and building systems so the business does not stall when you are on set.
Many guests are sales trainers, marketers, and business authors rather than videographers, which gives the show a wider angle than most. It is the right listen when you have enough work but not enough margin.
5. Scale Your Video Business with Den Lennie
Den Lennie coaches video production company owners who want a business that runs without them, and he organizes the show around a five-stage growth model. Each episode covers one practical step from one stage to the next, and the tagline is “No hustle theatre.”
With more than 400 episodes, most under 15 minutes, this is the fastest way on the list to get one useful idea a week. The release schedule has been uneven in 2026, so subscribe rather than check back.
6. Crossing the Axis
Crossing the Axis is for owners of commercial film production companies, the kind that compete for agency and brand budgets rather than direct corporate work. James Keblas brings in buyers as well as peers, so you hear how the people who hire production companies decide who gets the job.
It publishes about once a month and has more than 50 episodes, with recent conversations on production and profit management. If your company is moving from corporate video into agency spots, the back catalogue is a fast education in how that side of the industry bids and gets paid.
7. Respect The Process
Jordan Brady has directed more than 1,300 commercials, runs the Los Angeles production company True Gent, and founded Commercial Directing Film School. Respect The Process has run since 2013 and has more than 600 episodes, which makes it one of the oldest shows about the business side of commercial filmmaking.
Episodes are one-on-one conversations with directors, agency creatives, editors, producers, and crew. It is less about running a studio and more about how commercial work gets awarded, produced, and paid for, which is useful context for any owner pitching bigger brand projects.
8. 2Bobs
2Bobs is not a video podcast, and it belongs here anyway. Blair Enns (Win Without Pitching) and David C. Baker, who has advised more than 1,000 creative firms, take turns interviewing each other on positioning, pricing, selling expertise, and running a small firm well. Almost everything they say about agencies applies to a production company with a handful of people.
A new episode lands about every two weeks, with recent topics including demand generation, what a CMO is thinking when they hire, advisory boards, and how AI changes positioning. Start with any episode on pricing and work outward.
9. The Futur with Chris Do
Chris Do built The Futur out of years running a motion design studio, so the business advice is shaped by production work, not theory. The show sits where design, marketing, and business overlap, with more than 450 episodes and a new one every week.
The catalogue is broad and includes plenty on design and personal growth you can skip. Filter for episodes on pricing, sales conversations, and positioning, such as the recent one on selling the cost of doing nothing, and you will find the parts that apply directly to a video business.
Which podcast should you start with?
| If this sounds like you | Start with |
|---|---|
| You want to hear how other production company owners run their business | Creatives Grab Coffee |
| You live on referrals and want a steadier pipeline | The Business of Video Production |
| You want to sell strategy and retainers, not one-off shoots | Engage Video Marketing Podcast |
| You are busy but your margins are thin | Grow Your Video Business |
| You have 15 minutes and want one idea to act on | Scale Your Video Business with Den Lennie |
| You are moving into agency and brand commercial work | Crossing the Axis, then Respect The Process |
| You want sharper pricing and positioning from outside the video world | 2Bobs, then The Futur |
Then listen with a filter. The episodes that pay for themselves are the ones on pricing, on building a pipeline that is not referral-only, and on handing off production so the owner can sell. Take one note per episode and act on it the same week: an episode on retainers is worth nothing until you pitch a retainer to a current client.
What this means if you are hiring a video production company
If you are on the client side, these podcasts are a window into how a well-run production company scopes, prices, and delivers a project. A company whose owners talk openly about their process is easier to judge than one with only a reel. Our guides on how to choose a video production company and hiring a video production company vs a videographer cover the questions to ask, and how much a corporate video costs shows what an itemized quote looks like.
At Lapse Productions, Kyrill and I lead every project ourselves, and the way we talk about the business on the podcast is the way we run our corporate video production services in Toronto.
Planning a video project?
Send us your scope, your timeline, and where the video will live. Dario and Kyrill will come back with an itemized quote built around your project.
Get a free competitive quoteFrequently asked questions
What is the best podcast about the business of video production?
Creatives Grab Coffee, hosted by Kyrill Lazarov and Dario Nouri of Lapse Productions, is built entirely on interviews with production company owners about pricing, sales, hiring, and operations. The Business of Video Production with Ryan Spanger and Grow Your Video Business with Ryan Koral are the two strongest shows to add next.
Is there a podcast about video marketing strategy for production companies?
Yes. The Engage Video Marketing Podcast with Ben Amos of Innovate Media focuses on selling video strategy rather than production alone, with more than 300 episodes from 2017 to 2025. His appearance on Creatives Grab Coffee episode 99 is a good introduction to his seven-part framework.
Which video business podcast has the shortest episodes?
Scale Your Video Business with Den Lennie has the shortest episodes on this list, usually 8 to 13 minutes, each covering one step in a five-stage growth model. The Business of Video Production with Ryan Spanger is next, with most episodes between 15 and 25 minutes.
Do I need a video-specific podcast, or will a general business show work?
Both help, but video-specific shows save time because the hosts and guests price, sell, and deliver the same way you do. 2Bobs and The Futur are the two general creative-business shows worth adding, mainly for their episodes on pricing and positioning.
Where can I listen to Creatives Grab Coffee?
Creatives Grab Coffee is on YouTube, Spotify, and Apple Podcasts, and every episode has its own page with key takeaways at creativesgrabcoffee.com. It has published since September 2020 and features owners of production companies from more than 10 countries.
Dario Nouri is a Producer and Co-Founder of Lapse Productions, a Toronto corporate video, photography, and drone production company founded in 2014. He co-hosts Creatives Grab Coffee, a podcast on the business of video production, with Kyrill Lazarov.