How to Choose a Video Production Company (2024)

Choosing the right video production company can be a bit like finding the perfect coffee blend. You want it to be just right – not too bitter, not too mild, but with the perfect kick. In the vast sea of video production, how do you find the one that fits your needs like a glove? Fear not, friends. We at Lapse Productions have brewed up some tips to guide you through this journey. So, let’s dive in, shall we?

Before We Start…

Before we dive deeper into the intricacies of selecting the perfect video production partner, why not take a moment to see what sets Lapse Productions apart? We encourage you to explore our portfolio and discover firsthand the creativity, precision, and passion we bring to every project. From stirring narratives to innovative marketing strategies, our work speaks to the heart of what makes brands resonate with their audience.

Check us out now and see why Lapse Productions is the go-to choice for businesses seeking to elevate their video content beyond the ordinary. Your next great project starts with understanding who can bring it to life—let’s begin this journey together.

Watch the Video Version: How to Choose A Video Production Company (2024)

Don’t have enough time to read? Watch our video version below!

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1. Clarify Your Project’s Objectives

Understanding your project’s ultimate goals is crucial before diving into video production. While having a detailed video concept from the get-go isn’t necessary—and, in some cases, you might not even have a clear idea of the best type of video for your audience—it’s essential to know what you’re aiming to achieve. Often, the expertise of a video production company can be invaluable, offering an audit of your current approach and suggesting tailored solutions that align with your brand identity.

So, what does success mean for you? Identifying your communication objectives is a key step. Here are some of the most common goals that brands aspire to achieve through their video content:

  • Boosting overall brand recognition
  • Highlighting a specific product or service
  • Showcasing social proof effectively
  • Communicating core brand values
  • Garnering support for a cause or initiative
  • Enhancing internal communication
  • Establishing or reinforcing thought leadership
  • Providing educational content
  • Capturing the interest of potential investors

By setting clear goals, you pave the way for a video production process that’s not only smoother but also more likely to yield results that resonate with your target audience.

2. Determine Your Video Production Budget

Establishing a budget is a crucial first step before embarking on your search for the right video production company. It’s common practice for businesses to allocate about 25-30% of their total marketing budget to content creation. For instance, if your marketing department has been granted $100,000 for a spring campaign, consider dedicating around $25,000 of that to video content.

Understanding your financial boundaries is essential for filtering through potential video production partners to find one that matches your financial criteria. However, it’s important to approach budgeting with a balance between cost-effectiveness and quality. Opting for the lowest bid might be tempting as a way to stretch your budget, but it can be counterproductive, potentially leading to subpar results that do more harm than good in the long term.

Low-cost providers may cut corners, lack experience, or offer a reduced level of attention to detail, undermining the value they can add to your project. Remember, every piece of content you produce is an investment in your brand’s image and message. Therefore, while staying within budget is important, prioritizing value and quality over finding the cheapest option should guide your decision-making process.

3. Evaluating Portfolios and Case Studies for the Right Fit

After setting your budget, the next step is to delve into the portfolios of potential video production companies. This exploration is crucial to understand their creative style, the quality of their work, and the range of clients they’ve successfully catered to. Your aim is to ensure their past work resonates with your vision for the project. Video production is a diverse field, with companies offering specialized services from high-budget narrative commercials to corporate branding videos, and even some that cover a broad spectrum of video types for various budgets and client needs.

As you navigate through a company’s showcased work, consider the following:

  • Vision Alignment: Can you envision your project fitting within their portfolio? Is there a flexibility and creativity in their work that matches your project’s goals, even if not identically?
  • Production Quality: Assess the professional finish of their content. Does it strike you as modern, engaging, and capable of enhancing a brand’s image? Consider the video’s visual and audio quality, from the lighting and focus to the framing, background music, and sound design.
  • Effectiveness: Ultimately, the effectiveness of a video in holding your attention, conveying its message, and inspiring action is paramount. Does the content achieve its intended purpose in an impactful way?

Examples of a Video Production Company Portfolio

Promotional Videos

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Explainer Videos

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Product Videos

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Event Videos

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4. Experience vs. Innovation

While a company’s experience in video production is a valuable consideration, the length of time they’ve been in the business shouldn’t be the sole criterion. The industry evolves rapidly, with new technologies, software, and viewer preferences emerging regularly. It’s important to partner with a company that not only has a rich portfolio but is also attuned to the latest trends and technologies, ensuring your content stands out in today’s competitive digital landscape.

Beware of signs of stagnation. If a company’s portfolio seems outdated or lacks innovation, it might indicate a resistance to adapting to new standards. Seek out a team that is passionate about their craft, continually evolves, and is eager to deliver solutions that resonate with current and future audiences.

5. Key Questions for Video Production Partners

The questions you pose in early discussions with video production companies are pivotal in selecting a partner aligned with your project’s goals. Consider asking these insightful questions to gauge whether a company is the right match:

  • Expertise in Video Marketing: “Can you describe your experience and level of expertise in video marketing?” This question aims to uncover the company’s track record and its understanding of video marketing dynamics, especially any experience relevant to your sector.
  • Industry-Specific Experience: “What specific experience do you have in supporting video marketing campaigns within our industry?” While the production process might be industry-agnostic, the strategic approach and understanding of your market’s nuances are crucial. A company’s proficiency in tailoring strategies to achieve desired outcomes is what you’re looking for here.
  • Production Process Management: “What aspects of the video production process are managed in-house, and what, if any, are outsourced?” Understanding the balance between in-house capabilities and outsourced services will give you insight into how much control the company maintains over projects and the reliability of their subcontractor network.
  • Strengths and Weaknesses: “Where do you excel most within the video marketing process, and where do you face challenges?” This question seeks transparency about the company’s comprehensive abilities, indicating areas of strong expertise and honesty about any limitations.
  • Success Metrics: “Which metrics do you consider most critical for evaluating the success of a video marketing campaign?” The answer should reflect an alignment with your project’s objectives and demonstrate a strategic approach to measuring impact and success.
  • Flexibility and Growth Support: “Are you open to a flexible partnership that accommodates our evolving in-house video production capabilities?” This inquiry is essential for understanding the company’s adaptability and willingness to support your growth, ensuring a partnership that can evolve with your needs.

Asking these questions will not only reveal a company’s competence and reliability but also their approach to collaboration and innovation, ensuring you choose a partner that can genuinely contribute to your project’s success.

6. Ask About their Strategy and Video Production Process

A well-crafted video not only captivates visually but is underpinned by a strategic approach tailored to your target audience and objectives. When vetting video production companies, probing into their strategic planning process is essential.

Strategic Alignment: Inquire how the company intends to align the video’s message with your specific audience and objectives. Responses that lack depth may signal a deficiency in strategic capability. Ideally, the company should demonstrate curiosity and thoroughness by asking detailed questions about your business, target customers, and objectives.

Beyond Creativity: While creativity is crucial, the effectiveness of a video hinges on its strategic foundation. A professional company distinguishes itself by integrating a robust strategy from the outset, ensuring the content resonates with your audience’s needs and challenges, regardless of its purpose (sales, marketing, training, etc.).

Understanding the Video Production Process: Gaining insight into the production process is key. This involves clarifying your role as the client, understanding the timeline, and knowing what to expect regarding project milestones and deliverables.

Key Questions on Production Process:

  1. “What’s the estimated timeline for our project, from planning through editing?”
  2. “How do you develop a video production strategy?”
  3. “What information or materials will you need from me?”
  4. “How many people will be on the crew, and who will lead as the producer?”
  5. “What are the immediate steps once we sign the contract?”
  6. “How will the final video files be delivered to us?”

Remember, while seeking timelines, flexibility is vital. Video production involves variables (e.g., weather for outdoor shoots) that might necessitate adjustments. Discussing contingency plans for potential delays provides a clearer picture of the company’s adaptability and resourcefulness.

7. Evaluating Proposals for Your Video Project

Understanding how to scrutinize a proposal is crucial for gauging a company’s capability and professional approach. While newer videographers or independents may lack extensive systems, their creativity and dedication can still make them suitable for your project, particularly if you value agility and personalized service. However, if you’re seeking a more seasoned team to navigate you through the process with assured direction, the depth and professionalism of their proposal are key indicators.

Gauging Experience Through Proposals: A well-crafted proposal reflects a company’s experience and attention to detail. Consider the following aspects:

  • Marketing Materials: The effort and quality invested in their marketing assets can reveal their commitment to excellence and customer engagement.
  • Proposal Detail: An in-depth proposal that clearly outlines project scope, timelines, deliverables, and pricing demonstrates their understanding of your needs and their ability to deliver.

Size Matters, But It’s Not Everything: Both large and small teams offer unique advantages. Large teams may provide comprehensive services and resources, while smaller teams often offer more personalized attention and flexibility. Their proposed systems and processes will shed light on their workflow and project management style, helping you determine their fit for your project.

Making Your Decision: By meticulously reviewing their proposal and supplementary materials, you’ll gain insights into their business longevity, project management approach, and dedication to quality. This assessment is vital in selecting a video production partner that aligns with your objectives and expectations.

8. Leveraging Social Proof in Your Selection Process

Social proof stands as a pivotal factor before finalizing your choice of a video production company. It’s essential to seek out reviews and references from reliable sources to gauge past client satisfaction and the company’s professionalism.

Where to Look:

  • Google Reviews: A prime source for impartial, user-generated feedback. Aim to consider companies with a minimum of 15 reviews to ensure a broad spectrum of opinions, giving you a clearer picture of the company’s reputation.
  • Industry-specific Platforms: Besides general platforms, explore industry-relevant forums or review sites where detailed feedback on video production companies might be shared.

Assessing Reviews: When perusing reviews, pay attention to:

  • Authenticity: Ensure the reviews appear genuine, avoiding those that seem overly promotional or vague.
  • Relevance: Look for feedback specifically from clients who engaged the company for video production services, as this will provide the most applicable insights into their experience.

Deep Dive into Feedback: Reviews can offer nuanced insights into a company’s work ethic, client interaction, project management, and the quality of the final product. Positive reviews that detail specific aspects of the company’s service can reaffirm their suitability for your project.

The Power of References: If possible, request direct references from the company. Speaking with past clients can offer in-depth perspectives on their collaboration experience, problem-solving capabilities, and the impact of the completed video projects.

Lapse productions google business reviews

9. Prioritize Effective Communication

Effective communication is the cornerstone of any successful collaboration with a service-based business, including video production companies. Early interactions can serve as a valuable indicator of how communication will unfold throughout your project. Even if a company appears to be an ideal match based on their portfolio and services, poor communication can be a major red flag, suggesting it might be wise to look elsewhere.

Evaluating Communication Practices: To gauge a company’s communication effectiveness, consider the following:

  • Responsiveness: How quickly does the company respond to your inquiries? Prompt replies to calls or emails signal respect for your time and a potential for efficient ongoing communication.
  • Clarity in Process: When you reach out for a quote or consultation, is the process straightforward and well-explained? Clear initial interactions set the stage for a smooth collaboration.
  • Consistency in Communication: If your inquiry is passed between team members, is there a clear handover, or do you find yourself repeating information? Effective internal communication within the company is crucial for a hassle-free process.
  • Reliability: Does the company keep its promises? For example, if they commit to a 48-hour response time but fail to follow through, it may indicate future reliability issues.

Ensuring Your Needs Are Understood: A company that demonstrates an understanding of your project from the onset, without requiring repeated explanations, shows that they are attentive and value your input. This kind of seamless communication is vital for ensuring your project’s success and should be a key factor in your decision-making process.

Wrapping It Up

Choosing the right video production company is like choosing a dance partner. It’s not just about their moves; it’s about how well you groove together. Take your time, do your homework, and you’ll find a partner that can bring your vision to life, one frame at a time.

At Lapse Productions, we believe in creating more than just videos; we create experiences. If you’re on the lookout for a team that ticks all these boxes, give us a shout. Let’s create something amazing together.

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.

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