How to Choose A Video Production Company
Hiring a video production company can be a daunting task, especially if you have never done it before. Where do you even start? How do you choose? What makes a good company stand out from the rest?
In this blog post, we will go over 4 things you should look for when hiring a video production company.
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1) Review Their Portfolio
The first thing you should do is review the company’s portfolio. This will be a good indicator of the type of projects they do along with the video quality they produce.
Start with their landing page video along with a few individual videos on their portfolio page. Their landing page video will most often be their current video reel which is a compilation of their best work that year. Keep in mind that although its catchy and exciting, it usually isn’t the best indicator of their capabilities.
You need to review the full versions of the type of video you are looking for in order to determine their skill level. For example, if you are in the market for a product explainer video, look for full versions of that in their portfolio.
After you have done this you should repeat the same process with other companies and compare them.
2) Check Their Reviews
The second thing you should do is to check their online reviews.
When was the last time you purchased something expensive without checking the reviews? I don’t even remember the last time I purchased something under $5 that I didn’t check a review for. We work hard for our money and so do you and your business so it makes sense that you should do your due diligence when hiring a production company.
So how should you check their reviews? Well, first check out the cherry picked testimonials on their website and then go on their Google business page to see if they correlate with the other reviews on there. Make sure the reviews on their business page are of actual clients and not freelancers that worked for them. And make sure the reviews are coming from real people.
Another thing you can do is to connect with the reviewers on LinkedIn to find out more. This is also a good way to expand your network since you have an organic icebreaker.
You can also check and see if they have reviews on other sites. Facebook is a good one. Clutch and Upcity are also fine. Apart from those, there aren’t really other valid sites that video production companies focus on getting reviews on.
3) Do They Understand the Bigger Picture?
The third thing you should do is contact them and see if they understand the big picture for your project.
There are plenty of qualified video production companies in Toronto and once you filter them out you’ll have at least a good 10-20 to choose from (us included obviously). So what you’ll want to do is see who is a stockist versus who is a consultant.
What I mean by this is that you want to avoid hiring someone who is just filling in an order.
A true video production professional will have an exploratory session with you to determine if the video you are looking for is the right course of action. If it isn’t then they will provide you with a better alternative. This is because they are not looking for a one-off project. They are looking to develop a strong long-term collaborative relationship. The only way you can achieve this is by ensuring the success of your client.
A true video consultant will always ask you “Why?”. Why do you need a video? What do you think it will achieve? What are you looking to do? What have you done? What has worked? What hasn’t? What are your marketing goals? What conversion rates are you looking to hit with this video? What return on investment are you expecting?
For example, you might end up finding out that you don’t need a company profile video after all. Instead you need an explainer video with three versions for advertising platforms.
If you instead went with someone that just fills orders then you would’ve ended up with a product that didn’t serve your goals. You just wasted time and money.
4) Get a Quote
Getting a quote is the last item on this list even though for many it’s the most important. I get why… you have a budget and you need to be able to work within your budget.
However, another reason why I left this for last is because it relates to the previous point, “Do they understand the bigger picture?”. Over there we discussed how you want to hire a consultant versus a stockist. So how are these two points connected?
Well, a consultant can uncover the bigger problems which would in turn require a bigger solution. Obviously, this would change the budgetary requirements quite a bit so you would need to go back and see if the budget can be revised.
Let’s look at an example, you have a budget of $2,500 and need to create an explainer video for a new service offering. You get a bunch of quotes and then you find a company that has good consulting vibes. They investigate until they, alongside you, discover that you need more than just one $2,500 video because you need to increase awareness, which could result in potentially $100,000 in increased sales. (let’s assume the $2,500 video would result in low awareness resulting in only $30,000 sales) If the new proposal requests a budget of $7,500 to be able to create 2 videos along with social media and advertising versions, would you turn that production company down? They just proposed a solution for you that would turn your $7,500 investment into $100,000. That’s an incredible return on investment.
If you would answer no to that then don’t bother with creating a video. It’s obviously not high on your priority list. You should probably focus on something more important.
Still a consultant also knows when you have hard limitations so they will still work with you in order to foster a relationship. Remember, a good consultant doesn’t force your hand.
So for the previous example, if all you want to do is still just that $2,500 video then they’ll make sure you get the best video they can create for that budget. At the end of the day, you are the client and this is your video.
Thank you for making it to the end of the article. Hopefully this has given you a good understanding of how to choose a good video production company. Actually, since you are here and you read this then that means you need a video production company. Well, who better to get in touch with than the one that gave you the guideline on how to choose one? Send me a message at firstname.lastname@example.org and let’s get started.
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