How to Choose A Video Production Company

Choosing a video production company can be difficult if you do not have experience with our industry. To help you we’ve created a 4 step checklist to help you choose the best production company for your next video!

Watch the Video Version

Check out the video version of this post if you prefer watching to reading.

1) Are they asking the right questions?

When it comes to videos, you need to collaborate with a video production company that is strategy and results oriented. You don’t want to hire someone that is a Yes man and that only cares about creating a nice looking video. 

Video is an investment and so the right video partner will want to identify the key problem you are trying to solve and then present you with a video solution to that problem. Think of it like this – you don’t go to a doctor and tell him your cure – the doctor has to diagnose you and then tell you what’s good for you. 

Good production companies want to develop a long term relationship with their clients and they achieve this by making sure that the video product they create results in a positive ROI. They understand that the better their client does the more likely they are to continue working with them. 

2) Do they have systems? 

Professional video production companies that are strategy and results oriented will reflect this in their work systems. They will have checklists and steps they complete before moving to the next stage of the sales process and they will inform and explain them to you. 

The best production companies will be transparent and will spend time educating you on the video production process. This is a good way to set expectations and create a positive experience. 

---

Related Content

• The Power of Early Planning in Holiday Video CampaignsSeptember 20, 2023
• How to Create A Corporate Video: A Comprehensive Guide for Marketers and Video Production ProsAugust 30, 2023
• How Much Does A Video Cost? (2023): A Comprehensive Guide for BusinessesAugust 16, 2023
• Elevating Creativity: Drone Video ProductionAugust 3, 2023
• YouTube SEO: Optimize Your Video to Rank HigherAugust 1, 2023
• Mastering the Art of On-Camera Poses for Exceptional Video Production InterviewsJuly 18, 2023

---

3) Review their portfolio 

It might be hard to tell a good video from a bad video if you are not in the industry so follow this checklist:

• If the audio levels for the speakers are consistent and don’t spike
• The music selection is good 
• The visual image is consistent 
• The type of videos they make – make sure they have worked with medium to large brands
• Do they work only with corporate brands or are there weddings and short films as part of their reel?

4) Ask for references 

Nowadays you won’t even buy a simple hair comb without checking reviews so why wouldn’t you do the same on something that will cost you thousands of dollars? Ask the production company for a list of references you can contact and check their google reviews. 

Looking to hire a Video Production Company?

Thank you for making it to the end of the article. Hopefully this has given you a good understanding of how to choose a good video production company. Actually, since you are here and you read this then that means you need a video production company. Well, who better to get in touch with than the one that gave you the guideline on how to choose one? Fill out our contact form below and we’ll get back to you in under 24 hours.

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.

Name(Required)

First Last

Company(Required)

Email(Required)

Phone(Required)

Tell us about your project!(Required)

Frequently Asked Questions

How much will it cost to produce my video?

Every video production is different so there is no one size fits all. On average our videos start at $5,000. The best way to find out how much your video will cost is to get in touch with us. If you are interested in finding out more about how we price our videos please check out our blog article “How much does a video cost?”

How does LAPSE’s rate compare to other video production companies in Toronto?

We are one of the most competitively priced video production companies in Toronto. We try to maximize any budget and do more with less.

What type of videos do you create?

We have worked on videos of all different shapes and sizes. Chances are slim that we are not able to create your video.

I need video footage without editing?

Yes. We can shoot the video footage and hand over the unedited files to you.

I have video footage that needs editing?

Yes. We can edit your existing video footage.

What type of video do I need?

If you are unsure of the type of video you need we will go over your micro and macro business goals to see what type of video(s) would best suit your marketing and sales goals for your business.

Do I own the rights to my video?

All rights to the video(s) are passed on to you as stipulated by our contracts. We only retain the right to publicly share your video for our portfolio unless you note otherwise.

How long does it take to create a video?

On average a video takes 2-3 weeks to complete but if you have a different timeline get in touch with us and we can make it work.

I’m on a tight deadline, can you complete my video project faster?

If the situation is right we can do a rush order on your video project.

Do you accept Crypto?

Yes, we accept up to 50% of the project total in Bitcoin and Ethereum. Our payable addresses are lapseproductions.eth and lapseproductions.wallet

Read More From Our Video Blog

Join Our Newsletter