4 Corporate Videos to Create During COVID

In our previous article we discussed the 5 ways that businesses can create video content during the COVID-19 lockdowns. We are now going to cover the 5 types of corporate videos that businesses can create during the lockdown.

What is a Corporate Video? 

A Corporate Video is a catch all phrase used to describe video communications used for internal or external corporate messaging.

Internal communication is when members of an organization exchange information with each other. External communication is when those members interact and communicate with people outside of the organization.

How many different types of Corporate Video are there?

There are 9 different types of Corporate Video. They are: 

1. Company Profile Videos
2. Promotional/Brand Videos
3. Explainer Videos
4. Investor Relations/Financial Results
5. Recruiting/Training/How-To/Safety Videos
6. Internal Communication Videos
7. Event/Conference/Tradeshow Videos
8. Testimonial Videos
9. Corporate Social Responsibility Videos

What types of Corporate Videos can a business create during lockdown?

1. Company Update Video

The first type of Corporate Video a business can create is a Company Update Video. 

A Company Update Video is simply video content that updates your clients with new information. This can consist of what your business has been doing during the lockdown, whether you are open, or whether you have updated your products or services. 

Company Update Videos can serve multiple functions with regards to corporate videos. They can act as a Corporate Social Responsibility (CSR) video, a Service or Product video, or a Company Profile video. 

2. Service or Product Video 

The second type of corporate video is a Service or Product video.

A Service or Product video aims to inform a business’ target market about current or new offerings. 

This type of video is useful if there are new types of products or services that your business needs to market. The added benefit is that this type of video can be shot either remotely or with small crews. 

3. Video Podcast 

The third type of corporate video is Video Podcast. 

Since the start of the pandemic there has been an increase in the number of businesses that have launched their own podcast. These podcasts come in two forms, either audio only or audio and video. 

Video podcasts have the added advantage over audio only podcasts in that they can post the video portions on marketing channels. This increases the target audience for the podcast. 

Video podcasts can have a bigger positive impact on SEO due to the fact that they generate multiple pieces of content.

4. Webinar Video

The fourth and last type of video is a Webinar Video. 

Webinar videos serve to replace live event conferences. 

They differ from Video Podcasts because the amount of people participating in a webinar will be much lower than with a Video Podcast. 

Webinars can be recorded and then put together either as a long form video or as a short compilation video. 

Conclusion

So here are 4 types of Corporate Videos a business can create during the COVID lockdown. If your business or brand is in need of any of these types of videos then please reach out to Lapse Productions directly at dario@lapseproductions.com for a competitive quote.

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