5 Ways to Create Video Content During COVID

The COVID-19 pandemic has created a lot of confusion for businesses. The constant lockdowns, premature openings, and mixed messaging by government officials has made businesses unsure of how they can continue with their video marketing strategy. 

At Lapse Productions we have noticed that many Toronto businesses that have reached out to us for video services were not sure of the type of video content they can create and whether we are allowed to shoot at their locations at all. 

For this reason, we have decided to write an article that outlines 5 ways a business can create video content during the COVID-19 lockdown.

1. Hire a Video Production Agency 

The first way is to hire a video production company. 

A video production company is a valuable partner to have because they will be able to help you produce video content for your content marketing strategy. 

As we will read later in this article, a video production company can help you create video content from video calls, produce animation videos, edit new videos from existing video assets, and remotely film content for your brand. 

They can also provide valuable consultation on methods or strategies for your video content. 

Can A Video Production Company Film At My Offices? 

Yes, a video production company can film at your offices if they are open. They can also film at closed offices if they are open only for the production company. This is based off of the current Toronto government guidelines for video productions. 

You can read about the COVID-19 Safety Guidelines Lapse Productions has implemented here

2. Use Online Video Call Content 

The second way is to use online video call content as footage. 

Since March 2020, online video calling platforms like Zoom and Google Meets have exploded in popularity. Shortly after we began to see businesses use zoom content in their video ads. This is something that we would never have seen in the past due to the low quality of video calls.

There are methods that a business can use to improve the quality of video calls. We have written an article on this matter called “How to Look Good On Video Calls”. 

A good video production partner will be able to guide and direct your talent through video calls to get the best possible results. 

Creating video content from video calls is something that we have been doing frequently since the beginning of the pandemic. Read our case study for the AMA mentorship testimonial video to see how we were able to create a testimonial video from video call content. 

3. Create Animation Videos 

The third way is to create animation videos. 

Since the start of the pandemic, animation video content has increased in popularity mainly because this type of video production can be done fully remotely. It also does not require any live-action footage capture. 

Animation videos can also include a mix of live-action footage. This allows businesses to incorporate a hybrid approach to their video content. So when they are not able to capture live action footage due to limitations from the lockdowns, they can supplement it with animation content. 

Case Study: DMZ BIF Promotional Video

For the DMZ Black Innovation Fellowship Project, we were tasked with creating a promotional video using almost entirely animation content. We were able to produce the animation component remotely while capturing the live action component at their business office. 

4. Reuse Existing Video Assets

The fourth way is to reuse existing video assets. 

If a business has been producing video content consistently then they should have amassed a good library of video content. This would include both content that made the final cut and content that was left in the cutting room floor.

A business can use this archive of video content to generate new video(s) with basically not production involved. 

A benefit of doing with an existing video production partner is that they will already have the files and will have a good knowledge of how to easily piece together older content to create new content. A new video partner that is competent will also be able to do this. 

This highlights the importance of creating consistent video content. 

5. Remote Video Production  

The fifth and final way to create video content is through remote video production. 

Remote video productions are a way to create video content remotely. This is usually accomplished by a livestream setup or even by having the team members present via a zoom call. 

This allows for the absolute minimum amount of people to be on set while at the same time allowing for the absolute maximum amount of people to view and participate in the production. 

Participants are still able to view the set and the shots being captured through the camera feeds. They can also help direct the team to get the shots and content that they require. 

A business can also allow for a hybrid version of this where they also have one to two key team members on set while the rest watch through the livestream feeds. 


COVID-19 has made video content more difficult to make but at the same time more necessary than ever before. For that reason, it is necessary that businesses adapt to the current climate and begin to produce video content for their brands. There are 5 ways in which they can do that. It begins with hiring a video production company that can create the content or guide them through the process. This process includes using video call content, creating animation videos, reusing existing video assets, and remote video productions. 

If your business is in need of these video services please reach out to me directly at dario@lapseproductions.com. We have a lot of experience with COVID-19 video productions and will be able to provide you with a competitive quote in under 24 hours

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