What is a Corporate Video?

Corporate videos are around us everywhere we look. From when you go on YouTube to Instagram to Facebook to LinkedIn you are bombarded with them. They are increasingly becoming an important tool in a marketers arsenal since they are an effective way to communicate and engage with target audiences.

In this article we are going to into what a Corporate Video is, what makes it different from other forms of video marketing, advantages, the 9 different types of corporate videos, what should a corporate video include, corporate video pricing, examples and frequently asked questions.

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Corporate Video Definition

Corporate Videos are a form of video communication used for internal or external corporate messaging. 

Internal communication is when members of an organization exchange information with each other. For example, employees.

External communication is when those members interact and communicate with people outside of the organization. For example, clients and customers.

What makes Corporate Videos different from other forms of Video Marketing?

Corporate videos are different from other forms of video marketing, like commercials for example, because they are intended for a specific audience rather than the general public. The target audience tends to be the company’s core selling demographics or internal employees.

Advantages of Corporate Video?

Corporate Videos have many advantages. The biggest include the following:

• Video Increases Trust
• Video Will Increase Your Conversion Rates
• Video Keeps You Competitive
• Video Helps Your SEO

9 Different Types of Corporate Videos

There are 9 different types of Corporate Videos:

1. Company Profile Videos
2. Promotional/Brand Videos
3. Explainer Videos
4. Investor Relations/Financial Results
5. Recruiting/Training/How-To/Safety Videos
6. Internal Communication Videos
7. Event/Conference/Tradeshow Videos
8. Testimonial Videos
9. Corporate Social Responsibility Videos

Click here to check out our detailed blog post about each type of Corporate Videos.

What Should A Corporate Video Include?

Corporate Videos should always include 4 elements:

• Ideal video length (Under 3 minutes)
• Call to Action (CTA)
• Message
• Shareability

How much does a Corporate Video cost?

Corporate videos are not productized so they have to be quoted on a per project basis. To determine the cost of your video, we ask 9 key questions. 

• Why do you want to create a video?
• How long will the final video be?
• How many video deliverables do you require? 
• Number of Shooting Days
• Where will we be shooting? (on-location or in-studio)
• How many people will there be in the video(s) and in what capacity? 
• Are you providing the talent or do you need actors?
• Will you require any motion graphics or animations? 
• What is the deadline? 

Having said that, the average cost to create a video is as follows… 

On the low end, you have freelance videographers and new businesses which will charge under $2,500 for a video. On the medium end, you have production companies that have been in the game for over 5  years. These companies will charge anywhere from $3,500 to $10,000 per video on average. On the high end, you have the big players that won’t take on anything less than $10,000. 

Examples of Corporate Videos we have produced

Let’s Create Your Video Today

If you are ready for guaranteed quality, expertise, reliability, and competitive pricing then reach out to us for a quote right now.

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Frequently Asked Questions

How much will it cost to produce my video?

Every video production is different so there is no one size fits all. On average our videos start at $5,000. The best way to find out how much your video will cost is to get in touch with us. If you are interested in finding out more about how we price our videos please check out our blog article “How much does a video cost?”

How does LAPSE’s rate compare to other video production companies in Toronto?

We are one of the most competitively priced video production companies in Toronto. We try to maximize any budget and do more with less.

What type of videos do you create?

We have worked on videos of all different shapes and sizes. Chances are slim that we are not able to create your video.

I need video footage without editing?

Yes. We can shoot the video footage and hand over the unedited files to you.

I have video footage that needs editing?

Yes. We can edit your existing video footage.

What type of video do I need?

If you are unsure of the type of video you need we will go over your micro and macro business goals to see what type of video(s) would best suit your marketing and sales goals for your business.

Do I own the rights to my video?

All rights to the video(s) are passed on to you as stipulated by our contracts. We only retain the right to publicly share your video for our portfolio unless you note otherwise.

How long does it take to create a video?

On average a video takes 2-3 weeks to complete but if you have a different timeline get in touch with us and we can make it work.

I’m on a tight deadline, can you complete my video project faster?

If the situation is right we can do a rush order on your video project.

Do you accept Crypto?

Yes, we accept up to 50% of the project total in Bitcoin and Ethereum. Our payable addresses are lapseproductions.eth and lapseproductions.wallet

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