Top Video Marketing Statistics for 2022

Table Of Contents

Current Video Trends
Marketers Love Video
Effectiveness of Video Marketing
Video Marketing Results
Video Marketing Best Practices
Department Breakdown
Future of Video Marketing
Next Steps?
Let's Create Your Video Today
Frequently Asked Questions

Current Video Trends

By 2022, online videos will make up over 82% of all internet traffic (Cisco)
78% of people view video content every week
52% of people watch video content daily
YouTube is the second most popular website after Google (Alexa)
1 billion hours of video are viewed every day on YouTube (YouTube)
59% of executives prefer videos to text (Wordstream)
Viewers are 1.5 times more likely to watch videos on their mobile devices (Facebook)
Social media posts with video have 48% more views than those without (The Marketing Helpline)
62% of viewers say they are more interested in a product after watching it on Facebook Story (Marketing Land)
Facebook has 8 billion video views per day (TechCrunch)
Social video content generates 1,200% more shares than static content (text and image content combined) (G2 Crowd)
LinkedIn video campaigns have 50% view rates (LinkedIn)

Marketers Love Video

86% of businesses use video as a marketing tool (Wyzowl)
68% found better ROI with video than with Google Ads (Biteable)
30% use video as a bigger component of their strategy compared to their website (Biteable)

Effectiveness of Video Marketing

87% of marketers say that video gives them a positive ROI (Wyzowl)
84% report that video has been effect for lead generation (Wyzowl)
53% of marketers say that video helped raise awareness (Biteable)
49% of marketers say that video helped with engagement (Biteable)
52% of marketers say that video helped build trust (Biteable)
Videos generate 300% more traffic website (MarketingSherpa)
A website is 52 times more likely to reach the front page of Google if it includes video (Insivia)
Videos on Landing Pages can boost conversions by 80% (Unbounce)
Videos increase organic website traffic by up to 160% (Conversion XL)

Video Marketing Results

63% of marketers consider video engagement as a top metric followed by 58% for views or plays (Wyzowl)
89% use YouTube followed by 70% on Facebook (Wyzowl)
94% of viewers report watching explainer videos with 84% following it up with a purchase of that product (Wyzowl)
94% of marketers report that product and service videos have help reduce support calls (Wyzowl)
Users spend 2.6x more time on websites pages with video (Wistia)

Video Marketing Best Practices

Videos under 2 minutes generate the most engagement (Wistia)
85% of Facebook videos are watched without sound (Instagram)
60% of Instagram stories are watched with the sound on (Instagram)
33% of viewers stop watching a video after 30 seconds, 45% by 1 minute, and 60% by 2 minutes (Ad Age)

Department Breakdown

Marketers are not the only ones that use video marketing. According to Biteable, many more departments use video such as:

32% for sales
29% for administration and operations messages
27% for human resources messages
24% for business leadership messages
20% product management messages
19% for customer support messages

Future of Video Marketing

99% of video marketers plan on continuing or increasing their video marketing and 69% of marketers that do not use it plan on in 2021 (Wyzowl)
85% of consumers want to see more video content from brands (Hubspot)

Next Steps?

Click here to schedule a call with a video expert from our team.

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.

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Frequently Asked Questions

How much will it cost to produce my video?

Our pricing packages start at: Simple – $3,250, Standard – $6,250, and Premium – $8,000. We offer add-ons for different project needs so make sure to contact us for a more custom quote.

How does LAPSE’s rate compare to other video production companies in Toronto?

We are one of the most competitively priced video production companies in Toronto. We try to maximize any budget and do more with less.

What type of videos do you create?

We have worked on videos of all different shapes and sizes. Chances are slim that we are not able to create your video. Even so we can refer you to one of our connections that can.

I need video footage without editing?

Yes. We can shoot the video footage and hand over the unedited files to you.

I have video footage that needs editing?

Yes. We can edit your existing video footage.

What type of video do I need?

If you are unsure of the type of video you need we will go over your micro and macro business goals to see what type of video(s) would best suit your marketing and sales goals for your business.

Do I own the rights to my video?

All rights to the video(s) are passed on to you as stipulated by our contracts.

How long does it take to create a video?

On average a video takes 1-2 weeks to complete but if you have a different timeline get in touch with us and we can make it work.

I’m on a tight deadline, can you complete my video project faster?

Yes! We offer Rush Orders on all our projects.