Top Video Marketing Statistics for 2022

  • By 2022, online videos will make up over 82% of all internet traffic (Cisco)
  • 78% of people view video content every week
  • 52% of people watch video content daily
  • YouTube is the second most popular website after Google (Alexa)
  • 1 billion hours of video are viewed every day on YouTube (YouTube)
  • 59% of executives prefer videos to text (Wordstream)
  • Viewers are 1.5 times more likely to watch videos on their mobile devices (Facebook)
  • Social media posts with video have 48% more views than those without (The Marketing Helpline)
  • 62% of viewers say they are more interested in a product after watching it on Facebook Story (Marketing Land)
  • Facebook has 8 billion video views per day (TechCrunch)
  • Social video content generates 1,200% more shares than static content (text and image content combined) (G2 Crowd)
  • LinkedIn video campaigns have 50% view rates (LinkedIn)

Marketers Love Video 

  • 86% of businesses use video as a marketing tool (Wyzowl)
  • 68% found better ROI with video than with Google Ads (Biteable)
  • 30% use video as a bigger component of their strategy compared to their website (Biteable)

Effectiveness of Video Marketing

  • 87% of marketers say that video gives them a positive ROI (Wyzowl)
  • 84% report that video has been effect for lead generation (Wyzowl)
  • 53% of marketers say that video helped raise awareness (Biteable)
  • 49% of marketers say that video helped with engagement (Biteable)
  • 52% of marketers say that video helped build trust (Biteable)
  • Videos generate 300% more traffic website (MarketingSherpa)
  • A website is 52 times more likely to reach the front page of Google if it includes video (Insivia)
  • Videos on Landing Pages can boost conversions by 80% (Unbounce)
  • Videos increase organic website traffic by up to 160% (Conversion XL)

Video Marketing Results 

  • 63% of marketers consider video engagement as a top metric followed by 58% for views or plays (Wyzowl)
  • 89% use YouTube followed by 70% on Facebook (Wyzowl)
  • 94% of viewers report watching explainer videos with 84% following it up with a purchase of that product (Wyzowl)
  • 94% of marketers report that product and service videos have help reduce support calls (Wyzowl)
  • Users spend 2.6x more time on websites pages with video (Wistia)

Video Marketing Best Practices 

  • Videos under 2 minutes generate the most engagement (Wistia)
  • 85% of Facebook videos are watched without sound (Instagram)
  • 60% of Instagram stories are watched with the sound on (Instagram)
  • 33% of viewers stop watching a video after 30 seconds, 45% by 1 minute, and 60% by 2 minutes (Ad Age)

Department Breakdown

Marketers are not the only ones that use video marketing. According to Biteable, many more departments use video such as:

  • 32% for sales
  • 29% for administration and operations messages
  • 27% for human resources messages
  • 24% for business leadership messages
  • 20% product management messages 
  • 19% for customer support messages

Future of Video Marketing

  • 99% of video marketers plan on continuing or increasing their video marketing and 69% of marketers that do not use it plan on in 2021 (Wyzowl)
  • 85% of consumers want to see more video content from brands (Hubspot)

Next Steps?

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