Top Video Marketing Statistics for 2022
Current Video Trends
- By 2022, online videos will make up over 82% of all internet traffic (Cisco)
- 78% of people view video content every week
- 52% of people watch video content daily
- YouTube is the second most popular website after Google (Alexa)
- 1 billion hours of video are viewed every day on YouTube (YouTube)
- 59% of executives prefer videos to text (Wordstream)
- Viewers are 1.5 times more likely to watch videos on their mobile devices (Facebook)
- Social media posts with video have 48% more views than those without (The Marketing Helpline)
- 62% of viewers say they are more interested in a product after watching it on Facebook Story (Marketing Land)
- Facebook has 8 billion video views per day (TechCrunch)
- Social video content generates 1,200% more shares than static content (text and image content combined) (G2 Crowd)
- LinkedIn video campaigns have 50% view rates (LinkedIn)
Marketers Love Video
- 86% of businesses use video as a marketing tool (Wyzowl)
- 68% found better ROI with video than with Google Ads (Biteable)
- 30% use video as a bigger component of their strategy compared to their website (Biteable)
Effectiveness of Video Marketing
- 87% of marketers say that video gives them a positive ROI (Wyzowl)
- 84% report that video has been effect for lead generation (Wyzowl)
- 53% of marketers say that video helped raise awareness (Biteable)
- 49% of marketers say that video helped with engagement (Biteable)
- 52% of marketers say that video helped build trust (Biteable)
- Videos generate 300% more traffic website (MarketingSherpa)
- A website is 52 times more likely to reach the front page of Google if it includes video (Insivia)
- Videos on Landing Pages can boost conversions by 80% (Unbounce)
- Videos increase organic website traffic by up to 160% (Conversion XL)
Video Marketing Results
- 63% of marketers consider video engagement as a top metric followed by 58% for views or plays (Wyzowl)
- 89% use YouTube followed by 70% on Facebook (Wyzowl)
- 94% of viewers report watching explainer videos with 84% following it up with a purchase of that product (Wyzowl)
- 94% of marketers report that product and service videos have help reduce support calls (Wyzowl)
- Users spend 2.6x more time on websites pages with video (Wistia)
Video Marketing Best Practices
- Videos under 2 minutes generate the most engagement (Wistia)
- 85% of Facebook videos are watched without sound (Instagram)
- 60% of Instagram stories are watched with the sound on (Instagram)
- 33% of viewers stop watching a video after 30 seconds, 45% by 1 minute, and 60% by 2 minutes (Ad Age)
Department Breakdown
Marketers are not the only ones that use video marketing. According to Biteable, many more departments use video such as:
- 32% for sales
- 29% for administration and operations messages
- 27% for human resources messages
- 24% for business leadership messages
- 20% product management messages
- 19% for customer support messages
Future of Video Marketing
- 99% of video marketers plan on continuing or increasing their video marketing and 69% of marketers that do not use it plan on in 2021 (Wyzowl)
- 85% of consumers want to see more video content from brands (Hubspot)
Next Steps?
Click here to schedule a call with a video expert from our team.
Let’s Create Your Video Today
If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.
Frequently Asked Questions
Read More From Our Video Blog
What is a Testimonial Video?
Elevate your brand with Lapse Productions’ expertly crafted testimonial videos, showcasing real stories that build…
How Much Does A Corporate Video Cost? (2024)
How much does a Corporate Video cost in 2024? The average Corporate Video project by…
Best Earth Day Video Ads (2024)
Discover the most impactful Earth Day 2024 video ads that inspire sustainability and action. Explore…
What Is A Company Profile Video? (2024)
Unlock the power of your brand with our guide on creating impactful company profile videos…
Top 10 Women’s Day Ads of 2024
Showcasing Women’s Day ads: Elevate your message with our video production expertise. Let’s celebrate and…
Sora and the Future of Video Production
Explore cutting-edge video production with Lapse Productions, where creativity meets technology to bring your vision…