8 Places to Post Your Video

Now that you have created your video it’s time to market it. But where are some common places to post?

In this article, we are going to cover 7 Places to Post Your Video. 

1) Website Landing Page

The first place to post your video is on your website’s landing page. 

A landing page is the first page you want your visitor to arrive at. This can be your website’s homepage or another promotional page, such as the launch page of a new product or service. 

The benefit of having your video on a landing page is that it can help increase conversions and SEO. According to a study from Unbounce, videos on landing pages increase conversions by up to 80%. 

Videos on landing pages can also help increase your SEO. SEO stands for Search Engine Optimization, in short, how well your website ranks on search engines like Google. Every business wants to rank on the first page because it can result in a huge increase in conversions, CTR, brand awareness, and backlinks. 

2) Blog Post

The second place to post your video is on your blog post. 

Updating your blog content with video is an excellent way to increase your SEO. The reason for this is that it can increase the amount of time a user is on your website. This can result in a lower bounce rate and higher dwell time. These are factors that Google’s ranking system looks for. It also gives your users another way to consume your content. Not to mention, Social video content generates 1,200% more shares than static content (text and image content combined) (G2 Crowd)

3) Other Website Page

The third place is to post your video on other website pages aside from the landing page. 

You can post it on a product or service page, about us page, corporate social responsibility page, etc. Pretty much anywhere related to the video content. 

4) Marketing Email

The fourth place to post your video is in your marketing email campaigns. 

Video content can either be added to your email signature or your marketing newsletters. 

5) YouTube Channel

The fifth place to post your video is on your business YouTube channel. 

YouTube is one of the most popular video platforms. In fact, it’s actually the second most popular website after Google (Alexa). Over 1 billion hours of video are viewed every day on YouTube (YouTube). 

There are two ways you can upload video content to YouTube, the first is directly to your channel and the second is as YouTube clips. YouTube clips are YouTube’s way to compete with short form content from platforms like Tik Tok, Facebook, and Instagram. 

6) Facebook

The sixth place to post your video is on your Facebook page. 

Facebook allows its users to post video content on the business page and Facebook stories. 

The Facebook feed has a video time limit of 240 minutes and Facebook stories has a maximum time limit of 20 seconds. 

8) Instagram

The seventh place to post your video is on Instagram.

Instagram is another social media platform that is owned by Facebook. It allows its users to post video content in 3 ways: Instagram Stories, Instagram Posts, and Instagram Direct TV (IGTV). 

Instagram stories have a maximum video length of 15 seconds so if you plan on posting the full video it might be broken up into several story segments. 

Instagram Posts has a maximum video length of 60 seconds but you can post more video content in the same post as a carousel. 

IGTV is the best way to post long form video content as it has a maximum video length of 15 minutes. 

9) LinkedIn

The eight and last place to post your video is on LinkedIn.

There are two ways to post your video on LinkedIn, the first is directly on your personal feed and the second is on your business page. 

Another bonus way to promote your video is through LinkedIn Groups. LinkedIn Groups can be another way to build your network of potential leads. The important thing to keep in mind is that your video content has to be relevant and of high quality. 

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Frequently Asked Questions

How much will it cost to produce my video?

Every video production is different so there is no one size fits all. On average our videos start at $5,000. The best way to find out how much your video will cost is to get in touch with us. If you are interested in finding out more about how we price our videos please check out our blog article “How much does a video cost?”

How does LAPSE’s rate compare to other video production companies in Toronto?

We are one of the most competitively priced video production companies in Toronto. We try to maximize any budget and do more with less.

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We have worked on videos of all different shapes and sizes. Chances are slim that we are not able to create your video.

I need video footage without editing?

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I have video footage that needs editing?

Yes. We can edit your existing video footage.

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If you are unsure of the type of video you need we will go over your micro and macro business goals to see what type of video(s) would best suit your marketing and sales goals for your business.

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All rights to the video(s) are passed on to you as stipulated by our contracts. We only retain the right to publicly share your video for our portfolio unless you note otherwise.

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On average a video takes 2-3 weeks to complete but if you have a different timeline get in touch with us and we can make it work.

I’m on a tight deadline, can you complete my video project faster?

If the situation is right we can do a rush order on your video project.

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