8 Places to Post Your Video
Now that you have created your video it’s time to market it. But where are some common places to post?
In this article, we are going to cover 7 Places to Post Your Video.
1) Website Landing Page
The first place to post your video is on your website’s landing page.
A landing page is the first page you want your visitor to arrive at. This can be your website’s homepage or another promotional page, such as the launch page of a new product or service.
The benefit of having your video on a landing page is that it can help increase conversions and SEO. According to a study from Unbounce, videos on landing pages increase conversions by up to 80%.
Videos on landing pages can also help increase your SEO. SEO stands for Search Engine Optimization, in short, how well your website ranks on search engines like Google. Every business wants to rank on the first page because it can result in a huge increase in conversions, CTR, brand awareness, and backlinks.
2) Blog Post
The second place to post your video is on your blog post.
Updating your blog content with video is an excellent way to increase your SEO. The reason for this is that it can increase the amount of time a user is on your website. This can result in a lower bounce rate and higher dwell time. These are factors that Google’s ranking system looks for. It also gives your users another way to consume your content. Not to mention, Social video content generates 1,200% more shares than static content (text and image content combined) (G2 Crowd)
3) Other Website Page
The third place is to post your video on other website pages aside from the landing page.
You can post it on a product or service page, about us page, corporate social responsibility page, etc. Pretty much anywhere related to the video content.
4) Marketing Email
The fourth place to post your video is in your marketing email campaigns.
Video content can either be added to your email signature or your marketing newsletters.
5) YouTube Channel
The fifth place to post your video is on your business YouTube channel.
YouTube is one of the most popular video platforms. In fact, it’s actually the second most popular website after Google (Alexa). Over 1 billion hours of video are viewed every day on YouTube (YouTube).
There are two ways you can upload video content to YouTube, the first is directly to your channel and the second is as YouTube clips. YouTube clips are YouTube’s way to compete with short form content from platforms like Tik Tok, Facebook, and Instagram.
6) Facebook
The sixth place to post your video is on your Facebook page.
Facebook allows its users to post video content on the business page and Facebook stories.
The Facebook feed has a video time limit of 240 minutes and Facebook stories has a maximum time limit of 20 seconds.
8) Instagram
The seventh place to post your video is on Instagram.
Instagram is another social media platform that is owned by Facebook. It allows its users to post video content in 3 ways: Instagram Stories, Instagram Posts, and Instagram Direct TV (IGTV).
Instagram stories have a maximum video length of 15 seconds so if you plan on posting the full video it might be broken up into several story segments.
Instagram Posts has a maximum video length of 60 seconds but you can post more video content in the same post as a carousel.
IGTV is the best way to post long form video content as it has a maximum video length of 15 minutes.
9) LinkedIn
The eight and last place to post your video is on LinkedIn.
There are two ways to post your video on LinkedIn, the first is directly on your personal feed and the second is on your business page.
Another bonus way to promote your video is through LinkedIn Groups. LinkedIn Groups can be another way to build your network of potential leads. The important thing to keep in mind is that your video content has to be relevant and of high quality.
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