9 Types of Corporate Videos Business Need in 2025
Looking to improve your brand’s marketing in 2025? Start with the right kind of video.
Corporate videos continue to be one of the most effective tools for business communication, employee engagement, and brand storytelling. But with so many options—explainer videos, testimonials, event recaps—it’s easy to feel overwhelmed.
In this post, we break down 9 essential types of corporate videos businesses are using in 2025, complete with real-world applications and when to use each. Whether you’re a Toronto-based company or a national brand, understanding these formats can help you craft better marketing campaigns, sales tools, and internal communication assets.
💡 Looking for hands-on support? Explore our corporate video production services to see how we help businesses across Toronto and Canada create impactful content.
We’ll also reference recent data from sources like Wyzowl’s 2024 Video Marketing Report to show you how video continues to dominate across industries.
Let’s dive in.
Prefer to Watch Instead?
Here’s a quick video summary of the 9 types of corporate videos every business should consider in 2025. Produced by our team at Lapse Productions, this video highlights real examples and how each style can be used to support your marketing, sales, and internal communication goals.
What Is a Corporate Video?
A corporate video is a professionally produced video created by a business or organization to communicate with a specific audience. Unlike commercials, which are designed for mass appeal and advertising, corporate videos are typically more targeted and informative.
These videos serve a variety of purposes, including:
- Promoting products or services
- Explaining complex ideas or processes
- Training employees or onboarding new hires
- Documenting live events or internal initiatives
- Attracting new talent through recruitment efforts
- Building brand awareness and credibility
They can take many forms—from high-energy sizzle reels to polished interviews or animated explainers—and are often used across websites, social media, email campaigns, presentations, and internal platforms.
📌 Want to dive deeper? Check out our full overview of corporate video production in Toronto to see how we help businesses bring their message to life.
Types of Corporate Videos (2025 Edition)
Not sure which type of video your business needs? Here’s a quick list of the most effective corporate video formats in 2025:
- Brand Videos
- Product Demo Videos
- Explainer Videos
- Social Media Videos
- Training & Internal Communication Videos
- Event Recap Videos
- Testimonial Videos
- Recruitment Videos
- FAQ Videos
💡 Pro tip: Many businesses combine several types into a single content strategy. Not sure where to start? Book a free strategy call with our team.
1. Brand Videos
What it is:
Brand videos tell the story behind your company—your mission, values, and the people who make it all happen. Think of them as the emotional core of your content strategy.
Why it works:
In a crowded marketplace, people connect with people, not just products. Brand videos help humanize your company and build trust. According to Sprout Social, 70% of consumers feel more connected to brands with founders and employees who share personal content.
This type of video is often featured on homepages, About pages, investor decks, or recruitment campaigns.
Best for:
- Company culture showcases
- Founder’s story
- Recruitment campaigns
- Mission & vision storytelling
Example:
A startup might use a cinematic brand video to show their origin story, while a larger company might spotlight employee voices to highlight company culture.
➡️ Recommended Read:
- Why Brand Videos Matter More Than Ever in 2024 (Lapse)
- What Makes a Great Brand Video? (Wistia)
- Using Brand Storytelling in Marketing (HubSpot)
2. Product Demo Videos
What it is:
Product demo videos walk viewers through how your product works, focusing on features, benefits, and use cases. They’re especially popular with software, medical devices, and tech hardware.
Why it works:
A product demo video gives potential buyers a clear visual of what they’re getting—reducing uncertainty and shortening the sales cycle. In fact, 97% of marketers say video helps users better understand their product, and demo videos are one of the most effective ways to do that.
Best for:
- SaaS platforms and apps
- Hardware or medical device walkthroughs
- Ecommerce product highlights
Example:
A health tech company could use a video demo to show how their wearable device connects with a smartphone app, explaining setup, daily use, and results.
➡️ Recommended Read:
- Product Demo Video Production in Toronto (Lapse)
- How to Create Effective Product Demo Videos (Wistia)
- Product Demo Videos That Sell (HubSpot)
3. Explainer Video
What it is:
Explainer videos are short, engaging pieces that simplify complex ideas, products, or services. They’re especially effective for SaaS, tech, and finance companies looking to onboard new users or pitch their solution clearly.
Why it works:
Explainer videos combine motion graphics, voiceovers, and live-action to break down information in an easy-to-understand format. According to Forrester Research, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text.
They’re a go-to format for landing pages, email campaigns, social media, and internal training.
Best for:
- SaaS product overviews
- Customer onboarding
- Service breakdowns
- Internal training tools
📈 A 2024 survey by Wyzowl found that 96% of people have watched an explainer video to learn more about a product or service — and 89% said it convinced them to buy.
Example:
Dropbox’s classic explainer video is one of the most cited examples of a video that helped launch a billion-dollar brand.
➡️ Learn More:
- What Is an Explainer Video? Everything You Need to Know (Lapse)
- The Ultimate Guide to Explainer Videos (HubSpot)
- 7 Tips for Creating High-Impact Explainer Videos (Vidyard)
4. Social Media Videos
What it is:
These are short-form, eye-catching videos designed specifically for platforms like Instagram, LinkedIn, TikTok, and YouTube Shorts. They’re often optimized for mobile and designed to capture attention within the first few seconds.
Why it works:
Social media algorithms favour video content, and short-form videos are dominating engagement. According to HubSpot’s 2024 State of Marketing Report, short-form video has the highest ROI of any social media format, with brands seeing strong results from bite-sized clips, teasers, and behind-the-scenes footage.
Best for:
- Product or service highlights
- Behind-the-scenes content
- Client wins or team shoutouts
- Event countdowns or teasers
Example:
A 30-second highlight reel from a client shoot or a timelapse of a set build can be posted on LinkedIn or Instagram to show your brand in action.
➡️ Recommended Read:
- How to Use Video Marketing on Social Media (Lapse)
- Social Media Video Best Practices in 2025 (Sprout Social)
- Short-Form Video Content: Why It’s Dominating in 2025 (Later)
5. Training & Internal Communication Videos
What it is:
Training videos are used to onboard new employees, explain internal processes, or roll out new tools and systems. They can be formal instructional videos or more casual team updates.
Why it works:
Video is a scalable way to deliver consistent training across teams, departments, or even time zones. According to TechSmith, employees are 75% more likely to watch a video than read documents, emails, or web articles.
They’re also great for reinforcing culture, streamlining HR communications, and improving knowledge retention.
Best for:
- Employee onboarding
- Software/process tutorials
- HR announcements
- CEO or leadership updates
Example:
A company might produce a series of short videos explaining how to use a new CRM platform, complete with screen recordings and narration.
➡️ Recommended Read:
- Why Training Videos Are the Future of Internal Communication (Lapse)
- 7 Tips for Creating Effective Training Videos (TechSmith)
- Corporate Training Video Examples That Work (Panopto)
6. Event Recap Videos
What it is:
Event recap videos capture key moments from live events—conferences, trade shows, product launches, or company celebrations—and package them into a highlight reel.
Why it works:
They extend the life of your event by creating evergreen marketing content. A great recap can generate post-event buzz, promote future events, and showcase company culture. According to Bizzabo, 84% of marketers believe event video content boosts engagement and brand awareness.
Best for:
- Conferences and industry trade shows
- Product launches
- Corporate parties and internal events
- Networking or community events
Example:
A company might use a 2-minute recap of their annual summit to promote the next year’s event or share internally with staff and stakeholders.
➡️ Recommended Read:
- Event Videography in Toronto: What You Need to Know (Lapse)
- The Power of Post-Event Video Marketing (Eventbrite)
- Event Recap Videos: Strategy and Examples (Shoot Online)
7. Testimonial Videos
What it is:
Testimonial videos feature real clients or customers sharing their experiences with your product or service. These are among the most persuasive forms of social proof in modern marketing.
Why it works:
According to BigCommerce, 72% of consumers say positive testimonials increase their trust in a business, and video testimonials are especially effective because they show tone, emotion, and authenticity—something text alone can’t do.
They’re often used on landing pages, in email funnels, or as part of paid ad campaigns.
Best for:
- Building trust with new prospects
- Converting visitors on landing pages
- B2B sales enablement
Example:
A SaaS company may feature a client sharing how the product solved a specific pain point, paired with footage of the product in action.
➡️ Recommended Read:
- How to Create a Powerful Testimonial Video (Lapse)
- Customer Testimonial Videos: Best Practices & Examples (HubSpot)
- The Psychology Behind Why Testimonials Work (Entrepreneur)
8. Recruitment Videos
What it is:
Recruitment videos showcase your workplace, team culture, and values to attract top talent. They’re designed to give candidates an authentic glimpse into what it’s like to work at your company.
Why it works:
In a competitive hiring market, job seekers want to see more than just a job description. According to Glassdoor, 75% of active job seekers are likely to apply to a job if the employer actively manages its brand, including via video content.
These videos are often shared on LinkedIn, embedded on careers pages, or used in employer branding campaigns.
Best for:
- Careers or “Join Us” webpages
- LinkedIn job listings
- Diversity & inclusion messaging
- University or campus recruitment
Example:
A 60–90 second video highlighting your office vibe, team testimonials, and company mission can increase both applicant quality and quantity.
➡️ Recommended Read:
- Corporate Video Production for Recruitment (Lapse – scroll to recruitment section)
- How to Create Effective Recruitment Videos (HubSpot)
- Why Recruitment Videos Matter in Employer Branding (SocialTalent)
9. FAQ Videos
What it is:
FAQ videos answer your most commonly asked questions—either about your product, service, process, or industry. Think of them as a video-based help center.
Why it works:
They reduce friction in the buyer journey and save time for your sales and support teams. According to Zendesk, 67% of customers prefer self-service over speaking to a company representative, and video is one of the most engaging ways to deliver that experience.
These videos can live on your website, in onboarding emails, or as part of your knowledge base.
Best for:
- Sales enablement
- Onboarding and customer support
- SEO and knowledge hubs
Example:
A service-based business might create a series of 60-second videos answering “How long does a project take?”, “What’s included in your packages?”, or “How does revision feedback work?”
➡️ Recommended Read:
- Video FAQs: Save Time, Build Trust (Lapse)
- How FAQ Videos Improve CX & SEO (Vidyard)
- Best Practices for Building a Video Help Center (Wistia)
Ready to Start Creating Impactful Corporate Videos?
In 2025, video is no longer optional—it’s essential. Whether you’re looking to build trust with clients, train your team, or attract top talent, there’s a corporate video format tailored to your goals.
At Lapse Productions, we help businesses across Toronto and beyond plan, produce, and distribute high-quality videos that get results. From explainer videos to brand storytelling, we make the process seamless.
🎯 Let’s bring your story to life.
Contact us today to book a free strategy session or explore our corporate video production services.
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