YouTube SEO: Optimize Your Video to Rank Higher

Whether you are new to video marketing or a seasoned pro, YouTube SEO is crucial for getting your videos noticed. YouTube is the second-largest search engine, second only to Google, and the first largest search engine for video-related content. And just like how you would do SEO (Search Engine Optimization) work for your website, you need to do the same for your YouTube videos.

At Lapse Productions, we specialize in video creation and optimization. In this blog post, we are going to cover the best practices for YouTube SEO that can be applied across all skill levels.

YouTube Ranking Factors

Before diving into best practices, let’s clarify the factors that will help you rank your videos in YouTube SERP (Search Engine Results Page):

• Views: YouTube counts views based on specific requirements, like watching at least 30 seconds of a video. It’s a common misconception that YouTube “buys” and “sells” views; rather, views are crucial metrics for advertisers.
• Subscribers, Channel Authority: More subscribers and achieving milestones (like receiving YouTube badges) contribute to higher ranking.
• Audience Retention, Engagement, Video Quality: These factors gauge how engaging and visually appealing your content is.
• Relevance: Your videos must fulfill users’ search inquiries.

YouTube SEO Best Practices

• Do Keyword Research: Use tools like YouTube Search Suggest and Google Trends to find relevant keywords.

• Add Relevant Keywords in the Title: Include the main keyword, following a 60-character limit, and avoid ALL CAPS.

• Optimize the Description: Sound human, add a CTA, relevant keywords, marketing information, #hashtags, and timestamps.
• Create a Custom Thumbnail: Make it engaging and follow technical requirements like 1280×720 pixels, 16:9 ratio, and less than 2 MB.
• Use Appropriate Tags and Closed Captions: Be mindful of common misspellings and provide accurate captions.

• Add Timestamps, Cards, and End Screens: Improve navigation and encourage viewers to watch more.

• Categorize Your Video: Group it with similar content.

What To Do After Your Video is Live

Share On Social Channels: LinkedIn, Instagram, Facebook, Twitter.

Embed the Video: Increase your SEO on other platforms.

Monitor Performance: Use YouTube Analytics for insights.

Create Your Video With LAPSE Productions

Optimizing your YouTube videos for search is an essential part of building your online presence. By understanding the ranking factors and following best practices, you can boost your videos to the top of the search results. Remember, SEO is a continuous process, so keep monitoring and adjusting as needed. If you need assistance, Lapse Productions is here to help. Let’s create your video today!

Let’s Create Your Video Today

If you’re looking for top-notch quality, industry expertise, dependability, and competitive pricing, don’t wait any longer. Contact us now for a quote and let’s get started on your project.

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Frequently Asked Questions

How much will it cost to produce my video?

Every video production is different so there is no one size fits all. On average our videos start at $5,000. The best way to find out how much your video will cost is to get in touch with us. If you are interested in finding out more about how we price our videos please check out our blog article “How much does a video cost?”

How does LAPSE’s rate compare to other video production companies in Toronto?

We are one of the most competitively priced video production companies in Toronto. We try to maximize any budget and do more with less.

What type of videos do you create?

We have worked on videos of all different shapes and sizes. Chances are slim that we are not able to create your video.

I need video footage without editing?

Yes. We can shoot the video footage and hand over the unedited files to you.

I have video footage that needs editing?

Yes. We can edit your existing video footage.

What type of video do I need?

If you are unsure of the type of video you need we will go over your micro and macro business goals to see what type of video(s) would best suit your marketing and sales goals for your business.

Do I own the rights to my video?

All rights to the video(s) are passed on to you as stipulated by our contracts. We only retain the right to publicly share your video for our portfolio unless you note otherwise.

How long does it take to create a video?

On average a video takes 2-3 weeks to complete but if you have a different timeline get in touch with us and we can make it work.

I’m on a tight deadline, can you complete my video project faster?

If the situation is right we can do a rush order on your video project.

Do you accept Crypto?

Yes, we accept up to 50% of the project total in Bitcoin and Ethereum. Our payable addresses are lapseproductions.eth and lapseproductions.wallet