Top 10 Women’s Day Video Ads of 2025

Looking for inspiration on how to celebrate International Women’s Day through video? These 10 standout campaigns from 2025 show how brands are using storytelling, advocacy, and emotion to connect with audiences in meaningful ways.

From global brands to grassroots initiatives, these ads highlight real stories, bold messages, and authentic celebration—not just surface-level marketing.

Whether you’re planning your own campaign or exploring how video can be used to support purpose-driven messaging, this list will give you a clear picture of what’s working in 2025.

💡 Need help creating a socially conscious campaign? Explore our corporate video production services or get in touch to brainstorm with our team.

We’ve also included links to each campaign and insights into why they work—so you can apply these takeaways to your own strategy.

What Is International Women’s Day?

International Women’s Day (IWD) is celebrated every year on March 8 to recognize the achievements of women across the globe and raise awareness about gender equality. It’s a day to reflect on progress, amplify women’s voices, and spark conversations around equity and inclusion.

The theme for 2025, according to InternationalWomensDay.com, is #InspireInclusion, encouraging individuals and organizations to actively include and uplift women in all spheres of life—workplaces, media, education, and beyond.

Brands that choose to participate in Women’s Day campaigns are expected to go beyond surface-level messaging. Authenticity, action, and alignment with values matter more than ever.

Top 10 Women’s Day Video Ads of 2025

1. Ford – “Car Girls”

📎 View the campaign details

Overview:

Ford’s 2024 Women’s Day campaign celebrated the often-overlooked community of women in car culture—from racers to engineers to collectors. Instead of a one-day spotlight, Ford committed to honoring these women year-round with features, events, and long-form content that highlights their stories and contributions to the automotive world.

Why it works:

Ford doesn’t just “join the conversation”—they help shift it. The campaign acknowledges the historical male dominance of the auto industry and actively celebrates the women breaking barriers in that space. It’s niche, specific, and deeply authentic.

Takeaway for brands:

Speak directly to the communities your brand intersects with. Targeted storytelling is often more powerful than broad messaging, especially when you back it with long-term initiatives.

2. Mercedes-Benz Canada – “Be One of Many”

📎 View the campaign release

Overview:

Mercedes-Benz Canada’s “Be One of Many” campaign shifts the focus away from celebrating exceptionalism and instead promotes the idea that every woman should have the opportunity to succeed—without needing to be extraordinary. The campaign uses short documentary-style videos and digital storytelling to advocate for equal representation in industries like engineering, design, and tech.

Why it works:

This campaign flips the usual Women’s Day messaging. Instead of highlighting “exceptional women,” it argues for a world where women being in these roles isn’t exceptional at all. That subtle shift in narrative is refreshing—and powerful.

Takeaway for brands:

Sometimes the most impactful messaging is about normalizing equity, not just celebrating excellence. Challenge assumptions and present a bold but inclusive vision.

3. UEFA – “The World Doesn’t Stop Watching”

📎 View the campaign on Ads of the World

Overview:

UEFA’s 2024 Women’s Day campaign, “The World Doesn’t Stop Watching,” celebrates the unstoppable rise of women’s football. The video montage captures moments of grit, triumph, and passion across Europe’s women’s teams—supported by striking typography and commentary that echoes the real-time excitement of the game.

Why it works:

Rather than focusing on Women’s Day itself, UEFA connects the celebration to ongoing momentum in women’s sports. It positions female athletes not as niche players, but as mainstage talent, deserving of the same spotlight and hype as their male counterparts.

Takeaway for brands:

Align your Women’s Day messaging with existing cultural movements. Whether it’s sports, tech, or education, highlighting real progress adds authenticity and relevance to your campaign.

4. Working Women’s Day – “People at Work” (by INGO Hamburg)

📎 View the campaign on Ads of the World

Overview:

This minimalist but striking campaign challenges the way we describe professions by replacing terms like “female engineer” or “female boss” with one universal label: “people at work.” Through simple on-screen copy and ambient workplace scenes, the ad subtly critiques how gender qualifiers are still embedded in everyday language.

Why it works:

The campaign’s power lies in its quiet confidence. There’s no dramatic music or flashy edits—just a sharp observation about language, identity, and bias. It invites the viewer to reflect without preaching.

Takeaway for brands:

Sometimes the boldest message is the simplest one. Use your Women’s Day platform to question everyday assumptions—and do it with elegance and restraint.

5. Kotex – #ProgressFeelsLike

📎 View the campaign release

Overview:

Kotex launched its #ProgressFeelsLike campaign alongside a global study revealing that nearly 60% of women feel progress toward gender equality is lacking. The campaign uses emotional video content, data-backed messaging, and a rallying cry to redefine progress—not as abstract milestones, but as lived experiences of dignity, choice, and freedom.

Why it works:

Rather than claiming victory, Kotex highlights the gap between perception and reality. The campaign gives voice to the frustrations many women still feel, while using its platform to spotlight small, everyday wins that represent real progress.

Takeaway for brands:

Don’t be afraid to lead with truth. Back your messaging with data, and focus on real-world impact, not just feel-good narratives. It resonates more deeply—and builds trust.

6. Vans – “Always Pushing”

📎 View the campaign on Manual Magazine

Overview:

Vans’ “Always Pushing” campaign shines a spotlight on women in skateboarding—a subculture where gender inclusion has historically lagged. The video features skaters across different countries and skill levels, celebrating not just style and grit, but the community they’ve built by always pushing—physically, culturally, and emotionally.

Why it works:

It doesn’t just celebrate women skaters—it normalizes them. Vans blends cinematic footage with realness, showing that pushing boundaries isn’t about viral tricks, but about presence. The campaign walks the talk of representation.

Takeaway for brands:

Elevate underrepresented voices within your own brand community. Video becomes powerful when it feels embedded in culture, not imposed from above.

7. Barbie – “Possible with Her”

📎 View the campaign on Ads of the World

Overview:

Barbie’s “Possible with Her” campaign takes a thoughtful turn, shifting the focus from dolls to the real-life women who inspired them. Each video highlights women in fields like robotics, sports, and environmental science, showing that what’s possible for young girls expands when they can see someone who’s done it before.

Why it works:

Barbie bridges aspiration and representation by connecting its brand legacy to real-world achievement. It smartly reframes the product—not just as a toy, but as a platform to inspire future generations.

Takeaway for brands:

Want to inspire? Link your product to purpose—especially when it empowers your audience to imagine themselves in new roles.

8. Muschicraft – “The World’s Most Illegal Beer”

📎 View the campaign on Brewers Journal

Overview:

For International Women’s Day, Belgian brand Muschicraft launched a bold campaign called “The World’s Most Illegal Beer.” Each can was branded with the names of countries where laws still restrict women’s freedoms—from the right to dress how they want, to travel or work without permission. The campaign aimed to raise awareness of these global injustices and spark conversation through pop-up events, content, and distribution.

Why it works:

It’s provocative, bold, and unfiltered—literally. Muschicraft uses its product as a political statement, inviting drinkers to engage with uncomfortable truths. It turns consumption into consciousness.

Takeaway for brands:

Don’t be afraid to take a stance. When done thoughtfully and intentionally, aligning your campaign with global human rights issues can cut through the noise and drive meaningful conversation.

9. Stella Artois – “Properly Chill” (by Gut Miami)

📎 View the campaign on Ads of the World

Overview:

In “Properly Chill,” Stella Artois cleverly critiques the double standards around women’s behavior—especially the tired directive to “relax” or “chill.” The spot flips the phrase on its head, showing women embracing the phrase on their own terms—assertive, ambitious, and unapologetically cool.

Why it works:

It blends humor and edge while taking a clear stance on gendered language and social expectations. The concept is simple but layered, backed by a premium aesthetic and punchy editing.

Takeaway for brands:

Challenge cultural clichés creatively. A light tone doesn’t mean the message lacks depth—wit and meaning can coexist, especially when delivered with style.

10. GoPro – International Women’s Day 2024

📎 View the campaign on GoPro.com

Overview:

GoPro celebrated International Women’s Day by showcasing incredible content shot by women across the globe—from climbers and surfers to creatives and community leaders. The campaign focused less on narrative voiceover and more on letting women’s perspectives speak through their own lens, quite literally.

Why it works:

It’s 100% aligned with the brand’s DNA: empowerment through perspective. By curating user-generated content, GoPro emphasizes platform over spotlight—proving that powerful storytelling doesn’t always require heavy messaging.

Takeaway for brands:

Sometimes the best thing you can do is amplify what your audience is already doing. Let them share their own stories—and make your brand the lens that captures it.

How Much Does a Women’s Day Video Cost?

The cost of producing a Women’s Day video can vary depending on your concept, production complexity, and distribution strategy. Some campaigns are built around cinematic brand storytelling, while others rely on short-form content or interview-driven pieces that are faster and more cost-effective to produce.

At Lapse Productions, we offer scalable video production services to match your vision and budget—whether you’re looking for a quick-turn social video or a full campaign rollout. We’ve worked with clients across corporate video, event production, and branded content.

Here’s a general breakdown of what to expect:

Final Thoughts

International Women’s Day is more than a moment—it’s an opportunity. When done thoughtfully, a Women’s Day video can do more than check a box. It can inspire, educate, and align your brand with real purpose.

The 10 campaigns above show that there’s no one-size-fits-all approach. But the best ones all share one thing: authenticity.

🎯 Ready to create something meaningful for next year’s Women’s Day—or another purpose-driven campaign?

Let’s talk.

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