The Impact of AI Tools on Video Production Companies

Artificial intelligence (AI) has been making waves in various industries, and video production is no exception. With advanced AI tools like ChatGPT becoming more sophisticated, it’s natural to wonder whether they could eventually replace video production companies. In this blog post, we’ll explore how AI is impacting the industry and why a fully automated future may not be as close as it seems.

A screenshot of OpenAI's homepage.

The AI Revolution in Video Production

AI tools have already begun to automate certain aspects of video production. For instance, they can:

  1. Write scripts: AI-powered language models can generate scripts based on input data, saving time and effort in the pre-production phase. (for ex. Openai)
  2. Edit videos: AI can assist with basic video editing tasks, such as cutting and trimming clips, color correction, and even generating music or sound effects. (for ex. Autopod)
  3. Generate visuals: AI can create realistic animations, motion graphics, and even 3D models, offering new creative possibilities for filmmakers. (for ex. Runway Visuals, Midjourney)
  4. Generate sounds: AI generated models can be used to create new voices or music. (for ex. Soundraw, Eleven Labs

These capabilities have led to faster turnaround times, reduced costs, and increased efficiency, making AI a valuable asset in the video production process.

A screenshot of Autopod's homepage.

The Human Element: Why AI Can’t Replace Video Production Companies 

Despite AI’s advancements, there are several reasons why it’s unlikely to replace video production companies:

  1. Storytelling and emotion: Crafting compelling content requires a deep understanding of human emotions, which is challenging for AI. Human professionals excel at creating narratives that resonate with audiences, a skill that AI has yet to fully replicate.
  2. Artistic vision: The creative process involves making deliberate choices about visuals, sounds, and pacing. While AI can generate content, it struggles to make these artistic decisions, which are essential for creating engaging and memorable videos.
  3. Collaboration: Video production is a collaborative effort among various professionals, each with their unique perspectives and expertise. AI may not be able to replicate the complex dynamics and synergy that emerge from human collaboration.
  4. Too Early: As fun as the AI hype is, and as much as companies keep telling their shareholders about it to boost their share prices – it’s just not here at the moment. We’ve been playing around with the tools mentioned above and they’re great as a starting point but you still need to fine tune the heck out of them and even then its sometimes not enough.  
Behind-the-scenes image showing the Lapse Productions crew expertly setting up for an on-location interview shoot, capturing the synergy and professionalism that goes into producing high-quality video content.

The Collaborative Future of AI and Video Production Companies

Instead of replacing video production companies, AI tools will likely play a more collaborative role in the industry. Here’s what the future may hold:

  1. Augmented creativity: AI can help filmmakers explore new creative possibilities by generating ideas, visuals, or music. This can inspire human professionals to push the boundaries of their craft.
  2. Streamlined workflows: AI tools can handle mundane and repetitive tasks, allowing video production teams to focus on more critical aspects of their work.
  3. Personalized content: AI can analyze audience preferences and generate tailored content, enabling video production companies to create more engaging and targeted videos.


In summary, AI tools like ChatGPT are undoubtedly transforming the video production landscape by automating various tasks and unlocking new creative possibilities. However, the human touch remains indispensable in crafting high-quality, emotionally resonant content. The future of video production lies in the harmonious collaboration between AI and human professionals, leveraging the strengths of both to create more engaging and innovative videos.

If you’re looking to elevate your video production projects with cutting-edge AI technology while preserving the essential human touch, Lapse Productions is here to help. Contact us today to discuss your video production needs and learn how our team can blend the best of AI and human expertise to bring your creative vision to life. Let’s embark on this exciting journey together and redefine the future of video production.