Retainers and Pricing Strategies (ft. Slant Visuals) | Creatives Grab Coffee 19

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is James Clement from Slant Visuals. Slant Visuals creates video content to help businesses share the stories that make them human so they can connect emotionally with their audience, drive action and inspire brand loyalty.

YouTube video

https://podcasts.apple.com/ca/podcast/retainers-and-pricing-strategies-ft-slant-visuals/id1530864140?i=1000555602294

Timestamps

Here are some of the main topics we discussed in this episode:

  • 00:00:00-00:01:17 – Intro
  • 00:01:18-00:02:28 – How’s 2022 been
  • 00:02:29-00:05:15 – Using stock footage during lockdowns
  • 00:05:16-00:08:42 – Retainers
  • 00:08:43-00:11:39 – Some for the reel, some for the meal
  • 00:11:40-00:12:45 – Niching down
  • 00:12:46-00:17:19 – Getting clients to trust you to make something different 
  • 00:17:20-00:19:04 – First clients
  • 00:19:05-00:22:37 – Creating new content from stock footage
  • 00:22:38-00:33:17 – James’ background, production days, traveling
  • 00:33:18-00:40:06 – Gear
  • 00:40:07-00:41:11 – Team structure
  • 00:41:12-00:42:27  – Pricing Appropriately
  • 00:42:28-00:44:26  – Video as an investment
  • 00:44:27-00:45:56  – Fine line between video and marketing agency
  • 00:45:56-00:50:19  – Offering different price points
  • 00:50:20-00:53:24  – Importance of Pre-Production
  • 00:53:25-00:59:15  – charging structure
  • 00:59:16-01:01:39  – limits of a skeletal team
  • 01:01:40-01:06:38  – switching between business and creative mindsets
  • 01:06:39-01:11:36  – Whats in store for Slant Visuals 
  • 01:11:37-01:12:41  – How he came up with the name
  • 01:12:42  – Outro

Social Media

Produced by LAPSE PRODUCTIONSwww.LapseProductions.com

Transcript

00:00:00:06 – 00:00:04:14
Kyrill Lazarov
Welcome to Creatives Grab Coffee, a podcast where we talk about the business of video production.

00:00:13:09 – 00:00:17:15
Dario Nouri
Kyrill is always really good at the intro, so I’ll let you go ahead and do it.

00:00:18:03 – 00:00:19:12
Kyrill Lazarov
All the pressure, the pressure.

00:00:19:16 – 00:00:20:07
James Clement
Is on you.

00:00:20:16 – 00:00:25:15
Dario Nouri
No pressure, man. It’s not going to be watched by like, you know, like 2000 people, you know.

00:00:25:23 – 00:00:29:15
James Clement
No one’s watching this. Yeah, it goes viral. Something weird happens. I don’t know.

00:00:29:22 – 00:00:32:18
Kyrill Lazarov
For the three fans that we have, you know, one, two, three, right here. Right.

00:00:34:01 – 00:00:35:01
James Clement
Exactly. Exactly.

00:00:35:18 – 00:00:39:07
James Clement
Okay. Anyways, welcome everybody to Creatives Grab Coffee.

00:00:39:07 – 00:00:50:08
Kyrill Lazarov
Today, we’re joined by James Clement from Celent. Visuals a video production company based out of Montreal that helps businesses share stories that make them human. So, James, how are you doing today?

00:00:50:15 – 00:00:53:05
James Clement
I’m good. How you guys doing? We’re doing.

00:00:53:08 – 00:00:59:24
Dario Nouri
Good. I’m just fantastic. I’m just so shocked. Carol got that. Like, he improv that whole open are just now.

00:01:00:10 – 00:01:01:03
James Clement
Well done.

00:01:01:04 – 00:01:07:16
Dario Nouri
I would have been, like, a mess trying to do that. There would have been so many. And who’s this guy again?

00:01:11:04 – 00:01:12:09
James Clement
Yeah, it’s a gift.

00:01:14:07 – 00:01:15:04
James Clement
Well done. Well done.

00:01:17:04 – 00:01:20:00
Kyrill Lazarov
So how is 20? 20 have been for you so far?

00:01:20:03 – 00:01:52:06
James Clement
James 20. 22 has been pretty good. You know, when the pandemic hit, there was definitely a dip initially, like I’m sure it was for most people. And then, you know, started doing some Zoom interviews and stock footage content whatever you really could. And then eventually it started just picking up again. I’ve had a few shoots as we come back that, you know, my clients called me up and said, hey, just so you know, one of us tested positive and we got to test everybody from the crew, and we’ve had a few of those.

00:01:52:06 – 00:02:04:21
James Clement
So but fortunately, anybody who has caught it’s been good and business is getting back up. So right now, we’re we’re like full, full capacity, really. We can’t take on much work than we have. So that’s awesome here.

00:02:05:03 – 00:02:22:07
Kyrill Lazarov
Yeah, it’s awesome. And or it’s always nice to hear that other people are keeping busy, you know, like amidst the pandemic, like we’ve mentioned this many times on the podcast before, you know, where, you know, in early on in the pandemic in the pandemic, we were really concerned, you know, for everyone, you know, and anytime we saw someone being able to work, it’s like, great, this is awesome.

00:02:22:07 – 00:02:24:13
Kyrill Lazarov
You know, everyone’s keeping busy.

00:02:25:01 – 00:02:43:21
Dario Nouri
And the ball is rolling back again. But the one thing you mentioned, you were doing stock footage. Yeah. When business was a little slow during the pandemic. Tell us a bit about that because we were thinking about doing that, too. And I think Joel was looking into it. And at the end of it, he just we just decided it wasn’t worth the effort, like it was too complicated to do it.

00:02:43:21 – 00:02:44:13
Dario Nouri
Well, it was a cool.

00:02:44:13 – 00:02:53:18
Kyrill Lazarov
I think I think what he meant, though, was that they were doing a lot of like stock footage type content for their clients. Is that correct? Yeah, a little bit more in that.

00:02:53:20 – 00:03:01:06
James Clement
So even using stock footage to create like content for Instagram, LinkedIn, Facebook, things that just like for.

00:03:01:06 – 00:03:03:20
Dario Nouri
Your own for your own brand or for like other people.

00:03:03:22 – 00:03:26:09
James Clement
Or for other brands. So basically, I use our grid. They’re like pro accounts so you can get the log footage which helps because sometimes when you have the regular one, like everything’s very saturated, everything’s different. So it starts to look like a, you know, a stock footage piece put together. And we were able to you know, we were there was one company I was working with on retainer.

00:03:26:21 – 00:03:47:17
James Clement
And for example, they had an event where they were offering the vaccine to all their their staff if they wanted it. So we were creating content. It was called Take the Shot. And we were using stock footage to create like a short series of videos highlighting like where we came from in the pandemic and how we’re progressing and where the company is that now.

00:03:47:22 – 00:03:50:11
James Clement
And it was all using stock footage.

00:03:51:17 – 00:04:08:04
Kyrill Lazarov
Oh, that’s awesome to hear that you managed to kind of keep this that because that was the idea that we were thinking, you know, most companies would kind of go with that approach. But at least on our end, a lot of the like a lot in our case, a lot of clients just just stopped working altogether. So there wasn’t even that opportunity to explore that option right then.

00:04:08:04 – 00:04:23:23
Kyrill Lazarov
And I’m sure that was the same case for a lot of people. Do you feel like like with the clients that you were working with, were they still like very determined to kind of keep pushing forward so that they don’t stop during the pandemic? Or was it kind of like a slight dip but not not sure what to do?

00:04:24:03 – 00:04:57:14
James Clement
Yeah, I had a bit of a mix. Most of my clients were pretty keen on moving forward I had switched to having a lot of, like I mentioned earlier, retainer clients. So I’ve been shooting in the past and building up a bank footage as well. For them from previous projects. You know, if it’s footage of people working in office, in an office, I had a ton of it, so I was able to kind of piece sometimes footage I previously shot with stock footage, and that gave me a good ability to to tell the stories I needed to get the message across.

00:04:57:24 – 00:05:14:00
James Clement
And yeah, they were they were keen on on moving forward. I would say more like 70% of the work. They were keen on keeping something going and they were open to discussing with me ideas on what that would look like. You know, be it Zoom interviews or stock footage or, or what have you.

00:05:14:07 – 00:05:36:02
Dario Nouri
I think by retainer clients. Do you mean like just like your long term clients or did you actually have like a retainer agreement with them? Like, I don’t know, like a six month, 12 month like that right on your own? Yeah. So you were actually able to. Okay. Because we were wondering about that. We we were never able to implement that too well, and we barely know anyone that kind of has that type of agreement going on.

00:05:36:02 – 00:05:49:03
Dario Nouri
Like we mostly just have like our long term clients that just use us as their like main vendors. But in terms of actually actually securing like a like, I don’t know, I don’t know how what you’re we are packages like tell us a bit about that or like approach to it.

00:05:49:13 – 00:06:10:23
James Clement
Yeah, for sure. So I had clients where I was doing just work on and off and then eventually we switched to doing, you know, here all the videos we want to do, maybe there’s like 12 videos we want to do and I would trade a package for that and price that and that would be it. And then I also did weekly so per week, you know, how much content are we creating?

00:06:10:23 – 00:06:44:16
James Clement
We’re doing, you know, three social media posts a week and maybe one longer piece a month and they would pay X amount per week and then it became kind of a monthly retainer and basically we just agreed upon the amount of content to create for that month. And then they every month they send over a payment and yeah, it’s been a it’s been a good switch because it’s, you know, I was fortunate to always have enough work, but it’s nice to have that retainer to be able to know there’s like stability there.

00:06:44:16 – 00:06:58:21
James Clement
And then you can take shots here and there on other projects. And I didn’t want too many of them because I, I don’t, I’m a bit part of the reason I’m in film is because I don’t like doing the same thing all the time. So I also don’t want to be stuck, you know, telling the same stories over and over.

00:06:58:21 – 00:07:10:08
James Clement
And so it’s nice to have a little bit of a mix. You know, there’s that stable kind of a bit of a balance and then you can, you know, take some other shots and other projects and get a little bit more I mean, a little different.

00:07:10:20 – 00:07:42:00
Kyrill Lazarov
I mean, the good thing is that essentially that pays the bills, you know, it keeps you consistent, which allows you to to know that you’re financially stable, to be able to do a lot of the really cool, human focused stories that you promote. Like, for example, on your on your on your website. One thing I’ve always been curious, though, about with these like retainer type projects is that you feel like there is like, um, a type of client or industry necessarily that kind of leans a little bit more towards the retainer type projects, or is it kind of like it’s all over the place or it’s like the luck of the draw of like who you’ve

00:07:42:00 – 00:07:43:21
Kyrill Lazarov
been connected to and what their goals are?

00:07:44:06 – 00:08:01:24
James Clement
Yeah, it’s, you know, I would say because right now I have two main retainer clients that one is a logistics company and the other is a marijuana growing company, so. Oh, wow. Very different ends of the spectrum. There. So it’s it’s a.

00:08:01:24 – 00:08:03:03
Kyrill Lazarov
Logistics of marijuana.

00:08:03:21 – 00:08:04:12
James Clement
Yeah, exactly.

00:08:04:12 – 00:08:36:08
James Clement
Exactly. I should link them together. So seen so it’s a bit of a different mix. I mean, it’s just companies who will put a strong emphasis on on social media more than anything, I would say they realize that, you know, they need content, they need a lot of it, and they’re they’re burning through it. It’s a bit of a balance that though, too, because, you know, I have a lot of clients that even like, oh, we want to get into Tik Tok and short Instagram stories and there’s all these little gimmicks of someone, you know, putting their hand in front of the camera and then you just do something else.

00:08:36:08 – 00:08:44:24
James Clement
And it’s not super my jam to, you know, I’m more into the storytelling element of it. So it’s but, you know, some for the real and some for the meal, as they say, sell.

00:08:45:06 – 00:08:46:06
Kyrill Lazarov
Some for the real.

00:08:46:06 – 00:08:55:03
James Clement
Sum for the meal. I love that saying I’ve never heard that saying before that is that you got to like patent that or trademark that. Yeah.

00:08:55:19 – 00:09:08:02
James Clement
So I tell myself for sure I mean, I meant I’ve met a lot of filmmakers I admire who do like really cool. Like I see their Nike specs, man. The work you do is awesome. And they’re like, yeah, that’s like 2% of my work because, like, I.

00:09:08:02 – 00:09:08:13
Kyrill Lazarov
Always like.

00:09:08:13 – 00:09:22:19
James Clement
That. I just want a diaper commercial. And, you know, there’s a mix, there’s a mix of, of the two, you know, and you got those projects allow you to do some of those more fun, creative ones. And ultimately, as long as I have a camera and I’m editing and I’m shooting, like, I’m happy, really.

00:09:23:01 – 00:09:45:23
Kyrill Lazarov
It’s interesting because like whenever you look at anyone’s work online, like everybody is promoting that 1% or 2% of projects that they’ve done because because obviously that is their their best potential on their best foot forward but it’s almost crazy to think that there’s such a whole other side of it where like people are just like 98% of the work that they do is, like you said, for the meal, you know, like the work that kind of keeps everyone going.

00:09:45:23 – 00:09:53:09
Kyrill Lazarov
And it’s, it’s sometimes like when you see other people’s work, they’re all men. I’m not doing enough of that because they keep posting all this great work.

00:09:53:09 – 00:09:59:10
James Clement
But yeah, it’s like Oh wait, no, we’re doing the same thing, you know, getting our best ones out.

00:09:59:18 – 00:10:13:09
James Clement
Yeah. We’re all just trying to make everybody else think we’re cooler than we are all our filmmaker friends right now. I’d want them to see my, you know, my corporate video I did with some guy sitting at his desk. That’s not cool. I want I’m going to host the Nike ad with the model I shot, you know.

00:10:14:18 – 00:10:21:01
Kyrill Lazarov
Yeah. You know, it’s almost as if you would be more and more you’d be very different posting that corporate work now, you know.

00:10:21:01 – 00:10:25:19
James Clement
Because everything’s so super creative. How do you stand up put the basic stuff out there?

00:10:26:07 – 00:10:28:07
James Clement
Yeah, yeah, yeah, exactly, exactly.

00:10:30:03 – 00:10:31:05
Dario Nouri
Yeah. Oh, sorry. Go ahead.

00:10:31:19 – 00:10:54:00
James Clement
No, to say I’m trying to bring some of that that coolness. I don’t know what the word to use to the corporate world as well. So like the human stories that you mentioned on the website is I’m really you know, we’re really focused on creating a connection with a brand with their audience and, you know, focusing more on the why behind people do what they do, the passion and more about their character.

00:10:54:17 – 00:11:12:11
James Clement
And that allows for a lot of really cool stuff. And fortunately, like, you know, all the brands I’ve been working with have been very open to doing that. You know, we did a video recently where the guy is a logistics manager, but he was also a chef. So we did a whole video of him cooking combined with talking about how managing logistics is kind of like managing a kitchen.

00:11:13:04 – 00:11:29:20
James Clement
So it’s really cool. Like you would think, of course, the corporate videos would be this boring, bland thing, but we’re finding ways to make it creative. And then I kind of take it as my responsibility to make this job interesting. I look at it’s some person at a desk working on a spreadsheet. Okay, that’s, you know, that’s a challenge so how do we get creative?

00:11:29:21 – 00:11:39:09
James Clement
That’s why they’re paying me and that’s why I’m there. So I’m excited to like, you know, I’m they’re allowing me to try new things to promote. So it’s cool.

00:11:39:24 – 00:11:41:21
Dario Nouri
What kind of industries do you focus on.

00:11:44:00 – 00:12:12:18
James Clement
A lot of them. You know, I keep wondering if I should niche down to be a bit more specific, but right now, a lot of what I’m working on is recruiting a lot of lot of businesses really want content to help promote their company so that they’re an employee employer of choice. And that seems the biggest one. You know, they want to create content that kind of inspires the to the employees they have currently and also kind of invites people in to want to apply for them.

00:12:12:18 – 00:12:15:17
James Clement
So that’s like a lot of work that I’m getting now that.

00:12:15:20 – 00:12:31:16
Dario Nouri
I guess that makes sense why I like, yeah, you’re getting people that are employers that want to do something different because sometimes we found that with certain clients like they want different, but they want the same with the same time, right?

00:12:31:17 – 00:12:56:03
Kyrill Lazarov
That it’s so often now. Yeah, it’s, it’s wild how like as you, as you said Dario, like they, they want to like make something cool. But then every example they start sending you is a lot of the same stuff of what they want. And it’s really cool that you’ve kind of been able to start building that trust in your clients where, you know, like like, trust me to do this project like this so that, you know, you guys are going to get something different.

00:12:56:03 – 00:13:06:18
Kyrill Lazarov
You know, like, how do you typically go about kind of like building that? Like, obviously, like with a long term client, it’s easier, but like when you’re starting with someone, how do you typically go about kind of establishing that?

00:13:07:02 – 00:13:25:23
James Clement
Absolutely. Yeah. So like I focused a lot over the years on forming more of a process when I meet with the client when I first started, like 13 years ago, I was like flying by the seat of my pants, just being like, This is cool. You should do this. You know what I mean? Look how cool this is, but it doesn’t really work.

00:13:26:11 – 00:13:41:07
James Clement
Realize that, you know, a lot of these people, they want a video because they want to solve a problem. They want to achieve a goal. You know, they didn’t wake up and just say, Hey, I need a video for no reason. They’re like, you know, they’re saying, we’re not getting enough followers on Instagram. We’re not having enough people convert for this or that.

00:13:42:02 – 00:14:07:23
James Clement
So when I show them kind of how the type of storytelling I do connects with the audience and how it is the best way to drive action they’ve been on board with it and they’ve seen you know, they’ve seen through my examples, you know, that that can be very beneficial. And it does it does work, you know, especially with all the noise there is now, with mediocre content being thrown around, they’re focused on doing something a little more high and a little more polished.

00:14:08:06 – 00:14:22:09
James Clement
And they’ve been they’ve been open to it. And the ones that aren’t, you know, we’re not always the best fit. And we’ll tell them like, hey, you should you know, I’m totally fine now being saying, hey, maybe you should go with someone else because it’s we’re not the best fit for you.

00:14:22:15 – 00:14:29:12
Dario Nouri
Do you have very detailed when you’re explaining that to them, like do you talk like KPIs? No. Zero. I like.

00:14:30:08 – 00:14:47:06
James Clement
Well, a question I like to ask often is, okay, you know, because there’s so often where a company might spend like ten grand on a project. You put it up on YouTube, there’s like five views or like do like, did we succeed? Are you happy? Did you spend that ten grand and feel like, yeah, that was worth it?

00:14:47:06 – 00:15:07:06
James Clement
Or are you like, I never should have spent that. I’m not going to call this guy again. So I always ask them, like, what’s your what’s your goal six months down the line, a year down the line, what have we done? And what did you increase website visits by 50%? Then you have, you know, 20% more applications. What are you hoping to achieve and where are you at now?

00:15:07:11 – 00:15:23:01
James Clement
And then I try to get as much as I can information from them when the project started as it continues and at the end saying, Hey, did we move the needle at all? And you don’t always and it’s hard to directly come back and say, Oh, you know this work because of this, because there’s there’s a whole media buy behind it too.

00:15:23:01 – 00:15:40:24
James Clement
They have to promote it the right places. It’s not just the video, but the fact that they see that you’re thinking that way, you’re caring about those numbers is really important to them. They’re saying, Okay, this guy’s not just making this cool art project. He’s cares about helping you solve this problem. And most of the time it does move the needle.

00:15:41:15 – 00:16:03:23
James Clement
So they they see especially the returning clients, they see the benefit of it. And if I click, let’s, you know, this work, let’s keep doing it. It’s not always cut and dry saying where you can, you know, they’ll give you the numbers and tell you it’s not that simple, but you can get some kind of they see that you’re pushing it, that when they see what your intent is.

00:16:04:13 – 00:16:23:12
Dario Nouri
Yeah. We notice a lot of the times like you know, we’re good on our end, but they’re not really promoting it properly on their end. And even like sometimes we’ll reach out to us and they’re like, Okay, this is our budget for this video. But it’s like in terms of marketing budget, they’re like, Oh, we got to market this thing.

00:16:23:12 – 00:16:27:10
Dario Nouri
It’s kind of like, yeah, it doesn’t. It’s like, this is fuel, but where’s your car, right? Yeah.

00:16:27:10 – 00:16:28:20
James Clement
Yeah, exactly. Yeah, absolutely.

00:16:29:11 – 00:16:31:15
Kyrill Lazarov
Or technically, they have the car, but not the fuel.

00:16:31:22 – 00:16:33:01
Dario Nouri
Or the other way around, but.

00:16:36:09 – 00:16:45:02
James Clement
No, but that’s exactly it. Yeah. I mean, I’ve done great videos. McMahon It’s just like one of my favorite I’ve ever shot. And then you get like five views on YouTube, and I thought that was it.

00:16:45:02 – 00:16:49:18
Dario Nouri
Was this one they posted like Friday? I like 3 a.m.. Yeah, yeah. Why are you even up right now?

00:16:50:00 – 00:16:52:09
James Clement
Yeah, exactly. That’s going to work. Well.

00:16:52:20 – 00:17:02:12
Kyrill Lazarov
I thought that was more early on, though. Like, in terms of those ones. Like, I feel like people have gotten a lot more strategic now in terms of at least the people that I I’ve seen in my network. I think.

00:17:02:12 – 00:17:07:04
Dario Nouri
It’s more so the clients we’re dealing with now are more strategic than are that to.

00:17:07:13 – 00:17:26:02
Kyrill Lazarov
That to. Exactly. You know, it’s, it, it all depends on the people you’re working with at the time. And obviously when you’re starting out, you’re going to get such a huge range of characters that you work with. You know, like, like what would you say is probably one of the most like, like funny or kind of like a stand out kind of like first client that you worked with.

00:17:26:10 – 00:17:46:18
James Clement
Huh? That’s interesting. I mean, I started in just like my first year of college. I was doing nightclub videos. So oh, my God. Yeah, I did a ton of them and terrible pay showing up at 11, getting home at three. Try as a promoter for my money and he’s offering.

00:17:46:18 – 00:17:47:07
Dario Nouri
Oh my God.

00:17:47:11 – 00:18:04:07
James Clement
Vodka coupons instead of payment. That’s just a disaster. You know, my a buddy of mine from school, we were trying to film these, these nightclubs and hopefully, you know, hopefully the deejay will see how good our video is and then hopefully he’ll want a music video and we’ll shoot a music video for him and that’ll be our ticket to the top.

00:18:04:22 – 00:18:14:24
James Clement
Not it’s not how it works. It’s not how it works. And there’s a lot of people tricking you. And I’ve lost money, you name it. You learn the lessons. I haven’t made those mistakes twice, so that’s good.

00:18:15:11 – 00:18:27:03
Dario Nouri
We did a video for a DJ group early on as well. It was it was fun to do, but we knew right then in there like that that wasn’t going to be like our long term yeah.

00:18:27:09 – 00:18:39:21
Kyrill Lazarov
And it’s like you’re, you’re in, you’re, you’re driving to like even like different spots all the time. You know, imagine now if you needed to go do nightclub videos, you have to drive down with your gear, you park, what are you going to get? $100. But parking is like 50.

00:18:39:21 – 00:18:45:22
James Clement
Dollars, you know, all night there, you get a drink, that’s another ten bucks, you know, you’re killing break even at the end.

00:18:45:22 – 00:18:50:12
Dario Nouri
That’s a great gig if you’re like in high school and you’re just doing it as a hobby. That’s amazing.

00:18:50:12 – 00:18:52:17
James Clement
Because like high schoolers are getting in nightclubs.

00:18:54:23 – 00:18:59:12
James Clement
And you guys were cooler than me growing up. Apparently, it took me a while to die.

00:18:59:16 – 00:19:02:00
James Clement
I was just using Plex.

00:19:02:00 – 00:19:02:21
James Clement
And on the podcast.

00:19:03:08 – 00:19:22:16
Kyrill Lazarov
Thing, I wanted to go back to. When you mentioned you were doing a lot of that stock footage type content for a lot of your clients. It’s interesting that, you know, whenever we do projects for clients, we usually either start with like, you know, under the assumption that we’re going to be able to film something or do animations or or do some kind of creation where.

00:19:22:16 – 00:19:25:22
James Clement
Literally what you’re doing is taking building blocks.

00:19:25:22 – 00:19:33:13
Kyrill Lazarov
That are already there and trying to craft new stories out of them. Like, how did that kind of process start for you? Like, how do you like, how was that.

00:19:33:20 – 00:19:50:24
James Clement
Yeah, I mean, I remember seeing ads for this this art grad website, and I’m like, well, this footage looks pretty cool. And I just kind of check that out when I said, McMahon, this is doesn’t it but it like this is really cool stuff. Wasn’t the typical stock footage I’d see from like, I don’t know, any other website on drop names.

00:19:51:09 – 00:20:11:19
James Clement
And I was like, Man, I wish I had a shot like that. And I could tell a story like this or like that. Just like for my own interests, there is this cool shot I sell guide in like a hazmat suit right on the water. Am I? This is a cool shot. Yeah. Well, just the idea of I’m like, I wonder what like for fun using like music bad in the stock footage that I could create that would just kind of scratch that, create a bitch and would be fun to put together.

00:20:12:02 – 00:20:27:19
James Clement
And then I thought, hmm, I wonder how I could do this. But for clients as well, you know, there’s a limit to it, obviously. But there was there was a lot and I’m not doing it as much now that we’re opening up more. But there was still a lot you could do with the stock footage.

00:20:27:19 – 00:20:51:16
Kyrill Lazarov
Well, the good thing about it is that it’s kind of like like this is like one thing that I’ve always kind of like preached as like a good thing about our industry is that the best creativity sometimes comes out of the limitations that you have. Sometimes I feel like when I have like like nowadays, sometimes it feels like, you know, when we have like, say, all the gear that we could possibly need, you know, then it’s like, all right, so what, where do we start now?

00:20:51:16 – 00:21:02:15
Kyrill Lazarov
Right. Whereas early on, when we were starting out, all we had was a camera, maybe one light and a microphone, and it’s like you got to get very creative to make that engaging content, right?

00:21:02:21 – 00:21:03:03
James Clement
Yeah.

00:21:03:06 – 00:21:24:21
Kyrill Lazarov
And the stock footage approach is kind of like a similar thing where it’s like, this is what I have. Like, I have to get very creative in how to craft it based on that instead of like, say, for example, like being able to make it exactly the way it would be most convenient or, or simple. Right. And that’s, that’s one cool thing, I guess, that you were able to implement.

00:21:24:21 – 00:21:32:20
Kyrill Lazarov
You know, it’s almost like that. I don’t know if you guys saw early on that art great ad where that guy is on his on his desk, on his desktop. He’s just.

00:21:32:20 – 00:21:33:02
James Clement
Like.

00:21:33:13 – 00:21:35:09
James Clement
How would you like to start make.

00:21:36:04 – 00:21:37:19
Kyrill Lazarov
An advertisement using just.

00:21:37:19 – 00:21:41:13
James Clement
Stock footage, you know, go to art. Great. And this guy did it, James did it.

00:21:42:00 – 00:21:47:15
James Clement
You know, he’s got that. I don’t know that. Yeah, he’s got like an aggressive like Australian accent or something.

00:21:47:24 – 00:21:49:09
James Clement
Yeah, he was like that. Come on.

00:21:49:10 – 00:21:50:06
Kyrill Lazarov
You can do it.

00:21:50:12 – 00:22:07:21
James Clement
Yeah, yeah. It’s not something I saw myself necessarily doing, but I mean, it’s I’ve continued to use it for stuff where. Yeah, I don’t know. We have a running gun shooting. I don’t have time for the drone, and we’re in the woods I’m like, there’s a great Forrest drone shot. Let’s put that at the beginning. Yeah, I kind of sacrifice my whole shoot for this one drone shot.

00:22:07:21 – 00:22:12:19
James Clement
So let’s get the footage we need and then we’ll find a cool establishing drone shot if we need it.

00:22:13:04 – 00:22:25:24
Kyrill Lazarov
Yeah, it can be good filler for sure. That’s okay. That’s a good approach. Like, we’ve had that for a Kickstarter project we did at the end of last year where they wanted to have one particular shot of like people kind of like walking into the sunset kind of thing.

00:22:26:09 – 00:22:31:07
James Clement
So when do you get the time to go and film that very specific shot right?

00:22:31:15 – 00:22:34:12
Kyrill Lazarov
And that’s why it’s there. That’s why stock footage is there.

00:22:34:22 – 00:22:35:19
James Clement
Yeah, exactly.

00:22:36:14 – 00:22:40:23
Dario Nouri
I just said so you said you have been doing this for 13 years. Right?

00:22:42:02 – 00:22:46:18
James Clement
Yeah. So I’m 33 now. I started, yeah, when I was probably 20.

00:22:47:02 – 00:22:58:00
Dario Nouri
Oh, when you’re two. Okay. Yeah, that’s, that’s interesting. Like, so give us you give us the initial rundown with the clubbing scene. So how did you get from there to where you are right now?

00:22:58:19 – 00:23:21:16
James Clement
Yeah. I mean so I started doing that and then eventually I got into just event videos. I met some people through working there that were having events they would do, like when NASCAR would come to town, they would throw a big event and so I would feel mad and I got needing more and more events. And once I did events, I met a photographer out of that who did weddings and he said, Look, I’m going to do this wedding.

00:23:21:16 – 00:23:28:12
James Clement
Like, do you want to confirm it? Like, I don’t even know what that looks like. What is the wedding? I don’t even know. So I just.

00:23:28:12 – 00:23:30:05
Dario Nouri
Remember my first wedding. Oh, yeah?

00:23:30:05 – 00:23:31:07
James Clement
Yeah, we all remember.

00:23:31:09 – 00:23:49:01
James Clement
Everybody’s done it. Everybody’s done for sure. I feel like it’s like a taboo thing to talk about the rite of passage. Right Got to do the wedding. You know, you’re in a, like, a rundown motel and the bride is going to dress and you’re like, kind of, how did I get here? You know, I thought I was going end Hollywood.

00:23:49:02 – 00:23:53:06
Dario Nouri
More like or like, there’s no vendor table. You’re like, Man, what am I doing in my life? I got to, like.

00:23:53:15 – 00:23:56:02
Kyrill Lazarov
Standing in a corner, like eating a spring roll.

00:23:56:02 – 00:23:56:06
James Clement
Yeah.

00:23:56:13 – 00:24:00:23
James Clement
I was going to be on the red carpet in school, and now I’m doing that.

00:24:00:23 – 00:24:02:08
Dario Nouri
Now I’m on a red carpet, but not that.

00:24:02:08 – 00:24:22:24
James Clement
Yeah, exactly. Exactly. Yeah. I started doing those, and I remember I did I did one, and it just blew up like the I had was getting calls like crazy to do more weddings. So I was like, Hey, let’s do this. I’ll be making good money. I probably did. I went from one, then I did eight, then I did 30.

00:24:23:13 – 00:24:31:10
James Clement
So nice just kind of at the time, too, was good money. It was a way to really hone my craft. I was filming all the time nonstop.

00:24:31:23 – 00:24:34:13
Kyrill Lazarov
And what year was that? Sorry, like when you started doing the weddings.

00:24:34:20 – 00:24:42:23
James Clement
Or the weddings? I mean, a little like maybe a year or two after five came out.

00:24:43:14 – 00:24:45:17
Kyrill Lazarov
Oh, yes. Oh, nine. So that’s a good.

00:24:45:17 – 00:24:46:14
Dario Nouri
Time to get into it.

00:24:46:16 – 00:24:48:15
James Clement
Yeah, yeah. That was the boom that was.

00:24:48:18 – 00:24:49:19
Dario Nouri
The SLR era.

00:24:49:20 – 00:25:12:20
James Clement
Exactly. I was following along with still most of your familiar with those guys. Oh, yeah, yeah, yeah, yeah. So I was kind of like just taking their words, but I just followed them and bought all their courses and was kind of figuring it out as I went because I dropped out of film school, so and, and kind of just was taking projects, learning shooting whatever I could, making mistakes, ton of mistakes and just kind of learning.

00:25:12:20 – 00:25:20:21
James Clement
And then once I was done and well, the weddings, I still have a wedding company that I own. I’m just not as involved in it.

00:25:21:06 – 00:25:21:22
Dario Nouri
What’s it called?

00:25:22:04 – 00:25:39:06
James Clement
A Spark. Spark film. Okay. Okay. Yeah, yeah. But that again is a like ten, ten wedding max, like a high end kind of clientele. So it’s not like that wedding factory.

00:25:39:14 – 00:25:41:23
Dario Nouri
Do you still shoot or you just, like, oversee it?

00:25:42:03 – 00:25:47:12
James Clement
Yeah. No, I still shoot for sure. Yeah, I’ll still shoot depending on depending on the gig kind of thing.

00:25:48:22 – 00:26:03:13
Dario Nouri
If Bill and I were debating, just Carol and I were debating, like, because we, we did a lot of weddings to still have some, some left over now, but we were debating maybe just opening up our own thing, like setting a high price and maybe just doing like five to ten like you’re doing now.

00:26:04:06 – 00:26:21:23
James Clement
Yeah, that’s, that’s exactly that’s exactly what I’m doing. Yeah. I mean, you know, like I’m relying on my corporate and this, you know, people don’t want to pay the premium for the weddings. That’s fine. You know, there’s no problem but there’s a corporate there who will has to go to the corporate and you sprinkle in if you see weddings there and it’s great.

00:26:23:22 – 00:26:24:12
Kyrill Lazarov
You know, that’s what.

00:26:24:12 – 00:26:44:00
James Clement
I mean. So where was I then? I guess I was doing the weddings then at the weddings, I would meet people and they’re like, Oh, I saw the wedding video. You did like it’s great. I have a like a car dealership. Can you do like, I would love a video. Can you make something? And then I started getting corporate gigs from the weddings and then slowly shifted more to the to the corporate side.

00:26:44:00 – 00:27:02:21
James Clement
And those corporate gigs kind of grew and grew and got bigger and bigger. And I, you know, messed up a ton of them. Well, at least my perspective as a client was happy because I who I didn’t do very good of there, you know, just kind of figuring it out as I went. And then, yeah, just got bigger and bigger clients and ended up where I am now.

00:27:03:05 – 00:27:10:22
Kyrill Lazarov
Just snowballed. Right. Is it just is it just you still that’s kind of like the core team are like do you have like a core team of people that you work?

00:27:10:22 – 00:27:19:19
James Clement
Yeah, I have a core team of people nobody like on payroll or anything like that. It’s just like a group of so I have like a big Excel spreadsheet with like my sound guys, my like production.

00:27:19:21 – 00:27:22:21
Dario Nouri
So we have to project comes.

00:27:22:21 – 00:27:38:06
James Clement
I’m like, this guy’s good, this guy’s on vacation. I call my buddy, hey, like, are you available? We’re going here, going there, and we work it out. I mean, I, I did a video a couple of years ago where we drove like 12 hours for like a 30 minute interview. So I was like, I need the right guy. So that’s my.

00:27:38:11 – 00:27:39:20
James Clement
Oh my God.

00:27:40:02 – 00:27:45:13
James Clement
It was, it was the, I was not, I was like, you should, you should just fly these people in. And that might be, yeah, more coffee to.

00:27:45:13 – 00:27:46:08
Kyrill Lazarov
Boston with.

00:27:46:17 – 00:27:47:19
James Clement
Food with that dry.

00:27:48:05 – 00:28:00:24
James Clement
Yeah, we went to the guest bag gag, so to where where’s that? That’s big. It’s like this far, far east. Far East, like near Gaspé, Halifax, Nova. Oh.

00:28:01:08 – 00:28:03:18
James Clement
All average dove for a 30 minute interview.

00:28:03:24 – 00:28:06:00
James Clement
I we.

00:28:06:02 – 00:28:11:12
James Clement
Don’t like that we’ve had requests like that even sometimes where it’s like, oh, we need to film this.

00:28:11:12 – 00:28:17:04
Kyrill Lazarov
One interview on this like on this side of the world is like no not.

00:28:18:19 – 00:28:20:18
James Clement
For one interview yeah they.

00:28:20:23 – 00:28:24:04
James Clement
Come on. It would have been cheaper to just find someone locally.

00:28:24:06 – 00:28:30:23
James Clement
I so then a lot of people who can I spend 12 hours in a car with you know and.

00:28:31:04 – 00:28:32:02
Dario Nouri
That’s the other thing too.

00:28:32:02 – 00:28:50:07
James Clement
Right? Oh yeah. Everybody I’ve worked with, I love like that. Like my best friends are people I’m working with. So it’s, it’s like we always have a great time on set. There’s like no egos or endeavors or anything like that. Like, we, we like, it’s my favorite time being on set. We’re joking around. We’re like, creating something. It’s on.

00:28:50:07 – 00:28:53:24
James Clement
It’s, it’s like, what keeps me going? I have a blast on site for production.

00:28:54:00 – 00:29:02:00
Dario Nouri
News is always the best day, like. And I’ve noticed it’s the same thing with our clients as well. It’s almost like a field trip kind of day at school.

00:29:02:11 – 00:29:02:20
James Clement
It’s just.

00:29:03:11 – 00:29:04:16
Dario Nouri
It’s just fun to do, you know?

00:29:05:12 – 00:29:12:10
James Clement
Yeah, for sure. I have clients coming in with their with their iPhone. They’re taking pictures of the cameras, like, whoa, this is professional mic. Well, yeah. I mean.

00:29:13:01 – 00:29:15:21
James Clement
You know, you know, it’s funny when they’re when they’re like, oh, what.

00:29:15:21 – 00:29:18:24
Kyrill Lazarov
Camera is that? Is that must be very expensive. Yeah.

00:29:18:24 – 00:29:20:03
James Clement
No, that’s the best.

00:29:20:15 – 00:29:25:09
Dario Nouri
The best is always the look on their face when they see the the trolleys come in with the equipment, they’re like.

00:29:25:14 – 00:29:25:24
James Clement
Wow.

00:29:25:24 – 00:29:32:16
Dario Nouri
There’s so much stuff. It’s just an interview I like. Yeah, well, you’ll see in like an hour why we need all this stuff.

00:29:33:10 – 00:29:40:07
James Clement
I’ve had that one before, too. It’s just an interview and like, yeah, you’ve seen too many Apple commercials where they press a button and everything happens. You know, it’s not.

00:29:41:13 – 00:29:50:03
Kyrill Lazarov
Even shocks us sometimes when we see our cards like we did that we just wrapped up this massive, like, the three week project. And when we finally packed everything up again.

00:29:50:12 – 00:29:58:22
James Clement
It’s just one really thought guard. It was almost like even up, like just level. And we were like, we got to take a photo of this. Like, Oh, my God.

00:29:59:06 – 00:30:12:23
James Clement
Traveling with it is the where. It’s like whenever I fly without gear I feel like I just feel so light. But traveling with the air man is like, I hate those days that you’re going through the you’re checking everything, security’s looking through it. It’s like you have to, like.

00:30:13:05 – 00:30:30:17
Kyrill Lazarov
Debate what to bring because you’re always trying to bring it as limited as possible. Like, I used to think it was like, I remember early on when we were started out, we were we were like traveling all over the place or like project and we thought like, yeah, you know, we’re doing, we’re doing projects with this bank. They’re sending us to New York to.

00:30:31:00 – 00:30:34:02
James Clement
To use the he’s so cool.

00:30:34:08 – 00:30:35:16
James Clement
So cool. But then and now it’s.

00:30:35:16 – 00:30:37:09
Kyrill Lazarov
Just like, oh, man, that was such a pain.

00:30:37:14 – 00:30:38:09
James Clement
Yeah, I know.

00:30:39:08 – 00:30:44:21
Dario Nouri
It’s good when you’re just starting out, but then you quickly like to acclimatize and you’re like, nice.

00:30:45:05 – 00:30:50:08
James Clement
It’s like, Oh, we are fine for like a day’s rate of. Yeah, exact logic. God.

00:30:50:23 – 00:30:58:07
James Clement
You’re romanticize it. Then you’re actually doing you’re like, Do I really want to be waiting in the airport, airport doing this all the time? You looking? Not really.

00:30:58:14 – 00:31:00:02
James Clement
They lose your luggage. Then what.

00:31:00:13 – 00:31:00:17
James Clement
Can.

00:31:00:17 – 00:31:18:15
Dario Nouri
We have? We had to shoot in the States for this educational company. And I remember like we were we were friends with the client. So like I just told them, like, look, just bring the bring the ronin. You bring the ronin. So they don’t ask me a lot of questions and I’ll just bring the camera.

00:31:18:20 – 00:31:20:19
James Clement
Yeah. And I like the way we did.

00:31:20:19 – 00:31:21:06
James Clement
Is we go.

00:31:21:23 – 00:31:32:20
James Clement
By the golf bag with tripods in it. I mean, I did a gig in Dominican where we brought a crane with us, which was the stupidest move, and it was like, Oh, my God, he’s moving so bait.

00:31:32:21 – 00:31:34:10
Dario Nouri
With the sand and everything.

00:31:34:19 – 00:31:44:07
James Clement
It’s the people. I thought, you never know. Yeah, yeah, yeah. We had sand and everything. We thought we were filming on the beach, but, like, carrying all that stuff in the sand was the worst.

00:31:44:07 – 00:32:00:09
Dario Nouri
That we have this tripod that we brought on, but we went to visit our friends and Martinique and we brought it with us, and there’s. We’re still using that tripod. I think Kirill has his camera on it right now. There’s still sand in that tripod. It’s been like over five years. There’s still sand.

00:32:00:09 – 00:32:04:00
James Clement
Particles was eight years since 2014.

00:32:04:00 – 00:32:06:21
Dario Nouri
We’ve had that tripod. Oh, we went in 20, 14. Oh my God. Okay.

00:32:06:24 – 00:32:13:00
James Clement
Yeah, I thought they took a beating they stand the test of time. I guess that’s why some of them are like ten grand. I’m always surprised by the cost of tripods.

00:32:13:05 – 00:32:23:05
Dario Nouri
It’s a we have to get some new ones. We have to get some new ones and holy shit, we’re looking at the prices yeah. I think we’re just going to finance them. I don’t feel comfortable dropping that much all out with four.

00:32:23:05 – 00:32:26:16
James Clement
Grand for a child to get two. That’s eight grand right there just for.

00:32:26:22 – 00:32:32:16
James Clement
Exactly I see some of the like I think Shatner brand and like I said.

00:32:33:00 – 00:32:35:12
Dario Nouri
They actually call it ZAHLER. That’s, that’s the right.

00:32:35:15 – 00:32:36:18
James Clement
That’s how they pay taxes.

00:32:36:18 – 00:32:41:04
Dario Nouri
But if you go to like the stag video like videos they call it like that.

00:32:41:18 – 00:32:45:00
James Clement
Mine BLA or maybe it’s just the guy you talked to, you know, everyone.

00:32:45:05 – 00:32:48:14
Dario Nouri
It’s a German, it’s a German brand. So they actually call it ZAHLER.

00:32:49:21 – 00:32:52:04
James Clement
Wow, man. First it was Italian, I think.

00:32:52:14 – 00:32:53:18
Dario Nouri
Yeah, they’re Italian. Yeah.

00:32:53:18 – 00:32:57:00
James Clement
Manfrotto You know, I remember when I was in Munich.

00:32:57:09 – 00:33:04:03
Kyrill Lazarov
I was in Munich back in 20, 17, and I was just walking around the city with my friend and we just stumbled upon the army headquarters. They’re like.

00:33:04:09 – 00:33:07:13
James Clement
What? They’re headquartered there. Oh, you didn’t know that.

00:33:07:13 – 00:33:09:05
Dario Nouri
The German, the German. Are they.

00:33:09:05 – 00:33:14:23
James Clement
German? I don’t know. It was the army headquarters. They’re like, I guess they are maybe.

00:33:16:11 – 00:33:25:15
James Clement
Well, I’ve always wanted to shoot with the Army Alexa. Like, I wanted that to be my, if I could get, have one camera and just be my baby with the like Alexa Mini or something.

00:33:25:17 – 00:33:26:09
Dario Nouri
Have you shot on it?

00:33:27:06 – 00:33:38:02
James Clement
No, I haven’t shot on it, actually. I’ve shot like everything kind of around it, but that’s it. So I should I have a c, c, c 100 mark two that I shoot 90% of my stuff on.

00:33:38:18 – 00:33:39:12
Kyrill Lazarov
Weight still.

00:33:39:12 – 00:33:39:20
Dario Nouri
Huh?

00:33:40:04 – 00:33:45:23
James Clement
Oh yeah. I don’t even like 4k. I, I shoot maybe like 5% 4k right now.

00:33:46:19 – 00:34:04:10
Kyrill Lazarov
Wow, that’s great. You know, that really shows that that’s a great case study right there that, you know, like, it’s not really about the tool it’s about like what the creative is behind it. You know, like, we’ve seen a lot of people in our network, you know, get very gear hungry and they just, they focus so much on that.

00:34:04:10 – 00:34:04:22
Kyrill Lazarov
And it’s like, maybe.

00:34:04:23 – 00:34:06:20
Dario Nouri
It’s mostly the freelancers right now, though.

00:34:06:24 – 00:34:16:06
Kyrill Lazarov
It’s usually not usually the freelancers, but like, for example, for us, we always try to let our cameras kind of like go as long as possible. They got the first cameras we had first.

00:34:16:06 – 00:34:20:09
James Clement
I started out at TI to why? That was the OG. Yeah.

00:34:20:11 – 00:34:48:13
Kyrill Lazarov
And then the six D, which lasted us about three years, you know, and then we got the A7 S2, which lasted us three years. You know, we always tried to keep it going as long as possible. And then, then we got some c two hundreds in 20, 19 kept those going up until just last year when we upgraded to like the C seventies as like a base camera set, you know, like, you know, you don’t need to upgrade every few months or every year, you know, it’s for sure and I really don’t need to.

00:34:48:15 – 00:34:57:12
Dario Nouri
You would really love the C 70 though like that. I’m, I love that camera. It’s really good. The build quality is not the greatest but it’s, it’s pretty legit.

00:34:57:20 – 00:35:06:17
James Clement
That’s the next one. I want to get a C 70. I like the small form factor and when I think about traveling for work which I do do frequently that seems like a nice camera to pack in the bag.

00:35:06:23 – 00:35:13:13
Dario Nouri
We also just recently ordered the our five CS. Okay those two are going to complement each other like so well big.

00:35:13:13 – 00:35:15:09
James Clement
Time you’re.

00:35:15:10 – 00:35:16:11
Kyrill Lazarov
Due for an upgrade. I mean.

00:35:16:20 – 00:35:18:16
James Clement
It’s not that you need it but you know it’s like, oh.

00:35:18:16 – 00:35:24:23
James Clement
Yeah for sure. Sure. I mean I’ve gone gear crazy for sure. I can tell you credit card statements re by government means you better.

00:35:25:01 – 00:35:26:07
Dario Nouri
I know we we trust you.

00:35:26:07 – 00:35:41:15
James Clement
We trust I look at my saying I’m like that. I buy all of that. You know what I mean? So now I’m, I’m taking it easy and it’s been for them, but I also have a wife and kids. So that changes your perspective sometimes when you’re like, I’m going to drop like five grand. May have to like feed my child.

00:35:41:15 – 00:35:43:24
James Clement
I’m like, listen, just eat Cheerios. I’m going to buy this new ones. You know.

00:35:44:08 – 00:35:46:23
James Clement
You got I mean, well, one thing.

00:35:47:05 – 00:35:53:14
Kyrill Lazarov
If ever you are in a bind where you feel like you need certain like have you thought about like even like financing any of the gear or anything like that?

00:35:54:11 – 00:36:12:15
James Clement
I’m not really I try to keep my debts very low at zero pretty much. And like, I’ve never the thing is, is I’ve explored cameras. Like I’ve looked at you know, CCTV footage and shown it to a bunch of people on my laptop. And they’re like, I’m like, which one do you like better? Like this one. This one.

00:36:12:15 – 00:36:28:11
James Clement
And they would like it was a mixed group. Nobody could tell the difference. No. But yeah, what I like about 4K is just like resizing is really good, even for an interview, having one camera, being with the punch. And I like that ability a lot but I’ve never once had a client say, I don’t like the image quality.

00:36:29:00 – 00:36:58:10
Kyrill Lazarov
Yeah, it’s not about that. It’s more so like any time we’ve been motivated to upgrade our gear has been more so something that makes our lives easier. That’s always been our motivation. Yeah, makes the workflow easier. Then we’re going to do it and we used to think the same of like, you know, better to buy everything outright. But then we noticed in 2019, it’s like sometimes it might be better to have, you know, a little bit more cash on hand if need be, you know, and just kind of like because like some cameras, they’re actually not as expensive to finance as you think.

00:36:58:10 – 00:37:06:00
Kyrill Lazarov
Like if for example, you were to finance to see 70 today, that would be probably $290 a month. That’s one rental plus.

00:37:06:01 – 00:37:09:20
Dario Nouri
It’s it’s it’s tough it’s 508 to rent or to.

00:37:10:20 – 00:37:13:20
Kyrill Lazarov
To finance it’s to 90 to 50.

00:37:14:05 – 00:37:14:10
Dario Nouri
It’s.

00:37:14:10 – 00:37:15:17
Kyrill Lazarov
Two 50. Yeah sorry to yeah.

00:37:15:17 – 00:37:17:17
Dario Nouri
We paid two 50 for each of them. It’s pretty low.

00:37:18:03 – 00:37:40:13
James Clement
That’s a good point. I’m with you on that too. It’s like it’s all about practicality. If it makes my life easier that’s the yeah. That’s, that’s my main almost the litmus test for gear when I buy it like is this going to make the like I remember how I bought the aperture lights. I think it was the 300 and I had the soft box and one of them you had to like really forcefully take all the prongs and say.

00:37:40:14 – 00:37:41:16
James Clement
Oh yeah, the original.

00:37:41:23 – 00:37:54:10
James Clement
Original and then it was such a pain and like, you look like an idiot. When you showed up on set, it just took forever. And then they had one. We just pressed buttons and it popped open and I was like, Man, I don’t care how much it costs, I need this thing. And it’s just got went so much faster.

00:37:54:23 – 00:38:00:05
James Clement
Whenever I had to move and interview setup, I was like, I got to move all this. I was like, Got it easy. Let’s go, let’s move.

00:38:00:14 – 00:38:06:16
Kyrill Lazarov
So one hack, though, is that that original dome is actually really good for traveling purposes.

00:38:06:16 – 00:38:14:09
James Clement
Though, because of how you can flatten it out. That’s the only thing. That’s why we still have ours for that one. In case you like travel, that’s the best one to travel with.

00:38:14:10 – 00:38:32:20
Dario Nouri
I was at a shoot with that one and I couldn’t disconnect it. Oh yeah. And like that the client had to leave the Okay, we have to leave the location. It was so embarrassing because I’m trying to yank it out of the Yank. Get out. It just won’t come out. I’m like, Oh, my God, we got to get the new one.

00:38:32:20 – 00:38:39:23
Dario Nouri
Like, today, I remember. I remember going, I just went home that day and I just ordered it. I was like, I can’t take it. That was like too embarrassing.

00:38:40:13 – 00:38:52:07
James Clement
That, that or when you don’t know how to fold you having trouble folding like a bouncer or something, you just, like, rest first. You just go to the bathroom with your clients and then you’re just like, Come on.

00:38:53:02 – 00:38:55:22
James Clement
The bounces are not bad. Dario has trouble with them. He’s never I can’t.

00:38:55:22 – 00:39:03:15
Dario Nouri
I still can’t figure it out. I figure it out every now and then. Like, I have to watch a video I’m like, oh, okay. So 12:00 at 3:00, exactly like that.

00:39:03:15 – 00:39:04:08
James Clement
And then, and.

00:39:04:08 – 00:39:07:17
Dario Nouri
Then I try it after a week. I’m like, Nope, I still haven’t figured it out.

00:39:07:22 – 00:39:09:02
James Clement
Yeah, yeah, yeah.

00:39:09:09 – 00:39:10:05
James Clement
The worst is like we.

00:39:10:05 – 00:39:17:06
Kyrill Lazarov
Did have this one black backdrop, which was like an eight foot by 16 foot backdrop. That was the same style of folding.

00:39:17:11 – 00:39:28:10
James Clement
And that one we’ve written off, we’re never using it again because that thing, once it’s up, it stays up because we’re like, Hold it. Then another part gets undone. If we get to that or that, we go back.

00:39:28:10 – 00:39:46:10
Dario Nouri
So Carol, I have to I had to take that down once we’ve ripped up the old set. I remember. And like I couldn’t figure it out. And like, my girlfriend is looking at me, getting all frustrated. I was like angry at this thing, right? I even I couldn’t I had to bring it outside. So it’s completely dirty. There’s no way we’re using it anymore.

00:39:46:11 – 00:39:57:03
Dario Nouri
I put it over the grass. I’m like, somehow by some miracle, after half an hour, I was able to, like, close it up yeah. I sure recorded it. Looked like a Benny Hill skit.

00:39:57:11 – 00:40:04:02
James Clement
Yeah. Maybe we’ll start uploading bloopers to some of these episodes or like some other future cut.

00:40:04:02 – 00:40:17:03
Dario Nouri
So anyways, James, let’s go back to, like, your team, like, have you. So you’re handling everything by yourself? Like, like, are you are you overloaded or are you handling it, handling it pretty well or.

00:40:17:08 – 00:40:46:01
James Clement
Yeah, no, I’m, yeah, handling it pretty well. I mean, so I outsource some editing. Often I have a problem of like, I can do it myself. Like, I know exactly what I want, so I’m going to do it myself. So I’m getting better at like offloading some of that at the very least, like offloading things like, you know, can you think all these interviews, you know, giving the kind of like, I feel bad because I’m like, I wouldn’t want to do that now, but, you know, when I was starting, I would have done it gladly.

00:40:46:01 – 00:41:30:02
James Clement
So I’ll send sometimes and stuff just to get cleaned up prepared. Yeah. When the creative decision making needs to be done so I’m doing yeah. Basically doing I mean the, the meetings, the, the, the sales, the editing primary shooting and, but, you know, I, yeah, it hasn’t really been an issue. And a big thing for me has always I’m like very big on like pricing theory and philosophy and you know, sometimes I’m afraid I come across as like this greedy, like capitalist or something, but I’m very big on creatives charging adequately and what they should because it’s, you know, like when you charge more.

00:41:30:02 – 00:41:54:02
James Clement
I used to try to always lower I’m like, oh, no, they’re not going on ten. So instead of ten, it’s eight. And this is better because it’s like more economical. But sometimes they, you know, they don’t want that. They want something really good. They want to pay, you know, they’re willing to pay the premium for something bigger. And sometimes the more money you have at your disposal, you’re able to hire that graphic animator you want to hire, you’re able to get a bigger team you’re you’re able to do it better and you’re kind of cheap.

00:41:54:03 – 00:42:17:03
James Clement
You’re, you’re, you’re cheapening the project by always trying to make the budget lower. You know, it’s like you might do it for eight, but they would have said yes, at ten and ten would have been a way better experience for everyone. So I’m very, very big on that because there’s I find creatives often don’t value their work. We’re so excited just to be doing what we love that we forget that, you know, okay, I need to like this has got to be a living too.

00:42:17:03 – 00:42:27:09
James Clement
And, you know, you’re creating videos like it’s huge, huge companies and like the videos have a huge benefit and you deserve to be compensated fairly, I think for that. No.

00:42:27:11 – 00:42:46:02
Dario Nouri
Yeah, I think a lot of companies don’t see us as like the investment that it is. Like they just feel like, oh, they’re getting a video. But one thing we’ve started to do in our pictures or our initial talks with clients or leads is like a use like mentioned video as an investment to them. So it’s like, what is your budget for this investment?

00:42:46:09 – 00:43:12:02
Dario Nouri
That’s how we’ve been phrasing things lately because it is an investment like if you’re getting using if you’re hiring a company to do a video for you, you should at least expect this to give you a certain amount of returns, right? Yeah. I don’t think a lot of them think about that, right? Like, okay, if you’re creating this product video, if this video is costing you $10,000, you should expect it to give you at least a hundred thousand in product sales.

00:43:12:02 – 00:43:24:02
Dario Nouri
Right? Otherwise, like, what’s the point? Like there’s no point in creating this video for ten K and it’s going to net you a result of like less than ten K 20. That’s not even worth it, right? Because all the time and effort that goes into it.

00:43:24:14 – 00:43:38:12
James Clement
Yeah, exactly. That’s right. Yeah. And that’s, you know, that’s what they want to hear. Like I said, they don’t want just your, your fun creative project. They want something like, you know, they want that, but they want it to serve a purpose ultimately.

00:43:38:16 – 00:43:56:22
Kyrill Lazarov
One thing we’ve noticed also is that like sometimes it’s like clients, not all clients know exactly what they’re looking for. And that’s when a lot of the, the the scrimping and saving budget talks come out because they don’t know what they want. They’re like, oh, maybe we don’t shouldn’t spend $20,000 on a video of we’re not exactly sure what we want to do.

00:43:57:04 – 00:44:12:20
Kyrill Lazarov
But in our case, like anytime we’ve had a client that knows exactly what they want, then, then they’re willing to spend a little bit more because as I mentioned, that’s when they see the investment value and they know what that investment is probably going to do if they don’t know what they want and they don’t know what they’re going to get in return.

00:44:12:20 – 00:44:13:13
Kyrill Lazarov
Is that right?

00:44:13:15 – 00:44:23:03
James Clement
Yeah, yeah, absolutely. I think there’s a lot of like, you know, coaching, explaining to be done in meetings that helps them understand that a bit more.

00:44:26:05 – 00:44:45:18
Dario Nouri
Do you find that there’s like a a it’s sometimes a little hard to do that because it’s like, okay, you’re basically telling them, hey, I’m a production company, but you need like you can get to the stage or you’re basically telling them, Look, if you don’t know this stuff, you kind of need like a marketing or ad agency to help you out.

00:44:45:18 – 00:44:51:24
Dario Nouri
And then at that point you’re kind of talking to yourself out of the room and you find there’s like a fine line for that.

00:44:53:04 – 00:45:12:09
James Clement
Yeah, exactly. And I find a lot of it, you know, it’s video production and but it kind of starts to bleed into marketing a little bit when you’re staring them as to what they should do or shouldn’t do. I have companies just like, we want this video, this is what we want done and have and say, okay, that’s, you know, it’s like going to a doctor and saying, hey, like, I need you to remove my appendix.

00:45:12:17 – 00:45:24:09
James Clement
And the doctor’s like, why I haven’t even checked yet, you know what I mean? You’re like, so I’ll go say, hey, we need this and this and this and that. So how come you’re telling me what video you need that should be my Expertize I should be able to help you as to what you need what’s your goal?

00:45:24:12 – 00:45:46:11
James Clement
Oh, it’s this. Okay, maybe that means, you know, a series of 15 second videos. Maybe that means a minute video. They put some length in, and I find that’s where you can really get good projects with good budgets that allow you make really cool content, but it starts to bleed a bit into marketing and you’re starting to, to explore like this is not necessarily just what you’re making, but why you’re making it.

00:45:47:23 – 00:46:07:23
James Clement
But those areas where, yeah, you start to demand bigger budgets and you start to have more just the ability to do cooler things. Like the moment I started charging was the moment my work got exponentially better and the projects had a bigger ROI. So it’s like, you know, it wasn’t a a dirty word having a big budget, you know, just to try to always stay under budget.

00:46:07:23 – 00:46:13:00
James Clement
Like, I don’t want to go crazy. I want to get the gig now. It’s like, what do I need to charge to do it? Well, period.

00:46:13:07 – 00:46:13:21
Kyrill Lazarov
Exactly.

00:46:13:21 – 00:46:36:09
James Clement
And I’ll often the biggest thing I’ve done is charge. Like, you know, providing options has been the biggest, I think, change for me and my business is having. Here’s option one, here’s option two and then option three. I do okay. If money wasn’t an object and I just wanted to do this project the absolute best I could, no matter how much it cost, how much would that cost, what would be included?

00:46:36:20 – 00:47:02:19
James Clement
And then the other two options are realistically one though they’ll book, but having the third one there, it doesn’t stop them from booking the other ones. It gives them the choice. You’re not giving them an ultimatum of saying, hey, this is the price or don’t talk to me. You’re and you’re also helping them not go to other people to get comparable quotes because you’re showing them, Hey, this is option one, where we’re kind of holding your hand a little bit, but we’re just kind of saying, Hey, this is what usually for me, it’s a consultancy style thing.

00:47:02:19 – 00:47:27:01
James Clement
We’re like, Yeah, shoot, maybe with your phone, I’ll give you tips, what to do, we’ll talk about it. Number two is realistically the option the 90% family take, which is kind of fits the bill. Exactly. At number three is okay if you want to go crazy with it and really, really, really do this right, that option’s there. And for a plethora of reasons, I could talk about nonstop that that kind of gives them a good perspective on what can be done.

00:47:27:01 – 00:47:44:00
James Clement
Quite often, you know, they’ll see a huge, huge, huge option they’re like, Wow, that’s like, that’s crazy. You guys do stuff for that amount. This one’s like a third of that price in the middle. What a great deal. You know what I mean? Let’s take that one just from like a pricing perspective for them. They it helps with that.

00:47:44:00 – 00:47:52:19
James Clement
And then again, like you, you know, you give them in the choice. You’re, you’re, you’re making the choice for them by not giving them the high end option. Maybe they do want that, you know?

00:47:53:01 – 00:47:53:19
Kyrill Lazarov
Yeah. Yeah, that’s.

00:47:53:19 – 00:48:12:24
Dario Nouri
A classic sales technique, right? You offer them three options and like 90% of the time they go for the middle option. We were actually wondering this early on if because I remember we were trying to bring on a salesperson, he was telling us about how we need to have like packages. And then we were like, no, like every video we do has to be like custom coded.

00:48:12:24 – 00:48:30:17
Dario Nouri
But actually this, this month we’ve, we’ve, we’ve been shifting our mindset more so towards like, okay, I think the best approach is actually to offer leads like three, three options like this is like the very barebones type of video we could do. This is like how we would want to do it. And then this is like if money wasn’t an option.

00:48:30:17 – 00:48:32:11
James Clement
This is exactly right. Yeah.

00:48:32:13 – 00:49:05:14
Kyrill Lazarov
That’s the key because essentially like it’s not about like, oh, like a lot of companies, they put like 33 packages on their website for people. But that’s very general, right? You know, it’s not tailored to the clients, but what you’re doing in practice, which really works well and what we’re thinking about doing as well is that you’re creating three tailored custom packages to each client that way, as you said, usually they’re going to go for like the one in the middle, not necessarily that you want to steer them towards that, but it’s like you’re giving them options so that they feel like, you know, they’ve already like, wait.

00:49:06:02 – 00:49:06:14
James Clement
Yeah, exactly.

00:49:06:15 – 00:49:17:10
Kyrill Lazarov
They felt like they’ve, they’ve seen what’s out there. They know what a really high end one will be, what a really low end one will be. You’re teaching them, you’re educating them, and you’re becoming like an expert in their eyes. And like I said, who.

00:49:17:10 – 00:49:24:04
James Clement
Knows they might be they might find some an extra 50 grand under the seat cushions, you know, to pay for that big one.

00:49:24:22 – 00:49:39:09
James Clement
I’ve had few months like that where I’ve done one and two and I’m like the third one, you know, let’s just like let’s go crazy and do this like 100% the way it should be done. And they call me back and I’m like, Yeah, it’s still the third one. I’m like, Oh, my God, that’s good.

00:49:39:12 – 00:49:40:22
Dario Nouri
Now you’re like, Oh, no, you got to deliver.

00:49:42:04 – 00:49:42:10
James Clement
If you have.

00:49:42:10 – 00:49:53:13
James Clement
A pitch, have you ever pitch an idea where you were like, you were sold on it, but you knew it was a lot of it was going to be a lot of work or like, Oh, it’s going to be good, but I kind of don’t want to take it because of how crazy it’ll be. Then they pay for sure.

00:49:54:02 – 00:49:55:03
James Clement
You book going to do it now.

00:49:55:14 – 00:50:06:00
James Clement
You’re jacked up and then you’re like excited. You know, you’re walking around the house or the office, you got the gig, and then you stop and wait. I’ll have to do all this now because, you know, took me a lot of work, actually, you.

00:50:06:00 – 00:50:11:06
James Clement
Know, my job is like this for sure. It’s so much in pre-production, especially for those projects.

00:50:11:06 – 00:50:12:13
Kyrill Lazarov
And like the actual filming.

00:50:13:10 – 00:50:18:03
James Clement
Is like one or two days. Some days like 90% of it is in the pre.

00:50:18:11 – 00:50:36:07
James Clement
Pre-Production is, is huge. And I mean a lot of my stuff now like I used to well first I used to price and have like, you know, I’m going to bring the drone in and have the drone. This is how much the drone is. It’s so much drone and is it so much? And then I just it got simpler and simpler and simpler because like, hey, you’re clients, they don’t care they don’t care.

00:50:36:07 – 00:50:53:01
James Clement
I don’t know what half that stuff is and they start picking away at it. Hey, we move this Ronin thing for granted, but what is that? So I got away from that and got simpler and simpler and just kind of yeah. The less I can have in their, ultimately, the better.

00:50:53:18 – 00:51:06:04
Dario Nouri
Did you go did you go more so from like equipment you’re going to be bringing to more? So like people you’re going to be bringing I have the talent and expertize yeah.

00:51:06:04 – 00:51:25:03
James Clement
I’ll have like, you know, sound engineer and things like that. But like even pre-production, you know, sometimes people are it’s the most important part. But I remember getting, you know, they’re looking and it’s like, well, what’s, how come this is more than everything else? Like, this is where you’re making the video. What’s all this like? I’m paying you to think, what is that like?

00:51:25:03 – 00:51:41:07
James Clement
That’s kind of the mentality, though, like how you’re not doing anything now. And I’m like, no, no, I’m doing a lot like preparing this not, you know. And so now it’s kind of all encompassed in one thing, like, here’s the goal, here’s what we’re achieving. I will do the video less opportunity to kind of nitpick at stuff. They don’t know what it means anyways.

00:51:41:16 – 00:52:03:01
James Clement
So let’s just keep it simple and yeah, that’s that’s help as well. Obviously, there’s some detail in there, like this is how many shooting days we have or you know, etc., etc. But I try to include you know, as much as I can without having to go back to them and say, hey, like I need an extra 200 bucks, any extra thousand bucks, I need this.

00:52:03:01 – 00:52:18:11
James Clement
I try to really make sure I get the scope of it well and I got it wrong then I eat it and I just take, take the shot and that’s what I tell them. I’m like, Listen, I’m not giving you a pair of shoes and saying, you know, go walking. And then ten days I’ll be like, Hey, I’ll choose the three bucks you’re going to know before you put the shoes on how much.

00:52:18:13 – 00:52:31:11
James Clement
Yeah, you know? Yeah. And you can charge a little bit more. You can pad it by ten, 20% just to cover yourself. But you tell the comfort for them knowing, hey, like I’m not gonna have to go to my boss and say, Hey, you know that video we did two times the price? Now it turns out, yeah, you know.

00:52:31:19 – 00:52:49:06
Kyrill Lazarov
You need to be very upfront early on because the last thing you want to do, like a customer experiences everything. Oh yeah. And if, like you said, if you go to them and say, well yeah, this will probably be like $23,000, and then later you say Oh, sorry, now it’s going to be $10,000. I’m gonna be like, Hold on a second.

00:52:49:08 – 00:52:51:03
Dario Nouri
Yeah, that’s, that’s obviously times.

00:52:51:08 – 00:53:10:05
Kyrill Lazarov
Obviously there are other factors that sometimes determine it. Like if say for example, clients comes to you and says, Oh, instead of one video, we need like three or four videos, that’s a different story. But if it’s like you need to know as the professional, you need to know how much everything is going to be. You need to know what resources are going to be needed right from the get go.

00:53:10:05 – 00:53:14:01
Kyrill Lazarov
Because like you said, if you get it wrong, you got to eat the cost. That’s just how it is.

00:53:14:09 – 00:53:17:12
James Clement
Yeah, exactly. Yeah. You’re the professional you should know. And that’s yeah, I agree.

00:53:18:00 – 00:53:22:16
Dario Nouri
That’s why you figure out everything before that contract is signed. Then you send over the the invoice.

00:53:23:10 – 00:53:23:18
James Clement
Yeah.

00:53:24:05 – 00:53:29:22
Dario Nouri
How do you do it? Do you, do you charge at the end of the project or do you break it up into 21 before like the shoot date?

00:53:29:22 – 00:53:34:20
James Clement
And then when I break it up, I usually do 50, 25, 25. So I’ll do 15.

00:53:34:20 – 00:53:35:18
Dario Nouri
25, 25.

00:53:35:18 – 00:53:36:03
Kyrill Lazarov
Oh, that’s.

00:53:36:03 – 00:53:59:07
James Clement
Interesting. Book 25 wants the 50 to book 25 after production and 25 once you get the, the final edit. Okay, the least amount at the end is good because sometimes if you’re changing, if you’re, you want to be chasing a client like we’re going to get the revisions to you, but you’re making some time and then like three months you’re like, hey, you know, and where’s that huge chunk of money that I’m waiting on?

00:53:59:07 – 00:54:01:14
James Clement
So we need that 80 grand, just buy.

00:54:02:19 – 00:54:04:06
James Clement
The lenses and stuff to buy.

00:54:04:19 – 00:54:06:09
James Clement
Lenses to buy. Yeah.

00:54:07:04 – 00:54:25:21
Dario Nouri
So we used to do that at the end, like at the end of the project. Then we’d send it out and now we’re just like as soon as our contract is signed will either issue the full amount or have have to be due before they shoot there. And then half like the other half is issued like right after the day.

00:54:25:22 – 00:54:44:02
Dario Nouri
Right. But how do you deal with it when like because sometimes the issue we run into is that they have their what I mean like what our corporate clients have the big issues that they, they have their billing cycles. Yeah. And you got to get into there. What do we do with that? You just kind of just issue at it and then just wait like there for the billing cycle to go through.

00:54:44:07 – 00:54:50:13
James Clement
Unless they’re like a big company. Like if it’s Nike, I’m like, you can pay me whenever you want, but I don’t care.

00:54:50:14 – 00:54:51:14
Kyrill Lazarov
They’ll pay you. They’ll pay.

00:54:51:14 – 00:54:59:16
James Clement
Yeah, yeah. Exact just do it. Like they’re like, oh, our billing cycle. 60 days. I’m like, that’s cool. My billing cycles two weeks. So.

00:55:00:00 – 00:55:01:17
Dario Nouri
So you just tell them and they’re cool with.

00:55:01:17 – 00:55:26:04
James Clement
That and if that doesn’t work, then it doesn’t work. But that’s I don’t know, that’s my cycle. I mean, sometimes I’ll even so again, doing the three options, sometimes I’ll have it so that the first option is 100% upfront. The second option is 50 50. And the third option is, you know, 25, 75 or what have you so the payment options are a little more back end if you pay the higher end one.

00:55:26:04 – 00:55:36:14
James Clement
So that gives you the option of saying, yeah, this one’s cheaper, but it’s all up front, this one’s a lot more but I’m not paying as much upfront. And sometimes that, you know, that helps. Yeah, that helps. So.

00:55:37:01 – 00:55:41:11
Dario Nouri
But the irony is that if they’re going for that type of budget, they already have it anyways, right?

00:55:42:03 – 00:55:45:03
James Clement
Yeah. Exactly.

00:55:45:08 – 00:55:47:08
James Clement
But money’s like everyone has different.

00:55:47:24 – 00:55:51:06
Kyrill Lazarov
Different money philosophies on this stuff and everyone has.

00:55:51:06 – 00:55:58:17
James Clement
A boss that has their own either also opinion or you know, their is like, why would I be paying. Yeah.

00:55:58:19 – 00:56:01:20
Kyrill Lazarov
Now when you haven’t done anything. Yeah.

00:56:03:01 – 00:56:05:02
Dario Nouri
No, I don’t think we run into that, Carol, because.

00:56:05:07 – 00:56:06:05
James Clement
Not as much as the ones.

00:56:06:05 – 00:56:14:06
Dario Nouri
I just did just send it to billing and then billing just says like, oh yeah, it’s like 30 or 60 days and we’re just like that’s, they don’t really care. Right?

00:56:14:07 – 00:56:15:03
James Clement
This is more so what I’ve.

00:56:15:03 – 00:56:15:14
Dario Nouri
Heard their.

00:56:15:14 – 00:56:38:07
Kyrill Lazarov
Money, right? It’s also what we hear and what we see, you know? So a lot of people complain about that stuff. But, you know, I’ve learned very quickly over the last few years that it’s, you know, the people it’s the clients that you work with. You know, they you have to vet them. You have to choose who you’re working with because like I remember the first time Dario and I said no to a potential like massive project was like back in 2016 for four.

00:56:39:07 – 00:56:44:11
Kyrill Lazarov
It was like a 20 K project. And we were like, oh man, that’s, that’s more than we’ve ever done in like.

00:56:44:22 – 00:56:46:00
Dario Nouri
Too many projects.

00:56:46:00 – 00:56:52:23
Kyrill Lazarov
But the red flags just kept shotting, shooting up constantly. We’re like, No, we have to do painful.

00:56:52:23 – 00:56:53:23
James Clement
But you got.

00:56:53:23 – 00:56:54:07
Kyrill Lazarov
To do it.

00:56:54:11 – 00:57:00:18
James Clement
Smart. You’re just going to have someone badmouth you all the time because they were just never going to be happy. So you’re like, Okay, I don’t know.

00:57:00:18 – 00:57:06:06
Dario Nouri
We were kind of worried of not getting paid, to be honest with you. Like there was a lot of stuff and they were expecting us to cover and we’re like.

00:57:06:17 – 00:57:20:23
James Clement
Well, no, yeah, yeah, for sure. I mean, when you start, it’s good to have some money upfront too, because you can start renting stuff, start paying people, giving deposits, and you’re waiting for the money and you’re like, my bank. Like, I just basically loan money at zero interest.

00:57:21:06 – 00:57:38:06
Dario Nouri
Well, it’s commitment to right now because it’s like if they pay, then they can’t just like last minute say, you know what, we’re not, we’re not going to go through with this now. It’s like, well, they have to go 30% up. If they don’t, then great. I got paid for preproduction and part of post, part of production, right?

00:57:38:06 – 00:57:57:10
Kyrill Lazarov
So that cashflow is so important in our business and because that’s the one thing that lacks a lot know, especially when you’re running with these types of like bigger projects, you know, like we’ve had times where it’s like, okay, like we’re waiting for like maybe like a whole half chunk of, of a project to come in. It’s like, yeah, we’ve broken it up and it helps a little bit.

00:57:57:10 – 00:58:00:23
Kyrill Lazarov
But again, you know, cashflow is so important to keep afloat, you know.

00:58:00:23 – 00:58:01:23
James Clement
Paying the bills.

00:58:02:10 – 00:58:23:13
Dario Nouri
And just paying your, your freelancers to write. Like, I know we’ve all been on the other end when we were freelancers on, like you’re just waiting for payment. You’re like, Why am I not being paid? Yeah, like I should’ve been paid. Like, and I got to chase now, like, come on, man. Like, where’s my money? Like, that’s why would us like, like we pay our freelancers, like, the they like the next day.

00:58:23:21 – 00:58:24:09
James Clement
As soon as we.

00:58:24:11 – 00:58:31:16
Dario Nouri
Want to get it done, you know, like, I just want them to be happy, and I know what it’s been like. So, like, the next day, it’s like, send me your invoice. I’ll get you paid right now.

00:58:31:19 – 00:58:47:12
James Clement
So yeah, exactly, exactly. Yeah. It’s the same way. And that goes hand with like, again, you know, having a healthy enough budget where it helps because I want my team that comes to, like, to be fed. I want to if we have to get hotel, I want everything to be well done and everybody be taken care of, be happy.

00:58:47:12 – 00:58:53:10
James Clement
So and that makes the project better. Like, I just don’t want to have run productions where people aren’t treated the way they should be.

00:58:54:00 – 00:59:05:15
Kyrill Lazarov
Yeah. You want it to be a positive experience, not only for, for the client but also for all the people you work with. Because if you have a happy crew, the work is going to show. It’s going to show in the work. If, if you don’t treat your crew right.

00:59:06:03 – 00:59:12:08
James Clement
They’re the ones who are handling all the all the elements and materials for you, and they’re going to be the ones that either put.

00:59:12:08 – 00:59:14:15
Kyrill Lazarov
In the effort or not. So you got to make sure you keep them happy.

00:59:14:24 – 00:59:16:01
James Clement
Yeah, absolutely.

00:59:16:14 – 00:59:42:11
Dario Nouri
Hey, James, since it’s I want to go back to like just how you’ve you’ve structured your business in a very skeletal way, because that’s kind of how we want to keep things going forward. But have you found that, like, since you’re the only one running it, like you’ve had to really pick and choose your projects and like sometimes you would have had to like say no to projects that you would otherwise would have wanted to take on just because you’re too loaded up.

00:59:43:13 – 01:00:11:01
James Clement
Um, trying to think of an example, um, not really. I mean, I could see that being an issue that could happen, but I’ve had projects, for example, like this is really good. When’s your timeline and kind of placing everything you’re like, That’s cool. Like, let’s say, can we do it in a month from now? That work, when are you hoping to get the project done?

01:00:11:18 – 01:00:32:07
James Clement
So I’m pretty good at kind of moving things around where I need to there’s a few projects, a few times where I’ve said, Yeah, I don’t think we should, you know, if you can do it next month, then we’re yours. But this month we’re booked up. That’s happened but most of the time they’ve they’ve come back. It wasn’t like as urgent as they maybe initially said it was.

01:00:32:14 – 01:00:33:07
Kyrill Lazarov
It’s always urgent.

01:00:33:12 – 01:00:35:21
Dario Nouri
It’s always urgent. Yeah. We need this right now.

01:00:35:21 – 01:00:36:20
James Clement
We need it next week.

01:00:37:03 – 01:00:49:22
James Clement
I need it yesterday. So yeah, that hasn’t, that hasn’t happened too much. And I think they just look at it like, wow, this guy’s busy. It must be good. He didn’t just say yes and do whatever I wanted him to do as.

01:00:50:04 – 01:00:51:02
Dario Nouri
Exclusivity.

01:00:51:02 – 01:01:12:15
James Clement
Right now. Exactly. Absolutely. Absolutely. Yeah. So sometimes I I’ll just like, you know, I get really into like the money and the finance part of it and the business part of it. But I’m passionate about it because I love the art. I love all that. I think that’s just kind of a given. But I’m passionate about making sure people can do this sustainably because sometimes I see people doing amazing work and they’re like, I’m like, Man, you’re going to you’re going to starve to death.

01:01:12:20 – 01:01:29:11
James Clement
You keep charging that, you know, I want to see you’re doing it long time and I want to see you getting better. And the only way to do that is to make sure you’re you’re being compensated fairly. And, you know, I’m never trying to trick people, rip people off. I want to make sure like you guys mentioned, if we’re spending 20 grand on this, let’s make you guys 50 60.

01:01:29:11 – 01:01:39:01
James Clement
Let’s let’s make this worth it. You know? I want it to be worth it. So both sides are you know, you guys are eating and they’re getting benefit, and we’re all just lifting each other up like.

01:01:39:07 – 01:01:59:07
Dario Nouri
Yeah, that’s the other thing I wanted to mention, too, is like, how do you handle switching between, like, business mindset and creative mindset? Because that’s something we’ve we’ve struggled a lot in the past. Like, we’re getting we’re like, it’s fine now, but like trying to switch between like, okay, now we just have to focus on like the business side of our, of our company.

01:01:59:13 – 01:02:09:20
Dario Nouri
And then like all of a sudden now we also have to switch the creative. Like we had to come up with like a good story for this video and all that. Like, it’s difficult to do, right? Like it’s very hard to manage. How do you, how do you go about it? Absolutely.

01:02:09:20 – 01:02:30:04
James Clement
Yeah. I mean, I really kind of break up the time you know, this, this morning I wake up, have coffee, I want to do just creative stuff and not like business and make sure I compartmentalize it as much as I can. And just having apps and software that helps like contracts, I use a green dot com. I have FreshBooks free mio.

01:02:30:19 – 01:02:31:20
Dario Nouri
Premio is amazing.

01:02:32:02 – 01:02:33:21
Kyrill Lazarov
Yeah. But like forever.

01:02:34:07 – 01:02:48:20
James Clement
The moment I got that, like, clients love it. So yeah, just having tools that that that help I have I’ve used acuity for like scheduling thing and just trying to get tools that really help take some of the management off my hands.

01:02:50:00 – 01:03:06:24
Dario Nouri
Yeah. And I guess it’s smart that you’re splitting up your time in chunks. So like, it’s not like you’ll do one hour business and then you’ll focus one hour on creative. You’re just doing like, okay, half of the day I’m focusing on just business admin, whatever. And then the other half you’ll do like creative stuff that that’s a good way of going about it.

01:03:07:14 – 01:03:34:04
Kyrill Lazarov
Yeah, I think we’ve tried that a couple of times in the past hour and we definitely need to bring it back like you’ve been having like 30 minutes, just like creative discussion sessions on some like topics and ideas and things like that. No business, you know, like the last year has been very business focused because with the pandemic it forced us to be because we realized all the, that, yeah, all the holes, all the things that we needed to kind of rebuild and restructure and because of that, we got into such a huge business mindset.

01:03:34:04 – 01:03:49:15
Kyrill Lazarov
It’s like, okay, now we’re creeping back into the creative a bit more. You know, go back to the roots of, you know, why we started everything is to create great work, you know, work that we’re passionate about. And, you know, like, obviously you need the foundation as a business owner, you know, you completely understand, right?

01:03:49:20 – 01:04:02:12
James Clement
So yeah, absolutely. Yeah. I try to carve out time just to sit on my couch and watch Vimeo videos get inspired. That’s good. And, and feel often inadequate because I see some work out there. Mike, Mike, that’s so good.

01:04:02:12 – 01:04:03:01
Kyrill Lazarov
I know.

01:04:03:01 – 01:04:04:20
Dario Nouri
There’s, there’s a good website just.

01:04:04:20 – 01:04:05:07
James Clement
So.

01:04:06:00 – 01:04:25:10
Dario Nouri
There’s a good website called the it’s called the inspiration and they’ll just like send you like I think daily content where they just show like these are the top ads like not just like video ads but also show like paper ads as well. Like billboard ads. Like it’s really interesting, interesting stuff. And they just curated a send it to.

01:04:26:05 – 01:04:27:10
Kyrill Lazarov
Have it right here open on my.

01:04:27:23 – 01:04:28:07
James Clement
Computer.

01:04:28:08 – 01:04:30:22
Dario Nouri
Oh. Oh, yeah. Oh, yeah. You that’s right.

01:04:31:03 – 01:04:31:09
James Clement
Yeah.

01:04:31:09 – 01:04:35:15
Kyrill Lazarov
You you shared it with me like a couple of months back. So I like, I go on that every now and then and.

01:04:35:24 – 01:04:36:06
James Clement
It.

01:04:36:06 – 01:04:57:19
Dario Nouri
Helps me. It helps because on Vimeo, like, you have to, like, do your research like, yeah, I know what you’re looking for versus like this. They just do it for you. You’re like, okay, these are like the top ads. There’s another website called. It’s called The Inspiration Uh, and there’s another site called Ads of the World. If you just want, like, video ads, like, it’s just a bunch of companies just posting their videos on those.

01:04:57:19 – 01:05:01:03
Dario Nouri
You can kind of see, like, these are like, what’s what’s trending now?

01:05:02:08 – 01:05:02:23
James Clement
Get to know.

01:05:03:04 – 01:05:23:11
Kyrill Lazarov
The one thing I like about Vimeo, and I think, James, you, you probably have experienced this as well is I like I like sometimes seeing where my rabbit hole goes, you know, where you’re watching a video. Then you see another recommended one. Yeah, yeah. I recommended one that you don’t know where you ended up or like these are cool projects that I wouldn’t have found if I was trying to search because sometimes you don’t know what you’re looking for, right?

01:05:23:19 – 01:05:24:24
James Clement
Yeah. Yeah, exactly.

01:05:25:05 – 01:05:27:05
Kyrill Lazarov
And that’s the cool thing about Vimeo sometimes.

01:05:27:18 – 01:05:37:06
James Clement
Yeah, that’s true. And more so than YouTube, with YouTube, you just end up being a cat hitting some of the frying pan that is just now on the keyboard. Yeah, exactly.

01:05:37:08 – 01:05:41:03
James Clement
And all those react videos that used to be. Yeah, exactly.

01:05:41:23 – 01:05:58:13
James Clement
So yeah, there’s some funny stuff. There’s some funny stuff on there. I’ve seen some funny stuff on Twitch, too. It’s an interesting oh, I couldn’t get it. You know, I’m not really into I was just on it the other day, kind of. I was like, I wonder what’s going on on there? And there’s some just strange, strange stuff.

01:05:58:13 – 01:06:00:18
James Clement
There’s like live feeds of some guys horses. I was like.

01:06:02:02 – 01:06:03:02
Dario Nouri
Some guys versus.

01:06:03:23 – 01:06:07:07
James Clement
I don’t know, I had like 250 viewers who’s.

01:06:07:07 – 01:06:09:03
James Clement
Just sitting there watching horses.

01:06:09:18 – 01:06:13:09
James Clement
But I don’t know, there’s a lot of people out there doing a lot of different stuff. So I’m like.

01:06:13:23 – 01:06:17:13
Dario Nouri
I think it’s just people got really high and they don’t know how to exit it.

01:06:17:22 – 01:06:21:23
James Clement
It’s like, I’m just stuck. I’m stuck watching horse.

01:06:23:21 – 01:06:25:17
James Clement
I’ve seen the show, bro. It’s crazy.

01:06:26:04 – 01:06:29:11
James Clement
It’s wild mad that that’s even over there hanging out with Josh.

01:06:33:06 – 01:06:33:11
James Clement
And.

01:06:33:21 – 01:06:39:23
James Clement
So we’re kind of like already past now the the one hour mark before we kind of like start to wind.

01:06:39:23 – 01:06:42:05
Kyrill Lazarov
Down a bit. We just wanted to kind of get a sense of like, what.

01:06:42:12 – 01:06:44:18
James Clement
What’s, what’s in store for the future of.

01:06:45:10 – 01:06:49:19
Kyrill Lazarov
Uh, for you with slight visuals, like what’s, what’s, what’s coming down the pipeline.

01:06:50:21 – 01:07:11:20
James Clement
Aren’t I’m excited about getting more into these human storage man. I love. One of my favorite parts is interviewing people. And I think the interview I watch documentaries now, I’m like, man, that interview was incredible. Like the answers they got. It’s such a huge element. It’s really hard when you have a bad interview to make something really strong and powerful you’re like, Yeah, visually it looks good.

01:07:11:20 – 01:07:13:18
James Clement
That sounds good. But there’s.

01:07:13:18 – 01:07:14:10
Dario Nouri
A content.

01:07:14:12 – 01:07:19:02
James Clement
Yeah, there’s nothing to it. Like, there’s nothing like, yeah, it’s pretty, but I’m not feeling anything, you know what I mean?

01:07:19:02 – 01:07:22:11
Kyrill Lazarov
And that’s what all the copy and the techs come in to explain this.

01:07:22:11 – 01:07:24:05
James Clement
Yeah, but you.

01:07:24:05 – 01:07:24:12
James Clement
Know.

01:07:24:24 – 01:07:27:23
Dario Nouri
Like a black and white movie without sound, you got to go to like the titles.

01:07:29:03 – 01:07:31:24
James Clement
That is the new way of doing it technically, if you think about it.

01:07:32:18 – 01:07:59:03
James Clement
And, you know, avoiding having to like before you show someone being like, okay, like, this is what the video is about. I’m going to explain it to you like you should. They should just be able to watch it and yeah, the voice over it be good. So just getting more into that and helping, you know, clients because I’ve had so many clients often say like, here’s our script that we want people to say for the video and I’m like, Yeah, it’s not going to be like, we want all like reverse engineer the question so we can get those answers.

01:07:59:03 – 01:08:21:23
James Clement
But these people aren’t actors that get something human. And I’m very passionate about helping these brands who have that mentality saying, Hey, let’s like let’s connect with the people here. Let’s tell inauthentic, genuine story. And that’s going to do way more than you think. Being perfectly polished, robotic corporate companies is going to look less like there’s people at your office that or whatever your company.

01:08:21:23 – 01:08:41:09
James Clement
Let’s tell their story in a genuine way and just getting, you know, getting better at doing it, getting better at getting the right answers, finding the right questions to ask, you know, really getting into asking why a lot you know I used to disaster and questions. Now I say why up to five times x y y y. That’s where like the kind of the the meat of the story is.

01:08:41:09 – 01:08:42:05
James Clement
So just really like.

01:08:42:05 – 01:08:45:23
Dario Nouri
Kubrick he’s asking this he’s done like 50 takes just asking the same question.

01:08:46:08 – 01:09:16:14
James Clement
Absolutely. I mean, sometimes I try to be concise, but I’ve done like an hour and a half interviews just to really get comfortable. And I’ve also done 15. That’s good. The interview was fantastic and I don’t even need to go any longer really depending on the person you get. So just really getting better at the story element. The filmmaking element is always important and I want to get better at using that skill set to help tell it, but really just getting better at finding good stories and, and, you know, fleshing them out by doing good, good interviews.

01:09:16:17 – 01:09:34:23
Kyrill Lazarov
It’s all content, you know, like it doesn’t matter the medium or the tool, you know, you can have you can, you can do it in writing, you can do it in print, you can do it in video and photo it. There’s, there’s an infinite number of ways to tell stories and people get a little bit too focused sometimes on on that aspect.

01:09:35:20 – 01:09:44:18
Kyrill Lazarov
But it really is all the content and that kind of focus, you know, like occasionally we’ve had clients who even asked us like a camera are using or we’re like, Yeah.

01:09:44:22 – 01:09:45:23
James Clement
Why are you asking that?

01:09:45:24 – 01:09:46:16
Dario Nouri
Doesn’t matter.

01:09:46:16 – 01:09:57:02
James Clement
Like, like, why are you asking these questions? Like, it doesn’t matter if I’m giving it to you. In 4K or HD. If your story is not good, then it doesn’t matter, you know? But like you.

01:09:57:02 – 01:09:58:04
Kyrill Lazarov
Said, that’s why we’re.

01:09:58:04 – 01:09:59:06
James Clement
Here. We’re here to tell.

01:09:59:16 – 01:10:12:24
Kyrill Lazarov
Tell the real stories you know, like try to really find the content that even sometimes they don’t even see in themselves. Yes. The one cool thing about it, you know, finding like that chef’s idea, you know, like that you that you probe for like, that’s awesome. You know.

01:10:13:07 – 01:10:17:03
James Clement
The client would never have thought what kind of what kind of, like, financial institution is going.

01:10:17:03 – 01:10:19:01
Kyrill Lazarov
To think, oh, what do we have a chef in the house.

01:10:20:15 – 01:10:21:09
James Clement
Absolutely.

01:10:22:00 – 01:10:23:18
Dario Nouri
And where did he cook your meal?

01:10:24:06 – 01:10:29:13
James Clement
He did, actually. They had tuna tartare, actually. It was delicious.

01:10:29:18 – 01:10:30:23
Dario Nouri
Oh, interesting.

01:10:30:23 – 01:10:43:13
James Clement
I know. Yeah. The budget for the food was a lot like the fortune that I was like, man, that some expensive tuna that you bought. Wow. It was a delicious meal. Yeah, it was good. That was a fun first. And it was.

01:10:43:14 – 01:10:46:01
James Clement
You have to get lunch for that shoot. Or did he just.

01:10:46:02 – 01:10:47:10
Dario Nouri
Like the chef cook?

01:10:47:23 – 01:10:52:20
James Clement
It was exactly. It was a dinner. I we shot at least two. We shot at like ten at night or something because.

01:10:52:20 – 01:10:53:21
Dario Nouri
He didn’t get food. He got.

01:10:53:21 – 01:10:55:08
James Clement
Ingredients. Yeah.

01:10:55:16 – 01:10:58:19
James Clement
So that’s what he said he went to he went to you went to the grocery store.

01:10:59:23 – 01:11:03:15
James Clement
Yeah. You can see it’s on our Instagram. So you could see it there if you want to.

01:11:03:18 – 01:11:05:16
Kyrill Lazarov
Oh, yeah. Yeah, definitely check it out.

01:11:05:16 – 01:11:08:15
Dario Nouri
But it’s your what’s your Instagram account called.

01:11:09:04 – 01:11:10:13
James Clement
So slight visuals. Yeah.

01:11:11:18 – 01:11:12:21
James Clement
There’ll be a live everywhere there.

01:11:13:00 – 01:11:14:12
James Clement
On my website. Visuals. Yeah.

01:11:15:21 – 01:11:18:01
James Clement
Oh, they’re here. Just froze again.

01:11:19:06 – 01:11:22:22
Dario Nouri
I froze exactly as he started saying his Instagram.

01:11:23:03 – 01:11:28:21
James Clement
Yeah. You find on the website or just Google translate. I mean, Google Instagram search, it’s not visuals. It’ll be there.

01:11:29:19 – 01:11:36:06
Dario Nouri
James, before you we we end this off. Why don’t you tell us how you came up with the name so.

01:11:36:13 – 01:11:55:11
James Clement
Well, it’s trying to come up with the name that at first and like what do sounds interesting, what sounds good and what I liked about Slant was apart from it just being short, I like condensed names. I wanted to do long. Yeah, I like Slant. As you know, when you’re looking at something, you kind of tilt your head slanted to see it from a different perspective.

01:11:55:11 – 01:12:13:06
James Clement
So that’s kind of where I just I want our heads to be with my clients often is like, let’s not go into it super obvious. Let’s look at it from a different perspective. Maybe there’s something else there that we’re not thinking about that’ll be really interesting. Let’s, let’s get a little creative with it.

01:12:13:17 – 01:12:20:04
Dario Nouri
And everyone we’ve been bringing on, they have such a cool stories for how they came up with their name. I feel like we haven’t done enough work for hours.

01:12:21:04 – 01:12:23:21
James Clement
Ours wasn’t too bad, but it came up with it.

01:12:23:21 – 01:12:24:20
Dario Nouri
Does sound cool though.

01:12:24:23 – 01:12:27:00
James Clement
Yeah, we came up with cool ideas.

01:12:27:00 – 01:12:27:21
Kyrill Lazarov
Behind it though.

01:12:27:24 – 01:12:33:17
James Clement
You can spend months trying to come up with a name eventually, like I need to start shooting so that need.

01:12:34:03 – 01:12:35:06
James Clement
To get the work, you know?

01:12:35:08 – 01:12:39:20
James Clement
Yeah, exactly. I don’t think our clients will mind too much when our name is, you know?

01:12:40:11 – 01:12:44:06
Dario Nouri
Yeah. No, but yeah. Okay. It’s awesome.

01:12:45:00 – 01:12:51:02
James Clement
I mean, I could, like, I could go on for if I didn’t have a meeting in like 30 minutes, I would stay on forever.

01:12:51:02 – 01:13:03:06
Dario Nouri
Oh, I think like, honestly, like, our talk was so good like, well, we’re definitely going to bring you back on in the future as well for another episode. Like, I think it’s good. Now, we’re just past the one hour mark, which we promised our listeners we were going to stick to try.

01:13:03:06 – 01:13:04:07
James Clement
To keep it over.

01:13:04:07 – 01:13:05:06
Dario Nouri
An hour under.

01:13:05:06 – 01:13:07:13
James Clement
But there’s always so many cool like.

01:13:07:14 – 01:13:13:01
Kyrill Lazarov
Ideas that were that we were sharing and talking about, you know, and then we just go on tangents, you know, and then who knows?

01:13:13:01 – 01:13:13:10
James Clement
Like, I.

01:13:13:19 – 01:13:16:16
James Clement
I used to wonder how podcasts would go for 3 hours.

01:13:16:16 – 01:13:17:16
Kyrill Lazarov
Sometimes was like, I’m.

01:13:17:16 – 01:13:18:14
Dario Nouri
Not surprised now.

01:13:18:22 – 01:13:19:13
James Clement
Yeah, yeah.

01:13:20:03 – 01:13:29:08
James Clement
Yeah. Especially with this. Like, you know, man, I could, yeah. Like, I could keep going and going and going. I don’t know if my wife wants to hear about it anymore, you know.

01:13:30:09 – 01:13:34:22
James Clement
I’ve have to. We get it. Get it. You’re creative. You’re awesome. You know, just nicely.

01:13:35:01 – 01:13:36:01
Dario Nouri
Yes. The website.

01:13:36:18 – 01:13:38:08
James Clement
Yes. You’ve told me that story. I mean.

01:13:38:12 – 01:13:41:07
Dario Nouri
Yes, the website looks good. I’ve seen that page already.

01:13:41:07 – 01:13:41:10
James Clement
Yeah.

01:13:41:10 – 01:13:46:16
Dario Nouri
Yeah, I see. That new logo you’re using the new icon. It looks good. Okay. Anyways, what’s for dinner?

01:13:47:16 – 01:14:01:01
James Clement
It’s so fun. Like talking with people in this industry, you know, like, I know some people, it’s like, what are you do I do this? And I hate it. Like, I can make for the weekend and, like, I find people in. So I was excited to, like, check out this new video. I started with this gear I bought, like, we’re a bunch of kids just then.

01:14:01:05 – 01:14:14:21
James Clement
We’re having a blast you know, it’s awesome. And I love, like, I like even getting off this card when I go to my meeting, I’m going to be, like, so full of energy because I’m just excited now about doing more cool stuff. So for me, it’s like it’s contagious. And I love that about this industry.

01:14:15:10 – 01:14:27:05
Dario Nouri
Absolutely. And we have to hustle, like, so much harder than everyone else. Like, but if you didn’t like it, you would have just gone and done something else. It would have been easier to do that than to, like, stick through it. It’s so you.

01:14:27:05 – 01:14:30:12
Kyrill Lazarov
Wouldn’t have gotten on this, on this podcast show, you know, some.

01:14:30:12 – 01:14:35:24
James Clement
Some Joe shows from Toronto reaching out to him and it’s like going off on a on a show with us.

01:14:36:09 – 01:14:40:04
James Clement
Man. I’m going to tell my call. My parents tell them I made it. I’m famous in.

01:14:40:08 – 01:14:42:02
James Clement
These famous these babies.

01:14:42:08 – 01:14:46:00
James Clement
I’m expecting to see a billboard somewhere about this episode. Yeah.

01:14:46:00 – 01:14:52:10
James Clement
No, no. We really appreciate you jumping on and talking with us. And like you said, you know that the one good thing that we like.

01:14:52:10 – 01:15:09:24
Kyrill Lazarov
About this show that we’re noticing and you kind of pointed it out is that, you know, it’s kind of like hyping us up. You know, like we get inspired by hearing other people’s stories as well, hearing some of their ideas, sharing some of yours and just feeding off of that energy. You know, like I get surprised each time with like just kind of where we’re at by the end of the call.

01:15:09:24 – 01:15:11:21
Kyrill Lazarov
It’s like, wow, it’s like, James, I feel like I.

01:15:11:21 – 01:15:14:00
James Clement
Really know you like just after this one.

01:15:14:06 – 01:15:17:15
James Clement
Yeah, yeah, yeah. Absolutely. I’m down to grab a beer, man. Let’s do it.

01:15:18:04 – 01:15:18:12
James Clement
Each time.

01:15:18:12 – 01:15:19:02
Kyrill Lazarov
You’re in Toronto.

01:15:19:02 – 01:15:23:06
Dario Nouri
Any time, any time we’re in Montreal or if you’re in Toronto like Schwartz.

01:15:23:16 – 01:15:25:01
James Clement
We’ll go to Schwartz in Montreal.

01:15:25:05 – 01:15:27:03
James Clement
Oh, yeah. You definitely need to. Yeah, for sure.

01:15:27:03 – 01:15:29:07
James Clement
Yeah. He hasn’t tried it. Dario hasn’t tried it yet.

01:15:29:12 – 01:15:29:23
Dario Nouri
Tried it.

01:15:29:23 – 01:15:31:04
James Clement
Not so good.

01:15:31:12 – 01:15:34:13
James Clement
So awesome. Well, we’ll leave it at that.

01:15:34:13 – 01:15:36:10
Kyrill Lazarov
James, thanks again for joining us.

01:15:36:10 – 01:15:39:03
James Clement
And, you know, Speed Touch sounds good.

01:15:39:03 – 01:15:40:06
James Clement
Guys. Well.

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