WHY DO YOU NEED VIDEO?

In the following article we go over 6 reasons as to why you, as an organization, need video. If you have further questions or would like to chat about whether your organization needs video, send us an email at info@lapseproductions.com

1. Everyone watches video content

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92% of mobile video consumers share videos with others!

  • Statistics show that around 85% of internet users in the United States watched video content on a monthly basis on their devices (Statista, 2018).

  • 25-34 year olds watched the most online videos, with adult males watching up to 40% more video than their female counterparts

  • Smartphone usage has been increasing rapidly (Statista, 2018)

  • 92% of mobile video consumers share videos with others (RENDRFX)


2. Increasing Demand for Video Content

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Mobile Video consumption rises 100% every year!

  • 54% of consumers want to see more video content from a brand or business they support (Hubspot, 2018)

  • The reason provided by respondents of the survey was that they were more likely to pay attention to the brand or business. Audio and text can be skipped easily but video attracted and was able to keep attention the longest. (Hubspot, 2018)

  • Since 2016, there’s been a 53% increase in digital video advertising and its nowhere close to slowing down (Iab, 2018)

  • Mobile Video consumption rises 100% every year (HubSpot)


3. Video as a Marketing Tool

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87% of marketing professionals used video as a marketing tool!

  • 87% of marketing professionals used video as a marketing tool (Wyzowl, 2019)

  • Video presents marketing professionals with the ability to increase user engagement and improve brand trust.

  • 95% of viewers are likely to remember call to actions from videos compared to 10% from text (Forbes, 2017)

  • 72% of viewers state that they would rather use video than text to learn about a product or service (Wyzowl, 2018)

  • 88% of users spend more time on a website with video (Forbes, 2018)


4. Consumers pay more attention to videos on Social

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92% of mobile video consumers share videos with others!

  • Consumers favour social media content the most. (Animoto, 2018)

  • 73% of consumers claim that a brand’s social media presence has influenced them when making a purchasing decision. (Animoto, 2018)

  • Instagram is on track to become the fastest growing platform which uses video content marketing to drive consumer purchases. (Oberlo, 2019)

  • 70% of marketers have begun creating different videos for different platforms (Animoto, 2018)

  • 92% of mobile video consumers share videos with others (RENDRFX)


5. ROI

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64% of consumers purchase after watching branded social videos!

  • 88% of marketers report being satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018)

  • 80% of marketers report being satisfied with the ROI of video ads posted on social media (Animoto, 2018)

  • Companies tend to use Instagram, YouTube and Facebook to increase their sales, build brand awareness and trust, keep their customers informed, and reach out to potential customers. Video marketing allows companies to hit all those goals in an easy manner. (Oberlo, 2018)

  • 64% of consumers purchase after watching branded social videos (Tubular Insights)


6. B2B - Video Marketing as a Lead Generation Channel

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Video marketers get 66% more qualified leads per year by using video marketing!

  • Video marketers get 66% more qualified leads per years by using video marketing (Optinmonster, 2019)

  • Video Marketers are also able to achieve a 54% in brand awareness (Optinmonster, 2019)

  • 93% of marketers say they’ve landed a new customer tahnks to video on social media (Optinmonster, 2019)

  • This goes back to building brand awareness and trust along with education.

  • Regarding B2B, video content is shared 20x more than other content formats in the LinkedIn feed. (Animoto, 2019)