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What Type Of Video Do You Need?

You might often find yourself a little lost as to which types of video to create for your marketing initiatives. In today’s world there are many different types suited to many different needs. At LAPSE, our client base either comes to us with a video type in mind or, more often, with a general idea that they need to create a video but aren’t sure which type. This is where we, as a Video Production company, come in and analyze our clients needs in order to provide them with the appropriate video type based on their needs.

In the following list, we have curated 12 different types of videos that your organization can develop. This list is by no means an end all be all so if you have a video type in mind that isn’t listed or you aren’t sure which type of video your organization requires send us an email at info@lapseproductions.com.

1. Brand Video

What is it: An all around "business card video" Something you can send to anyone for getting attention/building awareness/leads

Product Features: Explains your brands history, services, benefits, call to action

Benefits: Helps increase leads, sales, brand awareness, reputation

2. Brand social media clip

What is it: 30-60 second clips that highlight specific topics or moments

Product Features: B-roll and voice over or interview or text

Benefits: Build following, Gain consistent attention from your audience, build reputation and trust

3. Product Commercial

What is it: A high quality commercial around a specific product rather than your brand itself.

Product Features: Product features, benefits, other info, call to action

Benefits: Increases Leads and sales, product awareness


4. Product Demonstration

What is it: A more technical (and usually longer) walkthrough of how to set up and use a product

Product Features: Product walkthrough with benefits explained, call to action at the end

Their Benefits: Help sales process, saves your client time by educating customers easier/faster, works as a filtering process

5. Company or Product Testimonial

What is it: Interviewing key customers about how good your client's product or service is

Product Features: Get key soundbites talking about benefits and experience

Their Benefits: Increases Leads and sales, Build authority/trust

6. Video Proposal/Calling Card

What is it: A pitch video your organization can use to get more clients (B2B)

Product Features: Explain brand history, services, benefits, call to action

Their Benefits: Increases Leads and sales, Build authority/trust

7. Content Marketing

What is it: A series of videos that educate prospective customers, warming them up to purchase a product or service from your client

Product Features: Narrator or speaker/host, animated graphics or text, b-roll

Their Benefits: Work customers through sales funnel, Increases Leads and sales, Build authority/trust

8. Explainer Video

What is it: A combination of a business card and demo, doesn't go too deep but is helpful

Product Features: Product features, walkthrough, benefits, call-to-action

Their Benefits: Increases Leads and sales, Build authority/trust

9. Training Video

What is it: Internal Training video for staff or external training for customers to use the product or service

Product Features: Walkthrough & instructions

Their Benefits: Save time by training employees faster, increase customer satisfaction, create upsell/future sale options

10. Sizzle Reel

What is it: A highlight reel of the best shots from commercials, events, or other promotional materials

Product Features: Beauty shots, key soundbites, and key moments

Their Benefits: Build Brand perception, Celebrate accomplishments, create buzz/promotion for past & future events

11. Behind-the-Scenes

What is it: A highlight reel of the inner workings of your brand, event, or making of another video project or initiative

Product Features: Beauty shots, key soundbites, and key moments

Their Benefits: Build Brand perception, build company culture


12. Viral Video

What is it: Designed for maximum audience reach or interaction

Product Features: Scripted, pre-planned

Their Benefits: Increased Leads, sales, Branding, authority, build company culture