Today we welcome our guest Dorothy Engelman. Dorothy is the co-founder of Q Media Solutions, a content agency that starts with strategy, pushes creative, and engages with social.
Taking Risks
When it comes to growing your business, sometimes you need to take chances and risks to scale. These can come in many different forms whether its massive expansion to accommodate a large project, opening new offices, investing in certain people, or campaigns. Dorothy stresses that the one thing you have to make sure of is that they are calculated risks. If you choose to take risks without planning ahead, your business is doomed for major setbacks if not failure (depending on what those risks are).
Content Evolution
One of our big topic discussions was how rapidly content is evolving and that keeping up will always present different challenges. Ultimately, you have to think about solidifying the WHY when looking to create a video.
We also highlighted how we consume content as people and the online algorithms have become biased. Content has become tailored to each of us based on our individual interests through google and YouTube. For example, if you were to start searching for soccer or sports type content, YouTube will start sharing only similar content to you.
Steady Cashflow
One thing that many production companies may not realize is that they need a constant and steady cash flow stream. This is necessary in order for a business to run smoothly. It may not be as noticeable in the beginning when you are starting out but becomes more evident and important as you grow and scale your business. The quickest way to have this is by getting a good line of credit.
Produced by LAPSE PRODUCTIONS – www.LapseProductions.com
