Proposals, Sales Strategies, & Remote Shoots (ft. Signature Video Group) | Creatives Grab Coffee 18

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is Chris Stasiuk from Signature Video Group. Signature Video Group (SVG) specializes in helping their clients solve complex business problems creatively and with video.

YouTube video

https://podcasts.apple.com/ca/podcast/proposals-sales-strategies-remote-shoots-ft-signature/id1530864140?i=1000554857242

Timestamps

Here are some of the main topics we discussed in this episode:

  • 00:00:00-00:02:55 – Intro
  • 00:02:56-00:03:35 – Entrepreneurs build a new skill set each year
  • 00:03:36-00:04:02 – Intros cont.
  • 00:04:03-00:04:29 – LAPSE’s repositioning
  • 00:04:30-00:07:00 – Travel shoots 
  • 00:07:01-00:08:03 – Funny travel story
  • 00:08:04-00:10:03 – Difficulties of travel shoots
  • 00:10:04-00:13:15 – Hiring remote crews
  • 00:13:16-00:15:45 – Qualifying a freelancer
  • 00:15:46-00:16:12 – The smallest crew you can assemble
  • 00:16:13-00:18:09 – What SVG has been up to in 2021
  • 00:18:10-00:20:05 – Proposals
  • 00:20:06-00:21:40 – Your Proposals need to overcome the broken telephone game 
  • 00:21:41-00:25:41 – Your proposal structure and strategy
  • 00:25:42-00:26:41 – Video as an investment
  • 00:26:42-00:28:25 – Gatekeepers
  • 00:28:25-00:29:56 – Vetting Lead
  • 00:29:57-00:39:02 – standout lead inquiry 
  • 00:39:03-00:40:02 – Passion projects 
  • 00:40:03-00:42:10 – Pizza time
  • 00:42:11-00:48:29 – Remote capture
  • 00:48:30-00:50:54 – increasing output by increasing your team
  • 00:50:55-00:53:20 – Can always be doing more
  • 00:53:21-00:55:59 – Getting leads from blogs
  • 00:56:00-00:56:44 – search terms leads use
  • 00:56:45-01:00:30 – Blog articles
  • 01:00:31-01:08:23 – What we worked on in the last year we’re most proud of
  • 01:08:24-01:22:30 – Future challenges
  • 01:22:31 Outro

Social Media

Produced by LAPSE PRODUCTIONSwww.LapseProductions.com

Transcript

00:00:00:06 – 00:00:03:21
Kyrill Lazarov
Welcome to Creatives Grab Coffee, a podcast where we talk about the business of.

00:00:03:21 – 00:00:14:06
Chris Stasiuk
Video production Well, let’s.

00:00:14:12 – 00:00:20:04
Kyrill Lazarov
All kind of jump right back into a welcome everybody to Creatives Grab Coffee once more. And we welcome back.

00:00:20:04 – 00:00:23:04
Chris Stasiuk
Chris The man is back.

00:00:23:21 – 00:00:25:08
Dario Nouri
Chris is a friend of the show, guys.

00:00:25:19 – 00:00:36:04
Chris Stasiuk
Good to be here. I wish we could have celebrated over the holidays. That party, that was a tough one to call off, but I’m certain we’re going to get it in in late June or something.

00:00:36:05 – 00:00:48:03
Kyrill Lazarov
Yeah, I remember. I remember that day. You were just like the email you sent off. It was almost like I could tell how defeated you felt. Sending that email out is like, no.

00:00:48:14 – 00:00:49:21
Chris Stasiuk
We can’t. We can.

00:00:50:04 – 00:00:54:12
Kyrill Lazarov
It. Why? But we have through just in case. Like, I felt the pain and I felt it.

00:00:55:08 – 00:01:13:19
Chris Stasiuk
Yeah. Like it was. Yeah, because that was like two years in a row that we’ve had to call it off. And yeah, it was tough because you know, no, nobody had like called me or emailed me to cancel. Like, everybody was pretty stoked about it. Yeah. But, you know, at the end of the day, you got to do the responsible thing as a business owner.

00:01:13:19 – 00:01:17:16
Chris Stasiuk
So it was and don’t worry, we’ll get it in.

00:01:18:12 – 00:01:26:22
Kyrill Lazarov
Oh, for sure. Hey, that, that zoom call we did in the evening, though, that was, that was hella fun. And we all surprised you too. You’re like, Oh, no, something’s happening.

00:01:27:16 – 00:01:45:09
Chris Stasiuk
Yeah, yeah. Like, yeah. My wife, she went down to, like, go get her computer from the basement, popped up. I probably already had a few drinks at that point, so because I was feeling pretty low, you know, not to see everybody, but no, that was a great surprise. And it’s nice to see you guys on that. So appreciate it.

00:01:45:21 – 00:01:50:12
Dario Nouri
Yeah, it was nice to be invited. We kind of weren’t expecting, but it was pretty nice yeah.

00:01:50:12 – 00:01:50:21
Chris Stasiuk
Yeah.

00:01:50:21 – 00:01:58:10
Kyrill Lazarov
We got to do we got to do at least something together in person that, you know, hopefully soon, you know, when the weather is a little less snowy like it is right now.

00:01:58:18 – 00:02:02:18
Chris Stasiuk
I’m sure. Yeah, absolutely. So how are you guys doing?

00:02:04:00 – 00:02:29:15
Dario Nouri
We’re doing good. I was actually going to segway into like what you’ve been up to since we last spoke to you because we spoke back in and of 20, 20 or something like that. Right. It’s been like a full four year for lot’s happened on our end. Like we’re talking about it on our first episode back about how we started focusing a lot on our marketing, our advertising our SEO.

00:02:29:15 – 00:02:49:23
Dario Nouri
And as a result of that, we started getting a lot more consistent work. And that was, that was really, really nice. So this year we’re just doubling down on that like, like we were saying before, we just we spent after we did the show in 20, 20, we kind of got a good idea of how to lay the foundations for a business.

00:02:49:23 – 00:02:55:05
Dario Nouri
So then 20, 21 was just the, you know, bricklaying, that foundation, you know.

00:02:56:00 – 00:03:19:22
Chris Stasiuk
And you know what I mean. Like it never and never stops. Like as entrepreneurs, you kind of just you’re always building like a new skill set each year. So you know, when you’re out search marketing and then SEO and then maybe it’s social or a content, then it’s like digging into your accounting, like knowing where all the money’s going and what’s bringing you in our law and what’s not.

00:03:19:22 – 00:03:34:21
Chris Stasiuk
And so, you know, you just build that skills just like same as a filmmaker, right? You get a little bit better at maybe sort of every task on set. And so, yeah, I just get a little bit more knowledgeable each year, which let’s say you grow a business.

00:03:35:06 – 00:03:53:19
Kyrill Lazarov
Yeah. Like we remember that number we mentioned before that like in 20, 20, because we had all that time of no work. We got, we got a chance to really reflect on the business and then after, you know, like meeting and talking with so many different people, we started to realize where there were gaps in the business and that’s what we kind of focused on over the last year.

00:03:53:19 – 00:03:59:01
Kyrill Lazarov
And wouldn’t you know at 20, 21, our most successful year to date which kind of shocked us but you.

00:03:59:01 – 00:04:29:07
Chris Stasiuk
Know, yeah, that’s great. Yeah. And yeah, I mean I do think there’s going to be more and more demand for, for good quality content. But I saw you guys kind of, you know, I would say pivot by like reposition again that you’re experts solving problems. Video is what you do but problem you’re there to solve problems or business problems so kudos that’s that’s once I figured that inside out a few years ago things have really been different.

00:04:29:15 – 00:04:46:04
Kyrill Lazarov
It just clicks right like and like you said like like it’s been like such a crazy shift in the year you know you’ve gotten even a lot a lot busier than when we last spoke as well. And like every time I talk to you on the phone, you know, you’re saying, oh, yeah, we were just getting back from Mexico.

00:04:46:04 – 00:04:49:24
Kyrill Lazarov
We’re just getting back to this place. You know, this guy’s gone international now, too.

00:04:50:21 – 00:05:19:15
Chris Stasiuk
Yeah, we’re we were in Mexico like ten days ago. We’re in Vegas next week. We’re in Arizona shortly after that. It’s amazing. It’s good. It’s I will say a lot traveling, especially like a bump or. Right. So we can’t sell our gear. But so Mexico was really interesting. We was down in Cabo, but it was a pretty like high gloss like life style sort of piece of content, a lot of it.

00:05:19:15 – 00:05:43:09
Chris Stasiuk
And so we were hoping to just bring our bring a few crew down right. Most of our gear down there and hire some local crew. And after doing the deepest search imaginable, there wasn’t really any qualified crew down there. They were all on the show that was shooting in Cabo called F Boy Island. So there was no gear, there’s no crew.

00:05:43:23 – 00:05:53:17
Chris Stasiuk
So we had to fly in everything. And so like lights stands now are extension cords like you name it. So that was a.

00:05:53:18 – 00:06:03:17
Kyrill Lazarov
That’s so stressful. You know, and the funny thing is, I remember early on when we first started doing video, we weren’t too we didn’t know too much about like the rules and like what we needed to do if we needed to, like.

00:06:04:01 – 00:06:07:19
Dario Nouri
Travel for we just knew we couldn’t do it for sure the way we were doing it.

00:06:07:20 – 00:06:10:09
Chris Stasiuk
Well, at the beginning, we were still we still.

00:06:10:09 – 00:06:12:07
Kyrill Lazarov
Didn’t realize that whether we could or.

00:06:12:07 – 00:06:15:07
Dario Nouri
Not, we knew it was wrong. We’re like, let’s just try to get away with it.

00:06:16:07 – 00:06:18:09
Kyrill Lazarov
This is early on, though. This is like seven, eight.

00:06:18:10 – 00:06:37:01
Chris Stasiuk
Oh, for sure. Yeah. But my first few years for four years, first many years were that way. As well to start going as if I’d say we declare business, but we wouldn’t claim our, you know, we wouldn’t kanté our gear again. It was like diesel cars and back then. So it’s.

00:06:37:01 – 00:06:54:08
Kyrill Lazarov
It’s just crazy to know like like you really realize how much stuff you need when you start to travel somewhere where it’s like, you know, usually when you’re going to a shoot here that is locally, you know, you kind of throw everything in the car or, and then you just bring everything with you. And then when you need to go to issues like, okay, do I need to bring this?

00:06:54:08 – 00:07:04:05
Kyrill Lazarov
Because if I have to bring this and this, I have to then get an extra bag or two to bring it over. But the funny thing is, though, early on we used to use this very.

00:07:04:05 – 00:07:04:24
Chris Stasiuk
Terrible.

00:07:05:14 – 00:07:29:08
Kyrill Lazarov
Suitcase to travel with all of our gear. And this is like, you know, when we were maybe one or the. Yeah, one or two years into into shooting and we went to Houston for a shoot. And a funny thing happened when we arrived at the airport. Dario, at one point while we were waiting for the luggage, he points over to luggage in the in the corner saying like, oh, look at that poor guy over there.

00:07:29:08 – 00:07:31:18
Kyrill Lazarov
He has that suitcase busted wide open.

00:07:31:18 – 00:07:44:00
Dario Nouri
And there’s it was everything. It was in a cardboard box. I was like, look at that poor guy. I feel so bad, bro, because it was on the conveyor belt. Right. And Carol is not laughing. It’s just he’s just staring at it. And he just slowly started.

00:07:44:03 – 00:07:48:15
Chris Stasiuk
Walking towards it, just open with all the tripods.

00:07:48:15 – 00:07:50:19
Kyrill Lazarov
And light stands and everything in there.

00:07:51:01 – 00:07:52:07
Chris Stasiuk
Would like to save.

00:07:52:07 – 00:07:55:16
Kyrill Lazarov
For him. That says, like, this has been inspected for further cause.

00:07:55:16 – 00:08:00:02
Dario Nouri
No, no, it wasn’t even it wasn’t even that. Like, the zipper had just ripped.

00:08:00:02 – 00:08:02:18
Chris Stasiuk
Oh, yeah, yeah. The zipper just busted wide open.

00:08:02:18 – 00:08:03:01
Kyrill Lazarov
Yeah.

00:08:03:09 – 00:08:03:17
Chris Stasiuk
But.

00:08:04:07 – 00:08:15:19
Kyrill Lazarov
You know, ever since that, we know, we realize how stressful it is to, like, to go about, like, traveling for projects and things like that. So, like, whenever possible, we try to, like, bring on board, you know, like remote or local cruise.

00:08:15:24 – 00:08:16:06
Chris Stasiuk
Yeah.

00:08:17:02 – 00:08:17:18
Kyrill Lazarov
Otherwise.

00:08:18:00 – 00:08:28:06
Chris Stasiuk
We’re sure travel travels a lot more difficult, especially to like, I think the expenses of like having to get all of our COVID tests to come back like we are. Yeah, that was.

00:08:28:06 – 00:08:31:07
Dario Nouri
What about the quarantining that you have to quarantine or anything like that or.

00:08:31:16 – 00:08:54:14
Chris Stasiuk
Didn’t need to quarantine well, it’s so when we got back, they were doing like random tests at Pearson and so there were five of us and we all got randomly selected. So I guess technically we had to to stay at home until we got our negative right, which I think it took like three days. It was pretty quick, but three days.

00:08:54:14 – 00:09:01:01
Kyrill Lazarov
Wow. That’s, that actually seems kind of long to be honest from what I unless it depends on the test that you guys took.

00:09:01:01 – 00:09:15:22
Chris Stasiuk
But it was, I believe was a PCR test. So we had we had to show a negative test to get on the plane right in Mexico to come back to Toronto. And then we got randomly selected at Pearson to double down. Yeah.

00:09:15:22 – 00:09:32:00
Kyrill Lazarov
That that’s why that’s just such a stressful thing, especially now. So like I think we had like maybe one inquiry about us going over to the States for just like one or two days. And then we were just like none of the amount of it’s not worth it, the amount of like pain and effort that it would take to kind of do that.

00:09:32:00 – 00:09:36:20
Kyrill Lazarov
It’s like null if you guys want let’s let’s find like some remote crews and then let’s just kind of work with them.

00:09:36:20 – 00:09:45:06
Dario Nouri
Based I direct them, direct them through Zoom or something. That’s the easiest solution. I mean, we could have gone there, but it’s like it’s going to cost a lot more. So I don’t know if you want to do it.

00:09:46:04 – 00:10:03:08
Chris Stasiuk
Yeah. And, and you honestly can’t even really charge the client for all of the time you’re going to spend in prep and your travel days and it makes it prohibitively expensive for them and that’s then you’re not delivering the value. Yeah. It like and it’s yeah, it it, it leaves nobody feeling great.

00:10:03:22 – 00:10:12:11
Dario Nouri
Have you done a lot or are the few chutes where you’ve hired remote crews and you’ve just directed like remotely?

00:10:12:24 – 00:10:38:15
Chris Stasiuk
Yeah. Yeah. We did a big project last year where we had remote crews in like five or six different U.S. cities. Most of them it was collecting B-roll. But when it’s like interview stuff, usually, well, we’ll direct that via Zoom. It just helps the client feel more comfortable knowing that because we know their brand messages and things like that and then hire a local crew to, to, to execute that.

00:10:38:24 – 00:10:55:13
Dario Nouri
So yeah, that sounds similar to what we what we were going to be doing. How did you go about like hiring the crews? Like, did you go like just fine, like a freelancer and then see if they like new other people that could help out or that you go and hire like a production company down there?

00:10:56:04 – 00:11:34:11
Chris Stasiuk
We’ve done it both ways. We’ve hired sort of small production companies and some freelancers and it just depends on like what the case was. But we find that if it’s if it’s B-roll, finding a great, a great DP, um, it’s used like every major U.S. city has a lot of them and you know, make sure we just check their references and that their work looks good and that the stuff on their portfolio is actually their work because, you know, you never know when you look at some of these really is sometimes you have to ask and did you shoot this?

00:11:34:11 – 00:11:55:07
Chris Stasiuk
Did you cut it? Did you color it? Like what was your role in this? Right. So just yeah, you all those questions up front. But yeah, it’s worked out. And in fact, we’re working on something where we’re going to have to hire some European crews to to like repeat an exact like frame that we’ve that we’re shooting in Toronto next week.

00:11:55:10 – 00:12:01:13
Chris Stasiuk
So yeah, we’ve got a little bit of time to solve that problem, but that that’ll be interesting.

00:12:01:20 – 00:12:21:06
Kyrill Lazarov
It’s funny, like sometimes it almost seems like if you’re trying to exactly replicate something like detail for detail, but like in other in another country, for someone else to do is much harder than just to kind of give them general direction to deliver something that’s still high quality. But even though it’s a little different, it’s like none.

00:12:21:06 – 00:12:41:08
Chris Stasiuk
Of it has to be exactly the same. The, the light has to be right at that angle with this soft box, with this 58%. And it’s looking like today. Yeah. No, it’s, uh, it’s, it is a lot. Yeah. So we’re going to really like document you know, do a, do a set up of our lighting grid. What is it look like?

00:12:41:08 – 00:12:50:21
Chris Stasiuk
What’s the intensity? Of course, they’re going to have to adjust on the fly. Yeah. Oversee us. But if you hire good people, they’re going to make it look good. Of course. Yeah.

00:12:50:24 – 00:13:02:21
Dario Nouri
That’s the hardest part though, just being able to find the right people for it. I feel like it’s like it’s tricky enough when, when, when it’s in your own hometown, but then abroad, it’s like, who you got to put a little bit of faith in there.

00:13:03:08 – 00:13:15:11
Chris Stasiuk
You have to put faith in and it’s like a full time job finding find that time, especially with like time differences and getting on, you know, getting everybody on board. But good problems to have, I guess.

00:13:15:24 – 00:13:35:11
Kyrill Lazarov
Yeah, absolutely. Yeah. It’s funny, though, with like when it comes to finding time, as you mentioned, you know, sometimes it’s hard to tell, you know, like what level of quality of work they might have because like, we’ve we’ve done the same where we’ve looked for different kinds of like shooters, editors and everything. And it’s really hard to kind of get a good sense of their work.

00:13:35:19 – 00:13:56:10
Kyrill Lazarov
You know, I found that the best way is just, you know, like, you know, see who you can find is like the best possible option. And then you learn as you do more projects with them. You know, it’s you never can really tell 100% what someone will deliver for you unless you actually start to work with them. That’s what I’ve learned at least or or seen because it’s it changes it very drastically.

00:13:56:10 – 00:14:09:11
Kyrill Lazarov
There have been times where we’ve worked with DPS where like their portfolio looked amazing and then we put them on like a very simple corporate shoot. And the work that they delivered for us was it just wasn’t up to par compared to what they had on their portfolio.

00:14:09:11 – 00:14:32:21
Dario Nouri
So it’s I think it’s because sometimes we we expected them to kind of do the role that we do because when we’re on set, we’re all and we’re shooting, we’re also directing and producing it versus like if someone’s just strictly a deep you can’t really expect them to have like a vision for the project, right? Because they’re not in the whole process from beginning to end.

00:14:32:21 – 00:14:33:23
Chris Stasiuk
Right? Yeah.

00:14:34:08 – 00:14:51:21
Kyrill Lazarov
There’s definitely variables like that. There’s definitely variables like that. That’s why their action is very key and you have to really communicate. And that’s another thing we’ve learned, you know, working with talent is that keeping communication like constantly and then and thoroughly with them just to make sure that, you know, everything is done exactly to the vision, right?

00:14:52:03 – 00:15:12:16
Chris Stasiuk
Yeah. And if they’re dealing with clients on your behalf as well, like that’s something you really need to think through is like client management, client relationships over there. It’s always best if that client has some sort of you know, boots on the ground, some sort of liaison that can help you because, you know, the last thing you want to do is send somebody who can shoot a great frame, but maybe.

00:15:13:05 – 00:15:13:22
Dario Nouri
They don’t know how to type.

00:15:13:22 – 00:15:20:02
Chris Stasiuk
Doesn’t have the the social or personal skills to maybe, you know, deal with like a C-suite executive. Yeah.

00:15:20:11 – 00:15:39:06
Kyrill Lazarov
So one the one good thing about Liaisons is that they can let you know sometimes what you can and can’t shoot on at these locations. And that’s like the biggest thing because, yeah, there have been times where like we’ve go out and gone on and it’s like we’ve, we filmed stuff and then luckily we had liaisons who said, Oh, that looks great, but can you try to avoid that thing that’s on the wall?

00:15:39:06 – 00:15:45:00
Kyrill Lazarov
Because we can’t show that in the video. It’s like, Okay, thank you for letting us know. Now we can just reframe and readjust.

00:15:45:08 – 00:15:52:14
Dario Nouri
That’s all you always need. At least a producer, the producer and the EP is like the smallest you could ever make a video team, right?

00:15:52:18 – 00:15:53:12
Chris Stasiuk
Absolutely.

00:15:53:12 – 00:15:57:02
Kyrill Lazarov
Very barebones. And that’s, that’s the most barebones you can really get.

00:15:57:08 – 00:16:13:17
Chris Stasiuk
Yeah, we’ll do. Our various response will be like a three person. It’ll be like a deep producer and a pay. You can also do a bit of swing or maybe run a bit of sound, you know, carry lots of gear and stuff like that. Yeah, yeah, yeah, yeah.

00:16:14:12 – 00:16:19:01
Dario Nouri
So, Chris, in the, in the years since you’ve been on this show, tell us a bit about what you’ve been up to.

00:16:19:24 – 00:16:45:11
Chris Stasiuk
Yeah, well, similar to you guys last year was our our busiest year yet as well. I feel like we never had a like a moment to even breathe, really. It was kind of with a lot of bigger projects that came with really short timelines. So it was like lots of scrambling and it felt like it was constant fire drills, but we managed to pull it off.

00:16:45:11 – 00:17:10:02
Chris Stasiuk
We grew our team were four, five full time now. Oh, yeah. So it’s been great. And you guys, I know you guys have Matt Rachel, who is our producer, and we’ve hired now we have two full time editors and we did hire like a senior account manager now, which has really helped us get things going very aggressively this year.

00:17:10:02 – 00:17:36:16
Chris Stasiuk
So far, just having somebody that can reach out to new leads and maintain client relationships when we’re on set, like we were on set the last two days, for example. And, you know, everything is still getting done in the background, which are, you know, it was a bit of a risk to hire back position, but I knew we had to because we were being too slow on getting proposals back.

00:17:36:16 – 00:18:01:09
Chris Stasiuk
And, you know, we just. Yeah, which which was a huge problem because sometimes, you know, first one, first one to respond wins the project. Not always, but sometimes the one we shot yesterday, we got the lead when we were down in Mexico. And had it been a year ago, it would have taken us a week, two weeks to get that proposal done.

00:18:01:09 – 00:18:10:08
Chris Stasiuk
And instead it was done in two days. And so we ended up winning the project. Nice. Yeah, we shot it yesterday. So our two days are the last two days yeah.

00:18:10:08 – 00:18:29:07
Kyrill Lazarov
And I think the more and more you do these types of proposals and briefs, you know, yeah, I usually might take like a week or two, but once you have also someone who’s dedicated to it and you guys have turned out as many as you have, it’s becomes a lot easier and easier. I feel like every time, Darren, I go through a brief or a proposal or just every single one, it’s better and better than the last.

00:18:29:14 – 00:18:36:11
Kyrill Lazarov
And it’s just it’s just that process of going through to the point where, yeah, like you said, it can be done in one or two days if you know what you’re doing.

00:18:36:23 – 00:18:59:17
Chris Stasiuk
Yeah. And if you ask the right questions up front and again, like each like exactly your point, like those proposals, they’re really templated and you’re just sort of swapping specific information. But your general stuff all stays the same. And so, yeah, I think proposals are really good to kind of like they shouldn’t be a surprise when a client gets your proposal shouldn’t be a surprise.

00:18:59:17 – 00:19:09:07
Chris Stasiuk
So it should basically be just a sort of rehashing of everything you’ve discussed in writing. Yeah, we should we had a process.

00:19:09:18 – 00:19:36:16
Dario Nouri
We had the Juda from Black White Media come on for as a second guest for the relaunch and he actually mentioned that upping his proposal game was the thing that made the biggest difference for his business. He said as soon as he just focused on that made like some really solid proposals, it, it just he started closing down much like way more projects than before.

00:19:36:16 – 00:19:58:23
Dario Nouri
And it’s something that we’ve started to notice too, because like our proposal, our proposals there are good like that. I mean, they’re never perfect. Right? But that that’s one thing we’re really going to focus on this year is really just upping the quality of them. And yeah, it’s I think one thing we probably didn’t do a lot in the past is try to see it through like the client’s eyes.

00:19:59:04 – 00:19:59:13
Chris Stasiuk
Yeah.

00:19:59:17 – 00:20:32:01
Dario Nouri
Like if they’re looking at this, what would they want to, like, see and what do they need to understand? Right. Because I’ve said something interesting the other month about that, about how the proposals really need to be able to convey your pitch really well, because essentially they’re just going to pass that on to their superiors. Right? Because they’re not going to be able to sell you as well as because again, once you’re dealing with a client they still need to go to their Upper-Level management and sell you to them.

00:20:32:01 – 00:20:44:02
Dario Nouri
Right. And they can’t do it by word of mouth or through like the emails as well. As you could do it. So you kind of need to use your proposal so that they could just fire up the pipeline and hopefully it gets you through.

00:20:44:12 – 00:20:57:21
Kyrill Lazarov
That was a wild revelation. That was such a wild revelation. When I when I thought about it, it’s like it’s almost like a game of broken telephone almost. Right? Yeah, because it’s like like, say, Chris, like you’re you’re pitching to the contact that this one company.

00:20:58:06 – 00:21:00:05
Chris Stasiuk
You give the best pitch of your life. Yeah.

00:21:00:06 – 00:21:01:21
Kyrill Lazarov
And they might remember.

00:21:02:04 – 00:21:04:19
Chris Stasiuk
Three key details are.

00:21:04:19 – 00:21:22:01
Kyrill Lazarov
Like talking points are like, but they won’t be able to convey your energy and passion, you know, for like maybe the brief or the idea that you had because the idea could be great, you know, but it’s only great because you were the one behind that idea of pushing it, right? Whereas they take that, they go to their higher ups.

00:21:22:01 – 00:21:29:21
Kyrill Lazarov
It’s like, so this is the project, this is, this is the idea. And then this is the budget. And then the higher up might be like, Oh, I don’t like the budget, you know, let’s move on to something else.

00:21:29:21 – 00:21:30:20
Chris Stasiuk
It’s like.

00:21:31:11 – 00:21:37:21
Kyrill Lazarov
It’s crazy how like I think people don’t realize that it’s like in business broken telephone is a real problem.

00:21:38:23 – 00:21:58:03
Chris Stasiuk
Yeah. 100%. And so we I mean, I think we start doing this a couple of years ago, but the very first thing we put in all of our proposals is like, the first thing is challenge. What is their challenge, right? What exactly do they need to solve? And maybe it’s a few things it needs to be you know, we need to tell this story.

00:21:58:03 – 00:22:21:21
Chris Stasiuk
We need to deliver these messages. And, you know, the experience needs to be seamless and white glove. And then the next block is like solution how we’re going to solve that problem. One thing, though, and again, though, you got to have resources to be able to do this or time, but we now will no longer send proposals just to somebody in box.

00:22:22:04 – 00:22:50:04
Chris Stasiuk
They have to be presented to at least that gatekeeper. But ideally, the decision maker and you’re going to get a lot more like sorry. No, like not interested, just says Grizzle. But we’ve really kind of held our ground on that. And it’s been it’s been really effective because then, you know, when you’re taking whomever through that proposal, you’re kind of answering all of their questions.

00:22:50:07 – 00:23:15:00
Chris Stasiuk
You’re basically showing them that we’ve considered everything and that it’s like their project is handled. And I think if you’re dealing with a gatekeeper that’s taking it to there, to, you know, to somebody higher up, a decision maker, in a lot of cases, it’s a big project. They’ll feel like their job where they’re, you know, you know, their image is on the line.

00:23:15:00 – 00:23:20:14
Chris Stasiuk
So they want to make sure that you have it handled so that they can present you to you know.

00:23:20:21 – 00:23:34:08
Dario Nouri
Whomever where it’s. So how do you deal with that? So do you have like the proposal presentation with them? And then after that you have it with their gatekeeper as well or.

00:23:34:23 – 00:23:58:10
Chris Stasiuk
So we we we try to not we we try to only have the SEC. So we’ll have a briefing first. So usually it’s the gatekeeper. Okay. What exactly do you need? Asking a lot of questions. Okay, great. Here’s what I heard you say. This is what you need. This is when you need it. This is approximately your budget.

00:24:00:09 – 00:24:20:17
Chris Stasiuk
Then we prepare a proposal and then we then try to set up a second meeting with that person and the decision maker. Yeah, oh, I see. Yeah. We really try to get the decision maker on the line and the way we, we sort of sort of, you know, sell that through is, you know, this is obviously an important project.

00:24:20:17 – 00:24:50:02
Chris Stasiuk
We just want to make sure that we understand all of your needs because, you know, your boss might have different needs or expectations or challenges or know something about this project that you may not. And so that all. Yeah. That will allow us to then sort of really hear them out. And it honestly leads to better work when everybody you know, I used to sort of make too many assumptions about about things and now don’t make assumptions anymore.

00:24:50:02 – 00:24:56:00
Chris Stasiuk
We need to like do a lot of Fact-Finding and get to the bottom of what they actually what they expect.

00:24:57:04 – 00:25:10:14
Dario Nouri
Yeah. You’re becoming more of a consultant almost. Right. You’re saying you’re going through their business problems on a way deeper level and trying to get to the root cause. Right. And then trying to find the solution to that. That’s the right way to do it.

00:25:12:02 – 00:25:40:02
Chris Stasiuk
Yeah, for sure. Like videos, the medium of how we solve those problems. And the beauty is that we can solve problems at scale, right? So I’d say if it’s a, you know, if it’s a sales video now this video becomes a salesperson for their brand works. 24, seven. It doesn’t take sick days. It doesn’t make a commission. It’s one of the most valuable pieces of content that their business may ever create.

00:25:40:02 – 00:25:42:14
Chris Stasiuk
And so I think.

00:25:42:14 – 00:25:47:14
Kyrill Lazarov
Sometimes they don’t realize how much of an investment video is, you know, at least earlier, they.

00:25:47:14 – 00:25:49:16
Dario Nouri
Don’t they don’t see it as an investment at all.

00:25:49:23 – 00:25:55:19
Kyrill Lazarov
That’s the thing I’ve noticed. Not all the time some do, but not everyone. That’s the that’s the problem.

00:25:56:00 – 00:26:20:24
Chris Stasiuk
Well, that’s why you want to get the decision makers on, especially if they’re in a sea level position. Those people tend to be growth minded. So at that level, they’re they’re not focused on like completing tasks. They’re focused on achieving goals. And so they if they’re more growth minded, they can understand now where the investment comes in and what’s my arrow?

00:26:20:24 – 00:26:41:06
Chris Stasiuk
Why. So, yeah, you’ve just got to get past those gatekeepers to get to those decisionmakers, which, you know, I don’t I still don’t have the answer to that every time, you know, it’s sort of it’s touch and go, but hopefully you get them on the horn and sort things out.

00:26:42:04 – 00:26:44:12
Dario Nouri
You start referring to. Oh, sorry. Go ahead, Kara.

00:26:44:18 – 00:26:45:14
Chris Stasiuk
Yeah, just just.

00:26:45:14 – 00:26:55:22
Kyrill Lazarov
One last point to this is like sometimes the problem is so much. It’s like you don’t realize which gatekeeper you’re with at the moment. Sometimes you’re at the first gate multiple, then there’s a second and then at the.

00:26:56:15 – 00:26:57:24
Chris Stasiuk
End of it, you know.

00:26:58:09 – 00:27:04:18
Dario Nouri
So it’s how do you deal with it in that situation when there’s like more than one person that’s gatekeeping it? What do you do then?

00:27:06:07 – 00:27:07:07
Chris Stasiuk
Yeah. Good question.

00:27:07:08 – 00:27:08:06
Kyrill Lazarov
Broken telephone.

00:27:09:20 – 00:27:44:18
Chris Stasiuk
Yeah. It is a lot of broken. It’s awful. I mean, let’s don’t try to get everybody on board or will say listen and tell everybody can get on the same page. It’s not you know, it’s not useful for anybody’s time because yeah, we’ve been burned by that a lot of times where we’ve gone down, we’ve gone up the chain and we think we’ve and at this point you spent on something like that, what days, if not weeks on a proposal and you get to the very final boss and game over, right?

00:27:44:18 – 00:27:51:12
Chris Stasiuk
It’s sort of like, oh no. Or This project is not happening. Or It’s on a hold or on the way.

00:27:51:12 – 00:27:53:23
Dario Nouri
We’re on hold. We’ve gone that one now.

00:27:53:23 – 00:28:00:02
Kyrill Lazarov
It is my favorite one. It’s like, let’s circle back on this in a few months time. And then that’s it for sure.

00:28:00:02 – 00:28:23:19
Chris Stasiuk
For sure. But ah, you know, adding our account manager, Samantha, like she like she’s really good at getting to the bottom of it and letting the, you know, letting the gatekeeper know that, saying, listen, we’re not going to present a proposal until we can actually speak to someone because we don’t want to waste your time, but we also don’t want to waste our time.

00:28:23:19 – 00:28:45:14
Dario Nouri
Yeah, I like that a lot because you’re essentially just vetting them right? Well, one thing we started to notice is that after we started implementing all the ACL groundwork and all the, the Google AdWords we started to get more leads flowing in, which was really cool at first. And it’s like it started well, I think it started early July.

00:28:45:14 – 00:28:49:22
Dario Nouri
I was like, Yeah, we’re getting like consistently like it was like three a week then.

00:28:50:03 – 00:28:52:00
Chris Stasiuk
But it was like we were getting like this.

00:28:52:00 – 00:29:01:20
Dario Nouri
Not bad. Yeah, it wasn’t bad. Right? And it started to build up to more. And then I remember back in November, I just sat down and I made an Excel file and I listed all the people that reached out.

00:29:02:06 – 00:29:02:11
Chris Stasiuk
Yeah.

00:29:02:14 – 00:29:17:22
Dario Nouri
And then I realized, wait, a lot of this was just like garbage leads that were coming in, right? So like what we did after that because I was like, like, okay, we’re getting, we’re getting people like submitting and, you know, clicking on our ads, but it’s like, it’s junk, right?

00:29:17:22 – 00:29:19:22
Kyrill Lazarov
So that quality leads. It’s not.

00:29:19:23 – 00:29:38:07
Dario Nouri
Quality leads. Yeah. So then after that, we started implementing some other things to vet them, right? So on our website, we, for example, for the budget before we had, I don’t know, as an option. And now we’re like, wait a minute, let’s just get rid of that entirely. Yeah, I need you to, you need to know how much money you have for this thing.

00:29:38:07 – 00:29:52:04
Dario Nouri
So we set a certain amount from that. And then this year we raised it because we’re like what we were getting. It’s like, Look, you want like $10,000 worth of work for like three. That’s not going to happen. It’s like that picture of the horse where you start off really well.

00:29:53:18 – 00:29:54:19
Chris Stasiuk
Before it, before we.

00:29:54:19 – 00:30:03:03
Kyrill Lazarov
Move forward. I just want to quickly ask Chris what is probably one of the most standout kind of leads that came in that didn’t pan out, but I’m.

00:30:03:03 – 00:30:05:06
Chris Stasiuk
Just because we all have.

00:30:05:07 – 00:30:05:15
Kyrill Lazarov
Funny.

00:30:05:15 – 00:30:08:16
Dario Nouri
Your funniest, your funniest or strangest one.

00:30:08:24 – 00:30:39:02
Chris Stasiuk
Yeah, that didn’t pan out. Well, I’ve made this mistake so many times, and I still make it wear a little come in and I’ll get really excited about having a big idea. And instead of just making a proposal and I’ve done this up up until a few months ago, I’ve actually written and storyboard it for campaigns at like the proposal stage.

00:30:39:24 – 00:31:10:10
Chris Stasiuk
I know. Yeah. Like full blown and I would say more often than not, it hasn’t worked out in our favor. They either didn’t do the project or they went with somebody else other less expensive or whatever. But I also think to like subconsciously they’ve got to be thinking like wow. Like, even if the idea was amazing, they got to be thinking, Wow, these guys did all of this work for free?

00:31:11:10 – 00:31:47:00
Chris Stasiuk
Do they not like it? If they’ve done it for free, it doesn’t have value. Yeah, yeah. Know that one? Oh, yeah, there was one. It was for a company that makes satellites and oh, well, I had this like, like sort of brain flash moment where I was like, I’m going to I won’t say the idea because I still want to make it for somebody else, but inspiration idea, I, I, I, I wrote the whole script, I storyboarded the whole thing, and I even presented it to music so that they could, like, get, get the feeling of it.

00:31:47:00 – 00:31:54:08
Chris Stasiuk
And yeah, they went another direction that one still stings me. Oh, for sure.

00:31:54:09 – 00:31:57:04
Kyrill Lazarov
But you know what you did you you were the peacock that.

00:31:57:04 – 00:32:01:16
Chris Stasiuk
Showed all the feathers, and they were not interested about what I.

00:32:01:17 – 00:32:11:24
Dario Nouri
Know. You know, what it’s like in those romance movies where the protagonist, like, professes this love and everything, and it’s all majestic, and the girl is like, yeah, I have a boyfriend.

00:32:12:17 – 00:32:32:19
Chris Stasiuk
He that’s exactly what it was, right? Yeah. And I, at that point, I got too into the idea and didn’t again, didn’t ask those tough questions, which were like, if I present you something at this budget, is that an automatic no. Right. Things like you have a boyfriend? Yeah. Yeah. You forgot to ask the most basic like, you know.

00:32:32:24 – 00:32:49:22
Chris Stasiuk
I know. So yeah. And that’s why, like, it’s been so important to add people to our team that that won’t allow that to happen anymore. And so, yeah, no, no creative work can tell until we’re doing business together, right?

00:32:50:07 – 00:32:51:00
Dario Nouri
We have to.

00:32:51:09 – 00:32:51:19
Chris Stasiuk
We did.

00:32:51:19 – 00:33:05:07
Dario Nouri
That too. Funny stories. We have two funny stories, Carol. Tell them. Tell them. The soccer guy, they called us. They called you because you had the funniest response to that guy. The funniest, most unintentional response.

00:33:05:07 – 00:33:06:04
Chris Stasiuk
Like it was.

00:33:06:05 – 00:33:25:08
Kyrill Lazarov
It was it was such an innocent thing, though, because it’s like it’s a guy who didn’t really know, but he basically was calling and asking for like a videographer to come in to to come into to, like, film a game, a soccer game. Right. And the funny thing is, though, like, a lot of these leads, they don’t introduce themselves.

00:33:25:08 – 00:33:36:05
Kyrill Lazarov
That’s the one thing that keeps kept throwing me off. Sometimes I’m like, hi, it’s Carol. It’s Carol on the phone, like, who am I talking to? And then it would just go off. And then like after like a minute, I’d be like, sorry, what’s your name?

00:33:36:12 – 00:33:39:00
Chris Stasiuk
Yeah. But anyway.

00:33:39:09 – 00:33:49:16
Kyrill Lazarov
On this call, he he was telling me, like, what he needed. And I asked him, like, what the budget is. It’s like, oh, like, I think I can we could probably pay like 50 or $60 or something like that.

00:33:49:22 – 00:33:51:17
Chris Stasiuk
50 or $60. Yeah.

00:33:53:00 – 00:34:00:07
Kyrill Lazarov
And I’m like, oh, you probably best bet is to find this dude. It’s like, got riots and you got to raices, see. Yeah. It’s like, okay.

00:34:00:07 – 00:34:04:13
Chris Stasiuk
Go to the film program. I was just.

00:34:04:22 – 00:34:15:02
Dario Nouri
I was just listening to him and then it was it on speaker side? Yeah. You should probably just go find a student. Maybe, maybe, maybe they might do it. It just sounded so funny for.

00:34:15:02 – 00:34:43:19
Chris Stasiuk
Mya and for her. And you know what? When we, we get those all the time as well. And she was if the lead looks like at least. Okay, well, we’ll set up a call and then if we’re, if we’re not a good fit, we’ll tell them immediately. Exactly. But we’ll still try and still try to provide some somebody where you can find a solution or what I would do or, you know, refer the project to someone else, you know, stuff like that.

00:34:43:19 – 00:34:56:15
Kyrill Lazarov
Right. That’s a, that’s exactly what I was where I was going with with that call. It’s like, you know, like immediately I wanted to figure out like if this is something we can help them help him with. And when he told me what he had to work with, you know, I might just go find a student that is probably your best bet and find the.

00:34:56:15 – 00:34:56:23
Chris Stasiuk
Person.

00:34:57:07 – 00:35:05:18
Kyrill Lazarov
Like because you could get the luck of the draw sometimes. You know, those those beginners, they can do some great work, you know, like that. I mean, we all started from zero, right? Yeah.

00:35:06:12 – 00:35:28:11
Chris Stasiuk
Yeah. That was us many moons ago, right? We were the ones I mean, the first project I ever did was like 200 bucks. And that’s better than what I did when it came. I rented a camera that cost me 250 bucks to rent, right? So I was like losing money on this thing, and but I was so excited to have somebody pay me to do a video.

00:35:28:11 – 00:35:36:18
Chris Stasiuk
I was like, I’m doing this thing. I’m going to rent a good camera. I’m going to get some lights. It’s it was, you know, I’m going to drive two and a half hours to this location. And.

00:35:37:16 – 00:35:40:09
Dario Nouri
You know, meanwhile, only had money for the camera, not the lights.

00:35:40:09 – 00:35:41:06
Chris Stasiuk
Yeah, yeah. Yeah.

00:35:41:20 – 00:35:54:11
Kyrill Lazarov
Know, but I remember the first thousand that I got from a video project. I felt like I had a cheat code. And by doing this is like I’m actually getting paid for this. And while I was still in school, too, that was the crazy thing. And I’m like, wow. So I guess.

00:35:54:23 – 00:35:58:03
Dario Nouri
Meanwhile, there was like governments, like, we’re getting paid for this.

00:35:58:20 – 00:35:59:00
Chris Stasiuk
Like.

00:35:59:10 – 00:36:07:04
Dario Nouri
We’re there’s another, another. Okay, so that was a funny story. We had we had a weird one come in just this week actually.

00:36:07:04 – 00:36:07:18
Chris Stasiuk
Since I was.

00:36:07:18 – 00:36:08:15
Kyrill Lazarov
About to mention, though.

00:36:08:21 – 00:36:09:04
Chris Stasiuk
Yeah.

00:36:09:12 – 00:36:27:02
Dario Nouri
So someone reached out to us. Actually. Another thing I also added to our contact form is also the industry, because I actually, like a lot of people, reach out it’s sometimes it’s hard to figure out exactly which industry they’re a part of. So I was like, you know what, this is a mandatory question. You got to answer it, you know?

00:36:28:05 – 00:36:51:10
Dario Nouri
So I see it and it’s like, okay, I retired, so okay, weird. Like it’s the guy’s personal email and whatnot, and he wants us to film like invasive therapeutic cancer operation is like, I have to get permission from my doctor to be so we can film. It’s 12 hours. Budget’s like five K, and I was like, This is the weirdest film we’ve got in.

00:36:51:12 – 00:36:57:11
Chris Stasiuk
Like, there’s just wanted you to film his, his surgery. Yeah, he’s got surgery.

00:36:58:05 – 00:37:08:16
Dario Nouri
He wants us to film it for 12 hours. And I was like, first of all, I can’t do medical gauze. I was like, Carol, I’m out right away. Yeah, it’s taken all 12 hours. I can even bring the camera in there, like actually.

00:37:08:17 – 00:37:26:06
Kyrill Lazarov
Are not allowed for this. I actually asked, I asked my girlfriend who works in a hospital and because she used to have to do this at one of her one of the other hospitals, she worked that and she said that there’s so much red tape that you’d have to go through to do it. And like she was saying, when she had the film stuff like she couldn’t be in the room.

00:37:26:10 – 00:37:29:16
Kyrill Lazarov
She had to like be in full. How do you say, like.

00:37:30:10 – 00:37:30:24
Dario Nouri
The hazmat.

00:37:30:24 – 00:37:31:13
Chris Stasiuk
Subs?

00:37:32:02 – 00:37:46:10
Kyrill Lazarov
Yeah, scrubs and everything. You know, like everything’s sanitized and and then you just have to set it up there and then just, like, work and operate everything remotely. And she was she was filming an eye surgery, and she described it as just, you know, you know.

00:37:47:04 – 00:37:48:13
Chris Stasiuk
At a deli.

00:37:48:13 – 00:37:49:21
Dario Nouri
It’s it’s awful.

00:37:50:07 – 00:37:57:14
Chris Stasiuk
It’s nice. I know. I’m out of here. Yeah. No, no interest rates guy. Either so. I don’t know. Oh, really?

00:37:57:22 – 00:37:59:17
Dario Nouri
Yeah. They never gone, like, skydiving.

00:38:00:04 – 00:38:01:16
Chris Stasiuk
Never been skydiving.

00:38:01:16 – 00:38:02:14
Dario Nouri
Never got to bring them.

00:38:02:14 – 00:38:13:04
Chris Stasiuk
Carol Oh, yeah. We’re getting up on a stepladder. Makes me, like, hanging Christmas. Lights. I’ve got a freaking bungalow here. Right. So even having Christmas lights on our got it was was nerve wracking for me.

00:38:13:04 – 00:38:18:16
Kyrill Lazarov
He wanted to get a one floor house. He couldn’t handle the height from two person.

00:38:18:20 – 00:38:42:05
Chris Stasiuk
Well, one of my first jobs back in, back in with this would have been university was college pro house painting. And we would have those, like, walk out backyard. So it’s a two storey house, but when you’re painting the back of the house, it’s like a three storey house because it’s a dog go. Yeah, yeah. Okay. Yeah, you’re painting, you know, like gutters, 30 feet up.

00:38:42:05 – 00:38:45:10
Chris Stasiuk
And I did that for one summer and.

00:38:45:23 – 00:38:47:09
Dario Nouri
That’s where the vertigo came from.

00:38:48:01 – 00:38:49:07
Chris Stasiuk
Okay, so yeah, you.

00:38:49:07 – 00:38:50:24
Kyrill Lazarov
Look down one too many days.

00:38:51:24 – 00:38:56:24
Chris Stasiuk
Exactly. Yeah. Feet on the ground and we did skydiving once.

00:38:57:09 – 00:38:59:19
Kyrill Lazarov
We just did it with another friend of ours. Just the kind of.

00:38:59:22 – 00:39:08:17
Dario Nouri
We’ve yet to edit the videos. We’re supposed to edit the video for it. We still haven’t done it. Our friend still asks us every six months, like, so where the hell is the video?

00:39:08:17 – 00:39:09:23
Chris Stasiuk
Let me tell you next week.

00:39:10:05 – 00:39:11:05
Kyrill Lazarov
We keep telling him next.

00:39:11:05 – 00:39:11:10
Chris Stasiuk
Week.

00:39:11:20 – 00:39:12:23
Dario Nouri
For the last five years.

00:39:13:11 – 00:39:36:19
Chris Stasiuk
It’s actually right I mean, I have so many like behind the scenes little films I’ve wanted to make and like social content like that. That’s the one thing I’m hoping we can improve this year is, is our social saying. We’re so busy doing stuff for other, other companies that we haven’t we haven’t dug into our own, you know, we’ll post like once a month on Instagram or something we’ve never.

00:39:36:19 – 00:39:39:21
Dario Nouri
Asked for in the same we’re in the same boat. We’ve got to up our game.

00:39:40:08 – 00:39:52:16
Kyrill Lazarov
It gives the problem is, is that we we all have these plans you know, even if we have it planned out where it’s like, okay, we’ll post on this day to stay in this day. So you’re going to do it. Then all of a sudden the client is like, hey, let’s hop on a call to talk about things.

00:39:52:17 – 00:39:58:15
Kyrill Lazarov
And another call comes and another call comes and then you have a shoot on a certain day and before you know it, two weeks have passed and you haven’t posted anything.

00:39:58:23 – 00:40:03:24
Chris Stasiuk
Yet for sure. And you’ve missed like six meals and you don’t. Yeah.

00:40:04:10 – 00:40:06:00
Dario Nouri
Yeah, I know. I don’t miss the meals.

00:40:06:01 – 00:40:48:21
Chris Stasiuk
I prioritize first priority. Always make sure to get fed. You always got to get fed. Yeah, yeah. We had a pretty big shoot yesterday, and so we, we, we had preordered all of our food for lunch, and there was, I think that would have been like around 20 people on set. And so like the schedule for one and we get a notification at 1230 that our order had been canceled and you know, we’re half an hour from lunch, all these people, everybody’s really hungry because we start at 7 a.m. and so we had to do the, we had to, we had to do the pizza pivot and just bring in a bunch of pies and you know

00:40:48:21 – 00:40:49:14
Chris Stasiuk
everybody was the.

00:40:49:14 – 00:40:52:08
Dario Nouri
Best man when you’re hungry like there’s no taste.

00:40:52:08 – 00:40:52:20
Chris Stasiuk
Amazing.

00:40:53:06 – 00:40:56:18
Kyrill Lazarov
It is the default, it is the savior of all, savior so.

00:40:56:20 – 00:41:00:08
Chris Stasiuk
Says we get it in fast. They get a lot of it.

00:41:00:11 – 00:41:04:02
Kyrill Lazarov
Yeah. Get all those carbs in so that you know you’re nice and stuffed.

00:41:04:15 – 00:41:08:05
Chris Stasiuk
Yeah. You can have a nice afternoon nap, basically.

00:41:08:19 – 00:41:21:00
Kyrill Lazarov
Oh, so last month in January was ironically the most busy we’ve ever been where we were filming almost every day from January 10th, all the way until February 1st, which is which was a first for.

00:41:21:00 – 00:41:22:15
Chris Stasiuk
Us and guys.

00:41:23:04 – 00:41:38:14
Kyrill Lazarov
Yeah. And one hilarious challenge that kind of we started running into because it was only Dario and I on set for those days from the cruise side. You know, we had obviously talent and the client there, but was going to get food because we were and we were in Dundas Square and.

00:41:38:14 – 00:41:39:11
Dario Nouri
Young and on this.

00:41:39:18 – 00:41:39:23
Chris Stasiuk
Yeah.

00:41:40:00 – 00:41:52:24
Kyrill Lazarov
So let’s pick out like one, one spot that we’ll just like go grab lunch from. And then the first few days, it was amazing, you know, this one sushi burrito spot and then after, after the first week, the same week, it’s like, well, this is starting to get a little bit.

00:41:54:03 – 00:41:54:16
Chris Stasiuk
No, no, no.

00:41:55:07 – 00:41:59:05
Dario Nouri
Oh, I thought you were going to tell them the the the homeless people almost attacking a store.

00:41:59:19 – 00:42:02:19
Kyrill Lazarov
Well, I mean, that’s, that’s a story for another day, but like.

00:42:03:13 – 00:42:04:02
Chris Stasiuk
We don’t need to.

00:42:04:02 – 00:42:04:17
Kyrill Lazarov
Go on that.

00:42:05:03 – 00:42:10:04
Chris Stasiuk
Guy. That’s great, though. I mean, it sounds like you guys are super busy. That’s great. Yeah.

00:42:10:22 – 00:42:38:11
Dario Nouri
Chris, I wanted to go back a little bit and talk about when you were doing remote shoots. I’m wondering, are you still doing anything? Or maybe you’re capturing remote footage of like talent like so for example, back in 20, 21, we did like quite a few videos where like we recorded them on Zoom. Like, I’m wondering if you’re are you, are you are you still seeing more of that now or is it just died down completely?

00:42:39:00 – 00:43:03:11
Chris Stasiuk
Yeah. So like, like, like remote capture like this. Yeah. Yeah. Yeah. Less of it for sure. But we still do have a few things on the go. We use like we use Riverside which is like a zoom. Okay. Yeah, we like it because it actually captures natively to whatever device the subjects on and then uploads it to the cloud.

00:43:03:11 – 00:43:11:17
Chris Stasiuk
So you get, you get better audio, you get better picture, right? And it’s a nice easy to use platform.

00:43:11:17 – 00:43:22:06
Dario Nouri
So how, how is it is it working well for you because we were actually for the, the podcast, we were thinking about either using Riverside a firm or remotely.

00:43:22:19 – 00:43:23:00
Chris Stasiuk
Yeah.

00:43:23:18 – 00:43:47:06
Dario Nouri
Remotely something but I was looking into it and a lot of people were saying it’ll work amazingly well eight out of ten times. Yeah. So that’s the part that scared me a lot is that those two out of ten times, you know, for a guest I have to repeat like a conversation because it won’t be the same. And I can only imagine if you’re doing this with like a client.

00:43:47:18 – 00:43:59:12
Dario Nouri
I don’t even want to have that type of conversation where we go like, Look, there was a screw up. We have to redo it because then we’d have to do it at cost. And then also just like it would be so bad, like for our image, right?

00:43:59:19 – 00:44:23:13
Chris Stasiuk
Yeah. There is a little bit of risk of that, but we haven’t had any anything fail completely. But we’ve had people with bad Internet connections where it took us like three, four days to get their files oh really? Oh, oh, wow. Those are really nervous, nerve wracking days because we have nothing, right? Because it uploads the whole thing once.

00:44:24:01 – 00:44:29:00
Dario Nouri
Does it do it automatically? Like as soon as it’s done it, it automatically starts in it or, or they have to upload it.

00:44:29:00 – 00:44:46:16
Chris Stasiuk
Manually so it automatically does it. But and most of the time it’s like by the time you, you stop recording, it’s at like 98%. Then it’s done in like 30 seconds. But oh really, you can tell which ones are going to be trouble because you’re like 20, 30 minutes in and it’s like 20%. You’re like, oh no.

00:44:48:14 – 00:45:04:12
Kyrill Lazarov
This is like rendering like for like two like, like the old days when you’d have to render for like an hour and then it’s like, it’s like 97% for like an extra 15 minutes and then it gets to 100%, but it still doesn’t close Sure.

00:45:04:16 – 00:45:25:03
Chris Stasiuk
Yeah. And it’s nerve racking because in this one case it was, it was a testimonial for a client and they had to jump through all sorts of hoops to get this person to agree and then schedule it. And then, yeah, it was a nerve wracking couple of days where he’s like, Where are the files for like we’re trying we did eventually get them.

00:45:25:06 – 00:45:38:09
Chris Stasiuk
But yeah, so but to answer your question, yes, we’re still doing some of those, but less and less people are starting to get comfortable with with in-person stuff again.

00:45:39:05 – 00:45:58:01
Kyrill Lazarov
Yeah, we had like one lead right now. It was asking about, you know, hiring local crews all throughout the U.S. to film interviews. But I think once they saw the price tag of what that would cost, they were like, oh, why don’t we just do it all remotely on Zoom? It’s like, okay, yeah, no worries.

00:45:58:01 – 00:46:20:05
Chris Stasiuk
So yeah, and there’s also an opportunity cost of these remote things where like so I’ll do most of the interviews, for example, and we’ll have like a producer running the sort of call and then in some cases I’ll have an editor observing like one of our editors just so that they can make selects as we go, so we can turn it around.

00:46:20:05 – 00:46:20:14
Chris Stasiuk
Really.

00:46:21:03 – 00:46:22:01
Kyrill Lazarov
That’s a good one. Actually.

00:46:22:02 – 00:46:38:04
Chris Stasiuk
But then next thing you know, you’ve had three people burn the better part of the day for something that would be a fraction of a, of an in-person shoot and then your email, your inbox is piling up and other, you know, the opportunity cost is real.

00:46:38:14 – 00:46:57:08
Kyrill Lazarov
Yeah. Like, I mean, that interview time that you would take maybe what, like an hour to conduct the interview on Zoom, 30 minutes set up, 30 minutes post or whatever. At the most it’ll probably be like 2 hours, but you can’t really book a full day shoot on that day. Right? So that is like you said, that’s the big opportunity cost.

00:46:57:08 – 00:47:14:07
Kyrill Lazarov
You know, it’s like, that’s all I like. We’ve tried to kind of schedule more people on on the same day for that, but unfortunately everyone has different schedules. So you had to, you had to try to like be accommodating, you know, especially if you’re interviewing people all over the U.S. You know, you’re dealing with different time zones, yada, yada, yada.

00:47:14:07 – 00:47:16:13
Kyrill Lazarov
It’s it’s a whole mess in that sense, too.

00:47:16:14 – 00:47:56:21
Chris Stasiuk
Yeah. But we have found some some success in that will will set the client up for success. Where will do the first video or first few established look and feel establish sort of like a process and then teach them how to recreate that. So we’ll sort of create a branding package for them and we’ll do the first video and then we’ll just give them everything they need to continue on because they find a lot of if they have internal people that can handle something like that, like a simple edits, throw this animated logo and throw these lower thirds on things like that.

00:47:58:22 – 00:48:01:15
Chris Stasiuk
That that’s worked pretty well. Yeah, I guess.

00:48:01:15 – 00:48:13:12
Kyrill Lazarov
It depends. It depends on the organization too, in terms of what resources they are. But yeah, it’s definitely like type of content that at the end of the day, a lot of people can do it themselves if they have people willing to to learn. And yeah.

00:48:14:01 – 00:48:29:12
Chris Stasiuk
That’s nice. It’s sort of like teach a man to fish and they’ll eat for for a lifetime. Right? So. Right, no. Yeah, you’re taking work out of, you’re out of your own schedule by at the end of the day, it’s what’s best for them. What’s easiest for them, that sort of stuff.

00:48:30:06 – 00:48:54:15
Dario Nouri
I want to go back as well to the fact that you’ve grown your team how like how much do you think that’s helped you increase your output just by being able to do that? Like do you find that you’re able to take on like like 100% more work or like how much how big of a difference has it made or has it has it just been that now you can, like, relax a little bit?

00:48:54:16 – 00:48:57:06
Dario Nouri
You’re not too like you’re not stretched too thin.

00:48:57:20 – 00:49:24:18
Chris Stasiuk
I mean, I was hoping I was going to relax more. It’s, it’s, it’s more because now I’ve got, you know, more people to have daily meetings where and more projects on the go. But it definitely has increased our output. The biggest thing is that, again, like filling up our pipeline and booking future projects doesn’t it doesn’t wait until we’re done one project now.

00:49:24:18 – 00:50:01:22
Chris Stasiuk
So so we’re kind of filling up the pipeline as we’re working on stuff so that’s added quite a lot of capacity. And, you know, our account manager has tons of production experience as well. So they’ve also been able to help out with like you know, producing projects. So, you know, helping us screw things up or a cast or, you know, just client relationships and we’ve we’ve had a crazy first start of the year, just like we’re, we’re constantly we have some stuff booked into October, October and November so far this year.

00:50:01:22 – 00:50:33:11
Chris Stasiuk
And we’re fully booked until May at this point. So. Wow. Yeah, it’s it’s been it’s been interesting. Yeah. It’s it’s oh, it’s more hours per week, I think, for all of us. But everybody at that level is incentivized by our success as well. So the more work we do, the, you know, the more enumerated everybody’s going to be e and so that’s that’s kept people pretty excited about keeping our pipeline full.

00:50:33:11 – 00:50:44:18
Chris Stasiuk
And it’s nice, you know, we all it’s great. Everybody is excited to win projects now instead of like, oh, man, now we have to do this. It’s like we get to do this.

00:50:44:24 – 00:50:50:00
Kyrill Lazarov
Yeah, well, that’s great. We’re happy to hear that you guys are doing so well like that. And men.

00:50:50:08 – 00:51:07:20
Chris Stasiuk
So, yeah, thanks. Thanks for sure. And Samy, you guys as well. Yeah, it sounds like you guys are killing it and you guys are so much so much ahead of where I was at your stage. And it’s it’s great to see you guys are really smart and doing it right. So proud of you guys.

00:51:08:10 – 00:51:25:07
Dario Nouri
Thanks. We’re just we’re just trying to learn as much as we can, that’s all. We like talking to different, different business owners, just seeing their journey. What what they went through is just it’s been helping us a lot, but I feel like we could definitely always be doing more. There’s always like, sometimes we slack off a little bit.

00:51:25:07 – 00:51:30:15
Dario Nouri
But, you know, at the end of the day, you know, where we were yesterday. So that’s still good.

00:51:31:02 – 00:51:57:18
Chris Stasiuk
And it’s tough to like as creatives. Some of those, like logistics things come secondary where we’re like, we just really want to do something cool or think about something fun and put the admin stuff off. But I made this mistake like years ago where we’re having a really good year and then I took my foot off the gas and you know, our ESCO suffered, our search suffered, our social suffered.

00:51:57:18 – 00:52:19:01
Chris Stasiuk
And I promised myself that I would never do that again. And so for the most part, we’ve been able to, you know, do what needs to be done, not everything that I’d like to be done. But, you know, that’s that’s any business, right? You’re right. We could always be doing more, but that’s that’s a great sign that you’re thinking that way because it it shows here.

00:52:20:03 – 00:52:22:17
Chris Stasiuk
You look at it growing and do more and do better.

00:52:23:21 – 00:52:41:05
Dario Nouri
Yeah. We have a lot of stuff planned this year. Like for the SEO front, we are going to be focusing on writing a lot more blog articles because I find that that actually helps us out a lot and then we’re also creating like blog content to accompany those blog articles. And that’s actually been really helpful for us too.

00:52:41:05 – 00:53:06:05
Dario Nouri
So like we have like a how is a video made the blog article, for example? We’ll just make it’s video version as well that’s been like really good for getting us comfortable in front of the camera. Because we’re actually in the process of redoing the earlier ones we did because up there production quality on those. And also I think we did a at a time where the barbers are still closed, so.

00:53:06:07 – 00:53:07:18
Chris Stasiuk
Oh yeah, for sure.

00:53:07:20 – 00:53:19:04
Kyrill Lazarov
Yeah. I don’t, I don’t know if you’re a member, but I had, I had super long hair back last year and I think it was like by November or so it was like time. I’m like, okay, I think it’s time to just get rid.

00:53:21:00 – 00:53:52:01
Chris Stasiuk
You’re right about the blog. So, I mean, I don’t want to reveal too many of our secrets, but we’ve written a couple of blog posts that I never really gave. So I try to think, Oh, that’s a, that’s a fun idea. And the shoot that we did the last few days, I think I’m pretty sure it was a result of one of these strange blog posts where I believe the topic was here the best but the best dog commercials from the last decades.

00:53:52:15 – 00:54:19:19
Chris Stasiuk
And so kind of recapping from I think it was from 2000 to 20, 21 and it was, you know, just a whole collection really well written for, you know, for dog lovers, people that want to watch cute dog commercials. But it was, you know, I think it was 1500 to 2000 words, lots of great embedded video, lots of nice photos and it started ranking I believe at one point.

00:54:19:19 – 00:54:44:20
Chris Stasiuk
It was the number one result for people searching for best dog commercials or dog commercials and which most of those people, they just want to see dog commercials. But you know, one out of 100 may actually say, hey, we need a production company to shoot something with a dog in it. And so that’s what our shoot was the last few days.

00:54:45:12 – 00:54:52:19
Chris Stasiuk
And I believe it was a direct result of that, that single blog post. So the ROI on that, I mean.

00:54:53:03 – 00:55:14:09
Kyrill Lazarov
Oh, absolutely. Because that article essentially you positions you as an expert kind of, um, how do you see an expert viewer and the content that is out there as well where you’re basically saying this is what is out there. These are the ones that, that we as a company find are the best ones because of this, this and this reason.

00:55:14:10 – 00:55:21:02
Kyrill Lazarov
This one’s a good because of this, this and this reason. And so that actually just even though the work is not necessarily yours.

00:55:21:20 – 00:55:25:03
Chris Stasiuk
So it was like we took it, we threw one of ours in there.

00:55:25:03 – 00:55:41:09
Kyrill Lazarov
As like, okay, so at least there’s at least there’s that, right? So you’re at least part of it. But it’s also as a result, you’re basically putting yourself at the same level as all the other great ones out there as well. And you know, it also kind of shows in a way, your taste of what you think is good work.

00:55:41:14 – 00:55:56:16
Kyrill Lazarov
And that’s, that’s what people will recognize. You know, like you said, most people are just looking for the content, but you’re looking for that one in 100 that’s here. That’s who you need because that one in 100 could be could be a long term client for Spotify.

00:55:56:16 – 00:55:58:09
Chris Stasiuk
It could be anybody, right?

00:55:58:09 – 00:55:59:01
Kyrill Lazarov
Oh, that’s right.

00:55:59:10 – 00:56:18:18
Dario Nouri
We actually got some leads that came in and I, I, when I asked them which keywords they, they searched, that’s actually one thing we started doing on, on our initial results. Yeah. Because I was like I’ve always been curious is like how did they even find us? Right. And once I have the time they tell me the words I was like, Jesus Christ, how did you even come up with that?

00:56:18:18 – 00:56:19:01
Dario Nouri
Like.

00:56:19:13 – 00:56:20:13
Chris Stasiuk
I think the mind is.

00:56:20:24 – 00:56:38:22
Dario Nouri
Like, how did you find us with those keywords, right? Like, there’s some really weird ones. I should actually make a list of them all. But some of them, I was like, Okay, I’ve written a blog article that was similar to that. And then when I asked them where we were on the course also had some where we were on the page and I’ll be like one, two, three or four.

00:56:38:22 – 00:57:03:11
Dario Nouri
And I was like, Oh, okay, interesting. Like, I didn’t expect that blog article to kind of lead into that. But yeah, the blog articles, a funny thing I’ve found is that when I’m researching, I actually haven’t written one since June, but we have several we’re working on right now. The the things I was noticing when I was like trying to like research, like, for example, like one of them that we have up is like what is a promotional video, for example?

00:57:03:11 – 00:57:14:10
Dario Nouri
Right. So you just kind of Google that and then you see what other people wrote. And I would start to notice that everyone was kind of copying each other. It was so interesting. I was like, Wait a minute, right?

00:57:14:11 – 00:57:21:22
Chris Stasiuk
That’s all promotional videos. This is the type of video that’s promotional in nature made by video do is. I love that.

00:57:22:05 – 00:57:44:12
Dario Nouri
Stuff. The funniest thing is that it was just they looked like some people that just copied other people’s blog posts to make their own blog post. And I don’t think they realize that like it’s not going to help them in the long run because I Google just like surprises that they they they see who published the first and then just push you down instead of the other way around.

00:57:44:12 – 00:57:49:00
Dario Nouri
So but it was just really funny what I was and I was trying to see that.

00:57:49:11 – 00:58:10:18
Chris Stasiuk
As SEO is it’s like a lot of fun because you get like these like measurable results and, you know, kind of seeing what’s working, what’s not. How did this site outrank me for this? Like, what are they doing? It’s a new website. Like what’s going on? Are they, you know, being nefarious in their approach?

00:58:10:18 – 00:58:13:09
Dario Nouri
There’s one website which we were shall not name.

00:58:13:15 – 00:58:14:19
Chris Stasiuk
That’s it that.

00:58:14:24 – 00:58:20:03
Dario Nouri
That is like up there on the first page of video production Serono and.

00:58:20:15 – 00:58:45:07
Chris Stasiuk
They are slipping. Now, I have noticed that yeah. Okay. Because it’s a funny story. I’m pretty sure we’re talking about the same folks. Oh, yeah. We we got a lead in our contact form from, from this company. But it was like, like I knew it was from them. And so they’re they’re asking us to price this about it and we’re like, no, we need to have a call.

00:58:45:07 – 00:58:48:15
Chris Stasiuk
And they refuse to have a call. And it was just kind of funny to see that.

00:58:48:21 – 00:58:54:20
Dario Nouri
Wait, how did you know? How did you know it was a the test?

00:58:54:20 – 00:59:04:14
Chris Stasiuk
The one testimonial they had on their site was this person reaching out for a quote Oh, yeah.

00:59:04:16 – 00:59:10:04
Dario Nouri
Oh, wait, are we talking about the one that has, like, no content? Yeah, yeah. One. Okay.

00:59:11:03 – 00:59:12:06
Chris Stasiuk
Oh, oh, wow.

00:59:12:23 – 00:59:16:19
Dario Nouri
So they’re fishing bigger their fish. Actually, I looked into that, and I.

00:59:17:10 – 00:59:18:17
Chris Stasiuk
Can good on them for sure.

00:59:18:17 – 00:59:37:22
Dario Nouri
I looked into them. So if you search their contact info, it leads to like some SEO website or some marketing website. They’re super sketch. Like, I’m actually curious if anyone actually reaches out to them because they have like no video. It’s just a bunch of words on their site. I don’t get it. Like, who’s actually like getting in touch with them?

00:59:37:22 – 00:59:44:06
Kyrill Lazarov
Well, think about it like this. There have been people that have reached out to us stereo where I’ve asked them like, Have you had a chance to look at anything on our website?

00:59:44:06 – 00:59:45:14
Chris Stasiuk
You literally haven’t seen anything.

00:59:45:14 – 00:59:48:14
Kyrill Lazarov
We go straight to the Context Forum I’ve had that happened many times.

00:59:49:23 – 01:00:01:07
Chris Stasiuk
Yeah, I can’t I can’t admit I it’s crazy how many times you’ve had a call with with a potential lead and we’re saying, look, so like anything on our portfolio that you really like that Exactly.

01:00:01:08 – 01:00:01:17
Kyrill Lazarov
Yeah.

01:00:01:20 – 01:00:05:00
Chris Stasiuk
They’re like, No, we haven’t seen anything. It’s like, Why? Come on.

01:00:05:03 – 01:00:06:17
Dario Nouri
So how did you get it? Like, why you and.

01:00:07:00 – 01:00:07:12
Chris Stasiuk
I don’t know.

01:00:07:12 – 01:00:13:16
Dario Nouri
Right? Because it’s not their money. That’s why it’s not their money. They don’t care. But just looking for an option.

01:00:14:03 – 01:00:16:10
Chris Stasiuk
Yeah, yeah, exactly.

01:00:16:23 – 01:00:20:17
Kyrill Lazarov
The second it’s their money, that’s when the scrimping and saving steps.

01:00:20:20 – 01:00:21:17
Chris Stasiuk
That stick up.

01:00:21:17 – 01:00:26:18
Kyrill Lazarov
Their, you know, the second someone else’s someone’s wallet is open, that’s when it’s like, hold on, let.

01:00:26:18 – 01:00:43:04
Chris Stasiuk
Me out. Every dollar that comes it’s true. So what have you guys worked on in the last year that you’re, like, most proud of any any sort of projects that come to mind in terms of, hey, I can’t believe we pulled that off or I can’t believe we made this or, you know, anything like that.

01:00:44:11 – 01:00:55:09
Kyrill Lazarov
I would I would say last year, we actually early on in the year, I think it was like in February or March, we finally got to do cross the I am off the bucket list of doing a project with a Ferrari. We just.

01:00:55:23 – 01:00:58:09
Chris Stasiuk
Oh, yes. Oh, yeah. I keep.

01:00:58:09 – 01:01:00:05
Kyrill Lazarov
Forgetting that that was early last year because it.

01:01:00:06 – 01:01:04:20
Dario Nouri
Was it before what is it called the four 88 Evo is that I.

01:01:04:20 – 01:01:09:20
Kyrill Lazarov
Don’t remember the exact number model or whatever but yeah it was like a super it.

01:01:09:20 – 01:01:10:14
Dario Nouri
Was, I was like, well.

01:01:10:24 – 01:01:29:03
Kyrill Lazarov
It was like one of those Ferrari supercars that we were doing for like this workshop video at a with the wind tunnel and, and we just thought, okay, perfect. Finally we get to cross this off of our bucket list, you know, because we’ve been wanting to do that for a while. It was just nice to kind of get that, you know, out of the way.

01:01:29:03 – 01:01:38:09
Kyrill Lazarov
So it’s like, okay, next time we do a Ferrari project, okay, so it’s another cool project to do whatever. No big deal. But we just that was, that was probably the first cool project that we worked on last year.

01:01:38:20 – 01:01:39:00
Chris Stasiuk
Yeah.

01:01:39:06 – 01:01:57:01
Dario Nouri
We did like a pretty big, big one for that because it was, it was like a full on like lesson they were doing this was for, um, as wind tunnel and participation with Ontario Tech University. So it was like a full like course that they did on it. It was like 30 minutes workshop.

01:01:57:01 – 01:01:57:21
Kyrill Lazarov
It was a workshop.

01:01:57:23 – 01:02:09:12
Dario Nouri
It was a workshop. That’s right. Yeah. Yeah, it was it, it was awesome, man. That car is just beautiful. And that read, no matter how many pictures we took of it, it just doesn’t capture it like what it is in real life.

01:02:09:12 – 01:02:10:19
Chris Stasiuk
This is just a nice car.

01:02:11:00 – 01:02:28:05
Kyrill Lazarov
I just wish they fired it up in the wind tunnel. They couldn’t do that. That was the only thing that was the only thing that we couldn’t do while we were there, which was like fired up because they were just trying to show how wind passes through these cars and how it like you know, kind of like goes through all the aerodynamics.

01:02:28:14 – 01:02:31:13
Kyrill Lazarov
And that’s what with the focus was more so. So that’s why they didn’t.

01:02:31:18 – 01:02:35:14
Dario Nouri
I think we have a I think it’s in the video on our homepage now.

01:02:35:15 – 01:02:38:01
Chris Stasiuk
Yeah. Yeah, it’s yeah, it’s all right there. Yeah.

01:02:38:04 – 01:02:41:06
Kyrill Lazarov
We could send it to you if you want to take a look at it later. It was a fun one.

01:02:42:01 – 01:02:44:24
Chris Stasiuk
That’s cool. Yeah. So working with supercars, no big deal.

01:02:44:24 – 01:02:46:17
Kyrill Lazarov
You know, no big deal, right? Whatever.

01:02:46:20 – 01:02:47:09
Dario Nouri
What about you?

01:02:47:19 – 01:03:15:21
Chris Stasiuk
Yeah, I. I feel like this Mexico one, we we pulled off, like, was was a big accomplishment because it was on, and then it was off and then it was on, but then we only had ten days to put it together and and yeah, like, it fully confirmed that having the experience, this would not have happened without those extra team members.

01:03:15:21 – 01:03:40:04
Chris Stasiuk
And it just made me, like, really, really proud to have people, you know, putting these things together and really grateful for a great team and yeah, just to travel with that many people, with that much stuff in the, in the climate that we’re in. And that was a bigger a and it was we thought it was some like sort of luxury lifestyle content.

01:03:40:06 – 01:03:49:07
Chris Stasiuk
So we spent a couple of days in a $25 million house on the ocean and that was a bit of a mega yacht. Wow.

01:03:49:07 – 01:03:53:09
Dario Nouri
Look at what was it? What was the product? Oh, there’s a luxury. Is that right?

01:03:53:12 – 01:04:19:11
Chris Stasiuk
Yeah. So the clients angle and focus their the luxury a luxury real estate brand. And so we do all of their North American work and we told most of their story in and around the GTA. So within like 3 hours of Toronto, we shot a bunch of stuff last year and we needed to have like a beach episode. These are like little vignettes of people just living luxury moments.

01:04:19:11 – 01:04:25:09
Chris Stasiuk
And so we’re like, we’ve got to go somewhere where there’s a beach and one up there, one of the.

01:04:25:09 – 01:04:27:24
Dario Nouri
People we need a, we need a mega yacht to while where you can.

01:04:27:24 – 01:04:29:19
Kyrill Lazarov
Do Woodbine Beach, you couldn’t do it by.

01:04:30:05 – 01:04:39:12
Chris Stasiuk
The blacks you know, in the summer there’s a couple places in like Niagara region that actually can play in, but.

01:04:39:21 – 01:04:40:10
Dario Nouri
Really?

01:04:41:06 – 01:05:08:04
Chris Stasiuk
Yeah, like I’m going to say Crystal Beach looks kind. You can treat it as sort of like a, you know, Caribbean type destination if you find the right house but yeah, it was this. She was really cool just to see how people like that live. And it was the owner of the house as our subject. But then they, they brought their friends in to sort of fill out a dinner party scene.

01:05:08:10 – 01:05:09:00
Kyrill Lazarov
Oh, wow.

01:05:09:15 – 01:05:26:03
Chris Stasiuk
It was like the point 1%. There’s there’s so many levels that I understood the, you know, even this person with this huge, huge mansion you know, they they weren’t the richest person in that room by far. So I was really into.

01:05:27:14 – 01:05:28:19
Kyrill Lazarov
Being part of that friend group.

01:05:28:19 – 01:05:35:19
Chris Stasiuk
Yeah. I I certainly did not fit in. I was wearing a bathing suit that so, you know.

01:05:36:18 – 01:05:48:11
Dario Nouri
Well, you know, you could have you could have pretended to be the even like the most richest person in there because it’s like a rich level of rich. You don’t care. Like, look at Steve Jobs. You just went around with the same clothes all the time.

01:05:48:23 – 01:05:53:18
Chris Stasiuk
Yeah. They’ll give this to guys in jeans, work for guys in suits who work for guys in jeans.

01:05:56:06 – 01:05:57:13
Chris Stasiuk
Yes. And it’s.

01:05:57:23 – 01:05:59:06
Kyrill Lazarov
What? Jeans? That’s the.

01:05:59:06 – 01:06:15:13
Chris Stasiuk
Key. What’s happened? Exactly. Yeah. Yeah. So that was cool. Yeah. It’s just, you know, just really proud of the team. And, uh, yeah, that was, that was a real absolute whirlwind and came back really tired from that. But, you know, it was great.

01:06:16:01 – 01:06:18:20
Kyrill Lazarov
But that was 20, 22. This was in 20, 21.

01:06:20:13 – 01:06:23:05
Chris Stasiuk
I kind of pulled it off in 20, 21. Yeah.

01:06:23:09 – 01:06:28:23
Kyrill Lazarov
All right. As you said, it was like flip flopping, right? You guys pretty much were starting it like midway through the year or something.

01:06:28:23 – 01:06:50:15
Chris Stasiuk
And then it took a lot less to shoot it at the end of us, end of last year. And then you know, just scheduling didn’t work then. It didn’t work for us. And then we shouldn’t go because, you know, because there was another couple weeks with, okay, and you know, and it was a bit of a risk to, to bring a team down there.

01:06:50:15 – 01:07:00:05
Chris Stasiuk
But, you know, we, we all discuss all the risks and so what happens if somebody has to stay here for an extra five or ten or however many days? What is that on the yacht?

01:07:00:05 – 01:07:01:16
Dario Nouri
Why not? I’ll take the.

01:07:01:16 – 01:07:03:00
Chris Stasiuk
Hassle. Yeah.

01:07:03:01 – 01:07:06:02
Kyrill Lazarov
That mentioned there’s got to be a quarantine room somewhere in there.

01:07:07:24 – 01:07:27:22
Chris Stasiuk
Yeah. It was funny that the hotel we were staying it down there was the same hotel that this, like, barge that like, show was all staying at their home base was like pretty much outside of the parking lot of this hotel. And, yeah, they took all of the resources that that cargo had for a film and television so.

01:07:27:22 – 01:07:30:23
Kyrill Lazarov
You couldn’t make an appearance on Love is Blind or what is.

01:07:31:00 – 01:07:35:14
Chris Stasiuk
It? Believe this was titled F Boy Island Know.

01:07:35:19 – 01:07:41:12
Dario Nouri
We already know. We already know what that show is about. These it’s you know, for sure our girlfriends do. That’s all I.

01:07:41:12 – 01:08:03:10
Chris Stasiuk
Know. Yeah. Yeah. Well, this is a big show that I think they look like they had a crew of like at least 100. And what was interesting, though, they brought all of their extension cords in as well. There was a guy in customs the same time as us going through the gear, listening. He had a big duffel bag that was that he had flown in from California.

01:08:03:10 – 01:08:07:21
Chris Stasiuk
That was all extension cords. On there, taking.

01:08:07:21 – 01:08:09:14
Dario Nouri
All the electricity on that island.

01:08:10:09 – 01:08:20:17
Chris Stasiuk
It was crazy. You can’t get extension cords down there. Maybe we didn’t look at all the right places, but that was one of the strange, quirky little things about the.

01:08:20:17 – 01:08:21:17
Kyrill Lazarov
Local Home Depots.

01:08:22:19 – 01:08:23:21
Chris Stasiuk
Yeah, there’s no Home Depot.

01:08:24:03 – 01:08:31:07
Dario Nouri
Okay, Chris. So going forward into 20, 22. What do you foresee as some of the challenges you’ll be facing?

01:08:33:05 – 01:09:03:22
Chris Stasiuk
I think like kind of what we’ve been talking about, which is finding the time to work on SPG versus like in it. Um, so like really carving out time to work on social or blogs or teambuilding, you know, things like that. And yeah, just like fighting really good meaningful work, meaningful work that like pays the bills, but stuff we get excited about because that’s what this is all about, right?

01:09:04:03 – 01:09:36:10
Chris Stasiuk
I want to get excited about what you’re working on and you know, have people really proud of the things we’ve made and yeah, I think that’s the, that’s the key. And also throwing a party this year, that’s, that’s big on my list. It’s been a couple of years since we got a chance to do that. So just, you know, getting everybody together and telling some stories and having some laughs and having a few beverages and just, you know, toasting, toasting everybody.

01:09:36:10 – 01:09:40:07
Chris Stasiuk
Surviving a really strange time. Yeah.

01:09:41:00 – 01:09:46:04
Dario Nouri
Well, Chapter two is starting for that with the Russian War. So it’ll be interesting. We’re done with COVID now. There’s a.

01:09:46:04 – 01:09:46:13
Chris Stasiuk
War.

01:09:46:22 – 01:09:49:20
Kyrill Lazarov
I hope. I hope it. And soon, you know, like, it’s yeah.

01:09:50:00 – 01:09:50:18
Chris Stasiuk
It’s it’s yeah.

01:09:50:19 – 01:09:52:14
Kyrill Lazarov
It’s very surreal. Seeing that.

01:09:53:01 – 01:10:17:03
Chris Stasiuk
Is surreal. And yeah, I feel like it’s a new era in Europe right now. Right now, like, the peace time is over, at least at this moment. And yeah, it’s totally to your point, you were saying, like, we are sitting here, here we are talking about all of this great creative stuff and those terrible things are happening on the other side of the world.

01:10:17:03 – 01:10:17:24
Chris Stasiuk
And it’s weird.

01:10:18:06 – 01:10:41:18
Kyrill Lazarov
It puts things into perspective, you know, and like we know when things like that happen, you just kind of like reflect a little bit on, you know, like on how things are, you know, and makes you like grateful for, you know, you have your health at least, you know, you have your family and your friends, you know, and the people you like, the people you’re close with, you know, you got to you got to really be grateful for that and cherish that because, you know, like other people are there suffering.

01:10:42:09 – 01:10:50:12
Chris Stasiuk
Yeah. Well, what about you? What do you what are you guys looking to to, you know, to to work on this year? Focus on.

01:10:51:19 – 01:11:09:05
Dario Nouri
For sure. We’re going to keep focusing on our SEO and marketing. So again, we kind of let it let’s get on the ways I think we haven’t done proper SEO stuff since we set it up like we set it up. We started doing it like January to June and then we kind of got a little lazy on that front, but a little.

01:11:09:05 – 01:11:09:22
Kyrill Lazarov
Bit here and there.

01:11:10:09 – 01:11:16:20
Dario Nouri
Strangely, I kept reaping the rewards. Like it actually, like kept escalating without us even doing anything.

01:11:16:20 – 01:11:18:07
Chris Stasiuk
Like, that’s the good stuff.

01:11:18:07 – 01:11:20:06
Dario Nouri
We yeah, like the stuff we had on there.

01:11:20:15 – 01:11:30:10
Chris Stasiuk
It really compounds with time. And, you know, when people continue to find stuff and backlink to it, it increases your rank of all that.

01:11:30:19 – 01:11:45:13
Dario Nouri
You know? Yeah. Like like we’re consistently getting 15 to 20 like home page clicks a day, which is interesting. Like Monday to Fridays, I notice that it ends in Sundays that dips down. It’s interesting though, because you can see everything on Google Analytics, right?

01:11:45:19 – 01:11:45:24
Chris Stasiuk
Yeah.

01:11:46:09 – 01:12:04:12
Dario Nouri
But this year we’re really planning on doubling down on that and being again more consistent with it. So yeah, like I think in terms of the technical SEO, we’ve done everything we needed to do. We’re just going to be focusing more on creating more blog content because I feel like that’s like after a certain point, that’s all you really should be doing.

01:12:05:16 – 01:12:17:03
Dario Nouri
And then again just adding the video vlogs in accordance to them as well. Like so for each one, they’re going to have their own vlog. Uh, then just being more active on social. What else?

01:12:17:03 – 01:12:36:15
Kyrill Lazarov
Carol Yeah. Also like to what you were saying, Chris You know, like trying to find more, trying to find those projects and work, you know, that, you know, is a little bit more like kind of like meaningful or like exciting type work. You know, obviously we have to do work that pays the bills, but at the end of the day, we also we jumped into this industry to create a story or to tell good stories.

01:12:37:01 – 01:12:48:17
Kyrill Lazarov
And, you know, just like great work that we’re really proud of, you know, and, you know, like every now and then we get to do that, which is great. But, you know, it’s trying to find more and more of that. That’s the goal for sure.

01:12:48:17 – 01:13:16:09
Chris Stasiuk
And you can you even in the seemingly non creative projects, you can find all sorts of things to get excited about, whether it’s technical or using a new piece of equipment for turning something that’s seemingly not that exciting into something that gives them a lot of value and yeah, that we always find something, always get something going with each project, something we get excited.

01:13:16:19 – 01:13:17:24
Chris Stasiuk
I think we still.

01:13:18:10 – 01:13:34:04
Dario Nouri
I think we need to maybe like visualize the kind of products we want to do because I noticed any time, like I’ve done that for our business, like it’s at the sound like, like a mystic or whatever, but it it kind of has happened like, like I like to visualize like where I want a company to be, where I all myself to be.

01:13:34:04 – 01:13:37:02
Dario Nouri
And it kind of does happen because I start to set those things in motion.

01:13:37:02 – 01:13:38:00
Chris Stasiuk
So yeah.

01:13:38:05 – 01:14:04:18
Dario Nouri
I think we need to maybe think about like exactly the type of projects we want to do. And I’ve noticed another thing too is that we’re doing we’re going to be bringing on a lot more people to podcasts. So and we are looking at international companies too. And I’m starting to notice as I look at more and more companies, rails and everything, there’s a lot of cool projects that I want us to be doing as well, and I think we just need to focus a bit more on that because we have been focusing a little.

01:14:04:18 – 01:14:07:09
Dario Nouri
We need to do too much on the administrative side of things.

01:14:07:22 – 01:14:23:13
Kyrill Lazarov
Yeah, like we’ve built like essentially the last two years, we focused a lot on the foundation of labs and like setting it up for future growth, which is good. And we’re definitely now on the way to that. But now it’s time to go back to where we want to be and, and start doing more of these like creative projects.

01:14:23:13 – 01:14:42:09
Kyrill Lazarov
Like we like I’ve built a library of like so many great projects that I’ve seen over the years and it’s just like, wow, there’s really inspiring stuff out there, you know, like how can we find other projects like these, you know, or like opportunities just to tell stories like that because, you know, those are very important stories to write for sure.

01:14:42:09 – 01:15:10:09
Chris Stasiuk
And I also I watch a lot of like creators on YouTube and yeah, like Daniel Schiffer, for example, a guy who, you know, he does these unbelievable, you know, product marketing videos where he’ll just find like something in his cabinet and make a really cool product video. And he’s he’s even done ones where he’s like, okay, cool. Like, yeah, I’ve got expensive equipment and knowledge and, you know, resources.

01:15:10:16 – 01:15:29:05
Chris Stasiuk
What if I just took this product and made it on canvas, something that anybody can use sort of like a really easy, you know, design platform. And I get inspired by that. It’s, you know, stuff you can do with almost nothing and almost no skill set. And that stuff’s really cool. Yeah.

01:15:29:07 – 01:15:49:22
Dario Nouri
That’s why we want to start doing more as well. Like, I actually had this idea where we could I wanted to just make spec spots for companies or products or services that don’t really exist. Like, like they could exist, but that particular brand doesn’t. We’ll just make it up yeah. We’ll make up. It’s all like, like slogans or taglines.

01:15:49:22 – 01:15:57:11
Dario Nouri
And the cool thing is that my girlfriend’s a graphic designer, so I could just get her to, like, create the logo for us. Yeah, just social thing.

01:15:57:12 – 01:15:58:01
Chris Stasiuk
Yeah, yeah.

01:15:58:10 – 01:16:02:10
Kyrill Lazarov
Instead of Pepsi, it’s pop. Say, you know, Starbucks is Starbucks.

01:16:02:16 – 01:16:16:17
Dario Nouri
I actually had a funny I had a really funny one for a coffee shop. Well, actually, because it’s really easy to do. And I had like a really funny tagline for it. But yeah, that’s another thing we wanted to see to creativity.

01:16:17:24 – 01:16:51:18
Chris Stasiuk
Yeah. Actually, you know, that that project we’ve been working on for and when Volkers so, so I talked about pitching creative, how that’s like a no no, but it has worked out because I remember we pitched that in 20, 20 and I did the whole thing where I pitched them the full creative with storyboards and music and we ended up winning that against mostly U.S. agencies and the tagline I came up with was Live your luxury and now they’ve since trademarked that and they’re using it globally.

01:16:51:18 – 01:17:19:04
Chris Stasiuk
So yes. Wow. Right. Well, this sea you know, sea like sea that out in the wild and yeah. So, you know, the passion and the idea paid off on that one. But we had the right people in the room who were the growth minded decision makers. And yeah, you know, that was huge. Actually, this thing we’re doing in Vegas next week, they’ve invited me to to be a keynote speaker at their big sort of wow.

01:17:19:14 – 01:17:49:02
Chris Stasiuk
Yearly event. So I’m I’m sweating because AIDS my God, I haven’t done a presentation without track pants on in a very long time. And but so the topic I’ve chosen is like sell with story. And I came across this really interesting story that I think you guys would appreciate. Have you heard of the Significant Objects Project? No, no.

01:17:49:14 – 01:17:59:16
Chris Stasiuk
Okay. So let me just find the, the name of this, of this guy so one second here.

01:18:02:03 – 01:18:35:09
Chris Stasiuk
Where so here we go. So these two guys, Rob Walker and Joshua Glenn, they’re sort of social scientists and and it was a 2009, I believe it is in 2009 they wanted to put to test put to the test can you actually sell more with story? You know, everybody talks about the power of storytelling and you need to tell better stories and it releases cortisol and other, you know, other things into the brain.

01:18:35:09 – 01:19:02:18
Chris Stasiuk
And so it impacts humans. But they certainly quantify this. So what they did is they went on eBay and they bought 100 items and just trinkets, right? So coffee cups, oven mitts, little little tchotchkes statues, things like that. All four, you know, on about a buck a piece, right? They spent $125 on 100 items and then instead of just re listing those items on eBay.

01:19:03:15 – 01:19:33:06
Chris Stasiuk
What they did is they got a bunch of writers to write stories about these objects now like the stories weren’t, they were made up stories but nothing you talking about saying like, oh, this is up, this is a priceless oven owned by, you know, owned by the Kennedys. It was more like, you know, this is something my, the last thing my aunt gave to me or just sort of telling personal stories about these objects.

01:19:33:08 – 01:20:07:00
Chris Stasiuk
Wow. And so they repost that the items for sale with these stories and the results were amazing. On average, you know, like a shot glass they bought for a dollar. They sold for $76. You know, a little horse, my little pony, they bought for a buck, they sold for $104. And so on average, they say they spent $125 on these 100 items and they sold them for 30 $600.

01:20:07:00 – 01:20:12:08
Chris Stasiuk
So an hour away it’s like it’s 20 800%. That’s pretty good. Wow.

01:20:12:09 – 01:20:16:23
Dario Nouri
You all get ready. We’re going on eBay right after brush up on your storytelling skills.

01:20:17:12 – 01:20:21:17
Kyrill Lazarov
There we go. Honestly, we have a lot of our own stuff, you know, like instead of this.

01:20:21:18 – 01:20:26:03
Dario Nouri
Tripod sells this tripod, Napoleon used it to take a photo.

01:20:26:24 – 01:21:01:07
Chris Stasiuk
And apply it right I just found that really interesting, right? Because it’s cool to like something behind it. And I think that’s, you know, same with like NFT, they’re all just stories, right? What’s the story behind this project or this team or whatever? And so I think that’s like a more modern kind of version of that. But yeah, I think that’s you know, I’m I’m excited to tell this group of people about this, about this significant artist project and help them maybe tell better stories to sell more real estate.

01:21:01:07 – 01:21:12:05
Kyrill Lazarov
So that that’s really awesome. Then like, honestly, like, is it like you said, it’s going to be in person or are they going to have like a live showing of it or like a recording afterwards or no.

01:21:12:17 – 01:21:15:23
Chris Stasiuk
So I’m bringing a team down. We’re going to record it for sure.

01:21:17:13 – 01:21:19:04
Dario Nouri
About that, you got a man like it’s.

01:21:20:01 – 01:21:21:24
Kyrill Lazarov
I was going to say, can we tune in? We would love.

01:21:21:24 – 01:21:32:21
Chris Stasiuk
To. We would love to be there to be able to say I’ve got it felt. I think it’s like 20 minutes but it’s in front of 1200 people and you know, I’m sweating. My slides are quite ready yet.

01:21:32:21 – 01:21:37:15
Kyrill Lazarov
So you need to do a couple more of these podcasts, you know, to get you in the in the.

01:21:37:15 – 01:21:38:06
Chris Stasiuk
Swing of things.

01:21:38:16 – 01:21:40:13
Dario Nouri
Which state is it? Well, when are you doing it?

01:21:41:03 – 01:21:44:12
Chris Stasiuk
Doing it on March 6th.

01:21:45:03 – 01:21:47:13
Dario Nouri
Oh, that’s, oh that’s, that’s pretty soon.

01:21:47:13 – 01:21:48:19
Chris Stasiuk
Yeah. Oh, okay.

01:21:49:02 – 01:21:51:07
Kyrill Lazarov
After you’re going to Vegas, right? He’s doing it.

01:21:51:07 – 01:22:03:00
Dario Nouri
Yeah. Well, you know what we’re at? We’re actually launching this on Monday or something like that. So we’ll definitely like share it on our, on our, on our page when you do it. Yeah. Poster we’ll share it. I’m sure our listeners are.

01:22:03:00 – 01:22:03:10
Chris Stasiuk
Yeah.

01:22:03:18 – 01:22:08:08
Dario Nouri
I mean, they’re going to be, they’re going to be listening. They’re going to be finding out about this after it’s done.

01:22:08:08 – 01:22:29:08
Chris Stasiuk
But yeah, yeah, yeah. So that’ll be again, like, that’s really testing my nerves. And getting out in front of that many people and trying to deliver value to them. Not just tell them what I think is interesting, but get them, you know, excited about what they just learned and maybe try to apply some of those things that we talked about.

01:22:29:08 – 01:22:30:17
Chris Stasiuk
And so I guess.

01:22:31:11 – 01:22:46:01
Kyrill Lazarov
That’s that’s honestly great to hear, Matt. And, you know, we look forward to like seeing like more of like the work that you do this year. And, you know, I’m I’m sure we’ll all get to grow together as well. And I think this might be like a I don’t know if there’s anything else there on your end, but I think this might be a good time.

01:22:46:04 – 01:22:59:03
Dario Nouri
There’s more. But you know what? Listen, we’ll do another episode. Chris is a friend of the show. He’s welcome back any time. And we’ll probably bring you back on in like six months or so. Like, just to see like what else has come up in that meantime or even sooner, like.

01:22:59:11 – 01:23:10:21
Chris Stasiuk
Yeah, it’d be great. I, I appreciate appreciate that and appreciate you guys and you guys are awesome. And we’ll probably get together for, maybe for a couple of beverages before that. Who knows, right?

01:23:11:10 – 01:23:12:10
Kyrill Lazarov
The local again, right?

01:23:12:23 – 01:23:26:01
Chris Stasiuk
Yeah. Yeah. Exactly right. Well, guys, I’m really happy to catch up with you and really glad all as long you guys are happy, healthy, busy. Keep it up. You guys crushing you too.

01:23:26:08 – 01:23:32:17
Kyrill Lazarov
You too. To let us know where the next destination will be after Vegas. You know, we’ll create a little map for you. You know.

01:23:33:08 – 01:23:41:05
Chris Stasiuk
You guys have a great weekend and yeah, we’ll catch up soon and all the best. Well.

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