Creatives Grab Coffee #16 – Pivoting Your Business (ft. Bee Video Productions)

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is Brigitte Sachse. Brigette runs Bee Video Productions, a Toronto based video production company that specializes in short-form digital content – both animated and live-action.

YouTube video

Timestamps

Here are some of the main topics we discussed in this episode:

  • Pivoting Your Business 1:34-9:43
  • Shooting/Directing via zoom 13:08-15:39
  • Creating a Business Plan 20:26-26:41
  • Pricing Packages 26:44-29:49
  • Video is a “High Touch” Business 29:50-30:47
  • How did you come up with the name? 31:58-36:41
  • SEO 36:42-41:46
  • You Can’t Delegate A Role You Don’t Know 41:47-44:31
  • Biggest challenge a Solo Business Owner Faces 44:32-48:17
  • When to Incorporate 50:00-53:51
  • What was your turning point? 53:52-55:39
  • Your first projects 55:40-58:15
  • Pushing Through When Your Business Partner Leaves 59:39-1:03:19
  • Video Production Industry outlook for 2022 1:10:44-1:13:12

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Produced by LAPSE PRODUCTIONSwww.LapseProductions.com

Transcript

00:00:00:11 – 00:00:04:19
Kyrill Lazarov
Welcome to Creatives Grab Coffee, a podcast where we talk about the business of video production.

00:00:14:14 – 00:00:20:20
Dario Nouri
So Bridget is a very nice to have you on the on the show. You are pretty much the first yes. Of 2021.

00:00:22:05 – 00:00:27:01
Brigitte Sachse
2021 or 2022 2020. We’re getting that.

00:00:29:09 – 00:00:40:04
Kyrill Lazarov
No matter how many times it happens every, every year it’s like one of those things where the first two weeks of January it’s still you’re in the previous year mode and then all of a sudden it just kind of clicks in right after.

00:00:41:00 – 00:00:46:23
Brigitte Sachse
It. No kidding. Yeah. It’s 20, 22 whether we like it or not. Yeah.

00:00:47:09 – 00:00:50:10
Dario Nouri
I don’t know. We’re totally 11. It’s one by so quick.

00:00:51:05 – 00:00:51:12
Brigitte Sachse
If you.

00:00:51:22 – 00:01:02:01
Kyrill Lazarov
Kind of just went by the wayside for you. Like in terms of like did you manage to like keep yourself busy where, you know, kind of like moved right through it? Or was it something kind of like a little bit different of an experience?

00:01:03:00 – 00:01:27:05
Brigitte Sachse
Well, I heard somebody say, somebody said to me these days when I want to say last year, I realize I actually mean two years ago, because from COVID, I think people still have this idea that it can’t possibly be two years. Like it can’t be two years. That’s crazy. And and I think I catch myself doing that sometimes, too.

00:01:27:05 – 00:01:41:01
Brigitte Sachse
Like, But for me, yeah, it’s actually been really busy. I can tell you why. I’m sure everybody has a COVID story like COVID origin story, but I.

00:01:41:13 – 00:01:42:09
Dario Nouri
Hero thing now.

00:01:42:16 – 00:02:15:14
Brigitte Sachse
Like pivot. Everybody had to pivot. Right. So for me, basically. So if we rewind like almost two years to March, 20, 20, when COVID hit, we were the primarily live action production company like 98% run option and and so I’m sure you guys would agree. Would you like that was a terrible month like that one of them devastating.

00:02:15:18 – 00:02:40:11
Kyrill Lazarov
Yeah. The first the first month or two, I think the first two months it was like it was almost like it was just completely dead. Nothing was happening like more so before the pandemic for us. We were doing also a lot of event based projects. And, you know, I was like you said, everyone had their pivot. And so for Darren myself, it was kind of like leaning a little bit more away from the event’s kind of focusing more on branding corporate and those types of projects.

00:02:40:21 – 00:02:49:04
Dario Nouri
Yeah, we started the year off really strong as well. Like I remember 2010. I was like, Ooh, finally, we’re not we’re definitely not going to hit a plateau this year, that’s for sure.

00:02:49:13 – 00:02:59:08
Brigitte Sachse
And next. Yep. You know, you guys did pretty much started the same time. No, I was 20. 17. You said you were 20, 15.

00:02:59:23 – 00:03:02:12
Dario Nouri
20, 14, 25th 20, 15 was like official.

00:03:02:23 – 00:03:03:05
Brigitte Sachse
Yeah.

00:03:03:13 – 00:03:13:10
Dario Nouri
The show officially launched. Yeah. Yeah. Oh my God. March to, I would say middle of July was like the desert. There was nothing. Nothing in sight.

00:03:13:20 – 00:03:36:24
Brigitte Sachse
Nothing. The desert. I agree. And. And, like, if we can’t, we’ll get real right away. But I was like, really? It was. I felt really knocked down, like, because I was I had worked so hard, and I. Because I started in 20, 17, you know, 2017 was tough. Like, you know, when you start a business, you’re trying to figure stuff out.

00:03:36:24 – 00:03:54:06
Brigitte Sachse
And like everyone says, like in your first year, you probably lose money, but in your second year you break even and then your third year, like hopefully you figured stuff out and you’re turning a profit and stuff. And that was me like textbook. That’s exactly what was happening with the company. I was figuring stuff out and I was like, I’m not.

00:03:54:14 – 00:04:18:01
Brigitte Sachse
I feel like I’m not faking it til I make it anyway. I actually know what I’m doing. And like, I had some really good clients, like I had some prestige client ass and that I worked really hard to get. And so those couple of weeks when the phone, it’s felt like everything got canceled all at once. It felt like everything I worked for like was falling through my fingers.

00:04:18:01 – 00:04:41:00
Brigitte Sachse
Like, I just felt very dramatic because also, like, I have kids. Like my kids are home from school and my sister has her own business and she’s like, so she had a gym. So between the two of us, we were laughing kind of like dark humor, but like we couldn’t have picked the two worst industries. Yeah, like, except maybe restaurant.

00:04:41:09 – 00:05:07:06
Brigitte Sachse
Those are like the two hardest hit industries events and and, you know, gyms. And so anyways, so then like I thought, well, okay, enough with the pity party. Like, after a little while, I was like, I’m going to have to hit it like at the pivot. Like once you pivot everyone kept saying that. And so I was thinking, okay, well, I’ve done mostly live action, but I have done some animation.

00:05:07:23 – 00:05:41:08
Brigitte Sachse
And I mean, animation can be done from home, animation can be done remotely. And I do have a couple of examples of stuff I’ve done. I don’t really understand animation but I feel like that’s got to be my pivot like. And so I so that’s what I did. I just started business development. I just started networking. I just started asking friends, doing some work for free, doing some work just for cost.

00:05:41:08 – 00:06:13:13
Brigitte Sachse
Like just add some great friends that understood animation really well and helped me Carlos Darcey in particular, just really, really patiently worked with me to like he created a lot of animation but at such reasonable rates and stuff. Just to help me understand and get through here. I don’t he was so patient. I didn’t understand what I was asking him and he was anyways, you find out who your friends are a little bit.

00:06:14:00 – 00:06:14:03
Brigitte Sachse
Yeah.

00:06:14:06 – 00:06:16:22
Dario Nouri
Did he like did you learn animation as ever?

00:06:16:22 – 00:06:23:08
Brigitte Sachse
You know, like I don’t do I don’t know, to this day I don’t do anything produce animation, work with animals.

00:06:24:09 – 00:06:40:07
Dario Nouri
That much different from live action because we’ve done a couple of animation projects like we I guess he had the animators does kind of guide you a lot through it, but it was the thing that was the that you learned you had to learn to be able to probably produce animated videos.

00:06:40:17 – 00:07:13:06
Brigitte Sachse
A little bit like not as much as some like not like I understood the production process and you know, I had worked in I had worked on some animation projects before. But I mean, I just call it like I had to learn the language like so I could have conversations with animators. There’s a lot of learning the language and, and things like saying like schedule a how long things took to, to do, you know, because I’m sure you guys would agree, like your most clients want things quickly.

00:07:13:06 – 00:07:36:18
Brigitte Sachse
Like they want things like yes. You know, and so not to overpromise it’s like just understanding like how long each phase took and also, yeah, understanding what I’m asking the animator to do. Like I can pick something and what I’ve learned since then, it’s like sometimes they get mad at me. So why didn’t you tell them you could do like that’s so hard yeah.

00:07:36:18 – 00:07:57:16
Brigitte Sachse
So and now I know when I pitch stuff what’s hard and what’s not the value of anyways. So that’s my anyways, that’s my favorite story. I just, my pivot was to innovation. And honestly, in the last two years we’ve done a ton of and now we’re almost flipped around. Like now we’re almost like 95% animation 5% live action.

00:07:57:19 – 00:07:58:09
Dario Nouri
Oh, wow.

00:07:58:09 – 00:08:12:08
Kyrill Lazarov
Okay, that’s great to hear. I honestly like to be able to make us such a huge flip and to be that consistent with it and completely change the business model is not an easy feat. And now you know that if any other lockdowns happen, you’re at least set up so that you’re going to be fine for the future.

00:08:12:08 – 00:08:26:23
Kyrill Lazarov
And, you know, it’s, it’s funny hearing like what you’re talking about with, you know, learning the whole animation process. You know, the biggest thing that happened this year was also that during myself, I also started producing some animation videos for some of our clients because same thing that was in. Yeah.

00:08:27:05 – 00:08:27:12
Brigitte Sachse
Yeah.

00:08:27:21 – 00:08:50:21
Kyrill Lazarov
The biggest thing we learned in doing that was the fun, the importance and the focus of the pre-production. Like with live action, there’s a little bit more of a leniency where you know, where you have an idea of what to do in the pre-production so you don’t have to spend as much time because you figure a lot of things out sometimes even within the production process, you know, depending on how big the project is, obviously.

00:08:51:06 – 00:09:08:07
Kyrill Lazarov
But with animation, because it’s so specific and like you said, with pricing, you know, like the day rates and everything, and if changes need to be made, the budget gets inflated. You really have to nail down the pre-production so well that when you get the animation done, it’s just minor adjustments about it.

00:09:08:07 – 00:09:29:16
Brigitte Sachse
Yeah, totally. Yeah, that’s a good point. Yeah, I totally agree. Understanding that process which is kind of like it’s kind of a nice balance. Would you say like between my because as you say, like live action is kind of the opposite, but more on the fly and so if you if you have a bit of both, it’s a nice it’s a nice diversity.

00:09:30:11 – 00:09:43:24
Brigitte Sachse
You can. Yeah. So anyways, but and then and then there’s clients that want both within the same video, right? Live action and animation. We’ve done a couple of those and those are really cool too. So the ability to offer that is really neat.

00:09:44:19 – 00:09:56:00
Dario Nouri
You had when you started off, you had 95% live action and now it’s flipped the other way around. Did you end up getting like a whole new set of clients for that because. Oh, okay, okay. So your old ones are pretty much.

00:09:56:09 – 00:10:16:02
Brigitte Sachse
Or I mean, again, you might agree well with events there’s recurring like we always joked, like we don’t do weddings because they’re not recurring, at least if you’re doing it right, they’re not recurring. But most events like they would they’re you know, you can go back like if it’s a conference that happens a couple of times, you with corporate video, which is a lot of what we did.

00:10:16:02 – 00:10:42:02
Brigitte Sachse
And when we’re starting out, we have mostly small clients. They’re one offs anyways. They’re usually don’t have enough of a budget to do more than, say, one video a year. So I didn’t lose any clients. I don’t think maybe at the very beginning we all lose a few at the beginning. Yeah, but I’ve had yeah, I’ve had my live action clients.

00:10:42:02 – 00:11:09:08
Brigitte Sachse
Some like some of them and we can do like, like we still do live action is more covert that stops us. We had a pretty busy summer of live action and then we were shooting back on set for the last couple of months, right up until I guess mid-December. We were shooting a lot. So we do still we’re back a bit, but now we’re, we’re in this is Ontario for anybody that’s watching Ontario.

00:11:09:08 – 00:11:18:11
Brigitte Sachse
So we’re like the most. Did you know, were the most down city? We we’ve endured the longest lockdown of any city in North America.

00:11:18:23 – 00:11:20:10
Dario Nouri
I think it’s in the world, actually.

00:11:20:10 – 00:11:22:15
Brigitte Sachse
No, it could be in the world. Yeah. In the world. Well.

00:11:22:24 – 00:11:24:16
Dario Nouri
I think that Quebec is even worse.

00:11:24:22 – 00:11:53:17
Brigitte Sachse
Well, I was just talking to a client in Montreal today. We were just I had a video call with Montreal Ontario and then Florida. Okay, Montreal. And we’re comparing notes. And they they were saying, I think we’re heading towards you guys, you know, being most locked down. And then and then the client in Florida said, and I’m coming to you from Florida where there is no cove in yeah.

00:11:53:17 – 00:12:17:12
Kyrill Lazarov
It’s similar thing happened last year, I think early or like around January, February, one of our clients who predominantly does a lot of events, wanted to do with their clients some kind of like interview videos, you know, like typically what you would do it in live action but because of the restrictions of COVID and everything and not to mention a lot of the interviewees were in the states in different cities.

00:12:17:20 – 00:12:33:08
Kyrill Lazarov
We ended up doing it all over. Zoom, I don’t know if you have had any projects like that as well where literally we were hopping on calls every other day, interviewing a different person from different cities, like you said. And we were comparing notes of, oh, so how are the restrictions in your city, you know, compared to art?

00:12:33:15 – 00:12:35:24
Kyrill Lazarov
It was it was such a culture shock almost.

00:12:35:24 – 00:12:45:17
Brigitte Sachse
Yeah, no kidding. Yeah. Yeah, it’s crazy. Yeah. So anyways, yeah, I think that the question I’m sorry. I think your questions, I answer your question.

00:12:45:22 – 00:13:06:19
Kyrill Lazarov
Well, yeah. I was like if I was asking if you also had similar types of projects where like you were doing kind of like the live action element, but adapting it to the COVID model, you know, like, you know, incorporating Zoom a lot like there is so much Zoom happening last year, especially in 20, 20 as well. And I feel like everybody just got that Zoom burnout as they call it.

00:13:07:08 – 00:13:15:05
Brigitte Sachse
You know, well, have you guys had anybody direct remotely via Zoom? Because we’ve done that a few times.

00:13:15:12 – 00:13:26:20
Dario Nouri
I did freelance for a person I know, and there was the director was on Zoom and he was just kind of overseeing everything. It’s a little weird, though.

00:13:26:21 – 00:13:27:18
Kyrill Lazarov
It’s interesting.

00:13:28:10 – 00:13:31:05
Dario Nouri
Yeah. It’s a little strange. I don’t think it works that well.

00:13:31:13 – 00:13:49:21
Kyrill Lazarov
We’ve had clients over Zoom, which is which seems a little bit more normal because like some of them are in Montreal they want to see what’s happening. At the very least, they’re they’re observing, you know, and we’re doing the project exactly how they need it. And then we asked them if there’s if they want to chime in there’s any little adjustments they want to want us to do.

00:13:49:21 – 00:13:53:14
Kyrill Lazarov
But directing, that’s not so much. I haven’t I haven’t experienced that yet.

00:13:54:03 – 00:13:59:04
Brigitte Sachse
Yeah. Yeah. It’s how it’s happening more and more. Yeah, for sure. Right? Yeah. Yeah.

00:13:59:10 – 00:14:04:02
Kyrill Lazarov
Are you doing a lot of that as well? Or is it kind of like you’re basically overseeing everything and in your projects?

00:14:04:17 – 00:14:28:15
Brigitte Sachse
No, I mean, the small silver lining, I don’t know if you can even call it a silver lining, but like people can’t cross the border into Canada, right? So they were they normally a big company might have flown somebody in to shoot. They literally cancel their or hire us as a proxy to to film, but they want to be they want to be considered the director or producer.

00:14:28:15 – 00:14:56:07
Brigitte Sachse
And so sometimes we’re only shooting a part of their wider videos. And so that yeah. So so they very much want to be present on Zoom before. And I mean, they’re literally like, okay, move to move the light five inches. Okay, now, now they’re directing like they’re telling the subject like, okay, move back now. Move forward. Like so check they’re directing.

00:14:56:08 – 00:14:58:13
Brigitte Sachse
They’re directing was kind of there.

00:14:58:22 – 00:15:06:14
Dario Nouri
We had several projects where was, you know, companies from video production companies from the states that hired us to shoot for them here.

00:15:06:20 – 00:15:07:04
Brigitte Sachse
Yeah.

00:15:07:14 – 00:15:18:00
Dario Nouri
I like well, for us, we kind of just show them like, okay, this is the final framing we’re going to do. They’re like, Okay, yeah, go ahead, shoot it. And then let us know. And then they would just monitor it like that.

00:15:19:04 – 00:15:38:14
Brigitte Sachse
Yeah. We had a South African company that was like that and I got screwed and I was almost like, Are you sure? Do you want more feedback? But then I’ll try. But I find some of the American ones know they’re very like very precise and want to be very, very proud of them because they hate that they’re not there yet.

00:15:40:03 – 00:15:44:00
Dario Nouri
Bridget, why don’t you just tell us a bit about how you got into the scene?

00:15:44:15 – 00:16:15:03
Brigitte Sachse
Sure. Yeah. So so I worked in the film and television industry for a long time, and I just always had a dream, to be honest. I just always wanted to have my own business. And the truth ends. I just was a little chicken. Like, I by nature, not a risky person. And if I worked, you know, I had the golden handcuffs or whatever, like, I just, oh, I had a good job in production.

00:16:15:03 – 00:16:37:01
Brigitte Sachse
And I for a long time, I just kept it sort of like a dream. And I always thought, well, if I got laid off or fired, like, I would start my own business. And then the part of the joke is, well, I never got fired. I didn’t work out, I didn’t get fired. And so then I had a bit of a health scare, a little health scare.

00:16:37:01 – 00:17:01:05
Brigitte Sachse
And when that happens, then you kind of realize, like, life is short and you realize that there’s a possibility you could have big regrets if you don’t try things. And so basically, I quit my job. I quit my job one day and I had some idea of a business plan. I did have a business plan, but I just kind of knew, like, if I don’t do this now, I’m never going to do it.

00:17:01:09 – 00:17:25:04
Brigitte Sachse
And super super scary day but and I and yeah, but I figured it out. I just figured out I never looked back and and I am glad that I took that chance. I think you guys would agree, like, if you’re still in it, that entrepreneurship is just kind of better than being an employee.

00:17:26:09 – 00:17:34:22
Kyrill Lazarov
Well, yeah, it was for us. So we started the company while we were still in university. Dario and I actually went to school for, for business, not for film.

00:17:34:23 – 00:17:39:21
Brigitte Sachse
Or anything. Yeah, I was on the business side of production, so, yeah, I my background is business, too. Yeah.

00:17:40:03 – 00:17:57:20
Kyrill Lazarov
Right. And but like, him and I had a lot of passion for film filmmaking and television and things like that. We didn’t know where our direction will go, but we knew we wanted to start our own production company and just kind of take it from there. And so as soon as we graduated, we just stuck with it full time and it’s been that’s been it.

00:17:58:00 – 00:18:06:00
Kyrill Lazarov
Aside from working as tellers at the banks during our uni days, you know, we haven’t had like one of those types of formal jobs in.

00:18:06:10 – 00:18:12:18
Dario Nouri
The 905 experience I just had Rogers, CIBC Teller, and that was that was it. I don’t think this is for me.

00:18:13:14 – 00:18:16:01
Brigitte Sachse
Yeah, that’s great.

00:18:16:16 – 00:18:31:16
Kyrill Lazarov
It’s a grind. It’s a grind though. Like, don’t, don’t, don’t get me wrong. And I’m sure you’ve already experienced that yourself as well. Like the first few years, you don’t know really what’s happening for us. It might have been a little bit of a longer burn because we were still learning the industry to.

00:18:31:24 – 00:18:42:19
Dario Nouri
Say, Well, I’d like we really didn’t know what we were doing until like until the pandemic happened. And we kind of just sat down and did a complete audit and were like, Oh yeah, what are we doing?

00:18:44:19 – 00:18:57:10
Brigitte Sachse
Yeah, but having a business background is pretty key, right? Because like, so did you go to business school and also go to film school? Like, how do you know to hold the cameras and stuff like that?

00:18:57:11 – 00:19:01:01
Dario Nouri
Oh, Carol, actually, I did it as a hobby and I learned off of then.

00:19:01:11 – 00:19:03:19
Brigitte Sachse
Oh, self-taught. Yeah.

00:19:04:02 – 00:19:06:05
Dario Nouri
I guess YouTube taught us how.

00:19:06:11 – 00:19:13:01
Brigitte Sachse
Yeah, we call it the tube of, you know, I like a of you that’s a good one.

00:19:13:07 – 00:19:15:06
Kyrill Lazarov
It’s the new film school now, so. Yeah, no.

00:19:15:06 – 00:19:16:15
Brigitte Sachse
Kidding. No kidding.

00:19:16:21 – 00:19:39:09
Kyrill Lazarov
I, I thought about doing film school because when I decided to do to jump into video because I jumped into it for a little while before I did and I was trying to think to myself, I’m like, okay, should I drop out of business school and then do film school? Or should I just stick with? Because I was halfway through my degree at that point, and I was thinking to myself, should I just finish it and then see what happens afterwards?

00:19:40:04 – 00:19:50:18
Kyrill Lazarov
And I heard that film school a lot of them are just, you know, it’s a lot of it is a waste of time. And the most important stuff is like in the last six months of the whole of the whole four year program.

00:19:51:04 – 00:19:52:04
Brigitte Sachse
And I think.

00:19:52:04 – 00:19:52:17
Dario Nouri
Our skills.

00:19:52:17 – 00:19:55:15
Kyrill Lazarov
So yeah, exactly. Exactly.

00:19:56:01 – 00:19:57:16
Dario Nouri
And we were doing ourselves at that point.

00:19:58:18 – 00:20:10:21
Kyrill Lazarov
Yeah. And it turned out to be a blessing in disguise. Because while we were there, no one else was doing video with the business program. So everyone came to us at that time, and that’s how we built our first very quick portfolio. I would say.

00:20:11:18 – 00:20:21:03
Brigitte Sachse
Oh, that’s so great, you guys. That’s awesome. And it’s awesome that you found each other, that you both had sort of relatively similar goals, like to partner together.

00:20:21:15 – 00:20:23:17
Dario Nouri
Yeah, yeah. That were that worked out well.

00:20:25:20 – 00:20:26:01
Brigitte Sachse
No.

00:20:27:05 – 00:20:34:15
Dario Nouri
The good thing you did, though, is you actually created a business plan at the beginning. We never did that like that about or no.

00:20:35:02 – 00:20:56:06
Brigitte Sachse
No, it was my job to convince my husband that I wasn’t doing it on a reality oh, I know it does help a bit. And I don’t know about you guys. I would be curious to know, like at the beginning of each fiscal year or like like as each year kicks off, do you like do financial projections, do you like visits?

00:20:56:06 – 00:21:00:04
Brigitte Sachse
You do squats or anything like that or you’re laughing because the.

00:21:00:04 – 00:21:19:20
Kyrill Lazarov
First few years it was nothing like that. And I think 2019 was when like 2019 was around the year where we actually started to really like get more focus into the business and things were starting to be on a growth trajectory, which was nice, and we were still kind of learning it. Like the first four years of the business was us learning the industry more so.

00:21:20:02 – 00:21:20:15
Brigitte Sachse
Rather than.

00:21:22:06 – 00:21:26:13
Dario Nouri
Finessing the video wheel making skills, that’s what we’re really doing.

00:21:26:20 – 00:21:28:22
Brigitte Sachse
Yeah, operations. Yeah, exactly.

00:21:28:22 – 00:21:54:20
Kyrill Lazarov
And like Dario mentioned, as soon as the pandemic hit, that was like a complete slap in the face to us to wake up and figure out, okay, what’s, what’s, what are we doing? What’s working in the business, what isn’t working. And the first thing we did to kind of get ourselves out of a rut of not working for a few months was this show because it gave us a little bit of a consistency every week and then slowly work started to kind of pour back in.

00:21:55:13 – 00:22:04:02
Brigitte Sachse
Yeah, yeah, yeah, yeah. Oh, that’s cool. So but what do you do, like your projections for the year for it how we do it.

00:22:04:14 – 00:22:20:06
Dario Nouri
In 20, 21. I, I finally got my accounting skills in order and I started going like, okay Kyle, like these are our projections for the month. This is all we need to get in. And then, yeah, as more and more projects came in, we were able to do like statistics from that to yeah.

00:22:20:18 – 00:22:26:04
Brigitte Sachse
Just like a cost breakdown, a basic like, oh, I make money on voiceover, I don’t make money on whatever.

00:22:26:04 – 00:22:46:07
Dario Nouri
Yeah, yeah. I became very, very technical. So we actually just finished like all of our accounting numbers for 20, 21 are done like we could go file or taxes tomorrow morning. So we actually earlier this week we kind of sat down and went like, okay, this is what we did last year. This is what we need to do this year.

00:22:46:07 – 00:23:07:23
Dario Nouri
This is the increase we’re going to do based on the projects that are coming in right now. We’re pretty much on a good track. So yeah, we’re on the financial side. We’re definitely like really this year on the others, on all the other stuff, like the marketing and everything. We have planned it out. Now we just have to execute it and only doing that now, so.

00:23:08:03 – 00:23:08:24
Brigitte Sachse
Oh, that’s good.

00:23:09:19 – 00:23:25:18
Kyrill Lazarov
Did you start right off the bat doing all those like financial projections or marketing plans or did you just kind of same thing first year was completely just trying to figure out what your model will be, how you will pitch to clients or like I’m assuming it’s just you, right? That’s running everything.

00:23:25:22 – 00:23:41:06
Brigitte Sachse
Yeah. It is not. I used to actually have a business partner, but I only had it. I only had she with my business partner for like less than a year. And then entrepreneurship is not for everybody. So you see quickly that it wasn’t for her. And now she works at a bank. So I think she’s.

00:23:41:13 – 00:23:47:09
Dario Nouri
She your friend, was she like someone you knew that was kind of in the same boat? As you were at the time?

00:23:47:21 – 00:24:13:04
Brigitte Sachse
Well, I guess I would kind of say luckily she wasn’t my friend because only because then there was no there was over a rupture of a like. Yeah, you know, it would have been more awkward. But at the time, she that’s I was curious about you guys because for us, I had the business side and she had the technical so she could shoot at it and I couldn’t I don’t know.

00:24:14:03 – 00:24:25:01
Brigitte Sachse
So that’s how we started out. It was great because she did all the shooting and editing. She just didn’t really like the running business part. And being an entrepreneur, it wasn’t really for her yet.

00:24:25:17 – 00:24:27:23
Dario Nouri
How long did it take? Oh, you said a year before it broke down.

00:24:27:23 – 00:24:56:24
Brigitte Sachse
In less than a year. Yeah, yeah, yeah. But I mean, I think we kind of knew, I think earlier than that it just it. Yeah. So. So did we have a business plan? Yeah, we had a business plan, but life happens it happens like you got to the business plan only doesn’t take the great idea. I think a video like of making short form video for businesses, I mean, that’s like what do you call that?

00:24:56:24 – 00:25:08:08
Brigitte Sachse
Like your value proposition kind of thing that’s important to have a business plan. I mean, if you have major investors, I guess you really need one. But I mean, it has limited that.

00:25:08:15 – 00:25:10:00
Dario Nouri
We’ll see for yourself if anything.

00:25:10:11 – 00:25:12:00
Brigitte Sachse
Yeah, yeah, yeah.

00:25:12:09 – 00:25:27:07
Dario Nouri
I doing everything right and I guess yeah. For our business it might be slightly different than if, you know, you got a project like this, it would be similar to other businesses, but it it’s slightly different because we’re more so showcasing like our talent and expertize in a way.

00:25:27:14 – 00:25:28:14
Brigitte Sachse
Yeah. Yeah.

00:25:28:22 – 00:25:32:10
Dario Nouri
The product always changes. Our product depends on the client we have. Right.

00:25:32:18 – 00:25:55:02
Brigitte Sachse
Exactly. I know. And you just kind of find your way and learn from each different project. That’s kind of how I evaluate projects. Like sometimes I’m sure you guys would agree, like pricing is tough, like because you hate losing work because you overprice stuff, but then you got like you also have to try and make money and build the business.

00:25:55:14 – 00:26:24:20
Brigitte Sachse
So finding that sweet spot I find is super challenging, but how I evaluate a project or not is partly if it’s profitable, but partly like based on portfolio and yeah, ready to learn something new and do I get to try a new type of animation here? Like, so those are and then as I do that stuff and learn that stuff, then you know, that’s molding the business plan and real time kind of thing.

00:26:25:05 – 00:26:51:07
Kyrill Lazarov
Oh yeah. The business plan evolves constantly. Like anyone who thinks that they make a business plan at the beginning and that determines the next ten years is not true, and it’s just meant to help you kind of get started to give you a nice structure baseline, right? Foundation, right? And then it’ll change over time. One thing you mentioned also is that, you know, like when you’re working with clients, like you’re also doing a lot of like customized type projects based on their needs.

00:26:51:16 – 00:27:11:10
Kyrill Lazarov
Did you ever try to go the approach of like product sizing the videos are, you know, kind of like making a standard because a lot of video production companies try that where, for example, they say, okay, in this package, this is what you get, this package, this is what you get and this is what you get. I feel like everyone’s tried that at one point, and rarely it works.

00:27:11:10 – 00:27:13:12
Kyrill Lazarov
Is if you tried something like that as well.

00:27:14:01 – 00:27:43:12
Brigitte Sachse
Now, you’re right. That’s exactly it. I got on the bandwagon because I think it started with just I don’t know did you ever listen to the podcast about how I built this oh no. But I look at it, right? It’s fantastic. So the guy from Shopify was on it and it just gave me the idea that I have to have something that people can put in a shopping basket like that somebody can buy from my website.

00:27:43:13 – 00:28:11:24
Brigitte Sachse
Like, I don’t know why, but I just had this idea there has to be something somebody can just buy like and, and put in a shopping basket and check out. And I, and, and so I had all these ideas like that I could I do a standard video or something like that. You just customize a tiny bit. And I even set up a website like based on this principle like where you can purchase one or two.

00:28:12:00 – 00:28:28:20
Brigitte Sachse
Luckily it wasn’t my main website and now that website is gone. I don’t know if it’s no longer exists, but yeah, so I tried it and it didn’t work because of how I think has to be really vague like, like I think before you can start doing templates and stuff.

00:28:30:00 – 00:28:36:18
Dario Nouri
Yeah, we are if for us the same thing didn’t leave like our, our Google word.

00:28:37:09 – 00:28:42:09
Brigitte Sachse
And duck and storm thing. Yeah, yeah.

00:28:42:10 – 00:28:59:02
Dario Nouri
We were brainstorming and we’re like, okay, so like the only companies we’ve seen that do that are wedding companies that are video based. It’s only the wedding video companies that are able to pull that off and you’ll see like they’ll have their brawn silver and gold package. So we were trying to get cute at the time. We’re like, we’ll have like the Martin Scorsese.

00:28:59:18 – 00:29:01:22
Brigitte Sachse
Package and.

00:29:01:23 – 00:29:26:14
Dario Nouri
Then as we were trying to break down, the numbers are like, but wait, what if they want to do this with that? And it’s like if we add that one and they don’t need it, then that doesn’t make sense. Like, we were trying to make it work, but it wouldn’t work. And then later on, like we were trying to bring on a sales person to our or to our company and he was telling us the same thing as a guy to create these packages, blah, blah, blah, blah.

00:29:26:14 – 00:29:30:16
Dario Nouri
And then we’re like, we’re trying to do it again. We’re like, it’s not working. Like, it just doesn’t make sense.

00:29:30:16 – 00:29:46:23
Kyrill Lazarov
It didn’t make at all any sense. Like, like the way he was explaining it, we could tell it made sense in his head is like how much do you charge for a shooter to come out? How much do you charge to edit a video? And that’s your package right there. But there’s so many other variables that still go into it.

00:29:46:23 – 00:29:49:14
Kyrill Lazarov
It’s not that white, right? Yeah.

00:29:49:21 – 00:30:10:07
Brigitte Sachse
Yeah, yeah. I talked to a business guy, really smart guy, and I explained that concept to him and he he said, You’re in a very high touch business. Doesn’t he call them hyper high touch business? And what he meant was this thing you got to type like you have to touch it. Somebody has to touch it a lot.

00:30:10:07 – 00:30:36:06
Brigitte Sachse
Like, not physically touch it, but like put eyes on it. Yeah. Step customize it. And I like that word. We are we’re just in a high touch business like it. And that’s otherwise, you know, somebody what are those like people can buy cheap videos from overseas, you know, from five or whatever. And I don’t think we want to compete with that no.

00:30:36:17 – 00:30:49:11
Brigitte Sachse
You know, we can’t compete with that. So I think we have to just stay high touch and just move to with clients that can afford to pay for high touch. Yeah.

00:30:50:01 – 00:30:59:19
Dario Nouri
I think there’s some companies that are able to figure it out. I think companies that do social media for like restaurants for whatever, like they they have like a very packaged system. And I think.

00:31:00:00 – 00:31:01:01
Brigitte Sachse
That makes sense, though.

00:31:01:09 – 00:31:13:11
Dario Nouri
I think it only works because they might have like salaried staff and it’s like we got to keep them busy anyways. So just but have them go out for like 2 hours, shoot that stuff and then this guy’s going to edit it anyways. So it makes.

00:31:13:18 – 00:31:14:08
Brigitte Sachse
A big mistake.

00:31:14:19 – 00:31:34:13
Kyrill Lazarov
Dario it’s also the niche, right? Like the biggest thing on the end is, like you said, there’s the niche of weddings where that works for, right? Product sizing packages. Very. The reason it probably also works in restaurants is because what is what does every restaurant or food company need product photos of all of their food, all that menu items yeah.

00:31:34:19 – 00:31:40:12
Kyrill Lazarov
A little short, like maybe a snippet, you know, to to showcase where they are. That one’s a little bit more.

00:31:40:22 – 00:31:41:11
Brigitte Sachse
Possible.

00:31:41:11 – 00:31:45:12
Kyrill Lazarov
To product, but you can do it with corporate videos. You can’t do it with music videos.

00:31:45:13 – 00:31:47:10
Brigitte Sachse
You do it with them like it.

00:31:47:10 – 00:31:48:20
Kyrill Lazarov
Doesn’t doesn’t work.

00:31:49:07 – 00:31:53:05
Brigitte Sachse
No, I don’t think so. We have figured out yet it.

00:31:54:18 – 00:31:55:19
Dario Nouri
We’re still working on it.

00:31:55:21 – 00:31:58:09
Brigitte Sachse
Yeah, yeah, yeah. That’d be nice.

00:31:59:03 – 00:32:01:24
Dario Nouri
How did you come up with the the name of the company?

00:32:02:19 – 00:32:29:16
Brigitte Sachse
Oh, my goodness. So, okay, all that happened was it’s I, my accountant was in line at City Hall and he called me because he was about to incorporate my company, and it was a number two company. He called me and he said, Are you sure you don’t want an actual name as the number two company? And like, as quick as that, I was like, Okay, well, I know you should have your business.

00:32:29:16 – 00:32:49:06
Brigitte Sachse
Start with one of the first letters of the alphabet like, you know, like Triple H plumbing or whatever I also knew for SEO that you should have what you do in the name of the company so that your domain name is what you do. Because apparently for search, that’s good.

00:32:49:12 – 00:33:11:18
Dario Nouri
It used to be something new. It’s nothing like that. Well, I mean, Google always changes their their requirements. So from what I have read back in like earlier, 20, 21, like it’s not it’s no longer a big a big thing because yeah, we do have people approaching us the air. We have Toronto video productions available. Yeah.

00:33:11:20 – 00:33:42:08
Brigitte Sachse
Yeah, I get that all the time. But I didn’t want to be like media comb or something like that. Like I wanted to say specifically what we do, which is video production. So that was my second thinking thought bubble, I guess. And then the third thing was I wanted my name on it, but I didn’t want my, I didn’t want my name to be the name of the company because if I ever sell it or if somebody takes over, I didn’t want it to them to be like, Wow, Bridget’s video company.

00:33:42:08 – 00:34:01:16
Brigitte Sachse
Like, so I thought, b and then afterwards everybody’s like, Oh, because then they connect like Busy Bee and like, you know, pollinating ideas and stuff to find and all this stuff. Like, I didn’t think any of that. I was just literally, I think I had like 5 minutes. I was like, I’ll call you right back I to see the thing.

00:34:02:16 – 00:34:15:05
Brigitte Sachse
And then I thought of those things like me and spell it B instead of the letter B, video production is like that. That’s not very sexy way, but that’s how I came out.

00:34:15:14 – 00:34:18:00
Dario Nouri
I thought it was like, maybe that was like your nickname or something like.

00:34:18:12 – 00:34:25:15
Brigitte Sachse
Well, now people call me B all the time. Like people will not correct them, but that’s not my nickname.

00:34:27:06 – 00:34:30:07
Kyrill Lazarov
But you’ve done it as part of the brand, basically.

00:34:30:18 – 00:34:32:05
Brigitte Sachse
Yeah, I guess I’m the brand now.

00:34:32:05 – 00:34:46:10
Dario Nouri
Yeah, yeah. What else we had? We got a tough time coming up with the name. I remember we made a list of like, it must have been at least a hundred names over the course of, like, two weeks. No, but actually the first name we came up with ended up being the name of the company.

00:34:46:12 – 00:34:46:21
Brigitte Sachse
Yeah.

00:34:47:05 – 00:34:54:20
Dario Nouri
Darrell wanted more options. I was like, I like lapsed productions with serialized slash last productions. He’s like, Now we got to come up with something better. Something different.

00:34:55:01 – 00:35:02:02
Kyrill Lazarov
I didn’t. I liked it. I really liked it, but I didn’t like the idea that it was literally the first idea that popped in. Right? I wanted to do the dude.

00:35:02:02 – 00:35:02:15
Brigitte Sachse
Relevance.

00:35:02:15 – 00:35:21:21
Kyrill Lazarov
Of employing the other names, which we did, but they none of them had like a good kind of lasting impact, you know, in terms of like how it sounded and how memorable it was. And we’ve always asked like a lot of our clients over the years, you know, about the name, and a lot of them really like the idea of it.

00:35:21:21 – 00:35:32:19
Kyrill Lazarov
So we thought, you know what, Like, let’s stick with it. Like over the years we’ve thought about changing it many times, but, you know, we just kind of grown into it even more now and it just that’s us. You know, we’re lapsed.

00:35:33:24 – 00:35:35:13
Brigitte Sachse
It’s a great name. Yeah.

00:35:35:20 – 00:35:46:18
Dario Nouri
We we have our time. Whenever people asked us what it meant, what like what it meant, what it stood for, we’re like, oh, boy, here we go. We got to pull a rabbit out of our no.

00:35:46:19 – 00:35:48:05
Kyrill Lazarov
I just got it. Cool.

00:35:49:24 – 00:36:14:10
Brigitte Sachse
Right? Yeah. It’s like, well, the part about the letter and the alphabet is, again, advice that I got from somebody else. My old boss, he had like, if you’re going to a conference and somebody setting up meetings, they’re going to go through the list of delegates and they’re going to get to about like K, and then they’re going to give up and like, they’re just going to set up meetings with the people in a little bit of the government, take care of it.

00:36:15:14 – 00:36:38:16
Brigitte Sachse
We were like just that the guy is so bad. And honestly, I think I have done what I think is I think I’ve gotten a giant list of companies and just gotten bored after about a half and just not and not reached out like say or research. And they’re just trying to find a video production company. Like you just might make them so anyways.

00:36:38:16 – 00:36:41:18
Brigitte Sachse
So that’s why I b.

00:36:42:23 – 00:37:03:20
Dario Nouri
I’m always so curious to see what people search to find our companies because I’ve started asking our leads at the end of the call. Like the end of the first call, I was asked them like, okay, so which search terms did you search on Google to find us? And some of the ones I hear just making me go like, how did you even come up with that one?

00:37:05:12 – 00:37:05:23
Brigitte Sachse
Yeah.

00:37:06:09 – 00:37:19:18
Dario Nouri
After time, I’m like, Oh, that’s like, so like, it’s like, yes, but like, not really like, you know, no one’s really searching for that. But I guess people are just it’s such a it’s so tricky. So tricky.

00:37:19:19 – 00:37:20:20
Brigitte Sachse
Run a videographer.

00:37:20:20 – 00:37:21:10
Kyrill Lazarov
Company.

00:37:21:18 – 00:37:23:00
Brigitte Sachse
If not least.

00:37:23:08 – 00:37:26:09
Dario Nouri
Something like production media or like.

00:37:26:16 – 00:37:27:18
Brigitte Sachse
Something really.

00:37:28:02 – 00:37:41:19
Dario Nouri
Strange like and you know, you when you go on your Google AdWords profile and everything, you’re setting up the keywords. Like those keywords get like no hits ever. Yeah. And yet somehow like there was just the mindset of being searched. Yeah.

00:37:42:01 – 00:37:49:10
Brigitte Sachse
Yeah, yeah, yeah, yeah, yeah. I know. It’s true, but you do want to get down. To me, that’s a nice way to get found.

00:37:49:14 – 00:37:53:03
Dario Nouri
So like you focus on SEO at all.

00:37:53:17 – 00:38:29:21
Brigitte Sachse
I do because of that, because well, again, we all know, like, if you’re an entrepreneur, like you got a hustle, you got a network, you got to do all that stuff. But imagine if you didn’t have to do that. Imagine if all it took was somebody reaching out to you like that would be great. Yeah. So I definitely dabble in SEO and I understand like I want to actually do more than double, but an hour stand like most of the things that get you up there on time and focus on them, but not obsessively.

00:38:29:21 – 00:38:35:23
Brigitte Sachse
And I don’t spend a ton of money doing that. But what about you guys? We forget we we.

00:38:36:01 – 00:38:42:20
Dario Nouri
Like and we started learning about it in 20, 21 and that’s when we sort of feel like focus on it.

00:38:43:00 – 00:38:43:05
Brigitte Sachse
Yeah.

00:38:43:12 – 00:39:07:08
Dario Nouri
We spent, I would say like a bit of time, just understand it. Yeah. I think we like to three months just understand and implement some of the techniques. And so I’d say like from March to June we kind of worked on it a bit and then we just kind of we got busy with work. But like later on, like in September we started to notice like, oh, the stuff we did back then is paying off now.

00:39:08:03 – 00:39:08:11
Brigitte Sachse
Yeah.

00:39:08:20 – 00:39:10:23
Kyrill Lazarov
We were getting leads from places that we never would have.

00:39:10:23 – 00:39:12:10
Brigitte Sachse
Expected that.

00:39:12:17 – 00:39:22:17
Kyrill Lazarov
People would like good budgets to like reach out for projects. And we’re like, Oh, okay, so this is going to keep us busy for the next few weeks now. This is good.

00:39:23:03 – 00:39:23:12
Brigitte Sachse
Yes.

00:39:23:23 – 00:39:42:08
Kyrill Lazarov
Yeah, so that’s kind of like we we learned the importance of it and how whatever you’re doing now is not going to pay off right away. It’s going to pay off at least six months from now. So that’s always the silver lining, and that’s why we’re jumping back into doing more of our own content. Like we also do our own vlog videos as well.

00:39:43:13 – 00:39:46:09
Kyrill Lazarov
Better helping with that to add stuff.

00:39:46:09 – 00:39:49:00
Brigitte Sachse
Yeah, that’s great. Yeah, it really helps.

00:39:49:17 – 00:40:13:02
Dario Nouri
Yeah. Going back to the ACL, like I remember when we first started it based on what I was learning, I was like, you’re on. Like, look, it’s going to take a lot of work. Maybe in like one to two years, we’ll start to see like positive results out of it. And it was like, no, it’s like right away we started to notice like a quick turnaround because up until that point, like we did like next to nowhere SEO work and then.

00:40:13:13 – 00:40:13:18
Brigitte Sachse
First.

00:40:14:00 – 00:40:19:08
Dario Nouri
Time in a little bit and already like, like, okay, well with this like five years ago.

00:40:20:11 – 00:40:37:18
Brigitte Sachse
We could be showing right now yeah. Like I admit that when I started my business, I did not know the word SEO. Like, I think I even remember the day somebody said that we’re going to be going into these meetings and somebody says a word of you like act like you know what they’re talking about. I got to Google.

00:40:38:06 – 00:40:41:13
Brigitte Sachse
I totally yeah. I may not know what our CEO is. Yeah. Why don’t.

00:40:41:13 – 00:40:42:17
Dario Nouri
You just spell it out again just.

00:40:43:02 – 00:40:43:10
Brigitte Sachse
To make.

00:40:43:10 – 00:40:43:20
Kyrill Lazarov
Sure you.

00:40:43:20 – 00:41:05:16
Brigitte Sachse
Know? So I think I remember being in one of those meetings that are like SEO, and afterwards I kind of looked it up, search engine optimal. And then like from that, like, that’s how like that’s a little bit down. And I’m sure you went down the path of like talking to SEO companies. And that can be a shady business too.

00:41:05:16 – 00:41:05:24
Brigitte Sachse
Like.

00:41:06:15 – 00:41:08:21
Dario Nouri
Yeah, no, we then we then go to any of those SEO.

00:41:08:23 – 00:41:10:07
Brigitte Sachse
You didn’t they reached.

00:41:10:07 – 00:41:11:06
Kyrill Lazarov
Out, but we said no.

00:41:12:09 – 00:41:37:01
Dario Nouri
Hey, initially, you know what it was initially we were going to team up with, we were going to approach all of these companies and just say like, hey, we’ll give you video services. You give as SEO services. We had a meeting with them and then I remember this was like the day after. I just like there’s like a little I peeked into liquidation was all about and the stuff they were saying, I was like, from what I read yesterday, that’s like outdated stuff.

00:41:37:01 – 00:41:44:20
Dario Nouri
Ready? I was like, I don’t know, Carol, let’s just try it out ourselves and see how it is. And it’s really not complicated. Is just time consuming.

00:41:45:02 – 00:41:47:06
Brigitte Sachse
Yeah. Is it frustrate?

00:41:47:10 – 00:42:10:04
Kyrill Lazarov
The thing that I learned, a lot of people say when running a business is that you need to learn to delegate, which I agree. You need to learn to delegate in order to expand and grow. But I feel like if you’re running your own business, you need to be able to step into whatever role is required. You need to know that side of the business so that when you bring on people.

00:42:10:11 – 00:42:10:24
Brigitte Sachse
You can.

00:42:11:10 – 00:42:30:06
Kyrill Lazarov
Show them how you do it. Yeah, they can handle that aspect of the business. If like people think that you can go into business and then bring on other people and then that’s it, you don’t have to worry about that or anything else, but learn it, get people that are better than you to execute it, and then that’s how you will find success and expand.

00:42:30:20 – 00:42:53:04
Brigitte Sachse
Yeah, I couldn’t agree more. I couldn’t agree more like and for me that means I had to teach myself painfully how to use after Fox and Premiere Pro and the like so that I can shoot it and all that I can do time if I never, which is good I guess in a sense, like I could go in and fix something if I had to.

00:42:53:17 – 00:43:23:00
Brigitte Sachse
I do have the software on my computer, but more importantly, as you say, you then understand what you’re asking of somebody else. And that was my huge learning curve with animation was I didn’t know what I was asking and I hated that feeling and I and I so now I feel comfortable. So yeah. So on the fly, when you’re talking to a client like in your head, you can think like, okay, that’ll take that’s not too hard about taking it a week or whatever, you know?

00:43:23:07 – 00:43:43:21
Brigitte Sachse
And yeah, I totally agree. You have to understand and scale, I think is the same, although I’ve, I, I, I have to pay other people because there’s also a point when I think you look at your own strengths and weaknesses. Yeah. I like, I’m just not, I want to write blogs, but I don’t have time to write blogs.

00:43:44:08 – 00:43:57:24
Brigitte Sachse
I don’t, I’m not going to maintain my website. I don’t, I just, I want to, I think I know how, but you know, there’s a certain things, certain blocks that you just know you won’t do even though you to, you know.

00:43:58:08 – 00:44:17:04
Kyrill Lazarov
The the one thing I I’m noticing is that like a lot of people who are running things on their own, what I hear a lot of is how it’s overwhelming to be able to do a lot of those things, which I do understand completely. And that’s why it’s like you said, you understand SEO a little bit, but it’s you have so many other things to deal with.

00:44:17:04 – 00:44:46:04
Kyrill Lazarov
It’s hard to kind of do that. Whereas Dario and I luckily because there’s two of us, we’re able to kind of divvy up a little bit of the work sometimes to kind of relieve some of that, like pressure to learn all those things. And then we can kind of do double the research. But like as being on your own, like what is like probably like one of the biggest challenges you found over the last few years, like something that just sticks your sticks out in your mind that you still are trying to kind of figure out or have figured out.

00:44:46:05 – 00:45:19:24
Brigitte Sachse
Luckily already it’s a great question. And because I had a business partner, I’ve seen both sides of things and I’m think well Mike, it’s hard. I mean, it’s harder to grow the company. I think when you’re when you’re on your own because you’re not because of just what you describe like you guys are, you can divide and conquer and you have aligned goals and stuff like that.

00:45:21:10 – 00:45:46:12
Brigitte Sachse
One thing I miss is like having somebody that high five like or just I’m I’m a middle child. Like I’m I’m an extrovert. I’m like COVID’S kind of hard for me because I like being around people and I, I’m literally like a hugger and the and like so like, I miss like if something goes well or like, I land a big client, I’m like, oh, my dog’s here.

00:45:46:12 – 00:46:13:22
Brigitte Sachse
Like, I don’t know, I, I like my business entrepreneurs. I check in with her when she does that. We are a completely different businesses. So what I’ve done to address that is that’s why I have my own office, because my office is in I, I have an office, but my next door neighbor is another producer and there’s another producer right next door to that too.

00:46:14:08 – 00:46:49:08
Brigitte Sachse
And, and then another person that is in digital marketing. So those are sort of like my colleagues and people that I can high-five and like sometimes we look conferences together and stuff like that, somebody to talk to. So honestly like is that sounds like that’s what I, that’s what I’m miss. But the, the nice thing is like if I have a gut instinct or if I have a feeling about how things should go, I don’t have to explain it to anybody, which is nice.

00:46:49:11 – 00:47:07:22
Brigitte Sachse
And I found my gut instincts are they they see I they’re okay with we’re and so sometimes I can just fly at my own. I can move really fast for our school. But yeah.

00:47:08:14 – 00:47:20:04
Dario Nouri
Yeah. Luckily Bill and I are always on the mostly I would say like 99% on the same page and most of the stuff. So it’s kind of like oh yeah. Like I have this feeling about that and it’s like, oh yeah, I had that says I got the calls.

00:47:20:06 – 00:47:22:09
Brigitte Sachse
Let’s, let’s go. Yeah, we’ve, we.

00:47:22:09 – 00:47:31:10
Kyrill Lazarov
Shock ourselves sometimes when we’re already on the same page of stuff we find that a lot of the, sometimes we’re arguing about the same thing. We don’t realize it.

00:47:31:18 – 00:47:32:16
Brigitte Sachse
At one point.

00:47:32:16 – 00:47:34:24
Kyrill Lazarov
I’m like, dude, we’re, we’re seeing the.

00:47:34:24 – 00:47:42:00
Brigitte Sachse
Same just in our own violent agreements. This is yeah, exactly the same words.

00:47:42:00 – 00:47:49:16
Dario Nouri
Like, I’ll just say something and he’ll rephrase that. But it’s rephrased improperly. So I’m like, What are you saying? That’s the opposite of what I’m saying.

00:47:49:19 – 00:47:51:20
Kyrill Lazarov
But know, I know like a lot of it is the same.

00:47:51:20 – 00:48:13:11
Brigitte Sachse
But anyway, yeah, well, I guys, I totally check out how I built this as a podcast because that’s one thing, because a lot of these big, big, successful businesses, they almost all are like two or three or four people and have built the company. I mean, there’s lots of people in it, but there’s a lot of partners that have built great companies.

00:48:13:11 – 00:48:21:17
Brigitte Sachse
So it’s a cool podcast. It’s very reassuring to hear other people struggle. Yeah.

00:48:22:14 – 00:48:41:21
Kyrill Lazarov
That, that was kind of like one of the other things we kind of put this together is the like during a time when no one went out, when no one was working, you know, people can kind of get together and just share and discuss ideas and one other thing, you mentioned how a lot of big companies, the reason they’re so successful is because of how many partners were there to build it.

00:48:42:17 – 00:49:02:21
Kyrill Lazarov
I noticed or you and I have both noticed that as well, but we noticed also that a lot of these partners also had their own careers before starting the business. Right. So they kind of had a lot of experience already kind of going into it, whereas I myself kind of went from from school. So we were learning as we went.

00:49:02:21 – 00:49:06:16
Kyrill Lazarov
We didn’t have a background to lean on or anything. Right.

00:49:07:19 – 00:49:22:22
Brigitte Sachse
Well, I’m right now listening to spin master toys on about this you know, spin masters like one of the biggest toy companies, but they’re from Toronto, and they started right out of university as partners. Oh, cool. Yeah.

00:49:23:06 – 00:49:25:06
Dario Nouri
They called Spin Masters Zen Master.

00:49:25:06 – 00:49:32:15
Brigitte Sachse
Yeah. Like, never did come back gone, if you remember that. And they did. Oh, yeah.

00:49:33:18 – 00:49:34:07
Dario Nouri
Which came.

00:49:34:22 – 00:49:38:20
Brigitte Sachse
Back on. And the air hogs and beer.

00:49:38:20 – 00:49:39:08
Dario Nouri
Hogs.

00:49:39:08 – 00:49:39:17
Brigitte Sachse
I remember.

00:49:39:17 – 00:49:41:12
Kyrill Lazarov
That were air hogs. Wow.

00:49:42:05 – 00:50:00:13
Brigitte Sachse
What was western? And they both went to Western and they like the cool. It’s like similar to your story. It came right out of Western and just kind of faked it till they made it. They didn’t real. And we just built a huge empire of actually huge billion dollar. B Yeah, yeah.

00:50:01:09 – 00:50:14:05
Dario Nouri
A Bridger, when you when did you incorporate when you start like right at the beginning or after you got to a certain uh, lake crossing, like how did you decide when to do it.

00:50:15:01 – 00:50:15:24
Brigitte Sachse
After one year?

00:50:16:22 – 00:50:20:05
Dario Nouri
After one year, you’re like, I’m going to incorporate that like that was the reasoning for it.

00:50:21:15 – 00:51:04:14
Brigitte Sachse
Well, the reasoning was I was like, I didn’t know anything. I just, I wasn’t I mean, just, well, I guess the reasoning was fresh start because Sarah, my business partner, had so I was like, I’m definitely going to do this. I’m not going back into the workforce. So so I’m incorporating the company. Like, I renamed the company. So it would be like it was just a way to, like, solidify and like move forward as a as like I’m, I’m going to do this and this is going to be a big company someday.

00:51:04:14 – 00:51:21:05
Brigitte Sachse
So I’m going to start from square one now, incorporate a company like get an accounting firm, like get all the things that I need to do to properly build. That’s when I kind of really started trying to figure out SEO, like do some marketing. Yeah.

00:51:22:10 – 00:51:31:08
Dario Nouri
And we’re thinking of we haven’t done it yet. I remember the earlier on, like our accountant was like, when you guys get to this amount, then do it.

00:51:32:12 – 00:51:35:05
Brigitte Sachse
Oh, you should incorporate because you can’t. Yeah. You’re not incorporated.

00:51:35:14 – 00:51:55:01
Dario Nouri
Not yet. Like this based on our numbers. The last year we should have done it, but we just kind of wanted to see if we could replicate last year’s results a little better this year. Just to make sure. But I don’t know, like we were thinking about it and not going to cost a bit more to do it because right now we can kind of just do it ourselves.

00:51:55:01 – 00:51:59:17
Dario Nouri
But I think if we incorporate, we’d have to get like an accountant for it and everything.

00:51:59:23 – 00:52:00:23
Brigitte Sachse
Yeah, yeah.

00:52:01:05 – 00:52:08:06
Dario Nouri
It go a little thing, right? Because like we incorporate, we don’t have we have limited liability that’s the positives. And then.

00:52:08:15 – 00:52:08:20
Brigitte Sachse
We.

00:52:08:20 – 00:52:29:24
Kyrill Lazarov
Are planning to do it probably by at the very latest by next year. This year was more so about starting to learn about the ins and outs of it. And finding the right type of accountants or the right accountant going to help us learn about it and how to properly do it. Yeah, and like we’re in the midst of like a few big projects at the moment, so we’ll have to wait a little bit on that.

00:52:29:24 – 00:52:39:20
Kyrill Lazarov
But as soon as we have a little bit of time, that’s probably going to be like one of the first things we do because like you said, we managed to do it last year. We’re all good. So now it’s time to start getting that process going.

00:52:40:19 – 00:52:59:13
Brigitte Sachse
Like I got I don’t, I don’t really look for government grants very often. But I did get one from the city of Toronto just during COVID, like a retraining graft or something like you did say. And you can’t I know you can’t get grants unless you’re incorporated. There are.

00:52:59:19 – 00:53:00:13
Kyrill Lazarov
It’s a good point.

00:53:00:17 – 00:53:11:16
Brigitte Sachse
Yeah. There are some small grants for rebuilding after COVID that you know, if nothing else, the city of Toronto offers some pretty good ones. You know that? Well, yeah.

00:53:13:17 – 00:53:26:16
Brigitte Sachse
Yeah. So I didn’t and then not exactly knowing why or how my accountant said I should and I trusted him. But then looking back I was back on it. Go. Thank goodness. I did think.

00:53:26:22 – 00:53:31:21
Dario Nouri
Oh, okay, so you don’t look back and said, I could have waited a year or so. You’re like, No, it’s good. I did it right off the bat, huh?

00:53:32:12 – 00:53:55:07
Brigitte Sachse
Yeah. And even there’s like a, an optics thing about small optics thing, like when you’re, I don’t know, filling out forms and stuff and it sounds like I don’t know, it just must be video production inc. I don’t know. Just. Yeah, look more professional. Like, I don’t know. I’m awfully glad I did Interesting. Yeah.

00:53:55:17 – 00:54:17:09
Dario Nouri
One, one question. We, we like the we’ve asked all the other people in the past was like, what was one moment you had in your business that kind of launched you to be more like who you are is like what your company is today. Because everyone we talked to in the past, like they always had this a one interesting moment that kind of allowed them to expand and become like.

00:54:17:18 – 00:54:18:11
Kyrill Lazarov
A turning point.

00:54:18:20 – 00:54:19:06
Brigitte Sachse
Yeah.

00:54:21:17 – 00:54:50:11
Brigitte Sachse
A turning point. Uh, well, like a turning point, I guess I would say. I wonder if I would just say, like, when I incorporated my company as some and gave it a name and that was a bit of a turning point, I think. Well, I guess I could also say COVID was a turning point. I’m getting into animation, pivoting.

00:54:50:15 – 00:55:21:08
Brigitte Sachse
I guess I’d say I’m kind of proud of myself for rebuilding, reinventing the companies and automation company. So like that can kind of become a turning point. And then yeah, I guess I give those two things. I think it could be that in incorporating was bigger than I really have considered before. All of a sudden it felt real, like more real.

00:55:21:20 – 00:55:43:14
Brigitte Sachse
And yeah, a turning point for sure would be when I delivered my first animated series of projects that was fully animated and I had actually. Yeah, for a client, I think for a paid client, I think that was pretty exciting. Yeah.

00:55:43:22 – 00:56:05:18
Kyrill Lazarov
The first bit of money that you make doing this is crazy. Because I remember when I first decided to jump in video, I was ready to accept the fact that I wasn’t going to make money for a few weeks. Yeah, that’s what I thought at least. And then to my surprise, things just kind of started rolling. And then before I knew it, I was making a couple hundred dollars off of videos.

00:56:05:18 – 00:56:22:13
Kyrill Lazarov
Like I even started small, like $150 for every video I made. Then it got more and more. Then we started labs and then, you know, just with every increase it was just like, wow, like this is actually happening now. This is kind of crazy. I never expected to get to this point so soon.

00:56:23:00 – 00:56:30:08
Brigitte Sachse
Yeah, yeah. Actually, dear, you must remember your first customer. Do you remember your first? You did a video for? Yeah.

00:56:31:12 – 00:56:59:07
Kyrill Lazarov
My first good paying customer was this was a student group at our university where they were like this big events events group, and they had a big conference every year and that was like the first one that took the chance to, to pay me tier and see Dario tiramisu. Yeah. And, and so that was like the first one where I was like, Wow, I’m actually going to get paid this much.

00:57:00:09 – 00:57:02:02
Brigitte Sachse
Whoa. Really?

00:57:03:00 – 00:57:19:14
Kyrill Lazarov
At that point, I had a few videos under my belt. I didn’t have that many. And like halfway throughout that year, that’s when Dario jumped on board and we started collaborating and working together. And then more projects started rolling in and it was just, it was, it was almost surreal, you know? And then.

00:57:20:01 – 00:57:20:08
Brigitte Sachse
It’s.

00:57:21:04 – 00:57:25:14
Kyrill Lazarov
Because people think like people would always be saying, it’s like, oh, you’re never going to make money doing video.

00:57:26:03 – 00:57:52:21
Brigitte Sachse
And then you and I have. Yeah, yeah, yeah. That’s so cool. Yeah. Same thing for me. I remember because networking, like when you first started networking and you had to kind of say, like, I’m a video producer and I have a video production company. Like the first couple of times you say it, it feels like a for me, it was like I guess I have, but I remember my first customer records.

00:57:52:21 – 00:58:12:17
Brigitte Sachse
I said that in a networking group and and he goes, Oh, I need a video and I just remember him saying that. I was like, Well, okay. So I kind of put it on myself, have my like all my little spiels that I had practice about like how we could do this. And, and he’s like, Okay, let’s make a video.

00:58:12:17 – 00:58:21:01
Brigitte Sachse
And that was my first video, and it was thrilling and exciting and it actually turned out pretty well. I was pretty proud of it. So yeah.

00:58:22:15 – 00:58:36:15
Dario Nouri
Like, did you like a TV background where you were producing in TV? Like you already used to? Like the whole I guess what I’m asking is like was there a big difference going from doing TV work to doing corporate video work?

00:58:37:13 – 00:58:59:16
Brigitte Sachse
Yeah, because, well, the budgets, aside from getting the budgets, but also I was not in production, I was on the business side, so I was like an analyst. I worked at Telefilms, weren’t that places, but yeah, that’s all of them. And so I was I worked at a broadcaster, I worked at a financing firm that specialized in film and TV.

00:58:59:16 – 00:59:08:24
Brigitte Sachse
So I was really like looking at budgets and things like that. But like I didn’t, I never held a camera or anything. I was rarely on set. Yeah.

00:59:09:10 – 00:59:14:11
Dario Nouri
So what was that like the first time? You’re like, Okay, I got this now actually, I have to deliver.

00:59:14:11 – 00:59:37:08
Brigitte Sachse
Right, exactly. Right. Well, yeah, yeah, yeah. Google videographers at the time, like, I had my business person, she could step in. All right? Right. Oh, yeah, yeah, yeah. That’s why the big turning point when I inc was Can I do this on my own like that? I had to learn all that stuff that I had really not needed to learn before.

00:59:37:18 – 00:59:38:22
Brigitte Sachse
And, you know.

00:59:39:17 – 00:59:57:17
Dario Nouri
Did you have, like, a moment when your partner back that where you’re like, okay, I guess that’s the end. Like, what made you go, like, okay, not screw it. I’m trying. I’m, I’m going to go ahead with it because, I mean, if I had, like, no experience and like, luckily I had Carol to learn from, but if I didn’t, I would have been like very tense.

00:59:57:17 – 00:59:59:05
Dario Nouri
Right? Yeah.

00:59:59:18 – 01:00:21:11
Brigitte Sachse
Oh, yeah. I’m like, what caused me the I think. Okay, so I think what it was is that we had a few projects still going. And so I just thought, well, I got to finish these projects. And then and then the phone rang and I would get more projects and I was like, Oh, I guess I’m still doing this.

01:00:21:11 – 01:00:43:18
Brigitte Sachse
Then I just had to figure it out. I had to finish the projects that we had halfway through. And then actually that is the turning point to answering the phone one day with my head on my desk because I was like, so down I was like, I was like, I was like, that whole like, this is telling you the truth.

01:00:43:20 – 01:01:00:04
Brigitte Sachse
And I was like, so thinking like, why am I doing it? I don’t know if I could do this by myself. And so I answered the phone like that and it was the truth. And they wanted me to do a series of videos and so with my head on my desk, I kind of lifted my head.

01:01:03:14 – 01:01:04:17
Dario Nouri
Okay, I could do that.

01:01:06:12 – 01:01:34:22
Brigitte Sachse
I ended up doing a bunch of videos for the Toronto Star and, and then I, I guess I almost built the self-confidence because I had the work. The work proved to me that I could do it. And so, so then I just stuck on it and it does the yeah. It tests you as a human being sometimes when you’re, when you’re running things on your own because the things you thought you couldn’t do, you just do.

01:01:34:23 – 01:01:42:11
Brigitte Sachse
And then I can actually see why, like, business owners could become like super egomaniacs.

01:01:43:14 – 01:01:47:23
Dario Nouri
Because they, they have to do everything so yeah. By the end of it, they’re like, I could do anything.

01:01:48:20 – 01:02:08:20
Brigitte Sachse
Superheroes based on nothing. When they become egomaniacs and they start, then they start doing things that they really can’t do, right? And they start to do anything. And then so I kind of because like your ego kind of gets attached to the ups and downs of your business, I find. Anyway, it’s so like when things are going badly, you’re like, Oh, why did I even do this?

01:02:08:20 – 01:02:18:07
Brigitte Sachse
And then when things are going well, you’re like, I’m really like an internal battle sometimes, right? Yeah.

01:02:18:15 – 01:02:40:15
Kyrill Lazarov
Especially when there’s no work happening. You’re just like, what next? Like, what’s the next step? But then, like, COVID kind of forced Dario and I to figure out a way around that, where if something is there’s like the in-between time, there’s always work for us now. Like, we’ve all we figured out a way, like, we’re okay. We’re not working on a project for a client.

01:02:40:15 – 01:02:45:23
Kyrill Lazarov
We work on a project for laps we treat almost like laps as our own clients even as well.

01:02:45:24 – 01:02:52:17
Brigitte Sachse
We help with SEO and like, you know, smart. Like you’re investing. Absolutely. For sure. Yeah, it’s definitely changed.

01:02:52:17 – 01:03:11:02
Dario Nouri
Because I remember at the beginning we did have that mentality of like, Dammit, how can we get more work? And now it’s like, okay, if we’re not getting more work, we’re doing something wrong on our end. That’s like the mentality we have now. So it’s just like, yeah, no word from clients. We got to do our own stuff that’ll help you get more work for your clients.

01:03:11:02 – 01:03:15:03
Dario Nouri
That’s, that’s been a big shift in our, in our organization.

01:03:15:12 – 01:03:19:01
Kyrill Lazarov
It helps with the confidence as well to keep fresh.

01:03:20:10 – 01:03:20:18
Brigitte Sachse
Yeah.

01:03:21:14 – 01:03:37:03
Kyrill Lazarov
So with now 20, 22 kind of starting, Bridget is there what’s like one thing maybe you’d say that you kind of want to do this coming year, like what’s like a personal goal or like a goal for the business more so that you have in mind that you want to do okay.

01:03:37:03 – 01:04:08:07
Brigitte Sachse
So there’s two because I do like, I do like thinking about my goals for 20, 22. They’ve already thought this through. One is that I want, I want to try and develop something for television. Like I want to see if I. Yeah. And I actually have I’ve and to your point like I did create a sizzle for kids show so with a partner not by myself so I have that but I want to try and get a few more things and see if I can develop that.

01:04:08:07 – 01:04:45:10
Brigitte Sachse
That side lets one and then I just I have like revenue goals and think if I hit certain revenue level I just have this idea that that’s the, that’s what success looks like. So I want to try and hit certain revenue goals this year. But those are the, those are the two big ones. And then how you work backwards from that is like I, I really want to go to a few more conferences.

01:04:45:10 – 01:05:14:03
Brigitte Sachse
I know COVID is like crazy, but I really think to your point here, all about momentum and like, you know, like getting in rhythm. I feel like when you go to conferences, you get this, you get invigorated by being surrounded by people that are frankly a small you know, I’ve done cool things and I really I really try and go to a at least one international conference in year this.

01:05:15:00 – 01:05:35:16
Brigitte Sachse
So I bought tickets to a conference in Miami in February, which I don’t know almost for sure because that was cool. But I still go, oh, so yeah, that’s kind of cool that I think will help me. Yeah. That’s a smaller thing that’ll help me get to my bigger goal is a conference of one.

01:05:35:16 – 01:05:49:13
Kyrill Lazarov
That looks great. Yeah, that’s great. Like Darren, I have been hungry for conferences for a while. Last in-person networking event we did was the day before the lockdown, which was crazy. There’s like a photo of us together at that event.

01:05:49:14 – 01:05:53:09
Brigitte Sachse
Remember that event with the Amy one?

01:05:53:22 – 01:05:57:14
Kyrill Lazarov
The Amy one? It was like at that gallery. That art.

01:05:57:14 – 01:05:59:16
Brigitte Sachse
Gallery. Yeah. Oh, wow.

01:05:59:22 – 01:06:00:23
Kyrill Lazarov
Yeah. That was literally.

01:06:00:23 – 01:06:04:24
Dario Nouri
The only conferences I don’t like participating in conferences.

01:06:04:24 – 01:06:08:15
Brigitte Sachse
So yeah, you don’t know.

01:06:08:15 – 01:06:11:24
Dario Nouri
I hate networking in a group. I like like a one on one stuff.

01:06:12:07 – 01:06:12:14
Brigitte Sachse
Yeah.

01:06:12:24 – 01:06:18:19
Dario Nouri
It was good at that group stuff. So I let them take over for the yeah.

01:06:19:05 – 01:06:37:11
Kyrill Lazarov
But no, that’s, that’s great to hear. Yeah. Like for us. So, so this year, you know, there’s a lot of, a lot of our smaller goals that we’re kind of heading, you know, and one of the things that I know we want to also do is kind of at least dip our toes again in documentary work because we did one share doc four years ago.

01:06:37:11 – 01:06:59:17
Kyrill Lazarov
That has been like a good staple of our portfolio because of like the type of story that it was. And I, I have a huge passion for that and I know I want to do something like that again, whatever it might be. Let’s see what and what it’s like when we get there. Because last year, right, like you said, it was our technical year figuring out the nitty gritty, the finances.

01:06:59:17 – 01:07:00:19
Kyrill Lazarov
Yes. You know, all.

01:07:01:01 – 01:07:07:00
Dario Nouri
This year is technical too, because it is figuring it out. This year is like really honing in on it because I guess.

01:07:07:02 – 01:07:09:18
Kyrill Lazarov
We’ve got to get the creative a little bit more back in.

01:07:10:01 – 01:07:24:21
Dario Nouri
So like our plan is like, yeah, obviously we have revenue goals like any other company then on the marketing side, we have we want to do like at least 20 to 30 of these podcast episodes, you know, try to network with as many people as possible.

01:07:25:03 – 01:07:25:09
Brigitte Sachse
Yeah.

01:07:26:09 – 01:07:42:00
Dario Nouri
Then we have like the vlog videos we’re working on with a lot of those planned and then, yeah, for, for the creative stuff we do want to create like another doc. That’d be really fun. And then we’re also trying to create some spec spots, but those are so difficult to do.

01:07:43:07 – 01:07:45:09
Kyrill Lazarov
Especially when other projects start rolling around. Right?

01:07:45:16 – 01:07:46:11
Brigitte Sachse
Yeah. If you.

01:07:47:01 – 01:07:48:06
Kyrill Lazarov
If you tried to do those.

01:07:48:15 – 01:07:51:14
Brigitte Sachse
Well what do I spec sponsors going to and I think I know what you mean.

01:07:51:20 – 01:08:08:05
Dario Nouri
Do you like the way we were thinking of doing it is like maybe we could choose like stuff like, okay, there’s, there’s like Valentine’s Day coming up in February, right? Why don’t we try to create like a fake company and then do a commercial for that company, right?

01:08:08:13 – 01:08:10:18
Brigitte Sachse
Oh, I see. On spec, it’ll.

01:08:10:18 – 01:08:12:12
Dario Nouri
Be like a fun thing for us.

01:08:12:20 – 01:08:13:04
Brigitte Sachse
Yes.

01:08:13:04 – 01:08:16:10
Dario Nouri
And also something creative and then something we could also showcase to like.

01:08:16:18 – 01:08:44:04
Brigitte Sachse
As a client of mine, right? God, yeah, yeah, yeah, yeah, yeah, yeah, yeah. So yeah, I mean, yeah, those are always like fall down and priority, right? When, when. But yeah, those are really, really fun to do. And usually I try and that’s when I would rather take like a charity. Like I’ve done a lot of charities, so like, yes, they’ll pay me, but the women there is, they’ll pay me just a little bit.

01:08:44:04 – 01:09:08:02
Brigitte Sachse
I get paid to learn, so I will do a project for a charity, but on the condition I get to do something really cool and that’s outside of my box. Oh, okay. Yeah, yeah. And so to me, that’s a total Win-Win because the charity, like, I could send you this now I’m just bragging, but a beautiful, gorgeous video that we did for a company charity called Step Stone.

01:09:08:09 – 01:09:09:15
Brigitte Sachse
It’s beautiful.

01:09:09:23 – 01:09:11:10
Kyrill Lazarov
Yes. And send it over.

01:09:11:14 – 01:09:22:23
Brigitte Sachse
I will and so for me that we get to showcase our abilities, and they got a video and we got paid a little bit, and that’s better than spec yeah.

01:09:23:12 – 01:09:40:11
Dario Nouri
We had we were planning something similar in, uh, I think it was 20, 20 because we were well we started back then was we call this, we call this program five or five where we donate 5% of the profits to five different charities that we chose.

01:09:40:18 – 01:09:41:00
Brigitte Sachse
Yeah.

01:09:41:07 – 01:10:04:08
Dario Nouri
And then I remember getting in touch with them and saying maybe we can help you guys create like a video or whatever because those are initial ideas. While it’s like, okay, we get to like flex our creative muscles and then they also get something valuable for them, right? But yeah, COVID like really slowed those plans down because we were actually supposed to do some stuff and then they had like more restrictions.

01:10:04:08 – 01:10:08:24
Dario Nouri
So it just kind of got sidelined and I guess I got lost. So I guess, yeah, I should probably reach out to them again.

01:10:09:08 – 01:10:27:00
Brigitte Sachse
And just tell them like you just want to cover your costs so like you can do it for free. But because most of the charities do have budgets and they have grants and some of them have significant grants that they have to spend like. So they don’t even they’re like, I need to, I need to spend this on marketing.

01:10:27:00 – 01:10:43:10
Brigitte Sachse
So you can tell you’re like, I’ve had a couple of charities that actually have I won’t name names. I can tell you after that podcast or a couple of charities that actually have a significant amount of money that they have to spend on marketing so let me go to you. Okay. Mm. Yeah.

01:10:44:08 – 01:10:49:19
Dario Nouri
That’s interesting. Do you have it? What’s your outlook for the, the industry in 20, 22 and beyond?

01:10:50:12 – 01:11:13:18
Brigitte Sachse
Oh my gosh, you guys like, we’re in the right industry, right? I think we need to get past COVID, but like what’s anybody doing anyway? But doing but consuming video right now, like what’s any like. Like, that’s, that’s kind of my pitch line a little bit is like text is going to be dead soon. There’s no pitch line.

01:11:13:18 – 01:11:44:17
Brigitte Sachse
But between us, like people are going to stop reading. I think in our lifetime. That’s what I think people and and our brains are literally being rewired right now because of COVID where all we want to do is hit play. Like, don’t make me read anything. Show me I’m not reading a blog anymore. I’m not going to I don’t want to know about I don’t want to read about your team with a still photo I want a video that just tells me who works for you, what your values are like.

01:11:44:24 – 01:12:19:07
Brigitte Sachse
I just think that’s the future is people want to play. We don’t want to read. And so every piece of text that’s out there eventually will be transformed into video. And so like we just need the crumbs that it’s like we’re definitely in the right industry and and just stick at it and pivot your business model so that it’s like so that you’re figuring out what your little mission is and what your piece of that massive fire you know.

01:12:19:10 – 01:12:32:19
Brigitte Sachse
But that’s my outlook is super rosy, of course. Like, how can it not be? It’s super easy. You just have to find your particular nation. Wait out this little bit of nonsense that’s happening now.

01:12:33:02 – 01:12:50:06
Dario Nouri
I think that actually helps, if anything, because I guess it showed companies that were kind of dragging their feet on video and video marketing in general. They’re like, oh, shit, we can’t we can’t do that anymore. How we can invite people to meet in person. So we got we actually have to create content for them. So I think tolerated it.

01:12:50:15 – 01:13:12:18
Brigitte Sachse
Yeah. I mean, I like to say like video marketing is just marketing. Like there’s no, you don’t even need to put the word it’s you have got to use video to market. Well, it doesn’t matter what industry you’re in, like post-secondary whatever, like every industry marketing is video marketing.

01:13:14:06 – 01:13:31:10
Kyrill Lazarov
Yeah. No, I completely agree. So 20, 22. The sky’s the limit. January right now. So let’s see what we all create over the next few months or the next year. And, you know, we’ll keep in touch, obviously, and, and see how everyone’s doing.

01:13:31:24 – 01:13:36:04
Brigitte Sachse
Well, guys, I had so much fun. Oh, my gosh. I hope I didn’t clock your ears off, but you guys are.

01:13:36:20 – 01:13:38:01
Dario Nouri
Not a great.

01:13:38:02 – 01:13:39:08
Brigitte Sachse
Time. Yeah.

01:13:40:02 – 01:13:59:03
Kyrill Lazarov
I honestly like. Thank you so much for jumping on with us, you know, and I feel like we got to discuss a lot of things that well, a lot of people are also thinking a lot of the time, you know, and then, like, that’s the other point of the show, you know, is to kind of show that not everyone’s alone, especially for those other solo entrepreneurs where they’re like, am I the only one dealing with these challenges?

01:13:59:03 – 01:14:04:20
Kyrill Lazarov
Or No, it happens to everyone. You just got to grit your teeth and push through it, right?

01:14:04:24 – 01:14:08:18
Brigitte Sachse
Yeah, for sure. Yeah. Cool. Well, thank you.

01:14:09:18 – 01:14:10:11
Dario Nouri
Thank you, Bridget.

01:14:12:23 – 01:14:13:10
Dario Nouri
For.

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