Creatives Grab Coffee #15 – Restarting the Podcast!

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

In this episode, Dario and Kyrill go over why they paused the podcast, why they restarted it, and their plans going forward. For first time viewers, this show is about the business side of the video production industry, with key lessons that are likely applicable to many other different types of industries.

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Transcript

00:00:00:11 – 00:00:04:19
Kyrill Lazarov
Welcome to Creatives Grab Coffee, a podcast where we talk about the business of video production.

00:00:14:06 – 00:00:17:03
Dario Nouri
And we’re back after a one year hiatus.

00:00:17:13 – 00:00:21:00
Kyrill Lazarov
Welcome everybody to the Creatives Grab Coffee podcast.

00:00:21:16 – 00:00:25:15
Dario Nouri
Welcome welcome. So what happened to you? What happened? We were gone for a whole year.

00:00:26:01 – 00:00:33:15
Kyrill Lazarov
Oh, you know, we just kind of we went on vacation, you know, to the Caribbean. You know, it was just one of those things you know, we just needed to escape everything, right?

00:00:34:02 – 00:00:37:19
Dario Nouri
We were just so tired of the lockdowns. We just said Peace.

00:00:39:10 – 00:00:41:10
Kyrill Lazarov
I wish. I really wish we could.

00:00:41:10 – 00:00:41:20
Dario Nouri
Have done.

00:00:44:12 – 00:00:55:07
Kyrill Lazarov
And it’s not about a matter of affording it as more so. Like, you know, it was so random what was happening last year with all the lockdowns and the traveling measures that were constantly happening. And it was just.

00:00:56:00 – 00:01:01:06
Dario Nouri
That hasn’t knew what to do with that. That has absolutely nothing to do with why we stopped the show.

00:01:01:20 – 00:01:27:24
Kyrill Lazarov
We’re basically just trying to paint an an idealistic picture of why. But anyways, anyways, we’re back. We’re back. It’s 20, 22. We’re two months in and we’re now on episode 15 of GC. And we just wanted to kind of take this episode as like an opportunity to just kind of do a little bit of a recap what we’re planning to do and what, what everyone can expect next.

00:01:28:16 – 00:01:36:03
Dario Nouri
Mm hmm. Absolutely. Maybe we should start off with why we stopped and that’ll go into a recap of 20, 21.

00:01:37:14 – 00:01:37:23
Kyrill Lazarov
Yeah.

00:01:37:24 – 00:01:41:23
Dario Nouri
No, that’s we’ll come full circle back to our plans for the show going forward.

00:01:42:12 – 00:01:46:07
Kyrill Lazarov
Sounds good. So in your opinion, why did we stop?

00:01:47:09 – 00:02:06:18
Dario Nouri
I think we stopped because we just had way too much on our plate. And I think at that point, the show kind of served its purpose. You know, for those that don’t know, we kind of started the show as a way to just get back in the groove of creating stuff. Because we were jobless for several months during the height of COVID and 20, 20.

00:02:07:16 – 00:02:20:20
Dario Nouri
And the second reason was obviously to network with like minded professionals And I think we achieved both of those. And then once that happened, we kind of just left it on the side and forgot about it.

00:02:20:20 – 00:02:48:16
Kyrill Lazarov
It wasn’t planned. It was kind of like like essentially we kind of had the plan to re kickstart it or to restart it in 20, 21. But one thing we quickly realized was a lot of things that were lacking in our business that we wanted to kind of implement or at least start implementing. And like for example, one of those was, you know, redoing our website, implementing SEO and online marketing because we’d never done that before.

00:02:48:17 – 00:02:58:11
Kyrill Lazarov
And that was one of the very first things we started to implement. And we decided to just take a pause on the show revisited at a later date and then just kind of see where we can go from there.

00:02:59:07 – 00:03:15:05
Dario Nouri
Yeah, that I think you just summed it up perfectly. I think we were actually surprised that the warm reception it was receiving from a lot of people that we knew, everyone was always like, Oh yeah, I checked out an episode. It was really good and all that, and I was like, Okay, that’s good to.

00:03:15:05 – 00:03:41:04
Kyrill Lazarov
Hear. I think part of it also, though, is it’s not that they didn’t like the show, but I think in, in 20, 20 people were all trying to kind of like push each other and motivate each other, you know? And it was great always to see other people, you know, still working, you know, amidst, you know, such an unexpected, like, halting of work, you know, because we knew a lot of people who were either losing their jobs or, you know, losing their businesses.

00:03:41:04 – 00:03:53:06
Kyrill Lazarov
And so any time, at least for me, like anytime I saw someone like it, being able to execute a project you know, or still keep working, you know, you wanted to kind of celebrate that. And so people were kind of reciprocating that with you as well.

00:03:54:07 – 00:04:19:17
Dario Nouri
Oh, okay. So, yeah, I think that’s that’s the main reason why why we stopped that. And then now we’re restarting it because I got to admit, I kind of missed it a little bit. It was really nice to network with a lot of people. It was great to find out more about the industry or in and then also just talk business with other people.

00:04:19:23 – 00:04:28:05
Dario Nouri
Like, Yeah, I found it to be better than listening to those Gary Vee videos. Or, I don’t know, whichever videos.

00:04:28:08 – 00:04:52:13
Kyrill Lazarov
I know what you mean. Like the the feel good business videos, you know, the ones that are super emotive, that try to be super motivational, but are also very general and don’t and you can’t really relate or apply it. And that was the one cool thing that we that I liked about doing the show is that it seemed relatable, you know, you know, how you or it’s always weird to kind of like look back at some work that you do, you know, or like if you ever see yourself on camera.

00:04:52:13 – 00:05:08:12
Kyrill Lazarov
I didn’t, I didn’t think like that when I saw each of our episodes. I’m like, oh, this is actually very casual. It’s, it’s, you know, it’s, it’s, it seems very relatable. At least that’s what also some people have been telling me. And I thought that was definitely a great attribute of it.

00:05:08:24 – 00:05:24:06
Dario Nouri
Yeah. It was just real people just having a real conversation, you know, and they were honest I thought, like, we kind of shared pretty openly. And the people that came on were sharing their struggles or their achievements pretty openly as well.

00:05:24:21 – 00:05:26:09
Kyrill Lazarov
Yeah. I think that’s.

00:05:27:04 – 00:05:30:02
Dario Nouri
It. Didn’t, you know, like, sugarcoat anything? It was just raw.

00:05:32:12 – 00:05:50:16
Kyrill Lazarov
I think that was one thing that a lot of us didn’t really expect because the one funny thing about this industry is that we’re always. Everybody’s very in their own space. Bubble space. Right. And they’re all or at least in their own bubble. And it’s hard to kind of understand what other people are going through on the outside except for what you see online.

00:05:50:16 – 00:06:14:15
Kyrill Lazarov
Right. You know, like to most people, what’s happening at labs is basically what we’ve been posting or not posting. Right. And that’s actually one of the things I want to I want us to start doing a bit more of over the next year on social. Yeah. We it’s been a little bit of a hiatus for us in terms of getting in terms of like putting ourselves out there a bit more like that, at least in a public forum.

00:06:14:15 – 00:06:35:18
Kyrill Lazarov
We’ve been out we’ve been networking and reaching out to people and trying to develop the the business internally but haven’t been so much on the external side, kind of been pushing outwards. And I think that’s one of the, the first things I want us to kind of focus on for this year. And, you know, surprisingly, it’s not very difficult, but it’s also at the same time, hard to kind of keep the habit going or at least get it started.

00:06:35:18 – 00:06:40:04
Dario Nouri
Right. I mean, it’s not hard, but it is very time consuming like.

00:06:40:13 – 00:06:41:04
Kyrill Lazarov
That’s the thing.

00:06:41:18 – 00:07:00:10
Dario Nouri
Like, this week, I was focusing a lot on outreach for the show, and it’s it’s so time consuming. And now it like it’s starting to pick up the pace, too. And we got to release this like, I’m guessing by next week. Yeah. Because we’ve got to get that ball rolling. I just wish we had like more people that we could just delegate this to.

00:07:01:13 – 00:07:22:08
Kyrill Lazarov
Yeah, but, you know, like any, like any business, you have to start somewhere, right? You know, and that not all those Fortune 500 companies, you know, they didn’t just become that massive in scale just like that. You know, you got to start somewhere. You got to build the foundation. And that’s essentially what we’re doing. You know, like I definitely look forward to the day when the Labs team expands further than what it is right now.

00:07:22:08 – 00:07:38:23
Kyrill Lazarov
Like, currently, it’s just the two of us who have been doing this now for, what, seven or eight years. But, you know, I look forward to like a day where we have more and more peers that we kind of like work with on the daily basis. You know, it’s cool that we get to work with some freelancers pretty frequently now, you know, with some editors and shooters.

00:07:38:23 – 00:07:42:10
Kyrill Lazarov
But it’s it’s not the same as having like a very core team, right?

00:07:42:20 – 00:07:47:21
Dario Nouri
Mm. I great. Yes. Definitely in the three or five year plan for sure.

00:07:48:21 – 00:07:49:00
Kyrill Lazarov
Yeah.

00:07:49:01 – 00:07:53:19
Dario Nouri
Get an office. Get a team. It’s getting their style.

00:07:54:19 – 00:07:59:22
Kyrill Lazarov
Avengers assemble. Yeah. Right, right now on Iron Man that’s, that’s where we’re at right now.

00:08:00:00 – 00:08:02:23
Dario Nouri
We’re at, we’re at Iron Man two right now, I would.

00:08:02:23 – 00:08:07:23
Kyrill Lazarov
Say. Yeah. Yeah, I would agree. Iron Man two You know, we’re teasing some things that are we’re meeting about.

00:08:08:05 – 00:08:09:24
Dario Nouri
Well, we skipped over Thor.

00:08:11:13 – 00:08:23:14
Kyrill Lazarov
Yeah. No, Thor, we, we didn’t we missed out on Thor, you know, the Avengers assemble, you know, we, we get many episodes of that every now and, you know, each project, but it’s not like a permanent Avengers thing. Yeah, that’s.

00:08:23:14 – 00:08:34:16
Dario Nouri
Funny. We should, someone should actually do that where they relate to the progress of the Marvel Marvel movies. So it’s like, right now in my business, I met Iron Man two level.

00:08:35:06 – 00:08:40:08
Kyrill Lazarov
Yeah, exactly. I mean, it’s because it’s like a it’s like a filmmaker’s blueprint at this point, right?

00:08:40:16 – 00:08:44:03
Dario Nouri
Yeah. Man of you, a funny way to do it.

00:08:45:06 – 00:08:45:17
Kyrill Lazarov
So what we’re.

00:08:45:17 – 00:08:51:08
Dario Nouri
Like a lot of the a lot of the companies will be bringing on going forward are definitely past the first Avengers movie, though.

00:08:51:23 – 00:09:17:19
Kyrill Lazarov
Oh, yeah, absolutely. That’s the one that was like the one cool thing about the first few guests that we that we interviewed because they all were completely different, you know, not only in terms of size and scale, but also in terms of their niches, the types of work they did, their process, like everyone, everyone is different. I have yet to find two production companies that are exactly the same.

00:09:18:02 – 00:09:27:13
Kyrill Lazarov
Like they’re all just a little bit different. You know, as as Vincent Vega once said from Pulp Fiction, you know, over there they have it all. It’s just a little different. You know.

00:09:30:02 – 00:09:33:10
Dario Nouri
Our question is, who uses mayonnaise instead of ketchup for the fries?

00:09:33:23 – 00:09:42:10
Kyrill Lazarov
I don’t know. You know, I feel like I feel like mayonnaise is more so like the really big companies, you know, ketchup, you know, is in certain aspects. But I.

00:09:42:17 – 00:10:11:24
Dario Nouri
Guess, yeah, because you’re selling I forgot who said this, but it’s because we’re not we’re not selling products even though video is a product. And I was actually debating putting a product on the website instead of services. But going back to it is because we’re selling we’re selling ourselves, which is art in a way. Right, because we’re all creative.

00:10:11:24 – 00:10:32:20
Dario Nouri
So we’re selling different art works for each client, right? Yeah. It’s not saying it’s like we’re doing Starry Night or anything like that, but it is kind of like that. So it’s not like we’re selling, I don’t know, cameras where roughly it will be like this and like that, and you can mass produce it. Everything’s like tailor made to the client for the client.

00:10:33:17 – 00:10:56:20
Kyrill Lazarov
Exactly. And what people don’t realize is no matter what business you’re in, but especially in the video production industry, you’re selling yourself. You know, you are in a way the business. And that was one cool thing that we learned from one of our podcast episodes. I think it was Chris from As Vague that said it was that, you know, like content is constantly changing, but you know, no, no, that wasn’t it.

00:10:57:11 – 00:10:58:19
Kyrill Lazarov
Sorry, I mixed up.

00:10:58:19 – 00:11:00:22
Dario Nouri
I think you need to rewatch the episodes.

00:11:00:22 – 00:11:06:13
Kyrill Lazarov
I think I need to rewatch the episodes. No, okay. Let’s rewind back a little bit here.

00:11:06:20 – 00:11:12:24
Dario Nouri
This is staying in this, this thing. And I’ll like I all your mess ups are staying in.

00:11:13:22 – 00:11:37:18
Kyrill Lazarov
Oh, that’s funny. No, it was actually, you know, John Corbin from Corbin Visual that said, you know, there’s no one that could sell story better or sell themselves more than you. You know, only you can sell your business. Yes. You can kind of delegate some ideas, you know, to other people, but you can’t entrust other people to be the only ones to ever sell you because no one can sell you better than you.

00:11:38:06 – 00:11:56:01
Kyrill Lazarov
And that was one thing that was made apparent, because I remember early on when we were starting Lops, we were trying to find other other people who could essentially just handle the business aspect of it, you know, and, you know, they do the selling the set. Yeah, sorry. The sales aspect of it. But they can’t do that necessarily, right?

00:11:57:18 – 00:12:13:05
Kyrill Lazarov
Like, they can’t do it at least to the level that we know the business. Right. And so once I made that realization, I think once we both made that realization, you know, it just kind of became a little bit easier in terms of how we interacted, how we networked and what we focused on with the business.

00:12:14:01 – 00:12:31:01
Dario Nouri
There’s some companies that I think do have salespeople that are selling for them. I know who’s the animation company we brought on oh my God, it’s a speak. It’s escaping me.

00:12:31:01 – 00:12:31:18
Kyrill Lazarov
By the booth.

00:12:32:04 – 00:12:32:19
Dario Nouri
By the booth.

00:12:33:02 – 00:12:33:11
Kyrill Lazarov
Yeah.

00:12:34:09 – 00:12:39:09
Dario Nouri
Yeah. Oh, my God, I’m so bad with names. James.

00:12:39:18 – 00:12:40:09
Kyrill Lazarov
Yeah, James.

00:12:40:17 – 00:12:42:11
Dario Nouri
James as a salesperson.

00:12:42:17 – 00:12:43:10
Kyrill Lazarov
Right, right.

00:12:43:23 – 00:12:50:18
Dario Nouri
So I think after you get to a certain stage or just you just have to. But by that point, it should be a normal thing to do. Right?

00:12:51:08 – 00:13:03:12
Kyrill Lazarov
I think. And being able to delegate sales is when you have a little bit more of a streamlined sales process it’s very difficult to do it when you have a very custom based approach because. But yet they.

00:13:03:12 – 00:13:21:15
Dario Nouri
Do it because I’ve I’ve started noticing with some of the other companies we’re outreaching to, if they’re really big, they have like specific people do it in like sales and marketing or whatnot, right? So I think it’s just a matter of scaling, right? I think maybe once you get to a certain size, it’s inevitable. You have to do that anyhow.

00:13:22:00 – 00:13:34:24
Kyrill Lazarov
Now, I’m very curious about what the step by step process and the scaling will be, because I know there were some companies like, like, like Dorothy from what was a Cuban new to.

00:13:34:24 – 00:13:36:20
Dario Nouri
Me, Cuba Media Solutions.

00:13:36:20 – 00:13:37:19
Kyrill Lazarov
Cue Media Solutions.

00:13:37:19 – 00:13:42:22
Dario Nouri
Yeah, sorry, guys. If we can’t remember the name. Yeah, it’s been 12 months.

00:13:43:05 – 00:13:44:22
Kyrill Lazarov
It’s been, it’s been a little bit of it.

00:13:44:24 – 00:13:48:17
Dario Nouri
Has been longer than what I think actually I think it’s been just over a year.

00:13:49:04 – 00:14:08:09
Kyrill Lazarov
Yeah. Yeah, just over a year. But anyway, back to my point, like Dorothy mentioned that one of the things that forced her business to scale very quickly was the fact that they got this one massive project just like that at the beginning, which took them from like a zero to like zero to 100 real quick type company. Right?

00:14:08:09 – 00:14:33:23
Kyrill Lazarov
All of a sudden you have to bring in a full core team of people so that this project can be executed. You know, there’s a whole lot of work that needs to be done. So that’s that’s an example of something scaling very quickly. Whereas you and I, we’re going the very, you know, the slow ETF approach you know, with with with growth, you know, it’s not like the stock market where it just shoots up and down constantly like that.

00:14:33:23 – 00:14:51:18
Kyrill Lazarov
You know, we’re trying to kind of get that steady growth, you know, so that there’s like a little bit more of a stable foundation because before it was like that, right? It was like busy one month, two months, then nothing busy another month, then nothing. You know, and we’re trying to kind of break out of that a little bit more.

00:14:52:22 – 00:15:25:18
Dario Nouri
Yeah, I think, yeah, we’re trying. I think there’s still a good amount of luck involved with that. But we are at the point now where we are getting more steady inflows of leads coming in, which is nice. Before was all referral based work and it worked. It was, wasn’t bad, but we, we were starting a plateau and then, um, pandemic happened then as I would say right after yeah, the pandemic happened and we were, we were empty till about September and September, November.

00:15:25:18 – 00:15:34:24
Dario Nouri
I was like all the work that we missed out on came in and 20, 21 has been fairly consistent. 20, 22 started off with a bang, which is great.

00:15:35:16 – 00:15:58:18
Kyrill Lazarov
Yeah. I don’t think we’ve ever had January, I don’t think we’ve ever had a January where we were shooting almost every day. I don’t think any company is or at least not many companies have that, you know, so we were very, very fortunate to be able to be given that opportunity, you know, and um, yeah, so we’re looking forward to kind of replicating that more so in the coming months as well.

00:15:58:24 – 00:16:13:05
Dario Nouri
I really want to get to the point where it’s like I want to be able to tell incoming leads, when do you need this by? Oh yeah. Sorry. We’re busy for the next six months. Like, that’s the stage I want to get to.

00:16:13:15 – 00:16:27:15
Kyrill Lazarov
It’s not that we want to turn away work, guys, you know, we just want to get to the point where, like, you know, we want to dedicate ourselves to our clients, you know, to the point where, like, you know, we’re focused on them when we’re not going to be, like, splitting our focus, you know, with too much work that’s coming in.

00:16:27:15 – 00:16:32:21
Dario Nouri
I know at that point, all we do is we just refer the work to other vendors that we know.

00:16:33:03 – 00:16:49:09
Kyrill Lazarov
Yeah. Which is one of the purposes of this podcast. You know, it’s like we want to get to know other great people within the industry that, you know, like if, if ever we aren’t able to take on a certain project, we would love to be able to just pass it off to other people that, you know, we trust can do the work well.

00:16:49:16 – 00:17:11:11
Dario Nouri
Or if we have a shoot in another city that the production company is in. Yeah, love that. Just hire them and have them take care of it like and you know, hopefully that comes back to us the other way around too. But yeah, it’s mostly for networking first in the series, second and then obviously there’s multiple perks associated to that.

00:17:11:23 – 00:17:36:20
Kyrill Lazarov
Yeah. A lot of people see other businesses in their industry as as pure, purely as competition, you know, and just want to, you know, avoid them or, you know, do better than them only. But, you know, one of the things that we also see is that it’s a collaborative effort because like you said, sometimes a project is needs to be done in another city where especially during the pandemic, that wasn’t as easy to do because no one could travel that easily from within countries.

00:17:36:20 – 00:17:59:16
Kyrill Lazarov
Right because of the virus. And so if you a few companies from the states reached out to us where they needed some work done here in in Toronto, and we were able to help them out with that. And, you know, like we have a few projects now where like people are asking for certain cities within the states. And, you know, this is why, you know, like we see it as a collaborative effort because we all help each other.

00:17:59:16 – 00:18:02:10
Kyrill Lazarov
You know, we’re all putting food on the table.

00:18:03:20 – 00:18:23:06
Dario Nouri
Yeah. Like we’re not competitors because there’s enough work to go around. At the end of the day, no one can take it all because no one can even scale to those levels to be able to handle it all. There’s like natural limits in place, like I think our business, we didn’t know that’s going in, but there’s a limit to the amount of work you could possibly do.

00:18:23:06 – 00:18:46:06
Dario Nouri
And I forgot who talked about this, but like it’s hard to scale past. Like, I think I forgot which episode this isn’t, but it was like easy to scale to a million, million dollar company by the production company. One to three is is difficult. And then past that, it’s insanely hard.

00:18:46:09 – 00:19:04:08
Kyrill Lazarov
I think it might have been Matt from Viva Media. I think he was the one who might have touched touched upon that a little bit. But yeah, like when it comes to scaling a business like it’s it’s like the the I guess it depends though like in some some businesses, like the first million is the hardest and then it becomes a little bit easier.

00:19:04:08 – 00:19:25:14
Dario Nouri
But, but think about it like this. It I like this thing about it like this though I think about the last month we just had in January. Yeah. Okay that took up the whole month now we made we made some really, really good money off of it but we where we weren’t even we weren’t yeah. Like we could have I guess like on the weekends.

00:19:25:20 – 00:19:28:14
Dario Nouri
But then we would have like been burnt out by the end of it. Right.

00:19:28:22 – 00:19:47:08
Kyrill Lazarov
Well, here’s what we could have done if there was enough work coming in, in January. We were like some other bigger projects because I think there were some clients that were talking to us about doing some work, but it didn’t pan out. But I was already ready with an idea of what we can do. Essentially, it would have been simply like us splitting off.

00:19:47:08 – 00:20:11:18
Kyrill Lazarov
So for example, on this project it was both of us on it, whereas if we had, say, one other project each week that we someone needed to be on, one of us would go do that project with a team of shooters and crew, and then we would bring other crew for this one. So it just depends on how many people can manage projects within a business that you can kind of scale, right?

00:20:11:18 – 00:20:12:13
Kyrill Lazarov
So for example.

00:20:12:21 – 00:20:13:23
Dario Nouri
But there’s a limit to that.

00:20:14:10 – 00:20:36:09
Kyrill Lazarov
There is a limit. The limit is how much each of us can handle, right? So there’s two of us if we want to expand and grow in terms of being able to take on more work at the same time, we would essentially need to find other people who can do what we do. Right? So another producer that can, you know, handle and manage projects like this and.

00:20:36:09 – 00:20:58:01
Dario Nouri
Just but then you’re also. Yeah, but like, look, you’re still leaving yourself open to missing out on other work because it’s like, okay, if everyone is all crew on, on deck for that whole month, you’re not going to be taking in any new business because everyone is on the yeah. Nice thing about like trying to handle new business coming in.

00:20:58:15 – 00:21:13:00
Dario Nouri
You got to prepare the pitch, you got to prepare the proposal, there’s stuff on the back end, you got to do. There’s other projects that are moving in other stages of the production process. I don’t know, like I think there’s a natural limit to.

00:21:13:00 – 00:21:19:15
Kyrill Lazarov
It, right? There’s always going to be a natural limit. Yes. You could hire more and more people as they go. But yeah, I mean.

00:21:19:15 – 00:21:31:07
Dario Nouri
But even hiring other people, you can’t really hire people that are like like you can’t really find temporary. Yeah. You can’t find like a freelance producer like that, like just out of the blue like that, right?

00:21:32:18 – 00:21:51:05
Kyrill Lazarov
Yeah. You have to be able to see what how much consistent work you’re coming in and how much consistent work is coming in. And then that’s when you can even bring on people full time maybe. But even then, there’s that limit. Like you said, like, say, for example, the limit for each of us to manage at the same time was three to five projects.

00:21:51:05 – 00:22:17:15
Kyrill Lazarov
Right? That means that any given time we should only have ten projects at maximum happening at the exact same time, right? So that is how we determine our limits. And then if we need to if we’re starting to see that there’s more of a demand for more of that, then we can start bringing in other time. But like you said, you can’t just temporarily bring in certain people that manage all this stuff because again, like it’s like you said, there’s a natural limit.

00:22:17:15 – 00:22:28:20
Kyrill Lazarov
I mean, if you look at all these ad agencies that are massive or global, like they technically also still have limits. You know, otherwise if they could take on literally everything, there would only be one agency.

00:22:29:08 – 00:22:48:24
Dario Nouri
They probably have access to different things. So they probably have access to funding. Since they’re like a corporation, they might go public or they might get bought out by another bigger agency. So they probably have the data I mean, they definitely have big of resources. But for companies like ours and other people in our industry, we’re not kind of at that level, right?

00:22:48:24 – 00:22:54:19
Dario Nouri
Like it’s still just it’s still like small teams of people running a business, right?

00:22:55:10 – 00:23:01:11
Kyrill Lazarov
Yeah. Yeah. Well, that’s that’s where we’re at right now. That’s where a lot of a lot of the companies are out right now.

00:23:01:11 – 00:23:19:23
Dario Nouri
And to be honest, it’s not a bad place to be it because it means that you and I take home a chunk of the profits, right? That the more people you get, the the less your profit margin is. And what else? Like, even if you if you expand your business, like, it just adds more costs. Right? I think the I think the way we’re doing it now is pretty good.

00:23:20:10 – 00:23:40:01
Kyrill Lazarov
Yeah. We’re on a good trajectory, you know, and and I like the slow growth because it allows us to figure out more things about our business, what works, what doesn’t work, what kind of talent we could bring in, what talent is needed. Because imagine if we were like what we thought we knew two, three years ago is not what we know now.

00:23:40:02 – 00:24:00:01
Kyrill Lazarov
Right? Say like two or three years ago, we thought we needed to hire. Like as our first hire, we would need an editor, a shooter, and a sound person has full time say we need it. That’s like that’s what we thought we need. And then imagine if we decided to just go for it, then, you know, because we all of a sudden had the influx of work hired them.

00:24:00:01 – 00:24:20:02
Kyrill Lazarov
But then we realized, oh, we actually didn’t need to hire all three of them. Maybe we only needed to hire one or two because of what the long term projections have been right? Whereas now it’s like, okay, at this stage we know that we would need, say, an editor, to come out and come in full time in the somewhat near future.

00:24:20:02 – 00:24:25:05
Kyrill Lazarov
So we could at least plan for that. Right. So it’s constantly changing, right?

00:24:25:06 – 00:24:50:09
Dario Nouri
I mean, I mean, look, there’s there’s benefits and negatives of both, like expanding your team or keeping it skeletal. Yeah. I personally think for us, skeletal is the best way to go forward because again, it’s like we get to take home a chunk of the profits. Like we handle stuff that we know we can handle. There’s again, once you grow, your business gets paid a certain size and you introduce a whole other set of things you need to think about.

00:24:50:20 – 00:24:59:22
Dario Nouri
But I think the way we’re going about it now is fine. Yeah. Going forward, skeletal skeletal team, I think is the best approach in this kind of industry. I think.

00:25:00:10 – 00:25:23:09
Kyrill Lazarov
Yeah, well, it’s because it’s constantly changing and you know, with, with what happened with the pandemic, you know, everybody’s focused kind of shift. But at the same time, one big benefit about where I don’t want to I hate saying benefit with the pandemic because a lot of people suffered with it. But I mean, like 11 side effect that came from it was that video became even more and more important.

00:25:23:12 – 00:25:51:23
Kyrill Lazarov
And people realized and like because of the pandemic, everyone realized how important it was people, you know, how many years I had people like showing me statistics or like about how important video is, you know, how it’s so key to grow or to communicate with clients. It’s like people knew that, but they also had their own set of they had their own set ways, you know, and there wasn’t as much of a disruptor to the industry quite like the pandemic to make them realize that.

00:25:51:23 – 00:26:04:12
Kyrill Lazarov
Right? So there’s a lot of opportunity now. And like, ironically, like how we’re doing now as a business. Atlas Productions is, is we’re doing a lot better than what we were than how we were doing before the pandemic, which.

00:26:04:15 – 00:26:14:18
Dario Nouri
Oh, yeah. Shocked has been. Yeah, it’s been we’re one of the few businesses that’s like done well during the pandemic. I mean, it’s not done yet, but.

00:26:15:02 – 00:26:15:23
Kyrill Lazarov
Yeah, well.

00:26:15:23 – 00:26:17:15
Dario Nouri
I think it’s done. Are we done yet? I don’t know.

00:26:18:00 – 00:26:27:17
Kyrill Lazarov
Well, according to the government, we’re done. So I don’t know. They might, they might come out in like in like a month’s time and be like, oh, no, it breaks my heart to do this.

00:26:27:17 – 00:26:50:00
Dario Nouri
But we know I think I think it’s completely you know, it’s going to be really interesting, us talking to international companies and seeing what it’s been like on their side. Yes. We have we’re going to we’re reaching out to people in the UK, Australia, US, obviously. Are there any other English speaking countries out there? Australia. I said Australia.

00:26:50:00 – 00:26:50:05
Dario Nouri
No.

00:26:50:09 – 00:26:53:06
Kyrill Lazarov
Oh, did you? I think so. Either way, we actually.

00:26:53:06 – 00:26:55:01
Dario Nouri
Did have someone we could do in New Zealand, maybe.

00:26:55:12 – 00:26:56:15
Kyrill Lazarov
As very niche.

00:26:58:07 – 00:27:00:11
Dario Nouri
There’s like three companies that would be fun to get.

00:27:00:21 – 00:27:14:13
Kyrill Lazarov
Yeah, absolutely. I mean, who knows? You know, like this is episode 15, you know, like you know, Rome wasn’t built in a day. The Joe Rogan podcast was built in a day. They have like he has like 1500 episodes. It didn’t happen overnight. Right.

00:27:14:13 – 00:27:30:10
Dario Nouri
So and 1500, we already we already shot two before this. So today’s February 23rd, this is the first one that’s going to start off the series. We shot two already and we have like what, another six or.

00:27:30:10 – 00:27:31:05
Kyrill Lazarov
Seven on the way.

00:27:31:12 – 00:27:39:07
Dario Nouri
No, no there’s I got two more through the people that are interested this morning. Tomato tomato we’ve got three years.

00:27:39:08 – 00:27:40:10
Kyrill Lazarov
Of interviews.

00:27:41:16 – 00:27:50:16
Dario Nouri
Believe but yeah I think we’re already past ten. I think we might be out of ten and 11. So if we do this I I, my goal was to get 30 for this year but I think I.

00:27:50:16 – 00:27:51:14
Kyrill Lazarov
Will get that easy.

00:27:52:15 – 00:28:02:13
Dario Nouri
I honestly want to do it like once a like post once a week. Yeah. Scheduling the interviews so that we’re doing them twice a week. But if we post them once a week, I like that.

00:28:02:23 – 00:28:22:13
Kyrill Lazarov
Yeah. Well, I mean like the way we’re kind of going about is where like for example, if there’s like a week where we get really busy with client projects, you know, we don’t want to, you know, divert our attention, divert our attention away from those projects. So at the very least, we’ll still have content for our audiences to, you know, be able to, to watch and, and be entertained with.

00:28:23:12 – 00:28:36:12
Dario Nouri
Yeah, yeah. But a lot of people are going to be coming on. We have to start reaching internationally to spruce it up because right now there’s a lot of Canadian companies coming on. But I want to get like a mix. I wanted to be like least a little.

00:28:36:24 – 00:29:00:08
Kyrill Lazarov
I also don’t want to do too many in the beginning because, you know, like so I like having some of the content also be, you know, like topics that are like key at that time, right? You know, like the last thing I want to do is also like if we do like say 30 episodes in one month and then one of those like some of those videos, we’re all talking about pretty much similar things that are happening at that point, you know, like, oh, no.

00:29:00:08 – 00:29:02:02
Dario Nouri
We’re not doing 30 in a month. Like, no, I know.

00:29:02:02 – 00:29:03:11
Kyrill Lazarov
I’m just saying as an example to do like.

00:29:03:11 – 00:29:04:16
Dario Nouri
Two a week app Max.

00:29:05:04 – 00:29:07:05
Kyrill Lazarov
Yeah, yeah. No, I’m just saying as an example, right?

00:29:07:18 – 00:29:16:15
Dario Nouri
Yeah, yeah. No. Nine and posting wise like it’s just being posted once a week. Oh. Another thing that surprised me too is that the old episodes are starting to go up in like new counts.

00:29:17:07 – 00:29:32:09
Kyrill Lazarov
Yeah. I don’t know if it’s just because it’s been like a year and a little bit that they’re just naturally got some views, but it was pretty funny about that one guess that you reached out to. I want to share that oh yeah.

00:29:32:09 – 00:29:37:21
Dario Nouri
Yeah. It was a Toronto based company. I obviously can’t remember the name because I’m terrible with names, but.

00:29:39:15 – 00:29:42:10
Kyrill Lazarov
What’s my name? Say my name.

00:29:43:24 – 00:29:50:06
Dario Nouri
Say it for is the for the Dodger.

00:29:51:10 – 00:29:52:18
Kyrill Lazarov
God damn right.

00:29:53:01 – 00:29:57:18
Dario Nouri
I mean, dodging bullets who’s going to get these references?

00:29:58:05 – 00:30:06:20
Kyrill Lazarov
No one’s going to get it. Well, I don’t know. Some people. Where were we talking to? We’re talking to movie fanatics. They they better get these references if they come in below. If you didn’t.

00:30:08:21 – 00:30:13:01
Dario Nouri
Can you imagine to the one guy listening on Spotify, it’s like, but where is the common section?

00:30:15:22 – 00:30:20:03
Kyrill Lazarov
Just email us. Email us. Complaints that lapsed productions back.

00:30:21:07 – 00:30:42:19
Dario Nouri
At I don’t care at lots of actions dot come okay so yeah I reached out to this one Toronto based company. They got back to me and they’re like where you said they were too boring to come on the show which I think was a cop out but is like I’m actually a fan of the show. And he sent me a screenshot of his Apple Podcasts playlists.

00:30:44:01 – 00:30:44:15
Kyrill Lazarov
And oh yeah.

00:30:44:21 – 00:30:47:21
Dario Nouri
He was listening to I forget which episode, but he was listening to it.

00:30:48:06 – 00:31:07:17
Kyrill Lazarov
And I that’s, that’s cool to know that, that as little of a show that it was at the time, you know, that it actually got a little bit of outreach. I don’t know how it probably got into their hands because we didn’t do all that much marketing back then. Right. So I don’t know maybe it has something to do with the name of the podcast, you know, because it’s a pretty, pretty catchy one.

00:31:08:13 – 00:31:15:04
Dario Nouri
Creative scrap coffee which is funny because I don’t a drinking tea. So are you drinking tea too? Well.

00:31:15:15 – 00:31:17:14
Kyrill Lazarov
I’m, I’m, I’m doing the double.

00:31:18:17 – 00:31:22:07
Dario Nouri
My Toronto Zoo mug.

00:31:22:16 – 00:31:24:20
Kyrill Lazarov
I got I got tea and coffee.

00:31:25:04 – 00:31:26:04
Dario Nouri
I you’re mixing it.

00:31:26:13 – 00:31:31:05
Kyrill Lazarov
No, I just have a coffee cup from earlier. That’s all. I just wanted to have tea for the episode.

00:31:32:05 – 00:31:35:24
Dario Nouri
Creative’s grabbed it doesn’t have the same vibe to it.

00:31:36:05 – 00:31:38:22
Kyrill Lazarov
It doesn’t have the same ring. Nobody ever says, want to go get tea?

00:31:39:09 – 00:31:40:07
Dario Nouri
Who says that?

00:31:40:15 – 00:32:02:14
Kyrill Lazarov
Me I’ve never Imelda I’ve never networked with people and said, hey, you know what we need to do? We need to go and catch up over a cup of tea unless you know what we have in England. In England with the UK, we have to do it there. We’re going to make sure we get all the English breakfast, you know, keep it keep it simple.

00:32:03:21 – 00:32:18:10
Dario Nouri
Oh, my God. I would love an English breakfast in the morning. You know, if I was really rich, I would just get it. I would hire a chef, and I would just as soon as I wake up, I would just have the breakfast right there. That’s like my goal in life is a fantasize about, like, winning the lottery and the stuff you do.

00:32:20:09 – 00:32:23:03
Kyrill Lazarov
Because I don’t want I don’t want to I don’t want to depress myself.

00:32:23:04 – 00:32:26:10
Dario Nouri
I like myself sometimes. And it’s an awful experience. By the way.

00:32:26:10 – 00:32:29:15
Kyrill Lazarov
Why you do this. You like torturing yourself. You know what I do?

00:32:29:16 – 00:32:41:01
Dario Nouri
You know, what I do? I fantasize like, oh, man, what if I bought that $8,000 with the ship in 20, 19? I’d be like a 5 billion if I’d have, I’d be a billionaire. I have $5 billion. What I do with all that money.

00:32:41:09 – 00:32:53:18
Kyrill Lazarov
At the crypto market is is one scary place, especially like nowadays, it’s just like costs. Like it’s given me a stronger stomach. I will say this. I used to be so Risk-Averse.

00:32:53:18 – 00:32:57:15
Dario Nouri
Are you checking it out? Like, every day? You’re not supposed you get out of it. Yeah.

00:32:58:08 – 00:33:01:00
Kyrill Lazarov
Because like you, I also like to torture myself.

00:33:01:09 – 00:33:08:16
Dario Nouri
Listen, you don’t know torture, okay? My, my chain link and polka dot. You don’t know torture. What’s happened to my babies?

00:33:08:16 – 00:33:16:19
Kyrill Lazarov
Make it sound like they’re trading cards. You know, they don’t even sound like stocks. They sound like trading cards. My chain link, my polka dot.

00:33:16:19 – 00:33:24:13
Dario Nouri
Like, what is funny is it’s a lot of companies have the dumbest names when you think about it like that, like Facebook. Uh.

00:33:27:23 – 00:33:30:17
Kyrill Lazarov
But it makes sense because, you know, it’s a book. It’s an online.

00:33:30:18 – 00:33:33:13
Dario Nouri
It wasn’t really a book. Is that really a book, though?

00:33:34:07 – 00:33:47:01
Kyrill Lazarov
It was. Yeah. Well, there was another name for it originally. They had another one. It was like face mash or something like that. They had like a different name, but that one was that one was where they were trading students.

00:33:47:04 – 00:33:54:08
Dario Nouri
To things you could think to think that company just started because Zuckerberg wanted to get laid really bad, wanted to hook up with colleges.

00:33:54:17 – 00:33:55:19
Kyrill Lazarov
You know, what’s.

00:33:56:24 – 00:33:59:22
Dario Nouri
That’s how it started, though, in my life. It’s true.

00:34:00:18 – 00:34:08:24
Kyrill Lazarov
Well, a lot of Earth’s greatest achievements and advances have been in the pursuit of goal of getting laid. Yes.

00:34:11:09 – 00:34:12:18
Kyrill Lazarov
Look at what happened in Troy.

00:34:15:02 – 00:34:15:14
Dario Nouri
Oh, yeah.

00:34:15:20 – 00:34:26:18
Kyrill Lazarov
The battle for Troy was all because 111 prince took the other King’s wife and millions died because of that. Such a shame.

00:34:28:14 – 00:34:31:10
Dario Nouri
Anyways, yeah, we were about to go on.

00:34:31:23 – 00:34:35:17
Kyrill Lazarov
We’re going on a tangent. You know, this seems to be a real production by Delta.

00:34:35:17 – 00:34:58:17
Dario Nouri
Type of type of chat we have in our WhatsApp group. Yeah, I think people care about that. Okay. Going forward though. Yeah. The the focus of the podcast is also going to be that it’s strictly focused on the business side of the video production industry. Well, obviously talk creative as well when the opportunity arises, but that’s going to be the focus for us.

00:34:58:19 – 00:34:59:08
Kyrill Lazarov
Yeah, I.

00:34:59:08 – 00:35:19:19
Dario Nouri
Actually got that from John Corbin from Corbin Visual because I was helping him out on a shoot and he mentions that the EP can that we have a podcast and then kind of like, Oh, what’s it about? Is like, oh, they do a podcast on the video production industry. I’m like, Oh my God, of course that’s what we do yeah.

00:35:19:20 – 00:35:27:12
Kyrill Lazarov
Because we were originally trying to make it like a jack of all trades type podcast where we talk to creatives and people from different parts of the industry.

00:35:27:21 – 00:35:46:09
Dario Nouri
And if you listen to the other episodes like the intro, we have four. It’s so convoluted, like we’re trying to figure out a way to like be open, like leave it open ended. It’s like we’re not just doing video production companies, but to be out in the field, I feel perfectly like calm and confident talking to other video video production companies.

00:35:47:00 – 00:35:55:05
Dario Nouri
It just feels like a natural thing. I think if we spoke to like ad agencies at the moment at least, like we just wouldn’t know what to talk to them about, you know?

00:35:55:22 – 00:36:15:13
Kyrill Lazarov
Yeah, because I think the one thing that we as we mentioned before, is that the show needs to be relatable to the people watching it, right? At least to its audience. And, you know, like we’re basically sharing our experiences and not comparing necessarily, but kind of like sharing with other people so that they could learn from ours and then other and so that we could also learn from them.

00:36:15:13 – 00:36:36:00
Kyrill Lazarov
Because the one thing that as we mentioned before, is that, you know, we think we’re in our own bubble where we’re we’re only experiencing these things ourselves. Everyone else is a success. Everyone else is is thriving. It’s not like we’re the only ones suffering. Not everybody. Everybody has very similar challenges, especially when it comes to starting a business.

00:36:36:00 – 00:36:45:14
Kyrill Lazarov
You know, even though it’s even though we’re in the video production industry, a lot of the challenges that we face are running a business, you know, other people face in other industries as well.

00:36:45:24 – 00:36:48:23
Dario Nouri
The grass is not always greener on the other side type of thing.

00:36:48:23 – 00:37:09:16
Kyrill Lazarov
Yeah. It’s like, oh, you know what? It may be greener on the other side or it may look like it is, but, you know, that’s what we call social media it makes it it’s a filter that makes it look greener. You know, I’m just glad to have grass, you know, considering that having land in Toronto is next to impossible where the house is going.

00:37:09:16 – 00:37:16:13
Kyrill Lazarov
600,000 over asking. Well, I was just seeing an article about, about an hour ago and I’m like.

00:37:17:03 – 00:37:26:23
Dario Nouri
This How lucky are we though that we’re self-employed and we can kind of we can decide how much money we want to make versus like someone who’s employed where it’s.

00:37:26:24 – 00:37:29:00
Kyrill Lazarov
How much we want to make. You know, obviously.

00:37:29:03 – 00:37:37:02
Dario Nouri
It’s like, you know, like, I know obviously like we’re not going to like make like $1,000,000 a day type of thing. But it’s like if we’re doing a nine or five thing, it’d be.

00:37:37:12 – 00:37:45:09
Kyrill Lazarov
It’s more in like that one is a little bit more locked in. Whereas this one, it’s like, yeah, we could make it. There’s potential for more.

00:37:45:17 – 00:37:58:04
Dario Nouri
There’s potential there. Yeah. Like, at least that calms me down a little bit because it’s like, if I don’t make a lot this year, it’s because I’m, I was being a bum, so it’s better motivate me for the next year, you know?

00:37:58:04 – 00:38:20:19
Kyrill Lazarov
Yeah, it’s, yeah, it’s nice to know. It’s nice to know like the work that we would put in, you know, like it will, it will be recognized and then like, it will be, it will move forward, you know, like I, I did this one networking event with the American Marketing Association, Toronto chapter. They were talking about how people always want to see how valued they are within the organization that they work with.

00:38:21:04 – 00:38:43:06
Kyrill Lazarov
And it was interesting just hearing people talking about, you know, working with teams and other people, whereas you know, it’s just the two of us, right? You know, and pretty much the immediate clients that we work with. And I feel like a lot of the recognition and you know, and feel good that we get from that is, you know, like creating great work for our clients and seeing them happy with the work that we do.

00:38:43:06 – 00:38:52:06
Kyrill Lazarov
And so that’s what I’m always striving for you know, and and pushing for our business, you know, and I feel like we’re slowly, slowly growing and growing.

00:38:53:06 – 00:39:03:23
Dario Nouri
I actually did like a whole roadmap for the for our business. And there’s really not that like it seems like there’s a lot of work we have to do to get to where we want to be, but there’s actually not that much like.

00:39:03:23 – 00:39:04:22
Kyrill Lazarov
You just have to do it.

00:39:05:13 – 00:39:07:15
Dario Nouri
Yeah. Like when I broke it down, I.

00:39:07:15 – 00:39:08:14
Kyrill Lazarov
Was like, oh, steps.

00:39:08:20 – 00:39:31:11
Dario Nouri
Yeah. I was like, it’s only a couple of things. It’s not that bad. Like, yeah, for example, like this podcast, I, we already said why we’re doing it and the steps to doing that. Like, it’s just a little bit every day, just slowly growing the list of people that reach out to send like a couple of emails a day connecting with people or playing with other people and even just how we’re going forward with these ones.

00:39:31:13 – 00:39:48:23
Dario Nouri
It’s just the editing is so easy. Like it’s going to take like 2 minutes to edit this thing and then just upload it. Compared to how we were doing it before, we was like, Yeah, three agree. We have four angles, three audio Don’t even talk to me about that stuff. It used to take like half a day to go through that.

00:39:49:13 – 00:39:54:14
Kyrill Lazarov
Yeah, we want to make this content easy and simple for people to watch because you know, and.

00:39:54:14 – 00:40:05:21
Dario Nouri
For us especially because yeah, like, oh, that was, oh my God. Yeah, that was another reason why we kind of like left it on the side because it was too time consuming to go through the editing. That’s what it.

00:40:05:21 – 00:40:25:23
Kyrill Lazarov
Was. Yeah, it definitely was that because yeah, we would have to get the one mistake we did before we were trying to make it like a show show when it wasn’t, when it wasn’t there. And so we would have to get together for each episode to film ourselves on a zoom call with the client.

00:40:25:23 – 00:40:40:01
Dario Nouri
So we would have to set up in Carol’s very small like room, like his, his study over there. Yeah. Oh, my God. It was, it was a nightmare because then we’d, we’d start sweating because there was no ventilation.

00:40:40:07 – 00:40:57:00
Kyrill Lazarov
It’s a small room. It’s not meant for that. Much. It was, it was like we had like three massive lights, like three massive lights, three cameras, a small, a small table with chairs it’s like it’s a study for like 11 person to work in, essentially. Right. Not so.

00:40:57:00 – 00:41:12:11
Dario Nouri
Much. But also I don’t have to spend like 30 minutes driving down 30 minutes, drive them back up. There goes an hour of my day. Like it was just a nightmare. Now it’s so simple. We’re all in our office setups over here and it’s easy to go like right after this, I’m just going to slap on like the logo at the beginning.

00:41:12:22 – 00:41:19:08
Dario Nouri
Outro at the end with the social media, CTAs and icons and links and whatever, and that’s it. Like, this episode is good to go.

00:41:19:08 – 00:41:46:01
Kyrill Lazarov
Yeah, sometimes you just want. The one thing people don’t realize is that keeping things simple does not mean you have to really, necessarily sacrifice on production quality, you know, production quality does not equate to things being super convoluted or complicated, right? You know, it’s, it’s just being smart and knowing how to make simple effective because once you do that, production value is very easy to kind of add into it.

00:41:46:01 – 00:42:10:01
Kyrill Lazarov
You know, it doesn’t matter. Like if we were to do this show in a K versus HD, there’s no benefit to it, you know, and the production was supposed production value is lost because of the type of content it is right. You know, it that only production quality only is super key. Like for example, if you’re if you’re shooting for something in a like a movie theater, right.

00:42:10:16 – 00:42:13:22
Kyrill Lazarov
Shooting eight K versus HD is going to be noticeable. Right.

00:42:14:03 – 00:42:19:02
Dario Nouri
So that’s not really I think the patterns they show like HD quality stuff.

00:42:19:11 – 00:42:24:07
Kyrill Lazarov
But you know what I mean? Like they have a little bit more flexibility with it. So it I’m just giving an example. This is a.

00:42:24:07 – 00:42:50:06
Dario Nouri
Yeah. Yeah. Before. Yeah. But then going back to it, so there’s this podcast, there’s the we just got to keep making blog posts for SEO purposes, you know, and then we got to do their associated blog for each blog post so that story right there. Then we just got a post on social media and like I think just, oh yeah, we got to do some courses just to up our skills.

00:42:50:06 – 00:42:59:04
Dario Nouri
We got to do a Google AdWords analytics. We need to learn Adobe InDesign, some Photoshop there as well.

00:42:59:04 – 00:42:59:12
Kyrill Lazarov
Yeah.

00:42:59:20 – 00:43:02:23
Dario Nouri
That’s essentially like, we don’t have it. We don’t have a lot of stuff. We got to do it a B, yeah.

00:43:03:13 – 00:43:27:05
Kyrill Lazarov
That’s more on the technical side. And like we obviously also want to continue to grow creatively, you know, and like one thing that we that was a bit on the back burner for a few a few years now because of the pandemic was doing more creative type projects, you know, like also personal ones and I think that is the key to grow creatively a little bit as well because up until now we’ve just been focused on the business side of things which are very important.

00:43:27:11 – 00:43:32:01
Kyrill Lazarov
But we also have to remember to also continue to grow creatively as well.

00:43:32:10 – 00:43:47:00
Dario Nouri
Yeah, like some mini docs would be cool. I really like the one we did. Um, and we would also want us to start doing as like every month has specific events that are going on and we should do like spots for those months like.

00:43:47:01 – 00:43:51:21
Kyrill Lazarov
Yeah. Or something around that. Not necessarily a spec spot but like something.

00:43:52:07 – 00:44:05:04
Dario Nouri
So I mean anything related to related to the event. But even for like the spec spot, we can create like a fake company that we’re doing it for and then we could even get the URL for it and then just have it redirect to our website.

00:44:05:20 – 00:44:06:24
Kyrill Lazarov
So we do it for India Corp.

00:44:08:20 – 00:44:27:10
Dario Nouri
It’s already taken. I get Celia to just do the logo design for us that you just does like a fake logo. And then like we pretend it’s like a real company or whatnot. Like something like, that’s cool, right? Like, yeah, but, but each month has like a specific thing. Like you have Earth Day and I don’t know when we have Mother’s Day and that’s for that whole month.

00:44:27:10 – 00:44:33:15
Dario Nouri
Father’s Day. There’s Canada Day. I don’t know, there’s a bunch of stuff we could do, like spec spots for those.

00:44:33:15 – 00:44:46:19
Kyrill Lazarov
Yeah, it all depends on how we delegate our time we have to just be all that and that’s, that’s the challenge. So it’s like, we’ll, we’ll see kind of where it goes as the months go. But you know.

00:44:47:16 – 00:44:54:08
Dario Nouri
Yeah, like I was like, what we just told you right now is basically what we have planned for the year. But the thing is, there’s just Carol and I doing all that stuff.

00:44:54:20 – 00:44:55:16
Kyrill Lazarov
Yeah, we’re the.

00:44:55:24 – 00:44:58:12
Dario Nouri
Team back that and we get distracted at times too.

00:44:58:21 – 00:45:27:07
Kyrill Lazarov
So it’s not necessarily distractions, but it’s like it’s not the, the saying of like another a fire just popped up right. But it’s like sometimes, for example, working on a client project, you know, and where it’s like nearly completed, you know, so then we start focusing on like some of the creative, but then the client needs like some changes made or they need to they need to jump on a call for some other project, you know, like that’s how businesses rights things pop up constantly you know, whether it’s expected or not.

00:45:27:07 – 00:45:38:22
Kyrill Lazarov
And you have to learn to account for that. Right? And, and that’s just how it is. So we’ll see where it goes. We’ll see where it goes in the next few months. But I’m looking forward to it. It’s going to be fun.

00:45:41:07 – 00:45:48:13
Dario Nouri
Uh, I don’t know what else to say, but I think people are probably sick and tired of listening to us talk. For how long has it been now?

00:45:48:23 – 00:45:50:12
Kyrill Lazarov
It’s probably been like about an hour or so.

00:45:51:05 – 00:45:56:06
Dario Nouri
Yeah, that’s the other thing, too. We’re going to keep these short going forward. One hour. Bang, bang, boom.

00:45:56:06 – 00:46:17:05
Kyrill Lazarov
Done air quotes, short under an hour. That’s that’s the there and that’s the goal. That’s the goal. But yeah, we essentially wanted to just be like a like a good platform for people to just, you know, sit back, relax, you know, not take 3 hours or 4 hours like some podcasts are, but, you know, at least get a good, a good dose of information and learn.

00:46:17:06 – 00:46:17:08
Kyrill Lazarov
Yeah.

00:46:17:08 – 00:46:23:01
Dario Nouri
We don’t have we don’t have that kind of time. We don’t get 100 million from Spotify to be able to do like for our conversations.

00:46:23:01 – 00:46:25:00
Kyrill Lazarov
I know. Otherwise if we did.

00:46:25:12 – 00:46:25:20
Dario Nouri
I mean.

00:46:26:07 – 00:46:26:18
Kyrill Lazarov
By.

00:46:26:18 – 00:46:30:05
Dario Nouri
Video production and hello podcast that I.

00:46:33:03 – 00:46:46:01
Kyrill Lazarov
But anyway, no we appreciate everyone you know who take the time to to watch these episodes, you know like I know it’s not it’s not like a massive a massive show with like hundreds of thousands of viewers.

00:46:46:01 – 00:46:47:07
Dario Nouri
But it does a need to have those.

00:46:47:13 – 00:46:53:03
Kyrill Lazarov
Those ten of you that are watching on a on a weekly basis. We appreciate you.

00:46:54:17 – 00:47:10:14
Dario Nouri
Know it does it like I don’t we never even started this to be big. It was just for ourselves and for other people in our industry. So keep us I think as long as I think as long as people in our industry are enjoying it, that I think we’ve achieved our goal like it was mostly for us and the people coming on.

00:47:10:14 – 00:47:17:05
Dario Nouri
But to the people, I think like if you guys are getting enjoyment out of it and you’re getting good information, then that’s great too, you know?

00:47:17:05 – 00:47:32:19
Kyrill Lazarov
Yeah, that’s essentially a we just want this to be like a fun, like kind of low low key chill type of show where, you know, people can just kind of like shoot the shit in the industry. You know, we’re basically trying to take networking at events onto this. That’s kind of that’s.

00:47:32:19 – 00:47:37:22
Dario Nouri
That’s how I’ve been describing it to people I’ve been reaching out to just think of it like a one hour networking session.

00:47:38:07 – 00:47:47:20
Kyrill Lazarov
Or having coffee drinks, whatever, you know, it depends on how late we do these shows, right? So if we do one at seven, then we could switch to harder t, you know.

00:47:48:08 – 00:48:10:00
Dario Nouri
Hey, you know, Irish coffee Irish coffee. Yeah. You know, because we are reaching out to people that are international. So there’s going to be a lot of like time differences that we’ve got to account for, like even reaching out to the people in Vancouver, I scheduled one for like 3 p.m. and they’re like, oh, wait, can you do it like PSG instead of yesterday?

00:48:10:01 – 00:48:12:20
Dario Nouri
And I was like, Oh, right. I forgot about all that time zones.

00:48:12:24 – 00:48:33:15
Kyrill Lazarov
Yeah, I remember what we were where we were doing interviews for this one client project. We had to interview people from all over the U.S. and do it over Zoom. And that was a scheduling challenge right there because they would tell us what times they could do in their time. And then I’m just Googling. I mean, Google just to see what time that is for us, and then we could just schedule accordingly.

00:48:33:20 – 00:48:40:13
Dario Nouri
I reached out to a company in Manitoba and I was like, Okay, they don’t use SD, but they also don’t use SD.

00:48:40:22 – 00:48:43:08
Kyrill Lazarov
They have a Mountain Standard Time or so. Yeah.

00:48:43:08 – 00:48:47:12
Dario Nouri
I found out yesterday. I’m like, Oh, there’s. And they’re still interesting.

00:48:47:23 – 00:48:51:04
Kyrill Lazarov
Yeah. Like there’s, there’s timezones and each time I know you just our.

00:48:51:04 – 00:48:58:20
Dario Nouri
I, I know it’s one of those things you just never think about though until you’re like, whether you’re like, oh, there’s something a side post amnesty.

00:48:59:00 – 00:49:00:10
Kyrill Lazarov
Yeah. Yeah, I know what you mean.

00:49:02:13 – 00:49:15:09
Kyrill Lazarov
But anyways, again, as we said, thank you everybody for watching the show, you know, hit that subscribe button or follow us on all our social channels and wherever you listen to your podcasts and you know, stay tuned for some future episodes.

00:49:15:12 – 00:49:19:10
Dario Nouri
Where should they follow a set? Should they follow is that labs are creators, grab coffee.

00:49:19:23 – 00:49:30:18
Kyrill Lazarov
Follow us creatives grab coffee. And if you’re also cool with it, why not labs production? Well, labs dot production on Instagram.

00:49:30:18 – 00:49:32:00
Dario Nouri
All right. On Instagram the.

00:49:32:16 – 00:49:35:19
Kyrill Lazarov
Yeah. Can we change that back to regular now?

00:49:35:19 – 00:49:38:19
Dario Nouri
Because then it’s harder to read yeah.

00:49:38:19 – 00:49:39:21
Kyrill Lazarov
But okay.

00:49:40:07 – 00:49:41:04
Dario Nouri
It’s harder to read.

00:49:41:13 – 00:49:46:15
Kyrill Lazarov
We’ll have this conversation off the air yeah.

00:49:46:15 – 00:50:08:01
Dario Nouri
Yeah. We’re I’m also we’re also creating a tab on our website where we’re going to have all these episodes over there. Yeah, it’s going to have we’re going to start creating not well, we’ll put the transcript for the whole thing if you want to read through it. And we’ll also start to highlight like key points from each talk.

00:50:08:01 – 00:50:19:11
Dario Nouri
So if there’s like several key points, I’ll just highlight those in the blog post and yeah, yeah, I guess that’s it. If you want to be on the show, send us an email or just comment or I don’t know, get in touch with us. You don’t have.

00:50:19:11 – 00:50:22:20
Kyrill Lazarov
To invite my info at Lapsed Productions dot com.

00:50:23:04 – 00:50:36:08
Dario Nouri
Yeah, you’ll be able to figure it out. It’s not I don’t even know if we’re using that handle anymore. Actually, if you’re doing it for our let’s just reach out to one of us. Yeah, just reach out to the Daily Lives Productions or Cure All Our Lives Productions.

00:50:36:15 – 00:50:37:07
Kyrill Lazarov
Yeah. Or our.

00:50:37:07 – 00:50:44:16
Dario Nouri
Country. You know how to do it. It’s not like we’re talking to dinosaurs. They’re like, you know how to find someone’s contact info world all right.

00:50:44:18 – 00:50:55:03
Kyrill Lazarov
It’s the largest conclusion to an episode we’ve ever done. We’re like debating on where where people need to find us or get in touch with us the way we’re not. We’re not hidden by you.

00:50:55:03 – 00:50:57:09
Dario Nouri
Just give up your address. Give me your home address.

00:50:57:12 – 00:51:01:16
Kyrill Lazarov
Oh, why not write? You know, make it yourself, make it public.

00:51:03:18 – 00:51:11:06
Kyrill Lazarov
I’m in a bunker, everybody. No one will find me. I’m one of those old shelters, you know, from, like, the Cold War era.

00:51:12:17 – 00:51:15:20
Dario Nouri
I wonder if they have any of those in areas are going off topic. Yeah. Yeah.

00:51:15:21 – 00:51:20:21
Kyrill Lazarov
All right. Thanks, everybody, for joining us. And we’ll see you on the next one.

00:51:21:20 – 00:51:33:02
Dario Nouri
Please, everyone, knows who looks better. Yeah, I think so, too. All right. Let’s get it now.

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